誕生于延安窯洞(dong)里的(de)(de)新(xin)華書(shu)(shu)店(dian)，如今已經走過了(le)(le)84個(ge)春秋。作為(wei)中(zhong)國(guo)共產黨創建并領導的(de)(de)紅色文(wen)化企業，新(xin)華書(shu)(shu)店(dian)始終堅持傳承(cheng)紅色基(ji)因、弘揚先進文(wen)化、踐行(xing)社會(hui)責(ze)(ze)任。根據中(zhong)國(guo)新(xin)華書(shu)(shu)店(dian)協(xie)會(hui)發布的(de)(de)2016年—2019年《中(zhong)國(guo)新(xin)華書(shu)(shu)店(dian)社會(hui)責(ze)(ze)任報告書(shu)(shu)》（以下簡(jian)稱《報告書(shu)(shu)》），以及《中(zhong)國(guo)新(xin)聞(wen)出版廣電報》記者(zhe)近年來對(dui)行(xing)業的(de)(de)觀(guan)察，我們梳理了(le)(le)“十(shi)三(san)五”期間新(xin)華書(shu)(shu)店(dian)履行(xing)社會(hui)責(ze)(ze)任的(de)(de)主要(yao)做法(fa)和成就經驗，試圖從中(zhong)得到(dao)一些啟示。

履行職責使命 做好發行工作

“十三五”期間，新華書店積極發(fa)揮國有主渠道、主陣地優勢，承擔(dan)文(wen)化傳播(bo)使命，全力以赴做好重(zhong)要(yao)文(wen)件(jian)文(wen)獻、重(zhong)點主題(ti)出(chu)版物(wu)、優秀大眾讀物(wu)等相關發(fa)行工作。

這5年(nian)中(zhong)，全國(guo)各地(di)新華書(shu)店在門店突(tu)出位置(zhi)設立(li)專(zhuan)柜專(zhuan)架，開(kai)展(zhan)重點(dian)出版物展(zhan)示展(zhan)銷(xiao)(xiao)(xiao)和宣傳征訂活(huo)(huo)動(dong)(dong)，對讀者(zhe)購書(shu)給予優惠(hui)，取得(de)了(le)顯著成效。2016年(nian)，新華書(shu)店開(kai)展(zhan)“習近平(ping)(ping)總書(shu)記系列重要講話”“慶祝中(zhong)國(guo)共產(chan)黨成立(li)95周年(nian)”“紀念長(chang)征勝利80周年(nian)”等主題展(zhan)示展(zhan)銷(xiao)(xiao)(xiao)活(huo)(huo)動(dong)(dong)；2017年(nian)，設立(li)黨的十(shi)九大文獻展(zhan)銷(xiao)(xiao)(xiao)專(zhuan)區、專(zhuan)臺、專(zhuan)架；2018年(nian)，舉辦以“習近平(ping)(ping)新時代中(zhong)國(guo)特色社會主義思(si)想”“馬克(ke)思(si)誕辰(chen)200周年(nian)”“改革開(kai)放40周年(nian)”等為主題的專(zhuan)題展(zhan)銷(xiao)(xiao)(xiao)活(huo)(huo)動(dong)(dong)；2019年(nian)，舉辦“慶祝新中(zhong)國(guo)成立(li)70周年(nian)”主題出版物展(zhan)。

“課(ke)(ke)前到(dao)書(shu)，人手(shou)一冊”是黨和國家對教材發(fa)行(xing)工(gong)(gong)作(zuo)提出的要求，是中小學開展正(zheng)常教育活動(dong)的基本保障。“十三五”期(qi)間，新華書(shu)店將“課(ke)(ke)前到(dao)書(shu)”作(zuo)為重要的政(zheng)治(zhi)任務和社會責任，精(jing)心(xin)組織，精(jing)細(xi)操作(zuo)，以(yi)長期(qi)積淀的專業服務能力圓滿完成(cheng)每季(ji)教材的征訂發(fa)行(xing)工(gong)(gong)作(zuo)。

