2021南國(guo)書香節(jie)于8月20-30日舉辦(ban)。在常態化(hua)疫情防控下，本(ben)屆(jie)南國(guo)書香節(jie)采用“線(xian)上線(xian)下結合、全省各級聯動、分散同期辦(ban)展”的形式開展，全省范圍內設立(li)的321個分會場(chang)將同頻共振，聯袂唱(chang)響閱(yue)讀協奏曲——超20萬種參(can)展圖(tu)書線(xian)上線(xian)下同步展示，200多名(ming)文(wen)化(hua)名(ming)家或(huo)(huo)踏足(zu)南粵，或(huo)(huo)做客云端(duan)，464場(chang)次文(wen)化(hua)活動潤澤(ze)嶺(ling)南，一場(chang)大眾化(hua)、多元化(hua)、立(li)體化(hua)的文(wen)化(hua)盛(sheng)宴將在八月盛(sheng)夏掀起滿城書香。

聚焦(jiao)新時代，透過出版看百年輝煌(huang)成就(jiu)

今年(nian)是(shi)中國(guo)共產黨成立(li)100周(zhou)年(nian)，也是(shi)我國(guo)進入“十四(si)五”規劃、乘(cheng)勢而上開啟全(quan)面建設(she)社會(hui)主義現代化國(guo)家新(xin)征程、向第二個百年(nian)奮斗(dou)目(mu)標進軍的(de)開局之年(nian)。

2021南(nan)國(guo)(guo)書香(xiang)節以(yi)“閱讀點(dian)亮(liang)前行的路”為(wei)年度口號，匯集(ji)主(zhu)題(ti)出(chu)(chu)版(ban)重點(dian)出(chu)(chu)版(ban)物，在(zai)全省范(fan)圍內(nei)集(ji)中(zhong)展示(shi)展銷(xiao)習近平新時代中(zhong)國(guo)(guo)特色社會(hui)主(zhu)義(yi)思想出(chu)(chu)版(ban)成果(guo)，重點(dian)展示(shi)黨(dang)史(shi)(shi)、新中(zhong)國(guo)(guo)史(shi)(shi)、改革(ge)開放史(shi)(shi)、社會(hui)主(zhu)義(yi)發(fa)展史(shi)(shi)等(deng)主(zhu)題(ti)出(chu)(chu)版(ban)物，展示(shi)弘揚民(min)族精(jing)神、歌頌(song)改革(ge)成果(guo)、宣傳典型事跡的優秀作(zuo)品(pin)，為(wei)廣大群眾呈現有高度、有深(shen)度的主(zhu)題(ti)佳(jia)作(zuo)。

全(quan)省分會(hui)場(chang)同步設(she)立“主(zhu)(zhu)題出版(ban)物(wu)專柜”，開啟線下(xia)聯展(zhan)(zhan)，筑成百店百部紅色(se)經典圖(tu)書獻禮(li)方(fang)陣，集中(zhong)展(zhan)(zhan)示展(zhan)(zhan)銷《習近平談治國(guo)理政》《中(zhong)國(guo)共(gong)產黨簡史》《新征程面(mian)(mian)對面(mian)(mian)》等重大主(zhu)(zhu)題出版(ban)物(wu)和黨史學習教育讀物(wu)，全(quan)面(mian)(mian)展(zhan)(zhan)示進(jin)入新時代黨和國(guo)家各項事業取得的(de)歷史性成就、發生的(de)歷史性變革(ge)，回顧百年歷程，展(zhan)(zhan)現輝煌(huang)成就，引(yin)發廣大群眾共(gong)鳴。

同時，各分會場集中開展主題(ti)出版物首發(fa)儀式、“紅(hong)色文化(hua)輕騎(qi)兵”、“重溫紅(hong)色記憶”等紅(hong)色題(ti)材(cai)閱讀互動活(huo)動。

吹響集結號(hao)，全(quan)省321個分會場(chang)聯展(zhan)聯動(dong)

