2021南(nan)國(guo)書(shu)(shu)香節于8月20-30日舉辦。在常態化(hua)疫情防控下，本(ben)屆南(nan)國(guo)書(shu)(shu)香節采用“線(xian)上(shang)線(xian)下結合、全(quan)省(sheng)各級聯動、分散同期辦展(zhan)(zhan)”的形式開展(zhan)(zhan)，全(quan)省(sheng)范圍(wei)內設立的321個分會場將同頻共(gong)振，聯袂唱響閱讀協奏(zou)曲——超20萬(wan)種參展(zhan)(zhan)圖書(shu)(shu)線(xian)上(shang)線(xian)下同步(bu)展(zhan)(zhan)示，200多名文化(hua)名家或(huo)踏足南(nan)粵，或(huo)做客(ke)云端，464場次(ci)文化(hua)活動潤(run)澤嶺南(nan)，一場大眾(zhong)化(hua)、多元化(hua)、立體化(hua)的文化(hua)盛宴將在八月盛夏掀起滿(man)城書(shu)(shu)香。

聚(ju)焦新時(shi)代(dai)，透過出(chu)版看百年輝煌成就

今年(nian)是(shi)中(zhong)國(guo)(guo)(guo)共產黨成(cheng)立(li)100周年(nian)，也是(shi)我(wo)國(guo)(guo)(guo)進入“十四五”規劃、乘勢而上開(kai)啟全面建設社會(hui)主義現代化國(guo)(guo)(guo)家(jia)新征程、向第二個百年(nian)奮斗目(mu)標進軍的(de)開(kai)局之年(nian)。

2021南國書香節以“閱讀點亮前行的(de)路(lu)”為年度(du)口(kou)號，匯集(ji)主(zhu)題(ti)出版重點出版物(wu)，在(zai)全省(sheng)范圍(wei)內(nei)集(ji)中(zhong)展示(shi)展銷習近平新(xin)時代中(zhong)國特(te)色社(she)會主(zhu)義(yi)思(si)想出版成果，重點展示(shi)黨(dang)史、新(xin)中(zhong)國史、改革開放史、社(she)會主(zhu)義(yi)發展史等主(zhu)題(ti)出版物(wu)，展示(shi)弘揚民族精(jing)神、歌頌改革成果、宣傳典型事跡的(de)優秀作(zuo)品，為廣大群(qun)眾呈現有高度(du)、有深度(du)的(de)主(zhu)題(ti)佳作(zuo)。

全(quan)省分會場同步設(she)立“主題出(chu)版(ban)物專柜”，開(kai)啟線下聯展(zhan)，筑成百店百部紅色經典圖(tu)書獻禮方陣(zhen)，集(ji)中展(zhan)示(shi)展(zhan)銷《習(xi)近(jin)平談(tan)治國理政》《中國共(gong)產黨簡史》《新征程(cheng)(cheng)面(mian)對(dui)面(mian)》等重大(da)(da)主題出(chu)版(ban)物和黨史學習(xi)教育讀物，全(quan)面(mian)展(zhan)示(shi)進入新時代黨和國家各項(xiang)事業取得的歷史性(xing)成就(jiu)、發生(sheng)的歷史性(xing)變(bian)革，回(hui)顧百年歷程(cheng)(cheng)，展(zhan)現輝煌成就(jiu)，引發廣大(da)(da)群眾共(gong)鳴。

同時，各分會(hui)場集中開展主題(ti)出版物首(shou)發儀式、“紅色(se)(se)文化輕騎(qi)兵”、“重溫紅色(se)(se)記憶”等紅色(se)(se)題(ti)材(cai)閱(yue)讀互動(dong)活動(dong)。

吹響集結號，全省321個分會場聯展聯動

本屆南國(guo)書香節進一步深(shen)耕全(quan)(quan)民(min)閱讀，厚植(zhi)文(wen)化根(gen)基，著力(li)拓寬全(quan)(quan)民(min)參(can)展的(de)幅度、延伸全(quan)(quan)民(min)觀(guan)展的(de)廣度、加(jia)大全(quan)(quan)民(min)優惠的(de)力(li)度、掀起全(quan)(quan)民(min)閱讀的(de)熱度，立足“挖掘地方優勢、辦出地方特色”，在全(quan)(quan)省設置321個分(fen)會場(chang)。

