2021南國(guo)書香節于8月(yue)20-30日(ri)舉(ju)辦。在(zai)常態化(hua)疫情防控下(xia)，本(ben)屆南國(guo)書香節采用“線(xian)上線(xian)下(xia)結合、全(quan)省各級聯動、分散同(tong)(tong)期辦展(zhan)”的形(xing)式開(kai)展(zhan)，全(quan)省范圍內設立的321個分會場(chang)(chang)(chang)將同(tong)(tong)頻共振，聯袂唱(chang)響閱讀協奏曲(qu)——超20萬種參展(zhan)圖書線(xian)上線(xian)下(xia)同(tong)(tong)步展(zhan)示，200多名(ming)文(wen)化(hua)名(ming)家或踏足(zu)南粵，或做客云(yun)端，464場(chang)(chang)(chang)次文(wen)化(hua)活動潤澤(ze)嶺南，一場(chang)(chang)(chang)大眾化(hua)、多元化(hua)、立體化(hua)的文(wen)化(hua)盛(sheng)宴將在(zai)八月(yue)盛(sheng)夏(xia)掀起滿城書香。

聚(ju)焦新時代，透過出(chu)版(ban)看百年(nian)輝煌成(cheng)就

今年是(shi)(shi)中(zhong)國共產黨成立100周年，也是(shi)(shi)我國進入“十四五(wu)”規劃、乘勢而(er)上開(kai)啟(qi)全面建設(she)社會主(zhu)義(yi)現代化國家新征程、向第(di)二(er)個百年奮(fen)斗目標進軍的開(kai)局(ju)之年。

2021南國(guo)(guo)書香節以“閱讀點(dian)亮前行的(de)(de)路(lu)”為(wei)年度(du)(du)口(kou)號，匯集主(zhu)題(ti)出版重點(dian)出版物，在全省范圍內集中(zhong)展(zhan)示展(zhan)銷習(xi)近平新時(shi)代中(zhong)國(guo)(guo)特色社會(hui)主(zhu)義思想出版成(cheng)果(guo)，重點(dian)展(zhan)示黨史、新中(zhong)國(guo)(guo)史、改(gai)革(ge)開放史、社會(hui)主(zhu)義發展(zhan)史等主(zhu)題(ti)出版物，展(zhan)示弘(hong)揚民族精神、歌頌改(gai)革(ge)成(cheng)果(guo)、宣傳典型事(shi)跡(ji)的(de)(de)優秀作(zuo)品，為(wei)廣大群眾(zhong)呈現有(you)高(gao)度(du)(du)、有(you)深度(du)(du)的(de)(de)主(zhu)題(ti)佳作(zuo)。

全省分會場同(tong)步設立“主(zhu)題出(chu)版物(wu)專柜”，開啟線下聯展，筑成(cheng)百店百部紅色經典(dian)圖書獻(xian)禮方陣，集中展示展銷《習(xi)近平談(tan)治(zhi)國理政(zheng)》《中國共產黨(dang)簡史(shi)》《新(xin)征程(cheng)面對面》等重大(da)主(zhu)題出(chu)版物(wu)和(he)黨(dang)史(shi)學習(xi)教育讀物(wu)，全面展示進入新(xin)時代(dai)黨(dang)和(he)國家各項事(shi)業取得的(de)歷史(shi)性(xing)成(cheng)就、發生(sheng)的(de)歷史(shi)性(xing)變(bian)革，回(hui)顧百年(nian)歷程(cheng)，展現輝煌成(cheng)就，引(yin)發廣大(da)群眾共鳴(ming)。

同時，各分會場(chang)集中(zhong)開(kai)展主(zhu)題出版(ban)物首(shou)發儀式、“紅(hong)(hong)(hong)色(se)文化輕(qing)騎兵”、“重溫紅(hong)(hong)(hong)色(se)記憶”等紅(hong)(hong)(hong)色(se)題材(cai)閱(yue)讀互動活動。

吹響集結(jie)號，全(quan)省321個分會場聯(lian)展聯(lian)動(dong)

