2021南(nan)(nan)(nan)國(guo)書香節于8月20-30日舉辦。在(zai)常態化疫情防控下(xia)，本(ben)屆南(nan)(nan)(nan)國(guo)書香節采用“線(xian)上線(xian)下(xia)結合、全省(sheng)各級聯動(dong)、分散(san)同(tong)期辦展(zhan)(zhan)”的形式開(kai)展(zhan)(zhan)，全省(sheng)范圍內設立的321個分會(hui)場(chang)將(jiang)(jiang)同(tong)頻(pin)共振，聯袂唱響閱(yue)讀協奏曲——超(chao)20萬種參展(zhan)(zhan)圖書線(xian)上線(xian)下(xia)同(tong)步展(zhan)(zhan)示，200多名(ming)文化名(ming)家或踏足(zu)南(nan)(nan)(nan)粵(yue)，或做客云端，464場(chang)次(ci)文化活動(dong)潤澤嶺(ling)南(nan)(nan)(nan)，一(yi)場(chang)大眾化、多元化、立體化的文化盛宴(yan)將(jiang)(jiang)在(zai)八月盛夏掀起滿城書香。

聚焦新時代，透過出(chu)版看百年輝煌成(cheng)就

今年是(shi)中國共產黨成立100周年，也是(shi)我國進(jin)入“十四五”規劃、乘勢而上開啟全面建設(she)社(she)會主(zhu)義現代化國家(jia)新征程、向第二(er)個百年奮斗目標進(jin)軍(jun)的開局之年。

2021南國(guo)書香節以“閱(yue)讀(du)點亮(liang)前行的(de)(de)路”為(wei)年度(du)口號(hao)，匯集主(zhu)題出版(ban)(ban)重點出版(ban)(ban)物，在全省范圍內集中展(zhan)示展(zhan)銷習近平新(xin)(xin)時代中國(guo)特色(se)社(she)會主(zhu)義思(si)想出版(ban)(ban)成(cheng)果，重點展(zhan)示黨(dang)史(shi)、新(xin)(xin)中國(guo)史(shi)、改(gai)(gai)革(ge)開放史(shi)、社(she)會主(zhu)義發展(zhan)史(shi)等主(zhu)題出版(ban)(ban)物，展(zhan)示弘(hong)揚民族(zu)精神、歌(ge)頌改(gai)(gai)革(ge)成(cheng)果、宣傳典型事(shi)跡的(de)(de)優秀(xiu)作品，為(wei)廣大群眾呈現有高(gao)度(du)、有深度(du)的(de)(de)主(zhu)題佳(jia)作。

全(quan)省分會場同步設立“主題出版物(wu)(wu)專(zhuan)柜”，開啟線下聯展(zhan)，筑成(cheng)百(bai)店百(bai)部紅色經(jing)典圖書獻禮(li)方陣，集中展(zhan)示(shi)展(zhan)銷《習(xi)近平談治國理政》《中國共產黨(dang)簡(jian)史(shi)》《新征程面(mian)對(dui)面(mian)》等重大主題出版物(wu)(wu)和(he)黨(dang)史(shi)學習(xi)教育(yu)讀物(wu)(wu)，全(quan)面(mian)展(zhan)示(shi)進入新時(shi)代黨(dang)和(he)國家各項事業(ye)取得的歷史(shi)性成(cheng)就、發生的歷史(shi)性變革，回顧百(bai)年歷程，展(zhan)現輝煌(huang)成(cheng)就，引發廣大群眾共鳴。

同時，各分會場集中開展(zhan)主題出版(ban)物(wu)首發儀式(shi)、“紅色(se)文化輕騎兵”、“重溫紅色(se)記憶”等紅色(se)題材閱讀(du)互動(dong)活動(dong)。

吹響集結號，全省321個分會(hui)場(chang)聯展聯動

本屆南國書香節(jie)進一步深耕全(quan)(quan)民(min)(min)(min)閱讀，厚(hou)植文(wen)化(hua)根基，著(zhu)力(li)拓寬全(quan)(quan)民(min)(min)(min)參展(zhan)的(de)幅度、延伸全(quan)(quan)民(min)(min)(min)觀展(zhan)的(de)廣度、加(jia)大全(quan)(quan)民(min)(min)(min)優惠(hui)的(de)力(li)度、掀起全(quan)(quan)民(min)(min)(min)閱讀的(de)熱度，立(li)足“挖掘(jue)地方(fang)優勢、辦出(chu)地方(fang)特色”，在全(quan)(quan)省設置(zhi)321個分會場(chang)。