各分(fen)會場(chang)統(tong)一(yi)(yi)標識(shi)、統(tong)一(yi)(yi)宣傳、統(tong)一(yi)(yi)折扣、統(tong)一(yi)(yi)氛圍，編織(zhi)成一(yi)(yi)張廣泛的(de)、立體的(de)全民閱讀服務(wu)網，共同吹響“2021南國書香節”集結號。

全省分(fen)會場(chang)分(fen)布均衡，全面覆蓋市(shi)、區(qu)（縣），讓廣大群眾實現零距離參(can)展(zhan)。展(zhan)覽(lan)不僅注重主題聚焦，思(si)想引領，也注重大眾閱(yue)讀，活動(dong)互動(dong)，只(zhi)要廣大群眾走進書店，走進圖書館，就可以近距離參(can)與書香節(jie)豐富的(de)閱(yue)讀活動(dong)。

全(quan)省(sheng)各地分會(hui)場以新(xin)華書(shu)店(dian)、特色書(shu)店(dian)為(wei)閱(yue)(yue)讀發散點(dian)，同(tong)步設置“書(shu)香優選”精(jing)(jing)品出版物(wu)(wu)(wu)專(zhuan)柜(ju)(ju)、廣東優秀(xiu)出版物(wu)(wu)(wu)專(zhuan)柜(ju)(ju)、中國出版集團優秀(xiu)出版物(wu)(wu)(wu)專(zhuan)柜(ju)(ju)，精(jing)(jing)選一批大(da)眾精(jing)(jing)品、暢銷經典、嶺南(nan)文化、地方(fang)特色讀物(wu)(wu)(wu)，為(wei)廣大(da)群眾提供閱(yue)(yue)讀指南(nan)。

書(shu)店廣泛聯結各(ge)行各(ge)業(ye)，通過閱讀活動串(chuan)聯起(qi)機關、學(xue)校、社(she)區、企(qi)業(ye)，從而調(diao)動全省(sheng)各(ge)地廣大群眾參與的積極性(xing)。

閱(yue)讀活(huo)(huo)動(dong)融(rong)合本地特色(se)：廣州(zhou)市(shi)推出“聲(sheng)入人心，紅動(dong)廣州(zhou)”——尋找廣州(zhou)最美“悅”讀之聲(sheng)紅色(se)經典作(zuo)品誦讀；深圳市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)映(ying)百年(nian)偉(wei)業(ye)”黨(dang)(dang)史(shi)學習教育主(zhu)題展；汕頭市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)中的鄉(xiang)(xiang)村(cun)變遷”圖書(shu)(shu)(shu)(shu)(shu)展；佛山市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“閱(yue)途，書(shu)(shu)(shu)(shu)(shu)與遠方(fang)”基層文化巡回展；河源市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)盲人聽(ting)書(shu)(shu)(shu)(shu)(shu)、聾啞(ya)人視聽(ting)閱(yue)讀活(huo)(huo)動(dong)；梅(mei)州(zhou)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“南粵沃土鑄偉(wei)業(ye)——中國共產黨(dang)(dang)在廣東”圖片展；惠州(zhou)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“不忘初心，傳承薪(xin)火”主(zhu)題閱(yue)讀活(huo)(huo)動(dong)；汕尾市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)《熱土地上的紅飄(piao)帶》新書(shu)(shu)(shu)(shu)(shu)分(fen)(fen)享會(hui)；中山市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)第三屆中山市(shi)經典誦讀活(huo)(huo)動(dong)線下決賽(sai)；江門市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)黨(dang)(dang)史(shi)、僑史(shi)故事分(fen)(fen)享會(hui)和僑鄉(xiang)(xiang)特色(se)文化展示活(huo)(huo)動(dong)；陽(yang)江市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)紅色(se)主(zhu)題紀(ji)錄片展播活(huo)(huo)動(dong)；湛江市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“唐(tang)詩氣度與民族自信”“儒家(jia)(jia)修身”等主(zhu)題文化講(jiang)堂；茂名市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)香暖(nuan)山區”捐書(shu)(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)；肇(zhao)慶市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)全國“兩(liang)優一先”表彰(zhang)大會(hui)肇(zhao)慶代表閱(yue)讀分(fen)(fen)享會(hui)；清遠市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“文明(ming)家(jia)(jia)風”書(shu)(shu)(shu)(shu)(shu)法巡展；潮(chao)州(zhou)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“潮(chao)心向(xiang)黨(dang)(dang)”潮(chao)州(zhou)黨(dang)(dang)史(shi)印記檔案圖片展；揭陽(yang)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)香家(jia)(jia)國情”讀書(shu)(shu)(shu)(shu)(shu)主(zhu)題晚會(hui)；云浮市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)香鄉(xiang)(xiang)村(cun)”公益贈書(shu)(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)。