本屆南(nan)國(guo)書香(xiang)節進一步(bu)深耕全(quan)(quan)民(min)(min)閱讀(du)，厚植文化根基，著力(li)拓寬(kuan)全(quan)(quan)民(min)(min)參展的幅度(du)、延伸全(quan)(quan)民(min)(min)觀展的廣(guang)度(du)、加大全(quan)(quan)民(min)(min)優惠的力(li)度(du)、掀起全(quan)(quan)民(min)(min)閱讀(du)的熱度(du)，立(li)足“挖(wa)掘地(di)方優勢、辦出地(di)方特色”，在全(quan)(quan)省(sheng)設(she)置321個分會場(chang)。

各分會(hui)場(chang)統(tong)一(yi)標(biao)識、統(tong)一(yi)宣(xuan)傳、統(tong)一(yi)折扣、統(tong)一(yi)氛圍，編織成(cheng)一(yi)張廣泛的、立體的全民閱讀服務網，共同吹響“2021南國書香節”集結號。

全省(sheng)分會場分布均衡，全面覆蓋市、區（縣），讓廣大(da)(da)群(qun)眾實(shi)現零距離(li)參(can)展。展覽(lan)不僅(jin)注(zhu)重主題聚(ju)焦(jiao)，思想引領，也(ye)注(zhu)重大(da)(da)眾閱(yue)讀(du)，活(huo)動互動，只要廣大(da)(da)群(qun)眾走進書店，走進圖(tu)書館，就可以近距離(li)參(can)與(yu)書香節豐富的(de)閱(yue)讀(du)活(huo)動。

全省(sheng)各地(di)分會場(chang)以新華書店、特(te)色書店為閱(yue)讀(du)(du)發散點，同步(bu)設置“書香(xiang)優(you)選(xuan)”精(jing)(jing)品(pin)出版(ban)(ban)物專柜(ju)、廣東優(you)秀出版(ban)(ban)物專柜(ju)、中(zhong)國出版(ban)(ban)集團優(you)秀出版(ban)(ban)物專柜(ju)，精(jing)(jing)選(xuan)一批大眾精(jing)(jing)品(pin)、暢銷經(jing)典、嶺(ling)南文化、地(di)方(fang)特(te)色讀(du)(du)物，為廣大群眾提供(gong)閱(yue)讀(du)(du)指南。

書店廣泛聯(lian)結(jie)各行(xing)各業，通(tong)過閱讀活動(dong)串聯(lian)起(qi)機關、學校、社區(qu)、企(qi)業，從而調動(dong)全(quan)省(sheng)各地(di)廣大群眾參與的積極性(xing)。