各分(fen)會場統一(yi)(yi)標識、統一(yi)(yi)宣(xuan)傳(chuan)、統一(yi)(yi)折扣(kou)、統一(yi)(yi)氛圍，編織(zhi)成(cheng)一(yi)(yi)張廣(guang)泛的(de)、立體的(de)全民閱讀服務網，共同(tong)吹響(xiang)“2021南國(guo)書香節”集結號。

全省分會場分布均(jun)衡，全面覆蓋市(shi)、區（縣），讓廣大(da)群(qun)眾實現零距離(li)參展。展覽不僅注重主(zhu)題(ti)聚焦，思(si)想引領，也注重大(da)眾閱(yue)讀，活動(dong)(dong)互動(dong)(dong)，只要廣大(da)群(qun)眾走(zou)進(jin)書(shu)(shu)店(dian)，走(zou)進(jin)圖(tu)書(shu)(shu)館(guan)，就可(ke)以近距離(li)參與(yu)書(shu)(shu)香節豐富的閱(yue)讀活動(dong)(dong)。

全省各(ge)地(di)分會場以新華書店、特色書店為閱(yue)讀(du)(du)發散點(dian)，同步設置“書香優(you)選(xuan)”精(jing)品出(chu)(chu)版物專(zhuan)柜、廣東優(you)秀出(chu)(chu)版物專(zhuan)柜、中國(guo)出(chu)(chu)版集團優(you)秀出(chu)(chu)版物專(zhuan)柜，精(jing)選(xuan)一批大(da)眾精(jing)品、暢(chang)銷經(jing)典、嶺南文化、地(di)方特色讀(du)(du)物，為廣大(da)群眾提(ti)供閱(yue)讀(du)(du)指南。

書店廣泛聯結(jie)各行各業，通過閱讀(du)活(huo)動(dong)串聯起機關、學校(xiao)、社區、企業，從(cong)而調動(dong)全省各地(di)廣大群(qun)眾參與的積極(ji)性。

閱(yue)讀(du)(du)(du)活動(dong)(dong)(dong)融(rong)合(he)本(ben)地特色(se)：廣(guang)州(zhou)市(shi)推出“聲(sheng)入人(ren)心(xin)，紅動(dong)(dong)(dong)廣(guang)州(zhou)”——尋找廣(guang)州(zhou)最美“悅”讀(du)(du)(du)之聲(sheng)紅色(se)經典作品誦(song)(song)讀(du)(du)(du)；深圳(zhen)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)映(ying)百年偉業”黨(dang)史學習教(jiao)育主(zhu)(zhu)題展(zhan)；汕(shan)頭(tou)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)的(de)鄉村變遷”圖書(shu)(shu)(shu)(shu)(shu)展(zhan)；佛山市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“閱(yue)途(tu)，書(shu)(shu)(shu)(shu)(shu)與遠方”基層文(wen)化巡(xun)回(hui)展(zhan)；河源市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)盲人(ren)聽書(shu)(shu)(shu)(shu)(shu)、聾啞人(ren)視聽閱(yue)讀(du)(du)(du)活動(dong)(dong)(dong)；梅州(zhou)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“南粵沃(wo)土鑄(zhu)偉業——中(zhong)(zhong)國(guo)(guo)共產(chan)黨(dang)在(zai)廣(guang)東(dong)”圖片展(zhan)；惠州(zhou)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“不(bu)忘初心(xin)，傳(chuan)承薪火(huo)”主(zhu)(zhu)題閱(yue)讀(du)(du)(du)活動(dong)(dong)(dong)；汕(shan)尾市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)《熱土地上的(de)紅飄帶》新書(shu)(shu)(shu)(shu)(shu)分享(xiang)會(hui)(hui)(hui)；中(zhong)(zhong)山市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)第三屆中(zhong)(zhong)山市(shi)經典誦(song)(song)讀(du)(du)(du)活動(dong)(dong)(dong)線下決賽(sai)；江(jiang)門市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)黨(dang)史、僑(qiao)史故事分享(xiang)會(hui)(hui)(hui)和僑(qiao)鄉特色(se)文(wen)化展(zhan)示活動(dong)(dong)(dong)；陽江(jiang)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)紅色(se)主(zhu)(zhu)題紀錄片展(zhan)播活動(dong)(dong)(dong)；湛(zhan)江(jiang)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“唐詩氣度與民(min)族自信”“儒家修身”等主(zhu)(zhu)題文(wen)化講堂；茂名市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)香暖(nuan)山區”捐(juan)書(shu)(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)；肇(zhao)(zhao)慶市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)全國(guo)(guo)“兩(liang)優一先(xian)”表彰大(da)會(hui)(hui)(hui)肇(zhao)(zhao)慶代(dai)表閱(yue)讀(du)(du)(du)分享(xiang)會(hui)(hui)(hui)；清遠市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“文(wen)明家風”書(shu)(shu)(shu)(shu)(shu)法巡(xun)展(zhan)；潮州(zhou)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“潮心(xin)向黨(dang)”潮州(zhou)黨(dang)史印記檔案圖片展(zhan)；揭(jie)陽市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)香家國(guo)(guo)情(qing)”讀(du)(du)(du)書(shu)(shu)(shu)(shu)(shu)主(zhu)(zhu)題晚會(hui)(hui)(hui)；云(yun)浮市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)香鄉村”公益贈書(shu)(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)。