“課前到(dao)(dao)(dao)(dao)書(shu)”的服務(wu)水平在(zai)“十三五(wu)”期間得到(dao)(dao)(dao)(dao)提升，安(an)徽(hui)新(xin)(xin)華(hua)(hua)(hua)在(zai)這方面領全國(guo)風氣(qi)之先。2014年秋季學期，安(an)徽(hui)新(xin)(xin)華(hua)(hua)(hua)將教(jiao)材配送從(cong)“送書(shu)到(dao)(dao)(dao)(dao)校”延伸到(dao)(dao)(dao)(dao)“分(fen)書(shu)到(dao)(dao)(dao)(dao)班”，2016年又開始(shi)試點“服務(wu)到(dao)(dao)(dao)(dao)生”。在(zai)榜樣的示范和帶(dai)動下，河(he)南、河(he)北(bei)、云南等地的新(xin)(xin)華(hua)(hua)(hua)書(shu)店(dian)，紛紛嘗試“分(fen)書(shu)到(dao)(dao)(dao)(dao)班”。

這5年中，有兩個特殊的(de)年份(fen)值得銘記(ji)。2017年秋季學期，歷經(jing)5年完成編(bian)審(shen)的(de)統編(bian)三科教(jiao)(jiao)材正式啟用。由于三科教(jiao)(jiao)材編(bian)審(shen)、評議教(jiao)(jiao)輔重(zhong)新申報定價、印刷業減產限排等(deng)原因，這一年新華人“課前(qian)到書”的(de)時間空(kong)前(qian)緊迫，工(gong)作(zuo)尤(you)其艱苦。

2020年，新(xin)冠肺炎疫情來襲，南方多(duo)地遭(zao)遇洪澇災害，教(jiao)材教(jiao)輔發運工作(zuo)形(xing)勢更加嚴(yan)峻。各地新(xin)華人兌(dui)現一份承諾，堅守一份初心，以堅實行動(dong)兌(dui)現“課前到書”錚錚誓言。

承辦地(di)方書展(zhan)  推動全民閱讀

承(cheng)辦或協辦各種(zhong)書展，舉辦各種(zhong)文化活動，是“十三五”期間(jian)新華書店推動全民閱讀工作的一個重要(yao)方面。

各地(di)新華連續多年(nian)承辦或協辦地(di)方書(shu)(shu)(shu)展(zhan)(zhan)，如上海(hai)(hai)書(shu)(shu)(shu)展(zhan)(zhan)、江蘇(su)書(shu)(shu)(shu)展(zhan)(zhan)、南(nan)國(guo)書(shu)(shu)(shu)香節(jie)(jie)、深圳讀書(shu)(shu)(shu)月、黃山書(shu)(shu)(shu)會、山東書(shu)(shu)(shu)展(zhan)(zhan)、河北省惠(hui)民(min)書(shu)(shu)(shu)市(shi)、海(hai)(hai)南(nan)書(shu)(shu)(shu)香節(jie)(jie)、書(shu)(shu)(shu)香彩云南(nan)惠(hui)民(min)書(shu)(shu)(shu)市(shi)、重慶讀書(shu)(shu)(shu)月惠(hui)民(min)書(shu)(shu)(shu)展(zhan)(zhan)、書(shu)(shu)(shu)香龍江讀書(shu)(shu)(shu)節(jie)(jie)、遼(liao)寧(ning)省全民(min)閱讀節(jie)(jie)、廣西書(shu)(shu)(shu)展(zhan)(zhan)、寧(ning)波書(shu)(shu)(shu)展(zhan)(zhan)、海(hai)(hai)峽讀書(shu)(shu)(shu)節(jie)(jie)、天府書(shu)(shu)(shu)展(zhan)(zhan)等(deng)。還有的新華走出當地(di)舉辦書(shu)(shu)(shu)展(zhan)(zhan)，如福建新華赴(fu)臺舉辦金門書(shu)(shu)(shu)展(zhan)(zhan)，赴(fu)俄羅斯、瑞(rui)典、挪(nuo)威、美國(guo)、日本等(deng)國(guo)家舉辦中國(guo)（福建）圖書(shu)(shu)(shu)展(zhan)(zhan)銷會。