立(li)面觀書展，線上線下活動有機(ji)融合

隨著閱(yue)讀方式多樣化，南國(guo)書(shu)香(xiang)節進一步加強線(xian)(xian)上線(xian)(xian)下融(rong)合，搭建“南國(guo)書(shu)香(xiang)節云平(ping)臺”，將線(xian)(xian)上展(zhan)示、線(xian)(xian)上銷售、線(xian)(xian)上活動(dong)、線(xian)(xian)上公益和線(xian)(xian)下活動(dong)有(you)機融(rong)合。廣大群眾不僅(jin)可以(yi)到分會場(chang)線(xian)(xian)下參展(zhan)，也可以(yi)通過南國(guo)書(shu)香(xiang)節小(xiao)程序(xu)(xu)、羊(yang)城書(shu)展(zhan)小(xiao)程序(xu)(xu)，在云端(duan)同享優惠購書(shu)、參與閱(yue)讀活動(dong)。

主題出版物展銷(xiao)(xiao)、“書(shu)(shu)(shu)香(xiang)優(you)(you)(you)選(xuan)”精品出版物展銷(xiao)(xiao)、廣(guang)東優(you)(you)(you)秀(xiu)(xiu)出版物展銷(xiao)(xiao)、中國出版集團優(you)(you)(you)秀(xiu)(xiu)出版物展銷(xiao)(xiao)將在“南國書(shu)(shu)(shu)香(xiang)節(jie)”小(xiao)程(cheng)序同步(bu)(bu)上線(xian)(xian)(xian)，全省分會場(chang)同步(bu)(bu)開設線(xian)(xian)(xian)上購(gou)(gou)書(shu)(shu)(shu)平(ping)臺，重點(dian)依托“新華通讀”小(xiao)程(cheng)序，供全省廣(guang)大群眾(zhong)在線(xian)(xian)(xian)購(gou)(gou)書(shu)(shu)(shu)；同時，數(shu)十場(chang)新書(shu)(shu)(shu)分享會、論壇沙龍(long)、閱讀活動將進(jin)行線(xian)(xian)(xian)上直播，并通過南國書(shu)(shu)(shu)香(xiang)節(jie)小(xiao)程(cheng)序全面發布，讓廣(guang)大群眾(zhong)打破距(ju)離界限，實(shi)現線(xian)(xian)(xian)上參展。