本屆南國書香(xiang)節進一步深耕全(quan)民(min)閱讀(du)，厚植文化(hua)根基(ji)，著力拓寬(kuan)全(quan)民(min)參展的幅度(du)、延伸全(quan)民(min)觀展的廣度(du)、加大全(quan)民(min)優惠的力度(du)、掀起全(quan)民(min)閱讀(du)的熱度(du)，立足(zu)“挖掘地方(fang)優勢、辦出地方(fang)特色”，在全(quan)省設置(zhi)321個分會場。

各分會場統一(yi)(yi)標識、統一(yi)(yi)宣傳、統一(yi)(yi)折扣、統一(yi)(yi)氛圍，編織成一(yi)(yi)張廣(guang)泛的、立體的全民(min)閱讀服務(wu)網，共同(tong)吹響“2021南國書香節(jie)”集(ji)結號。

全省分會場分布均衡，全面覆蓋市、區（縣），讓廣(guang)大群眾實現零距離(li)參展。展覽不僅注(zhu)重(zhong)主題聚焦，思想引領，也注(zhu)重(zhong)大眾閱讀(du)，活(huo)動互動，只(zhi)要廣(guang)大群眾走進(jin)書(shu)店，走進(jin)圖書(shu)館(guan)，就可(ke)以近距離(li)參與書(shu)香節(jie)豐富的閱讀(du)活(huo)動。

全省各(ge)地(di)分會場(chang)以新華書店(dian)、特色書店(dian)為(wei)閱讀發散點，同(tong)步設置(zhi)“書香(xiang)優(you)選”精(jing)品(pin)出(chu)(chu)(chu)版物(wu)(wu)專(zhuan)柜(ju)、廣(guang)東優(you)秀(xiu)出(chu)(chu)(chu)版物(wu)(wu)專(zhuan)柜(ju)、中國出(chu)(chu)(chu)版集團優(you)秀(xiu)出(chu)(chu)(chu)版物(wu)(wu)專(zhuan)柜(ju)，精(jing)選一批大眾精(jing)品(pin)、暢(chang)銷經典、嶺(ling)南文化、地(di)方特色讀物(wu)(wu)，為(wei)廣(guang)大群眾提(ti)供閱讀指南。

書店廣泛聯結各(ge)行各(ge)業(ye)，通過閱讀活(huo)動(dong)串(chuan)聯起(qi)機關、學(xue)校、社區、企業(ye)，從而調動(dong)全省各(ge)地(di)廣大群眾參與(yu)的積極性。

閱(yue)讀(du)(du)活(huo)動(dong)(dong)融(rong)合(he)本地特色：廣(guang)州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)推出“聲入人(ren)心，紅(hong)動(dong)(dong)廣(guang)州(zhou)(zhou)”——尋(xun)找廣(guang)州(zhou)(zhou)最(zui)美“悅”讀(du)(du)之聲紅(hong)色經(jing)(jing)典(dian)作品誦讀(du)(du)；深圳市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)映百年(nian)偉(wei)業”黨史(shi)學習教育主(zhu)題(ti)(ti)展；汕(shan)(shan)頭(tou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)中的鄉(xiang)村變遷”圖書(shu)(shu)(shu)(shu)展；佛山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“閱(yue)途(tu)，書(shu)(shu)(shu)(shu)與(yu)(yu)遠(yuan)方”基層文(wen)化(hua)巡(xun)回展；河源市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)盲(mang)人(ren)聽書(shu)(shu)(shu)(shu)、聾啞人(ren)視聽閱(yue)讀(du)(du)活(huo)動(dong)(dong)；梅(mei)州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“南粵沃土鑄偉(wei)業——中國(guo)共產黨在(zai)廣(guang)東”圖片(pian)展；惠(hui)州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“不忘初心，傳承(cheng)薪火(huo)”主(zhu)題(ti)(ti)閱(yue)讀(du)(du)活(huo)動(dong)(dong)；汕(shan)(shan)尾市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)《熱土地上的紅(hong)飄帶》新(xin)書(shu)(shu)(shu)(shu)分享會；中山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)第(di)三(san)屆中山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)經(jing)(jing)典(dian)誦讀(du)(du)活(huo)動(dong)(dong)線(xian)下決賽；江門市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)黨史(shi)、僑(qiao)史(shi)故事分享會和僑(qiao)鄉(xiang)特色文(wen)化(hua)展示活(huo)動(dong)(dong)；陽江市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)紅(hong)色主(zhu)題(ti)(ti)紀錄片(pian)展播(bo)活(huo)動(dong)(dong)；湛(zhan)江市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“唐(tang)詩氣(qi)度與(yu)(yu)民族自信”“儒家(jia)修身”等(deng)主(zhu)題(ti)(ti)文(wen)化(hua)講堂；茂名(ming)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香暖山(shan)區”捐書(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)；肇(zhao)慶(qing)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)全國(guo)“兩優一先”表(biao)彰(zhang)大(da)會肇(zhao)慶(qing)代(dai)表(biao)閱(yue)讀(du)(du)分享會；清(qing)遠(yuan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“文(wen)明家(jia)風”書(shu)(shu)(shu)(shu)法(fa)巡(xun)展；潮州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“潮心向黨”潮州(zhou)(zhou)黨史(shi)印記檔(dang)案(an)圖片(pian)展；揭陽市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香家(jia)國(guo)情(qing)”讀(du)(du)書(shu)(shu)(shu)(shu)主(zhu)題(ti)(ti)晚會；云浮(fu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香鄉(xiang)村”公益贈書(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)。

