誕(dan)生于延安窯洞里的(de)新(xin)(xin)華(hua)(hua)書(shu)店(dian)(dian)，如(ru)今已經走過了84個春秋。作為中國(guo)共產(chan)黨創建并領導的(de)紅色文化(hua)企業(ye)，新(xin)(xin)華(hua)(hua)書(shu)店(dian)(dian)始終堅持傳承(cheng)紅色基因、弘揚先進文化(hua)、踐行(xing)社會責任(ren)。根(gen)據(ju)中國(guo)新(xin)(xin)華(hua)(hua)書(shu)店(dian)(dian)協(xie)會發布的(de)2016年—2019年《中國(guo)新(xin)(xin)華(hua)(hua)書(shu)店(dian)(dian)社會責任(ren)報(bao)告書(shu)》（以下簡稱《報(bao)告書(shu)》），以及(ji)《中國(guo)新(xin)(xin)聞出版廣電報(bao)》記者近年來對行(xing)業(ye)的(de)觀察，我(wo)們梳(shu)理了“十三五”期間新(xin)(xin)華(hua)(hua)書(shu)店(dian)(dian)履行(xing)社會責任(ren)的(de)主要做(zuo)法(fa)和成(cheng)就經驗，試圖從(cong)中得(de)到一些啟示。

履行職責使命 做好發行工作

“十三五”期間，新華書(shu)店積極發揮國有主(zhu)渠道、主(zhu)陣地優勢，承擔(dan)文化(hua)傳播使命，全(quan)力以赴做(zuo)好重要文件文獻(xian)、重點主(zhu)題出版物(wu)、優秀大眾讀物(wu)等相(xiang)關發行工(gong)作。

這5年(nian)(nian)中(zhong)，全國(guo)各地新華書(shu)(shu)店在門店突出位置設立(li)專(zhuan)柜專(zhuan)架，開展(zhan)(zhan)(zhan)(zhan)重(zhong)點(dian)出版(ban)物展(zhan)(zhan)(zhan)(zhan)示展(zhan)(zhan)(zhan)(zhan)銷(xiao)和宣傳征訂活動，對讀者購(gou)書(shu)(shu)給(gei)予優惠，取得了顯(xian)著成(cheng)效。2016年(nian)(nian)，新華書(shu)(shu)店開展(zhan)(zhan)(zhan)(zhan)“習近平總書(shu)(shu)記系列重(zhong)要講(jiang)話”“慶(qing)(qing)祝中(zhong)國(guo)共產黨成(cheng)立(li)95周年(nian)(nian)”“紀念長(chang)征勝利(li)80周年(nian)(nian)”等(deng)主(zhu)(zhu)題(ti)展(zhan)(zhan)(zhan)(zhan)示展(zhan)(zhan)(zhan)(zhan)銷(xiao)活動；2017年(nian)(nian)，設立(li)黨的(de)十九大(da)文(wen)獻展(zhan)(zhan)(zhan)(zhan)銷(xiao)專(zhuan)區(qu)、專(zhuan)臺、專(zhuan)架；2018年(nian)(nian)，舉辦(ban)以(yi)“習近平新時(shi)代中(zhong)國(guo)特色社會主(zhu)(zhu)義思想”“馬克(ke)思誕(dan)辰200周年(nian)(nian)”“改革開放40周年(nian)(nian)”等(deng)為主(zhu)(zhu)題(ti)的(de)專(zhuan)題(ti)展(zhan)(zhan)(zhan)(zhan)銷(xiao)活動；2019年(nian)(nian)，舉辦(ban)“慶(qing)(qing)祝新中(zhong)國(guo)成(cheng)立(li)70周年(nian)(nian)”主(zhu)(zhu)題(ti)出版(ban)物展(zhan)(zhan)(zhan)(zhan)。