這(zhe)些書(shu)(shu)展(zhan)大大推動(dong)了當(dang)地的(de)全(quan)民閱(yue)讀。如(ru)(ru)福建新(xin)(xin)華(hua)2016年承辦(ban)的(de)第二屆“世界讀書(shu)(shu)日(ri)·海(hai)峽讀書(shu)(shu)節(jie)”，實現銷(xiao)售(shou)(shou)碼洋(yang)3530萬(wan)元(yuan)(yuan)，成為福州參展(zhan)規模最(zui)(zui)大、入(ru)場人次(ci)最(zui)(zui)多(duo)、銷(xiao)售(shou)(shou)收入(ru)最(zui)(zui)高、宣傳效果最(zui)(zui)好的(de)一次(ci)群眾性閱(yue)讀活動(dong)。再如(ru)(ru)2020河北省惠(hui)民書(shu)(shu)市，在(zai)7天時間里，166家新(xin)(xin)華(hua)書(shu)(shu)店上下聯動(dong)，發放260萬(wan)元(yuan)(yuan)優惠(hui)券，累計銷(xiao)售(shou)(shou)各類出版物41.17萬(wan)冊(ce)、1896萬(wan)元(yuan)(yuan)，讓(rang)利800萬(wan)元(yuan)(yuan)。

除了(le)承辦當地(di)(di)書(shu)展，各地(di)(di)新(xin)(xin)(xin)(xin)華(hua)(hua)還組(zu)織策劃了(le)豐富(fu)多樣的(de)(de)(de)品(pin)牌閱(yue)讀活動(dong)(dong)(dong)(dong)，形成一道道全(quan)(quan)(quan)民閱(yue)讀的(de)(de)(de)亮(liang)麗(li)風景線。歷年的(de)(de)(de)《報告(gao)書(shu)》對(dui)此進行(xing)了(le)記(ji)錄。例如，新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)店(dian)總店(dian)的(de)(de)(de)“出版(ban)界(jie)圖(tu)書(shu)館(guan)界(jie)全(quan)(quan)(quan)民閱(yue)讀年會”“全(quan)(quan)(quan)國館(guan)社高層論壇(tan)”“全(quan)(quan)(quan)國少(shao)兒閱(yue)讀峰會”，江西新(xin)(xin)(xin)(xin)華(hua)(hua)的(de)(de)(de)“朗讀者”“美麗(li)中國·精彩江西”等誦讀活動(dong)(dong)(dong)(dong)，已成品(pin)牌活動(dong)(dong)(dong)(dong)。海南新(xin)(xin)(xin)(xin)華(hua)(hua)開設的(de)(de)(de)數十個“新(xin)(xin)(xin)(xin)時(shi)代經(jing)典傳(chuan)習所”，搭建(jian)起(qi)新(xin)(xin)(xin)(xin)時(shi)代傳(chuan)播新(xin)(xin)(xin)(xin)思想(xiang)的(de)(de)(de)“新(xin)(xin)(xin)(xin)平臺(tai)、新(xin)(xin)(xin)(xin)陣地(di)(di)、新(xin)(xin)(xin)(xin)機制(zhi)”。內蒙(meng)古新(xin)(xin)(xin)(xin)華(hua)(hua)利(li)用旗下(xia)發行(xing)網點，通(tong)過鴻(hong)雁(yan)(yan)(yan)傳(chuan)書(shu)（文化扶(fu)貧活動(dong)(dong)(dong)(dong)）、鴻(hong)雁(yan)(yan)(yan)使(shi)者（草原文化志愿(yuan)者活動(dong)(dong)(dong)(dong)）、鴻(hong)雁(yan)(yan)(yan)校園（場景閱(yue)讀實踐課堂）、鴻(hong)雁(yan)(yan)(yan)之家（“學習強國”積(ji)分兌書(shu)）、鴻(hong)雁(yan)(yan)(yan)誦讀（講我(wo)的(de)(de)(de)故事(shi)）和鴻(hong)雁(yan)(yan)(yan)書(shu)店(dian)（在你(ni)身邊(bian)的(de)(de)(de)流動(dong)(dong)(dong)(dong)書(shu)房）的(de)(de)(de)方式，推動(dong)(dong)(dong)(dong)“鴻(hong)雁(yan)(yan)(yan)悅(yue)讀”深入全(quan)(quan)(quan)區各地(di)(di)。