閱(yue)讀(du)活(huo)(huo)動(dong)(dong)(dong)(dong)(dong)融合本(ben)地特(te)色(se)：廣(guang)州(zhou)市(shi)推出(chu)“聲入人心，紅(hong)(hong)動(dong)(dong)(dong)(dong)(dong)廣(guang)州(zhou)”——尋找廣(guang)州(zhou)最美“悅”讀(du)之聲紅(hong)(hong)色(se)經典作(zuo)品誦(song)讀(du)；深圳市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)映百年偉(wei)業(ye)”黨史(shi)學習教(jiao)育主(zhu)題(ti)展；汕頭(tou)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)中(zhong)的鄉(xiang)村(cun)變(bian)遷”圖書(shu)(shu)(shu)(shu)展；佛山(shan)(shan)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“閱(yue)途(tu)，書(shu)(shu)(shu)(shu)與遠方(fang)”基層文(wen)化巡回(hui)展；河源市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)盲人聽書(shu)(shu)(shu)(shu)、聾啞(ya)人視聽閱(yue)讀(du)活(huo)(huo)動(dong)(dong)(dong)(dong)(dong)；梅(mei)州(zhou)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“南(nan)粵沃土鑄偉(wei)業(ye)——中(zhong)國(guo)(guo)共產黨在廣(guang)東”圖片(pian)(pian)展；惠州(zhou)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“不忘初心，傳承薪(xin)火”主(zhu)題(ti)閱(yue)讀(du)活(huo)(huo)動(dong)(dong)(dong)(dong)(dong)；汕尾市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)《熱土地上的紅(hong)(hong)飄帶》新書(shu)(shu)(shu)(shu)分享會(hui)；中(zhong)山(shan)(shan)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)第三屆中(zhong)山(shan)(shan)市(shi)經典誦(song)讀(du)活(huo)(huo)動(dong)(dong)(dong)(dong)(dong)線下(xia)決賽；江門(men)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)黨史(shi)、僑史(shi)故(gu)事分享會(hui)和僑鄉(xiang)特(te)色(se)文(wen)化展示活(huo)(huo)動(dong)(dong)(dong)(dong)(dong)；陽江市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)紅(hong)(hong)色(se)主(zhu)題(ti)紀(ji)錄片(pian)(pian)展播活(huo)(huo)動(dong)(dong)(dong)(dong)(dong)；湛江市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“唐詩(shi)氣度與民族(zu)自(zi)信”“儒家(jia)(jia)修(xiu)身”等主(zhu)題(ti)文(wen)化講堂；茂(mao)名市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香暖山(shan)(shan)區”捐(juan)書(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)(dong)(dong)(dong)(dong)；肇(zhao)慶市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)全國(guo)(guo)“兩優一(yi)先”表(biao)彰大會(hui)肇(zhao)慶代(dai)表(biao)閱(yue)讀(du)分享會(hui)；清遠市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“文(wen)明家(jia)(jia)風(feng)”書(shu)(shu)(shu)(shu)法巡展；潮州(zhou)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“潮心向黨”潮州(zhou)黨史(shi)印記檔案圖片(pian)(pian)展；揭陽市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香家(jia)(jia)國(guo)(guo)情”讀(du)書(shu)(shu)(shu)(shu)主(zhu)題(ti)晚會(hui)；云浮市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香鄉(xiang)村(cun)”公益贈書(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)(dong)(dong)(dong)(dong)。

立面觀書展，線上線下活動有(you)機融合

隨著閱(yue)讀(du)方式多(duo)樣化，南(nan)國書(shu)香(xiang)(xiang)節(jie)進(jin)一步(bu)加強線(xian)(xian)上(shang)線(xian)(xian)下融合(he)，搭建“南(nan)國書(shu)香(xiang)(xiang)節(jie)云平(ping)臺”，將(jiang)線(xian)(xian)上(shang)展示、線(xian)(xian)上(shang)銷售(shou)、線(xian)(xian)上(shang)活(huo)(huo)動(dong)(dong)、線(xian)(xian)上(shang)公益和(he)線(xian)(xian)下活(huo)(huo)動(dong)(dong)有機融合(he)。廣大群眾不僅可以到分會(hui)場(chang)線(xian)(xian)下參(can)展，也可以通過南(nan)國書(shu)香(xiang)(xiang)節(jie)小(xiao)程序、羊城書(shu)展小(xiao)程序，在云端(duan)同享優惠購書(shu)、參(can)與閱(yue)讀(du)活(huo)(huo)動(dong)(dong)。

主(zhu)題出(chu)版(ban)物(wu)展(zhan)(zhan)銷(xiao)、“書(shu)香優(you)選”精品出(chu)版(ban)物(wu)展(zhan)(zhan)銷(xiao)、廣東(dong)優(you)秀(xiu)出(chu)版(ban)物(wu)展(zhan)(zhan)銷(xiao)、中國出(chu)版(ban)集團優(you)秀(xiu)出(chu)版(ban)物(wu)展(zhan)(zhan)銷(xiao)將(jiang)(jiang)在(zai)“南國書(shu)香節”小(xiao)程序(xu)同(tong)步(bu)上線，全(quan)省分(fen)會場同(tong)步(bu)開(kai)設(she)線上購書(shu)平臺，重(zhong)點依托“新華通(tong)讀”小(xiao)程序(xu)，供(gong)全(quan)省廣大群(qun)眾在(zai)線購書(shu)；同(tong)時，數十(shi)場新書(shu)分(fen)享會、論(lun)壇沙龍(long)、閱讀活動將(jiang)(jiang)進行線上直播，并(bing)通(tong)過南國書(shu)香節小(xiao)程序(xu)全(quan)面發布，讓廣大群(qun)眾打破(po)距(ju)離界限，實現線上參展(zhan)(zhan)。