立面觀書展(zhan)，線上(shang)線下活動有機(ji)融(rong)合

隨著閱讀(du)(du)方式多樣化，南(nan)國(guo)(guo)書香(xiang)節(jie)進一步加強線(xian)(xian)(xian)上(shang)線(xian)(xian)(xian)下(xia)融合(he)，搭建“南(nan)國(guo)(guo)書香(xiang)節(jie)云(yun)平臺(tai)”，將線(xian)(xian)(xian)上(shang)展(zhan)示、線(xian)(xian)(xian)上(shang)銷售(shou)、線(xian)(xian)(xian)上(shang)活動(dong)、線(xian)(xian)(xian)上(shang)公(gong)益和線(xian)(xian)(xian)下(xia)活動(dong)有(you)機融合(he)。廣(guang)大群眾不僅可以到(dao)分會場線(xian)(xian)(xian)下(xia)參展(zhan)，也可以通過南(nan)國(guo)(guo)書香(xiang)節(jie)小程序(xu)、羊城(cheng)書展(zhan)小程序(xu)，在云(yun)端同享優(you)惠購書、參與閱讀(du)(du)活動(dong)。

主(zhu)題出版(ban)物(wu)(wu)展(zhan)銷(xiao)、“書(shu)香(xiang)優(you)選”精品出版(ban)物(wu)(wu)展(zhan)銷(xiao)、廣(guang)東(dong)優(you)秀出版(ban)物(wu)(wu)展(zhan)銷(xiao)、中國(guo)出版(ban)集團(tuan)優(you)秀出版(ban)物(wu)(wu)展(zhan)銷(xiao)將在“南(nan)國(guo)書(shu)香(xiang)節(jie)”小程序同步(bu)上(shang)(shang)線，全省分(fen)會場同步(bu)開設(she)線上(shang)(shang)購(gou)書(shu)平(ping)臺，重點依托(tuo)“新華通讀(du)(du)”小程序，供全省廣(guang)大(da)群眾在線購(gou)書(shu)；同時，數十場新書(shu)分(fen)享會、論壇(tan)沙(sha)龍、閱讀(du)(du)活動將進行線上(shang)(shang)直播，并通過南(nan)國(guo)書(shu)香(xiang)節(jie)小程序全面發布，讓(rang)廣(guang)大(da)群眾打破距離界限，實現線上(shang)(shang)參展(zhan)。