投入人力(li)物力(li)  助力(li)精準扶貧

2021年(nian)2月25日(ri)，習近平總(zong)書(shu)記在全國(guo)脫貧(pin)攻堅總(zong)結表彰大會(hui)上莊嚴宣告：我國(guo)脫貧(pin)攻堅戰取得了(le)全面勝利！“十三五(wu)”期(qi)間，各地新(xin)華書(shu)店投(tou)入大量資金和物資，派出一線扶貧(pin)干部，通(tong)過(guo)開(kai)展產業幫扶、教育文化幫扶等(deng)方式幫助(zhu)扶貧(pin)村脫貧(pin)，在國(guo)家脫貧(pin)攻堅的(de)時代(dai)畫卷上寫下了(le)一筆。歷(li)年(nian)的(de)《報告書(shu)》記錄了(le)這些數(shu)據(ju)。

2017年，甘肅新華(hua)(hua)、深(shen)圳新華(hua)(hua)、重慶新華(hua)(hua)分別向(xiang)對(dui)口幫扶村(cun)捐贈240萬(wan)元(yuan)、220萬(wan)元(yuan)、110萬(wan)元(yuan)。河南新華(hua)(hua)云(yun)書網(wang)成立扶貧團隊，提供(gong)農副產品網(wang)上銷(xiao)售服務，探索電商扶貧新模式。

2018年，江西新(xin)華對(dui)138個扶(fu)貧點(dian)開展幫扶(fu)，累計捐(juan)贈(zeng)約500萬(wan)(wan)元(yuan)；湖南(nan)新(xin)華參(can)與建設扶(fu)貧點(dian)上百個，派駐(zhu)(zhu)蹲點(dian)的人員200多人，對(dui)口扶(fu)貧人數達753人；甘肅新(xin)華為(wei)扶(fu)貧村(cun)學校援建圖書室折(zhe)合人民(min)幣(bi)267萬(wan)(wan)元(yuan)，為(wei)貧困(kun)戶捐(juan)資(zi)(zi)捐(juan)物90多萬(wan)(wan)元(yuan)；河北新(xin)華向貧困(kun)村(cun)派駐(zhu)(zhu)干部黨員20余(yu)人，為(wei)貧困(kun)地(di)區(qu)捐(juan)贈(zeng)物資(zi)(zi)共計232萬(wan)(wan)元(yuan)。

2019年，山西(xi)新(xin)華118人(ren)駐(zhu)村幫(bang)扶(fu)、486人(ren)結對幫(bang)扶(fu)，年投(tou)(tou)入(ru)資(zi)金(jin)千余(yu)萬(wan)元(yuan)；內蒙古新(xin)華脫貧(pin)攻(gong)堅戰斗隊加入(ru)了12個(ge)貧(pin)困(kun)村的駐(zhu)村工作，投(tou)(tou)入(ru)資(zi)金(jin)、財物百余(yu)萬(wan)元(yuan)；甘肅(su)新(xin)華198人(ren)參(can)與精準扶(fu)貧(pin)，投(tou)(tou)入(ru)扶(fu)貧(pin)資(zi)金(jin)68萬(wan)余(yu)元(yuan)，為貧(pin)困(kun)地(di)區捐(juan)錢、捐(juan)物、捐(juan)贈圖書超過360萬(wan)元(yuan)。

對(dui)于援(yuan)藏、援(yuan)疆、援(yuan)青(qing)的國家重點項目，新(xin)華書店更(geng)是高度重視，落實到位。2018年，新(xin)華書店總店派員參加青(qing)海扶貧工(gong)作，籌措資金500余萬元，修建一條27公里(li)長的砂石路和一座44米長的涵橋；2017年，江蘇新(xin)華對(dui)口援(yuan)藏、援(yuan)疆圖書近(jin)200萬元；福(fu)建新(xin)華2017年捐贈的1000萬元圖書中，相(xiang)當一部分是對(dui)口支(zhi)援(yuan)西藏的；北京新(xin)華2017年捐贈的91萬元圖書中，援(yuan)藏占了相(xiang)當比重。