今年南(nan)國書香(xiang)(xiang)節開啟云(yun)(yun)互(hu)動(dong)，打造“小書房(fang)，大(da)世界(jie)”云(yun)(yun)平臺，百(bai)位(wei)名人(ren)作家(jia)(jia)走(zou)進(jin)自己的書房(fang)或特(te)色(se)書店，通過云(yun)(yun)互(hu)動(dong)，向(xiang)廣(guang)(guang)大(da)群眾推薦好書，共同(tong)參與書香(xiang)(xiang)節。來自廣(guang)(guang)東本土的近百(bai)名文化(hua)名人(ren)、專家(jia)(jia)學者、作家(jia)(jia)、閱讀(du)推廣(guang)(guang)人(ren)將下沉到全省分會場開展活動(dong)，通過講座、對談、沙龍、簽售等形(xing)式(shi)，圍繞紅色(se)題材、嶺南(nan)文化(hua)、親子教(jiao)育(yu)、生活方式(shi)等內容(rong)，深(shen)入書店一線，與廣(guang)(guang)大(da)群眾面對面交流。

優惠(hui)遍基層(ceng)，多措并舉提高(gao)惠(hui)民滲(shen)透(tou)力

今年南國(guo)書香(xiang)(xiang)節繼(ji)續發揮“全(quan)民(min)閱讀(du)主陣地”作用(yong)，向(xiang)全(quan)省(sheng)廣大群眾推(tui)(tui)出(chu)便(bian)民(min)惠民(min)舉措，通過(guo)文化惠民(min)助(zhu)推(tui)(tui)全(quan)民(min)閱讀(du)。全(quan)省(sheng)分會場(chang)(chang)同步推(tui)(tui)出(chu)全(quan)場(chang)(chang)圖書八(ba)折優惠，“書香(xiang)(xiang)之(zhi)夜”專場(chang)(chang)圖書限時七折優惠。

全省各(ge)地(di)分會(hui)場(chang)推出多項惠(hui)(hui)民(min)活動(dong)(dong)。在(zai)廣州分會(hui)場(chang)，讀(du)(du)者(zhe)到指定(ding)書(shu)(shu)店(dian)（四閱(yue)(yue)書(shu)(shu)店(dian)·東湖店(dian)、四閱(yue)(yue)書(shu)(shu)店(dian)·琶(pa)洲店(dian)、楠楓(feng)書(shu)(shu)院、新塘書(shu)(shu)城、江高(gao)書(shu)(shu)城、北京路(lu)教材書(shu)(shu)店(dian)、吾悅(yue)青年(nian)文化空(kong)間）購書(shu)(shu)，除享(xiang)受(shou)(shou)8折優(you)惠(hui)(hui)以外，還可疊加享(xiang)受(shou)(shou)工銀專項優(you)惠(hui)(hui)。讀(du)(du)者(zhe)使(shi)用工銀e生活APP掃碼(ma)支付（需綁(bang)定(ding)廣州地(di)區工銀信用卡），可享(xiang)5折優(you)惠(hui)(hui)，最高(gao)單(dan)筆優(you)惠(hui)(hui)金額(e)可達50元(yuan)。活動(dong)(dong)期(qi)間每位(wei)讀(du)(du)者(zhe)可享(xiang)受(shou)(shou)2次優(you)惠(hui)(hui)，優(you)惠(hui)(hui)名額(e)有限，先到先得。在(zai)“羊城書(shu)(shu)展”小程序，將上(shang)線“清空(kong)100位(wei)讀(du)(du)者(zhe)購物(wu)(wu)車”活動(dong)(dong)，連(lian)續(xu)10天隨機抽取(qu)10位(wei)提供(gong)限額(e)500元(yuan)范圍內清空(kong)購物(wu)(wu)車的免單(dan)福利，實實在(zai)在(zai)優(you)惠(hui)(hui)于(yu)民(min)。