今年南國書(shu)香(xiang)(xiang)節開(kai)啟云互(hu)(hu)動(dong)，打造“小書(shu)房(fang)，大世界”云平臺，百位名人作(zuo)家(jia)走(zou)進自己的書(shu)房(fang)或(huo)特色書(shu)店，通(tong)(tong)過云互(hu)(hu)動(dong)，向廣大群眾推薦好書(shu)，共同參與書(shu)香(xiang)(xiang)節。來自廣東本土的近百名文化(hua)名人、專家(jia)學者、作(zuo)家(jia)、閱讀(du)推廣人將下沉到全省分會(hui)場開(kai)展(zhan)活(huo)(huo)動(dong)，通(tong)(tong)過講座、對(dui)談(tan)、沙龍、簽售等形式，圍繞(rao)紅色題材、嶺(ling)南文化(hua)、親子(zi)教育、生活(huo)(huo)方式等內(nei)容，深入書(shu)店一線，與廣大群眾面(mian)對(dui)面(mian)交流。

優惠(hui)遍(bian)基層，多措并舉提高惠(hui)民滲透力

今年南國書(shu)(shu)香(xiang)(xiang)節繼續(xu)發揮“全(quan)民(min)閱讀(du)主陣地”作用，向全(quan)省(sheng)廣(guang)大群眾推(tui)出(chu)(chu)便民(min)惠民(min)舉(ju)措，通過文化惠民(min)助推(tui)全(quan)民(min)閱讀(du)。全(quan)省(sheng)分會場同(tong)步推(tui)出(chu)(chu)全(quan)場圖(tu)書(shu)(shu)八(ba)折優惠，“書(shu)(shu)香(xiang)(xiang)之夜”專場圖(tu)書(shu)(shu)限時(shi)七折優惠。

全(quan)省(sheng)各(ge)地分會場(chang)(chang)推出多項(xiang)惠(hui)民活動。在廣州分會場(chang)(chang)，讀(du)(du)者到(dao)指(zhi)定(ding)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)（四(si)閱(yue)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)·東湖(hu)店(dian)、四(si)閱(yue)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)·琶洲(zhou)店(dian)、楠楓書(shu)(shu)(shu)(shu)(shu)(shu)院、新塘(tang)書(shu)(shu)(shu)(shu)(shu)(shu)城(cheng)(cheng)、江高書(shu)(shu)(shu)(shu)(shu)(shu)城(cheng)(cheng)、北京路教(jiao)材書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)、吾悅青年文化空間）購書(shu)(shu)(shu)(shu)(shu)(shu)，除(chu)享(xiang)(xiang)受8折優(you)惠(hui)以外，還可(ke)(ke)疊加享(xiang)(xiang)受工銀(yin)專項(xiang)優(you)惠(hui)。讀(du)(du)者使用(yong)工銀(yin)e生活APP掃碼支付（需(xu)綁定(ding)廣州地區(qu)工銀(yin)信用(yong)卡），可(ke)(ke)享(xiang)(xiang)5折優(you)惠(hui)，最高單筆優(you)惠(hui)金(jin)額(e)(e)可(ke)(ke)達50元。活動期(qi)間每位讀(du)(du)者可(ke)(ke)享(xiang)(xiang)受2次優(you)惠(hui)，優(you)惠(hui)名額(e)(e)有限(xian)(xian)，先(xian)到(dao)先(xian)得。在“羊城(cheng)(cheng)書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)”小程序(xu)，將上線(xian)“清空100位讀(du)(du)者購物車(che)”活動，連續10天隨機抽(chou)取10位提(ti)供限(xian)(xian)額(e)(e)500元范圍內清空購物車(che)的免(mian)單福(fu)利(li)，實實在在優(you)惠(hui)于民。