“十三五(wu)”新華(hua)系(xi)實(shi)體(ti)書店(dian)發展六大風標

“十(shi)三五”期間(jian)(jian)，在中(zhong)宣部(bu)等(deng)11部(bu)委《關于支(zhi)持實(shi)體(ti)(ti)書(shu)(shu)(shu)店發展的(de)指導意見》等(deng)利好政策(ce)推動(dong)下，實(shi)體(ti)(ti)書(shu)(shu)(shu)店得到(dao)快速發展。根據中(zhong)國(guo)(guo)新(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店協會(hui)發布(bu)的(de)2016年—2019年《中(zhong)國(guo)(guo)新(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店社會(hui)責(ze)任(ren)報(bao)告書(shu)(shu)(shu)》（以下簡稱《報(bao)告書(shu)(shu)(shu)》），以及《中(zhong)國(guo)(guo)新(xin)聞出版(ban)廣電報(bao)》記者近年來對行(xing)業的(de)觀察，我們梳理和(he)盤點出“十(shi)三五”期間(jian)(jian)新(xin)華(hua)(hua)(hua)系實(shi)體(ti)(ti)書(shu)(shu)(shu)店發展的(de)六大風標。從(cong)中(zhong)可見，“十(shi)三五”期間(jian)(jian)，各地新(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店分(fen)別(bie)從(cong)大書(shu)(shu)(shu)城、標志(zhi)性門店、特(te)(te)色書(shu)(shu)(shu)店、社區網點等(deng)多層(ceng)面進行(xing)規劃，形成“大中(zhong)小特(te)(te)”書(shu)(shu)(shu)店并(bing)舉的(de)圖書(shu)(shu)(shu)發行(xing)體(ti)(ti)系，創新(xin)了實(shi)體(ti)(ti)書(shu)(shu)(shu)店的(de)發展之路。

門(men)店(dian)升(sheng)級(ji)改(gai)造持續進行。從歷年(nian)(nian)的(de)(de)《報告書(shu)(shu)》可見，“十三五”期間(jian)，各地新(xin)(xin)(xin)(xin)華(hua)書(shu)(shu)店(dian)繼(ji)續加大(da)門(men)店(dian)升(sheng)級(ji)改(gai)造力度，為讀者提供綜(zong)合(he)性(xing)文(wen)化(hua)消費(fei)終(zhong)端體(ti)驗，使得新(xin)(xin)(xin)(xin)華(hua)書(shu)(shu)店(dian)以(yi)全(quan)新(xin)(xin)(xin)(xin)面(mian)貌出(chu)現在公眾面(mian)前。以(yi)2017年(nian)(nian)為例，廣東(dong)新(xin)(xin)(xin)(xin)華(hua)、浙江(jiang)新(xin)(xin)(xin)(xin)華(hua)、山東(dong)新(xin)(xin)(xin)(xin)華(hua)、湖南新(xin)(xin)(xin)(xin)華(hua)升(sheng)級(ji)改(gai)造書(shu)(shu)城、門(men)店(dian)的(de)(de)數(shu)量分別(bie)為 73處(chu)、26處(chu)、23處(chu)、23處(chu)。浙江(jiang)新(xin)(xin)(xin)(xin)華(hua)2016年(nian)(nian)新(xin)(xin)(xin)(xin)開業了黃巖書(shu)(shu)城，全(quan)新(xin)(xin)(xin)(xin)改(gai)造升(sheng)級(ji)麗水書(shu)(shu)城、柯橋書(shu)(shu)城、余杭文(wen)化(hua)廣場(chang)等(deng)設計感(gan)強、時尚潮流的(de)(de)閱讀文(wen)化(hua)空(kong)間(jian)。福建新(xin)(xin)(xin)(xin)華(hua)2016年(nian)(nian)完(wan)成(cheng)總部鰲(ao)峰坊書(shu)(shu)城、福州金山圖書(shu)(shu)城等(deng)15家賣場(chang)的(de)(de)新(xin)(xin)(xin)(xin)建或升(sheng)級(ji)改(gai)造。江(jiang)蘇新(xin)(xin)(xin)(xin)華(hua)2017年(nian)(nian)全(quan)省網點(dian)同比上年(nian)(nian)增加376處(chu)，打造了一(yi)批(pi)品(pin)種齊全(quan)、業態豐富的(de)(de)城市文(wen)化(hua)綜(zong)合(he)體(ti)。天(tian)津新(xin)(xin)(xin)(xin)華(hua)2019年(nian)(nian)完(wan)成(cheng)全(quan)部200個閱讀新(xin)(xin)(xin)(xin)空(kong)間(jian)建設，改(gai)造后的(de)(de)書(shu)(shu)店(dian)年(nian)(nian)銷售額提升(sheng)10%。