立面(mian)觀書展，線(xian)上線(xian)下活(huo)動有機融合

隨著閱讀方(fang)式多樣化(hua)，南(nan)國(guo)書(shu)香節(jie)進一步(bu)加強線(xian)(xian)上線(xian)(xian)下(xia)融合(he)，搭建“南(nan)國(guo)書(shu)香節(jie)云平臺(tai)”，將線(xian)(xian)上展(zhan)示、線(xian)(xian)上銷售、線(xian)(xian)上活動、線(xian)(xian)上公益和線(xian)(xian)下(xia)活動有機融合(he)。廣大群眾不僅可以到(dao)分會場線(xian)(xian)下(xia)參展(zhan)，也可以通過(guo)南(nan)國(guo)書(shu)香節(jie)小程序、羊城書(shu)展(zhan)小程序，在云端同享優惠購書(shu)、參與(yu)閱讀活動。

主(zhu)題出版(ban)(ban)物(wu)(wu)展(zhan)(zhan)銷(xiao)、“書(shu)香(xiang)(xiang)優(you)選”精品出版(ban)(ban)物(wu)(wu)展(zhan)(zhan)銷(xiao)、廣東(dong)優(you)秀出版(ban)(ban)物(wu)(wu)展(zhan)(zhan)銷(xiao)、中(zhong)國(guo)出版(ban)(ban)集團(tuan)優(you)秀出版(ban)(ban)物(wu)(wu)展(zhan)(zhan)銷(xiao)將在“南國(guo)書(shu)香(xiang)(xiang)節”小程(cheng)(cheng)序同步上(shang)線，全省(sheng)分會(hui)場(chang)同步開設(she)線上(shang)購(gou)書(shu)平臺(tai)，重點依托“新(xin)華通讀”小程(cheng)(cheng)序，供全省(sheng)廣大群(qun)眾(zhong)在線購(gou)書(shu)；同時，數十場(chang)新(xin)書(shu)分享會(hui)、論壇沙龍、閱讀活動(dong)將進行線上(shang)直播，并(bing)通過南國(guo)書(shu)香(xiang)(xiang)節小程(cheng)(cheng)序全面發布(bu)，讓廣大群(qun)眾(zhong)打破距離(li)界限，實(shi)現線上(shang)參展(zhan)(zhan)。