“課前到書(shu)(shu)，人(ren)手一冊”是黨和國家對教(jiao)材發(fa)(fa)行(xing)工作(zuo)(zuo)提出的(de)要求，是中小(xiao)學開展正常教(jiao)育活動的(de)基本保(bao)障(zhang)。“十三五”期間，新華(hua)書(shu)(shu)店將“課前到書(shu)(shu)”作(zuo)(zuo)為重(zhong)要的(de)政治任務(wu)和社會責任，精心組織，精細操作(zuo)(zuo)，以長(chang)期積(ji)淀的(de)專業服務(wu)能力圓滿(man)完成每(mei)季(ji)教(jiao)材的(de)征訂(ding)發(fa)(fa)行(xing)工作(zuo)(zuo)。

“課前到(dao)(dao)書(shu)”的服務(wu)水平在(zai)“十(shi)三五”期(qi)間得(de)到(dao)(dao)提升，安(an)(an)徽新(xin)華在(zai)這方(fang)面領全(quan)國風氣之先。2014年秋季學期(qi)，安(an)(an)徽新(xin)華將教材配送從“送書(shu)到(dao)(dao)校”延(yan)伸到(dao)(dao)“分(fen)書(shu)到(dao)(dao)班”，2016年又開始試點(dian)“服務(wu)到(dao)(dao)生”。在(zai)榜樣的示范和帶動下，河南、河北(bei)、云南等地的新(xin)華書(shu)店，紛(fen)紛(fen)嘗試“分(fen)書(shu)到(dao)(dao)班”。

這(zhe)5年(nian)中，有兩個特殊的(de)(de)年(nian)份值得銘記。2017年(nian)秋季學期，歷(li)經(jing)5年(nian)完成編審(shen)的(de)(de)統(tong)編三科教材正式啟用。由于三科教材編審(shen)、評(ping)議教輔重(zhong)新申(shen)報定價、印刷業減產限(xian)排等原因，這(zhe)一年(nian)新華人“課前(qian)到書”的(de)(de)時間空前(qian)緊(jin)迫(po)，工作(zuo)尤其艱苦。

2020年(nian)，新冠肺炎疫(yi)情來襲，南方多地(di)遭遇洪澇災害，教材教輔發(fa)運工作形勢(shi)更加(jia)嚴峻(jun)。各(ge)地(di)新華(hua)人兌(dui)現一份承諾，堅守一份初心，以堅實行動兌(dui)現“課前到書(shu)”錚錚誓言。

承辦地(di)方書展  推(tui)動(dong)全民(min)閱讀(du)

承(cheng)辦或協辦各(ge)種書(shu)(shu)展，舉辦各(ge)種文(wen)化(hua)活動，是“十三五”期間新華書(shu)(shu)店推動全民(min)閱(yue)讀工(gong)作的(de)一個重(zhong)要方面(mian)。

各地新華連續多(duo)年承辦或協(xie)辦地方書(shu)(shu)(shu)(shu)展(zhan)(zhan)，如上海書(shu)(shu)(shu)(shu)展(zhan)(zhan)、江蘇書(shu)(shu)(shu)(shu)展(zhan)(zhan)、南(nan)國(guo)書(shu)(shu)(shu)(shu)香節(jie)、深圳讀(du)(du)書(shu)(shu)(shu)(shu)月、黃山(shan)書(shu)(shu)(shu)(shu)會(hui)、山(shan)東書(shu)(shu)(shu)(shu)展(zhan)(zhan)、河北省惠民書(shu)(shu)(shu)(shu)市(shi)、海南(nan)書(shu)(shu)(shu)(shu)香節(jie)、書(shu)(shu)(shu)(shu)香彩云南(nan)惠民書(shu)(shu)(shu)(shu)市(shi)、重慶(qing)讀(du)(du)書(shu)(shu)(shu)(shu)月惠民書(shu)(shu)(shu)(shu)展(zhan)(zhan)、書(shu)(shu)(shu)(shu)香龍江讀(du)(du)書(shu)(shu)(shu)(shu)節(jie)、遼(liao)寧省全民閱讀(du)(du)節(jie)、廣西書(shu)(shu)(shu)(shu)展(zhan)(zhan)、寧波(bo)書(shu)(shu)(shu)(shu)展(zhan)(zhan)、海峽讀(du)(du)書(shu)(shu)(shu)(shu)節(jie)、天府書(shu)(shu)(shu)(shu)展(zhan)(zhan)等。還有的(de)新華走出當地舉辦書(shu)(shu)(shu)(shu)展(zhan)(zhan)，如福建新華赴臺舉辦金門書(shu)(shu)(shu)(shu)展(zhan)(zhan)，赴俄羅斯、瑞典、挪威(wei)、美國(guo)、日(ri)本等國(guo)家舉辦中國(guo)（福建）圖書(shu)(shu)(shu)(shu)展(zhan)(zhan)銷會(hui)。