24小(xiao)(xiao)時書(shu)(shu)(shu)店(dian)(dian)建設(she)成風(feng)潮。從(cong)(cong)2014年(nian)北京三聯(lian)韜奮書(shu)(shu)(shu)店(dian)(dian)運行24小(xiao)(xiao)時不(bu)(bu)打烊(yang)之后，全(quan)國(guo)各地掀起24小(xiao)(xiao)時書(shu)(shu)(shu)店(dian)(dian)的(de)(de)(de)(de)(de)建設(she)風(feng)潮，從(cong)(cong)當(dang)(dang)年(nian)一直延續到“十三五”時期。這其中不(bu)(bu)少是(shi)新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)創(chuang)辦(ban)的(de)(de)(de)(de)(de)，如遼寧盤錦新(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)(de)深柳讀書(shu)(shu)(shu)堂、杭州(zhou)新(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)(de)悅覽樹、青島新(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)(de)明(ming)閱(yue)(yue)島、湖北新(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)(de)九丘書(shu)(shu)(shu)館、安徽新(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)(de)三孝口(kou)書(shu)(shu)(shu)店(dian)(dian)、四川新(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)(de)軒客會鏜鈀街(jie)店(dian)(dian)等。這些24小(xiao)(xiao)時書(shu)(shu)(shu)店(dian)(dian)成為(wei)夜幕降臨(lin)后當(dang)(dang)地不(bu)(bu)可多得的(de)(de)(de)(de)(de)公(gong)共(gong)閱(yue)(yue)讀空間，也以一種地標式的(de)(de)(de)(de)(de)存在彰顯著一個城市的(de)(de)(de)(de)(de)文化底蘊。新(xin)(xin)華(hua)(hua)系(xi)24小(xiao)(xiao)時書(shu)(shu)(shu)店(dian)(dian)的(de)(de)(de)(de)(de)建設(she)數量(liang)，從(cong)(cong)歷年(nian)《報告書(shu)(shu)(shu)》可見一斑：2013年(nian)—2015年(nian)，全(quan)國(guo)新(xin)(xin)華(hua)(hua)系(xi)統(tong)開(kai)設(she)24小(xiao)(xiao)時書(shu)(shu)(shu)店(dian)(dian)20余家(jia)；2016年(nian)，僅江(jiang)蘇新(xin)(xin)華(hua)(hua)就(jiu)開(kai)設(she)6家(jia)24小(xiao)(xiao)時書(shu)(shu)(shu)店(dian)(dian)；2017年(nian)，新(xin)(xin)華(hua)(hua)系(xi)的(de)(de)(de)(de)(de)24小(xiao)(xiao)時書(shu)(shu)(shu)店(dian)(dian)新(xin)(xin)增13家(jia)。

新華(hua)書(shu)(shu)店(dian)(dian)子品(pin)(pin)牌集(ji)群形(xing)成。安(an)徽新華(hua)打造出以(yi)(yi)“閱(yue)生(sheng)活(huo)”“前言后記(ji)”“讀書(shu)(shu)會”為(wei)(wei)(wei)代(dai)表的文(wen)化(hua)商業品(pin)(pin)牌，廣(guang)(guang)東(dong)新華(hua)擁(yong)有“四閱(yue)”“書(shu)(shu)笙(sheng)”“渡(du)”“泊”“吾悅”等(deng)(deng)書(shu)(shu)店(dian)(dian)品(pin)(pin)牌，四川新華(hua)面(mian)對不同消(xiao)費群體形(xing)成“新華(hua)文(wen)軒(xuan)”“軒(xuan)客會”“文(wen)軒(xuan)兒童(tong)書(shu)(shu)店(dian)(dian)”“讀讀書(shu)(shu)吧(ba)”多特色經(jing)營格局，還有云南新華(hua)的“云上(shang)鄉愁(chou)書(shu)(shu)院”、河南新華(hua)的“尚書(shu)(shu)房(fang)”等(deng)(deng)。這些新興書(shu)(shu)店(dian)(dian)很多采(cai)用(yong)連鎖形(xing)式，它們在為(wei)(wei)(wei)廣(guang)(guang)大讀者提(ti)供圖書(shu)(shu)和音像制(zhi)品(pin)(pin)的同時，通過引(yin)入教(jiao)育培訓、手工體驗、特色文(wen)創、多元文(wen)化(hua)產(chan)品(pin)(pin)、餐飲服務等(deng)(deng)手段，提(ti)升(sheng)客戶黏性，發掘(jue)流量價值(zhi)，逐(zhu)步構建以(yi)(yi)文(wen)化(hua)消(xiao)費為(wei)(wei)(wei)核心、以(yi)(yi)文(wen)化(hua)體驗為(wei)(wei)(wei)品(pin)(pin)質(zhi)的新零售體系。