今(jin)年南國書(shu)(shu)(shu)香節(jie)開(kai)啟云互(hu)動(dong)，打造“小書(shu)(shu)(shu)房(fang)，大(da)世界”云平臺，百位名(ming)人作家走進自己的(de)書(shu)(shu)(shu)房(fang)或特色書(shu)(shu)(shu)店(dian)，通過(guo)云互(hu)動(dong)，向廣大(da)群眾(zhong)推(tui)(tui)薦(jian)好書(shu)(shu)(shu)，共同參與(yu)書(shu)(shu)(shu)香節(jie)。來自廣東本土的(de)近百名(ming)文化名(ming)人、專家學者、作家、閱讀(du)推(tui)(tui)廣人將下沉(chen)到全省分會(hui)場開(kai)展活動(dong)，通過(guo)講座(zuo)、對(dui)談、沙龍、簽售等形式(shi)，圍繞紅色題材、嶺(ling)南文化、親子教育、生(sheng)活方式(shi)等內容，深入書(shu)(shu)(shu)店(dian)一線，與(yu)廣大(da)群眾(zhong)面對(dui)面交(jiao)流。

優(you)惠遍基層，多措并舉(ju)提高(gao)惠民滲透力(li)

今年(nian)南國書(shu)香節(jie)繼(ji)續發揮“全(quan)(quan)(quan)民(min)閱讀主陣地”作(zuo)用，向全(quan)(quan)(quan)省廣大群眾(zhong)推(tui)出(chu)便民(min)惠民(min)舉措，通過文化(hua)惠民(min)助(zhu)推(tui)全(quan)(quan)(quan)民(min)閱讀。全(quan)(quan)(quan)省分(fen)會(hui)場同步推(tui)出(chu)全(quan)(quan)(quan)場圖(tu)書(shu)八折優惠，“書(shu)香之夜(ye)”專場圖(tu)書(shu)限時七折優惠。

全省(sheng)各(ge)地分會場(chang)推出多項惠(hui)(hui)(hui)(hui)(hui)民活動。在(zai)廣(guang)州(zhou)分會場(chang)，讀(du)(du)者到指定書店(dian)（四(si)(si)閱書店(dian)·東(dong)湖店(dian)、四(si)(si)閱書店(dian)·琶洲店(dian)、楠(nan)楓書院、新塘書城、江高書城、北京路(lu)教材書店(dian)、吾悅青年文化(hua)空(kong)間）購(gou)書，除享受(shou)8折優(you)(you)(you)惠(hui)(hui)(hui)(hui)(hui)以外，還可疊加享受(shou)工(gong)銀(yin)(yin)專項優(you)(you)(you)惠(hui)(hui)(hui)(hui)(hui)。讀(du)(du)者使用工(gong)銀(yin)(yin)e生活APP掃碼(ma)支付（需綁(bang)定廣(guang)州(zhou)地區工(gong)銀(yin)(yin)信用卡），可享5折優(you)(you)(you)惠(hui)(hui)(hui)(hui)(hui)，最高單筆優(you)(you)(you)惠(hui)(hui)(hui)(hui)(hui)金額可達50元。活動期間每位(wei)(wei)讀(du)(du)者可享受(shou)2次優(you)(you)(you)惠(hui)(hui)(hui)(hui)(hui)，優(you)(you)(you)惠(hui)(hui)(hui)(hui)(hui)名額有限，先到先得。在(zai)“羊城書展”小(xiao)程序(xu)，將(jiang)上線“清(qing)空(kong)100位(wei)(wei)讀(du)(du)者購(gou)物(wu)車”活動，連續(xu)10天隨機(ji)抽(chou)取10位(wei)(wei)提供限額500元范圍內清(qing)空(kong)購(gou)物(wu)車的免(mian)單福利，實實在(zai)在(zai)優(you)(you)(you)惠(hui)(hui)(hui)(hui)(hui)于民。