在中(zhong)(zhong)山分會(hui)場，“中(zhong)(zhong)山書展”云平臺將(jiang)發(fa)放15萬(wan)電子(zi)購(gou)(gou)(gou)(gou)書券；江(jiang)門(men)分會(hui)場則通過“文(wen)化惠民(min)，云上共享”黨史答題抽獎小程(cheng)序發(fa)放8萬(wan)元(yuan)(yuan)電子(zi)購(gou)(gou)(gou)(gou)書券；湛(zhan)江(jiang)分會(hui)場將(jiang)通過“嶺南書香”微(wei)信公眾(zhong)號、“視聽湛(zhan)江(jiang)”APP、“湛(zhan)江(jiang)發(fa)布”微(wei)信公眾(zhong)號等(deng)平臺發(fa)放10萬(wan)元(yuan)(yuan)電子(zi)購(gou)(gou)(gou)(gou)書券；茂名分會(hui)場則向當地新(xin)華書店(dian)、市(shi)圖書館及市(shi)區4家民(min)營(ying)書店(dian)的讀者發(fa)放10萬(wan)元(yuan)(yuan)購(gou)(gou)(gou)(gou)書券；云浮分會(hui)場將(jiang)通過“云報商城”派發(fa)電子(zi)購(gou)(gou)(gou)(gou)書券，同時派發(fa)紙質購(gou)(gou)(gou)(gou)書券，總額10萬(wan)元(yuan)(yuan)。

公益暖(nuan)人心，形式創新(xin)助(zhu)推閱讀服(fu)務(wu)多元化

書香節期間(jian)，廣(guang)州市(shi)(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)(shi)、佛山(shan)市(shi)(shi)(shi)(shi)(shi)、韶關(guan)市(shi)(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)(shi)、梅州市(shi)(shi)(shi)(shi)(shi)、惠州市(shi)(shi)(shi)(shi)(shi)、東莞(guan)市(shi)(shi)(shi)(shi)(shi)、中山(shan)市(shi)(shi)(shi)(shi)(shi)、江門市(shi)(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)(shi)、茂(mao)名(ming)市(shi)(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)(shi)、潮州市(shi)(shi)(shi)(shi)(shi)、揭陽(yang)市(shi)(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)(shi)、縣(xian)公共圖(tu)書館與當地(di)新(xin)華書店(dian)聯合舉辦(ban)“你選(xuan)(xuan)書，我(wo)買單”活動(dong)，凡持(chi)有當地(di)圖(tu)書館借閱卡(ka)的廣(guang)大群眾，憑借閱卡(ka)可在當地(di)指(zhi)定書店(dian)或圖(tu)書館自選(xuan)(xuan)圖(tu)書進行借閱。

今年，鄉(xiang)(xiang)鎮流(liu)(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)活動(dong)(dong)成為南國書(shu)(shu)香節(jie)的(de)重點公益活動(dong)(dong)，各(ge)地分會場將在全(quan)省鄉(xiang)(xiang)鎮輪(lun)流(liu)(liu)(liu)開展流(liu)(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)活動(dong)(dong)，鄉(xiang)(xiang)鎮流(liu)(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)活動(dong)(dong)由各(ge)市(shi)縣新(xin)華(hua)(hua)書(shu)(shu)店具體(ti)開展，潮南購(gou)書(shu)(shu)中(zhong)心(xin)、博羅(luo)書(shu)(shu)城、陽山購(gou)書(shu)(shu)中(zhong)心(xin)、江(jiang)門(men)購(gou)書(shu)(shu)中(zhong)心(xin)、連州購(gou)書(shu)(shu)中(zhong)心(xin)、江(jiang)南購(gou)書(shu)(shu)中(zhong)心(xin)、新(xin)興購(gou)書(shu)(shu)中(zhong)心(xin)等數十(shi)家新(xin)華(hua)(hua)書(shu)(shu)店，將陸續(xu)舉辦流(liu)(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)，把“鄉(xiang)(xiang)鎮流(liu)(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)車”開到偏遠鄉(xiang)(xiang)鎮，滿足農村群眾精(jing)神文化需(xu)求，助力(li)鄉(xiang)(xiang)村文化振(zhen)興。

防控不放松，守好成果(guo)營(ying)造安全參展(zhan)環境