紅(hong)(hong)(hong)(hong)色(se)(se)(se)與特(te)(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)成獨特(te)(te)風景(jing)。“十三五”期間(jian)，新(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)系(xi)統建設(she)了(le)不少“小而美”的(de)(de)特(te)(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，大(da)大(da)改變了(le)人(ren)們對(dui)新(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)的(de)(de)刻板印象。以紅(hong)(hong)(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為例(li)，2015年至今(jin)建成的(de)(de)有(you)江(jiang)西(xi)新(xin)(xin)(xin)華(hua)的(de)(de)井岡山(shan)紅(hong)(hong)(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，河北新(xin)(xin)(xin)華(hua)的(de)(de)涿(zhuo)州紅(hong)(hong)(hong)(hong)色(se)(se)(se)文化書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)和涉縣(xian)紅(hong)(hong)(hong)(hong)色(se)(se)(se)主題書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖(hu)北新(xin)(xin)(xin)華(hua)的(de)(de)紅(hong)(hong)(hong)(hong)安(an)七里坪(ping)紅(hong)(hong)(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，陜西(xi)新(xin)(xin)(xin)華(hua)的(de)(de)延安(an)中國(guo)紅(hong)(hong)(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)等。不少特(te)(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)有(you)“跨界”特(te)(te)征(zheng)。例(li)如，江(jiang)蘇(su)新(xin)(xin)(xin)華(hua)開(kai)辟了(le)數十家(jia)“書(shu)(shu)(shu)(shu)(shu)香建行”，在常州把書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)開(kai)進汽車美容(rong)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)和連鎖藥店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，在鎮江(jiang)創新(xin)(xin)(xin)發展多家(jia)“紅(hong)(hong)(hong)(hong)領巾書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)”。海南新(xin)(xin)(xin)華(hua)以“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+旅(lv)游”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+醫院”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+地(di)產”等模(mo)式建設(she)特(te)(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖(hu)北新(xin)(xin)(xin)華(hua)把書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)開(kai)到景(jing)區(qu)(qu)和軍營，山(shan)西(xi)新(xin)(xin)(xin)華(hua)推進機關書(shu)(shu)(shu)(shu)(shu)屋(wu)、醫院書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)建設(she)，內蒙古(gu)新(xin)(xin)(xin)華(hua)援建農牧區(qu)(qu)家(jia)庭(ting)書(shu)(shu)(shu)(shu)(shu)屋(wu)。