在中山(shan)分會(hui)場(chang)(chang)(chang)，“中山(shan)書(shu)(shu)(shu)展”云平(ping)臺(tai)將發放(fang)15萬(wan)(wan)(wan)電(dian)子(zi)購(gou)書(shu)(shu)(shu)券；江(jiang)門分會(hui)場(chang)(chang)(chang)則通(tong)過“文化(hua)惠民(min)，云上共(gong)享”黨史答題抽獎(jiang)小程序(xu)發放(fang)8萬(wan)(wan)(wan)元電(dian)子(zi)購(gou)書(shu)(shu)(shu)券；湛江(jiang)分會(hui)場(chang)(chang)(chang)將通(tong)過“嶺南書(shu)(shu)(shu)香”微信(xin)公眾號、“視(shi)聽湛江(jiang)”APP、“湛江(jiang)發布”微信(xin)公眾號等平(ping)臺(tai)發放(fang)10萬(wan)(wan)(wan)元電(dian)子(zi)購(gou)書(shu)(shu)(shu)券；茂名分會(hui)場(chang)(chang)(chang)則向當地(di)新華書(shu)(shu)(shu)店、市(shi)圖書(shu)(shu)(shu)館及市(shi)區4家(jia)民(min)營書(shu)(shu)(shu)店的(de)讀者發放(fang)10萬(wan)(wan)(wan)元購(gou)書(shu)(shu)(shu)券；云浮(fu)分會(hui)場(chang)(chang)(chang)將通(tong)過“云報商城(cheng)”派(pai)發電(dian)子(zi)購(gou)書(shu)(shu)(shu)券，同時派(pai)發紙質購(gou)書(shu)(shu)(shu)券，總額(e)10萬(wan)(wan)(wan)元。

公益暖人心(xin)，形式(shi)創(chuang)新(xin)助推(tui)閱讀(du)服務多(duo)元化(hua)

書(shu)香節期間(jian)，廣(guang)州(zhou)(zhou)市(shi)(shi)、深圳市(shi)(shi)、佛山市(shi)(shi)、韶關(guan)市(shi)(shi)、河源市(shi)(shi)、梅州(zhou)(zhou)市(shi)(shi)、惠州(zhou)(zhou)市(shi)(shi)、東莞市(shi)(shi)、中山市(shi)(shi)、江門(men)市(shi)(shi)、湛江市(shi)(shi)、茂名市(shi)(shi)、肇慶市(shi)(shi)、清遠市(shi)(shi)、潮(chao)州(zhou)(zhou)市(shi)(shi)、揭(jie)陽市(shi)(shi)的(de)市(shi)(shi)、縣公共(gong)圖(tu)書(shu)館(guan)與當(dang)(dang)地(di)新(xin)華書(shu)店(dian)聯合舉辦“你選書(shu)，我買(mai)單”活動，凡持有當(dang)(dang)地(di)圖(tu)書(shu)館(guan)借(jie)閱卡的(de)廣(guang)大群眾，憑借(jie)閱卡可在當(dang)(dang)地(di)指定書(shu)店(dian)或圖(tu)書(shu)館(guan)自(zi)選圖(tu)書(shu)進行借(jie)閱。

今年，鄉鎮(zhen)(zhen)流(liu)動售(shou)(shou)書(shu)(shu)活(huo)動成為南(nan)國書(shu)(shu)香節的重點公益(yi)活(huo)動，各地分會場將(jiang)在全省(sheng)鄉鎮(zhen)(zhen)輪流(liu)開展(zhan)(zhan)流(liu)動售(shou)(shou)書(shu)(shu)活(huo)動，鄉鎮(zhen)(zhen)流(liu)動售(shou)(shou)書(shu)(shu)活(huo)動由各市縣新華書(shu)(shu)店(dian)具體開展(zhan)(zhan)，潮南(nan)購(gou)書(shu)(shu)中(zhong)(zhong)(zhong)心(xin)(xin)、博羅書(shu)(shu)城、陽山購(gou)書(shu)(shu)中(zhong)(zhong)(zhong)心(xin)(xin)、江門購(gou)書(shu)(shu)中(zhong)(zhong)(zhong)心(xin)(xin)、連州購(gou)書(shu)(shu)中(zhong)(zhong)(zhong)心(xin)(xin)、江南(nan)購(gou)書(shu)(shu)中(zhong)(zhong)(zhong)心(xin)(xin)、新興購(gou)書(shu)(shu)中(zhong)(zhong)(zhong)心(xin)(xin)等(deng)數十家新華書(shu)(shu)店(dian)，將(jiang)陸(lu)續舉辦流(liu)動售(shou)(shou)書(shu)(shu)，把“鄉鎮(zhen)(zhen)流(liu)動售(shou)(shou)書(shu)(shu)車”開到偏遠鄉鎮(zhen)(zhen)，滿(man)足農村群(qun)眾精神(shen)文(wen)化需(xu)求，助(zhu)力鄉村文(wen)化振興。

防(fang)控不放松(song)，守好成(cheng)果營(ying)造安全(quan)參展環(huan)境(jing)