今年南(nan)國(guo)書(shu)(shu)(shu)(shu)香節(jie)開(kai)(kai)啟云(yun)(yun)互動(dong)，打造“小書(shu)(shu)(shu)(shu)房，大世界”云(yun)(yun)平臺，百位名(ming)人(ren)作家走進自(zi)己的(de)書(shu)(shu)(shu)(shu)房或特色書(shu)(shu)(shu)(shu)店，通(tong)過云(yun)(yun)互動(dong)，向廣(guang)大群眾推薦好書(shu)(shu)(shu)(shu)，共同參與(yu)書(shu)(shu)(shu)(shu)香節(jie)。來自(zi)廣(guang)東(dong)本土的(de)近百名(ming)文化(hua)名(ming)人(ren)、專(zhuan)家學者、作家、閱(yue)讀(du)推廣(guang)人(ren)將下沉到全省(sheng)分會(hui)場開(kai)(kai)展(zhan)活動(dong)，通(tong)過講座、對談、沙(sha)龍、簽售等形式，圍繞紅色題材、嶺南(nan)文化(hua)、親子教育、生活方(fang)式等內容，深入書(shu)(shu)(shu)(shu)店一線，與(yu)廣(guang)大群眾面對面交流。

優(you)惠(hui)遍基層(ceng)，多措并舉提高惠(hui)民滲透力

今年(nian)南國書(shu)(shu)香節(jie)繼續發揮“全(quan)(quan)(quan)民(min)閱(yue)讀(du)主陣地”作用，向全(quan)(quan)(quan)省(sheng)廣大群眾推出便民(min)惠(hui)民(min)舉措，通(tong)過文(wen)化(hua)惠(hui)民(min)助推全(quan)(quan)(quan)民(min)閱(yue)讀(du)。全(quan)(quan)(quan)省(sheng)分會場同(tong)步推出全(quan)(quan)(quan)場圖書(shu)(shu)八(ba)折優惠(hui)，“書(shu)(shu)香之(zhi)夜(ye)”專場圖書(shu)(shu)限時七折優惠(hui)。

全省各地分(fen)會場推出多(duo)項(xiang)惠(hui)民(min)活(huo)動。在(zai)廣(guang)州分(fen)會場，讀(du)者(zhe)(zhe)到指定書(shu)(shu)店（四閱(yue)書(shu)(shu)店·東湖(hu)店、四閱(yue)書(shu)(shu)店·琶洲店、楠楓書(shu)(shu)院、新塘(tang)書(shu)(shu)城(cheng)、江(jiang)高書(shu)(shu)城(cheng)、北京路(lu)教材書(shu)(shu)店、吾(wu)悅青年文化空間）購(gou)書(shu)(shu)，除(chu)享受8折優(you)惠(hui)以(yi)外，還可(ke)(ke)疊(die)加享受工(gong)銀(yin)(yin)專項(xiang)優(you)惠(hui)。讀(du)者(zhe)(zhe)使用工(gong)銀(yin)(yin)e生(sheng)活(huo)APP掃(sao)碼(ma)支(zhi)付（需綁定廣(guang)州地區工(gong)銀(yin)(yin)信(xin)用卡），可(ke)(ke)享5折優(you)惠(hui)，最(zui)高單(dan)(dan)筆優(you)惠(hui)金額(e)可(ke)(ke)達50元。活(huo)動期間每位讀(du)者(zhe)(zhe)可(ke)(ke)享受2次優(you)惠(hui)，優(you)惠(hui)名額(e)有限(xian)，先到先得(de)。在(zai)“羊(yang)城(cheng)書(shu)(shu)展”小程(cheng)序，將上線(xian)“清空100位讀(du)者(zhe)(zhe)購(gou)物車”活(huo)動，連續10天隨機抽取10位提供限(xian)額(e)500元范圍內清空購(gou)物車的(de)免單(dan)(dan)福利，實(shi)實(shi)在(zai)在(zai)優(you)惠(hui)于民(min)。