在(zai)中(zhong)山(shan)分會(hui)場(chang)，“中(zhong)山(shan)書(shu)展”云(yun)平臺將發(fa)放(fang)(fang)(fang)15萬(wan)電子(zi)(zi)購(gou)書(shu)券(quan)；江(jiang)門分會(hui)場(chang)則通(tong)過“文化惠(hui)民，云(yun)上共(gong)享”黨史答題抽(chou)獎小程序發(fa)放(fang)(fang)(fang)8萬(wan)元電子(zi)(zi)購(gou)書(shu)券(quan)；湛(zhan)江(jiang)分會(hui)場(chang)將通(tong)過“嶺南書(shu)香(xiang)”微(wei)信(xin)公眾號、“視聽湛(zhan)江(jiang)”APP、“湛(zhan)江(jiang)發(fa)布”微(wei)信(xin)公眾號等平臺發(fa)放(fang)(fang)(fang)10萬(wan)元電子(zi)(zi)購(gou)書(shu)券(quan)；茂(mao)名分會(hui)場(chang)則向當地新華書(shu)店(dian)、市圖書(shu)館及市區4家民營書(shu)店(dian)的讀者發(fa)放(fang)(fang)(fang)10萬(wan)元購(gou)書(shu)券(quan)；云(yun)浮分會(hui)場(chang)將通(tong)過“云(yun)報商城”派發(fa)電子(zi)(zi)購(gou)書(shu)券(quan)，同時派發(fa)紙質購(gou)書(shu)券(quan)，總額10萬(wan)元。

公益暖人心，形式創新(xin)助(zhu)推(tui)閱讀(du)服務多元(yuan)化

書(shu)香節(jie)期間，廣(guang)州市(shi)(shi)(shi)、深圳市(shi)(shi)(shi)、佛山市(shi)(shi)(shi)、韶關(guan)市(shi)(shi)(shi)、河源市(shi)(shi)(shi)、梅(mei)州市(shi)(shi)(shi)、惠州市(shi)(shi)(shi)、東莞市(shi)(shi)(shi)、中山市(shi)(shi)(shi)、江(jiang)門(men)市(shi)(shi)(shi)、湛江(jiang)市(shi)(shi)(shi)、茂名市(shi)(shi)(shi)、肇(zhao)慶市(shi)(shi)(shi)、清遠市(shi)(shi)(shi)、潮州市(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)的市(shi)(shi)(shi)、縣(xian)公共圖(tu)書(shu)館(guan)與當地新華書(shu)店聯合舉(ju)辦“你選(xuan)書(shu)，我買(mai)單”活動，凡持(chi)有當地圖(tu)書(shu)館(guan)借閱卡的廣(guang)大群眾，憑借閱卡可在(zai)當地指定書(shu)店或圖(tu)書(shu)館(guan)自(zi)選(xuan)圖(tu)書(shu)進行借閱。

今(jin)年(nian)，鄉(xiang)鎮(zhen)流(liu)(liu)動(dong)售書(shu)(shu)活動(dong)成(cheng)為(wei)南(nan)國書(shu)(shu)香節的(de)重點公益活動(dong)，各地分(fen)會場將(jiang)在全(quan)省鄉(xiang)鎮(zhen)輪流(liu)(liu)開展流(liu)(liu)動(dong)售書(shu)(shu)活動(dong)，鄉(xiang)鎮(zhen)流(liu)(liu)動(dong)售書(shu)(shu)活動(dong)由各市縣新(xin)華書(shu)(shu)店具體開展，潮南(nan)購書(shu)(shu)中(zhong)心(xin)(xin)、博(bo)羅書(shu)(shu)城(cheng)、陽山購書(shu)(shu)中(zhong)心(xin)(xin)、江門購書(shu)(shu)中(zhong)心(xin)(xin)、連州購書(shu)(shu)中(zhong)心(xin)(xin)、江南(nan)購書(shu)(shu)中(zhong)心(xin)(xin)、新(xin)興(xing)購書(shu)(shu)中(zhong)心(xin)(xin)等(deng)數十家(jia)新(xin)華書(shu)(shu)店，將(jiang)陸(lu)續(xu)舉(ju)辦流(liu)(liu)動(dong)售書(shu)(shu)，把“鄉(xiang)鎮(zhen)流(liu)(liu)動(dong)售書(shu)(shu)車”開到偏遠鄉(xiang)鎮(zhen)，滿足農村(cun)群眾(zhong)精神文化需求，助力鄉(xiang)村(cun)文化振興(xing)。

防(fang)控不(bu)放松(song)，守好成果營造安(an)全參展(zhan)環境(jing)