校(xiao)(xiao)園(yuan)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)建(jian)(jian)設(she)獲政策強力推動。在(zai)(zai)2019年(nian)教育部辦公廳(ting)發布(bu)的(de)(de)《關于進一步支持高校(xiao)(xiao)校(xiao)(xiao)園(yuan)實體(ti)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)發展的(de)(de)指導意見(jian)》等利好政策的(de)(de)推動下，校(xiao)(xiao)園(yuan)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)的(de)(de)建(jian)(jian)設(she)得到加強。在(zai)(zai)《意見(jian)》發布(bu)的(de)(de)當年(nian)，多家(jia)新(xin)(xin)華(hua)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)建(jian)(jian)設(she)的(de)(de)高校(xiao)(xiao)校(xiao)(xiao)園(yuan)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)亮相，如(ru)新(xin)(xin)華(hua)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)總店(dian)(dian)(dian)(dian)(dian)(dian)(dian)與(yu)中(zhong)國傳(chuan)媒大學(xue)聯合(he)營(ying)建(jian)(jian)的(de)(de)“中(zhong)傳(chuan)知(zhi)行書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)-新(xin)(xin)華(hua)爾雅書(shu)(shu)房”，武漢新(xin)(xin)華(hua)投資興建(jian)(jian)的(de)(de)江漢大學(xue)清源書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，陜(shan)西新(xin)(xin)華(hua)在(zai)(zai)西安電(dian)子科技大學(xue)打造的(de)(de)充滿年(nian)代感的(de)(de)“新(xin)(xin)華(hua)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)·西電(dian)1931”等。各(ge)地也在(zai)(zai)加緊各(ge)類(lei)校(xiao)(xiao)園(yuan)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)的(de)(de)建(jian)(jian)設(she)。例如(ru)，河南新(xin)(xin)華(hua)在(zai)(zai)多家(jia)高校(xiao)(xiao)建(jian)(jian)設(she)“時間的(de)(de)顏色”書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，江西新(xin)(xin)華(hua)的(de)(de)“新(xin)(xin)華(hua)壹品”校(xiao)(xiao)園(yuan)文化綜(zong)合(he)服務平臺遍布(bu)數(shu)百(bai)家(jia)學(xue)校(xiao)(xiao)，湖(hu)北新(xin)(xin)華(hua)創立了“倍閱”校(xiao)(xiao)園(yuan)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)品牌。

館(guan)(guan)(guan)(guan)(guan)店互(hu)通(tong)實(shi)現(xian)“借”“賣”一(yi)體化。國(guo)內(nei)(nei)較(jiao)早開展館(guan)(guan)(guan)(guan)(guan)店互(hu)通(tong)服(fu)(fu)務的(de)是內(nei)(nei)蒙古。2015年(nian)(nian)，內(nei)(nei)蒙古圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)和當地(di)(di)新華(hua)書(shu)(shu)(shu)(shu)店合(he)作(zuo)，通(tong)過開展以“讀(du)者(zhe)在新華(hua)書(shu)(shu)(shu)(shu)店選書(shu)(shu)(shu)(shu)、圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)買(mai)單(dan)”為(wei)(wei)特(te)征的(de)“彩云(yun)服(fu)(fu)務”，使得(de)內(nei)(nei)蒙古圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)當年(nian)(nian)新書(shu)(shu)(shu)(shu)流通(tong)率(lv)達到(dao)100%。此舉(ju)經媒體報(bao)道后，全國(guo)各地(di)(di)紛紛效(xiao)仿。此后，各地(di)(di)圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)和新華(hua)書(shu)(shu)(shu)(shu)店的(de)合(he)作(zuo)逐步深化，館(guan)(guan)(guan)(guan)(guan)店一(yi)體的(de)新型公共讀(du)書(shu)(shu)(shu)(shu)空間(jian)建設形(xing)成(cheng)風潮，比如四(si)川省(sheng)圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)與(yu)新華(hua)文(wen)(wen)軒合(he)作(zuo)的(de)“館(guan)(guan)(guan)(guan)(guan)中(zhong)店”——文(wen)(wen)軒讀(du)讀(du)書(shu)(shu)(shu)(shu)吧，成(cheng)都圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)與(yu)新華(hua)文(wen)(wen)軒合(he)作(zuo)的(de)“店中(zhong)館(guan)(guan)(guan)(guan)(guan)”——城市閱讀(du)空間(jian)，安(an)徽(hui)新華(hua)與(yu)安(an)徽(hui)銅(tong)陵市圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)、安(an)徽(hui)職業(ye)學(xue)院圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)融(rong)為(wei)(wei)一(yi)體的(de)“綜合(he)閱讀(du)文(wen)(wen)化空間(jian)”等。館(guan)(guan)(guan)(guan)(guan)店互(hu)通(tong)打破了(le)讀(du)者(zhe)、書(shu)(shu)(shu)(shu)店、圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)之間(jian)的(de)壁壘，實(shi)現(xian)了(le)統籌整合(he)、多方共贏，有力推動了(le)全民閱讀(du)。