在中山分會(hui)場(chang)，“中山書(shu)(shu)(shu)(shu)(shu)(shu)展”云(yun)平臺將(jiang)發(fa)放(fang)(fang)(fang)15萬電(dian)子購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)券(quan)；江(jiang)門(men)分會(hui)場(chang)則通(tong)過“文化惠(hui)民，云(yun)上(shang)共享”黨史答題抽(chou)獎小程(cheng)序發(fa)放(fang)(fang)(fang)8萬元(yuan)電(dian)子購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)券(quan)；湛(zhan)江(jiang)分會(hui)場(chang)將(jiang)通(tong)過“嶺南(nan)書(shu)(shu)(shu)(shu)(shu)(shu)香”微信公(gong)眾(zhong)號、“視聽湛(zhan)江(jiang)”APP、“湛(zhan)江(jiang)發(fa)布”微信公(gong)眾(zhong)號等平臺發(fa)放(fang)(fang)(fang)10萬元(yuan)電(dian)子購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)券(quan)；茂名分會(hui)場(chang)則向當地新華書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)、市圖書(shu)(shu)(shu)(shu)(shu)(shu)館及市區4家民營書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)的讀者發(fa)放(fang)(fang)(fang)10萬元(yuan)購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)券(quan)；云(yun)浮分會(hui)場(chang)將(jiang)通(tong)過“云(yun)報商城”派(pai)發(fa)電(dian)子購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)券(quan)，同時派(pai)發(fa)紙(zhi)質(zhi)購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)券(quan)，總額10萬元(yuan)。

公益暖人心，形式創新助推閱讀(du)服(fu)務(wu)多(duo)元化

書(shu)(shu)(shu)香節期(qi)間，廣州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)(shi)、佛(fo)山市(shi)(shi)(shi)(shi)(shi)、韶(shao)關市(shi)(shi)(shi)(shi)(shi)、河(he)源市(shi)(shi)(shi)(shi)(shi)、梅(mei)州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)、惠州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)、東莞(guan)市(shi)(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)(shi)、江門市(shi)(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)(shi)、潮州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)(shi)、縣公共圖書(shu)(shu)(shu)館(guan)(guan)(guan)與當(dang)(dang)地(di)新(xin)華書(shu)(shu)(shu)店(dian)聯合(he)舉辦“你選書(shu)(shu)(shu)，我買(mai)單(dan)”活動(dong)，凡持(chi)有當(dang)(dang)地(di)圖書(shu)(shu)(shu)館(guan)(guan)(guan)借閱(yue)卡的廣大群眾(zhong)，憑(ping)借閱(yue)卡可(ke)在當(dang)(dang)地(di)指定書(shu)(shu)(shu)店(dian)或圖書(shu)(shu)(shu)館(guan)(guan)(guan)自選圖書(shu)(shu)(shu)進行借閱(yue)。

今年，鄉鎮(zhen)流動(dong)(dong)售(shou)(shou)書(shu)(shu)活(huo)動(dong)(dong)成為南(nan)國(guo)書(shu)(shu)香節的重點公益活(huo)動(dong)(dong)，各地分會場將(jiang)在全省鄉鎮(zhen)輪流開(kai)展(zhan)流動(dong)(dong)售(shou)(shou)書(shu)(shu)活(huo)動(dong)(dong)，鄉鎮(zhen)流動(dong)(dong)售(shou)(shou)書(shu)(shu)活(huo)動(dong)(dong)由各市縣(xian)新華(hua)書(shu)(shu)店(dian)具體(ti)開(kai)展(zhan)，潮南(nan)購書(shu)(shu)中(zhong)(zhong)心(xin)、博羅書(shu)(shu)城、陽山購書(shu)(shu)中(zhong)(zhong)心(xin)、江(jiang)門(men)購書(shu)(shu)中(zhong)(zhong)心(xin)、連州購書(shu)(shu)中(zhong)(zhong)心(xin)、江(jiang)南(nan)購書(shu)(shu)中(zhong)(zhong)心(xin)、新興購書(shu)(shu)中(zhong)(zhong)心(xin)等數十家新華(hua)書(shu)(shu)店(dian)，將(jiang)陸續舉辦流動(dong)(dong)售(shou)(shou)書(shu)(shu)，把“鄉鎮(zhen)流動(dong)(dong)售(shou)(shou)書(shu)(shu)車”開(kai)到偏遠鄉鎮(zhen)，滿(man)足農村(cun)群(qun)眾(zhong)精神(shen)文化需(xu)求，助力鄉村(cun)文化振興。

防控不放松，守好成果營造安全參展(zhan)環境