這些書(shu)展(zhan)大(da)大(da)推動了當地(di)的全民(min)閱(yue)讀(du)。如福(fu)(fu)建新華(hua)(hua)2016年承辦的第二(er)屆(jie)“世界讀(du)書(shu)日·海峽讀(du)書(shu)節”，實現(xian)銷(xiao)售碼洋3530萬(wan)元(yuan)，成為福(fu)(fu)州參展(zhan)規模最大(da)、入場(chang)人次最多、銷(xiao)售收(shou)入最高(gao)、宣傳效果最好的一次群眾性閱(yue)讀(du)活動。再如2020河北省惠(hui)民(min)書(shu)市，在7天時間里，166家新華(hua)(hua)書(shu)店上下(xia)聯動，發放260萬(wan)元(yuan)優惠(hui)券(quan)，累計銷(xiao)售各(ge)類出(chu)版物41.17萬(wan)冊、1896萬(wan)元(yuan)，讓利800萬(wan)元(yuan)。

除(chu)了(le)承辦當地(di)書(shu)展，各地(di)新(xin)(xin)華(hua)還組織策(ce)劃(hua)了(le)豐(feng)富(fu)多(duo)樣(yang)的(de)品牌(pai)閱讀(du)(du)(du)活(huo)(huo)動，形成一道道全(quan)民閱讀(du)(du)(du)的(de)亮(liang)麗風景線。歷年的(de)《報告書(shu)》對此(ci)進行了(le)記錄。例如，新(xin)(xin)華(hua)書(shu)店(dian)總店(dian)的(de)“出版(ban)界圖書(shu)館界全(quan)民閱讀(du)(du)(du)年會”“全(quan)國館社高層論壇”“全(quan)國少兒閱讀(du)(du)(du)峰會”，江西(xi)新(xin)(xin)華(hua)的(de)“朗讀(du)(du)(du)者”“美(mei)麗中(zhong)國·精彩江西(xi)”等誦讀(du)(du)(du)活(huo)(huo)動，已成品牌(pai)活(huo)(huo)動。海南新(xin)(xin)華(hua)開設(she)的(de)數十個“新(xin)(xin)時(shi)代經(jing)典傳(chuan)習所”，搭(da)建起新(xin)(xin)時(shi)代傳(chuan)播新(xin)(xin)思想的(de)“新(xin)(xin)平臺、新(xin)(xin)陣地(di)、新(xin)(xin)機制(zhi)”。內蒙(meng)古新(xin)(xin)華(hua)利用(yong)旗下發行網(wang)點(dian)，通過鴻(hong)雁(yan)(yan)(yan)(yan)傳(chuan)書(shu)（文化(hua)扶貧活(huo)(huo)動）、鴻(hong)雁(yan)(yan)(yan)(yan)使(shi)者（草原文化(hua)志愿者活(huo)(huo)動）、鴻(hong)雁(yan)(yan)(yan)(yan)校園（場景閱讀(du)(du)(du)實踐(jian)課堂(tang)）、鴻(hong)雁(yan)(yan)(yan)(yan)之(zhi)家（“學習強國”積分兌書(shu)）、鴻(hong)雁(yan)(yan)(yan)(yan)誦讀(du)(du)(du)（講我的(de)故事(shi)）和(he)鴻(hong)雁(yan)(yan)(yan)(yan)書(shu)店(dian)（在你身邊的(de)流動書(shu)房(fang)）的(de)方式，推動“鴻(hong)雁(yan)(yan)(yan)(yan)悅讀(du)(du)(du)”深入全(quan)區各地(di)。

投入人力(li)物力(li)  助力(li)精準扶貧

2021年2月(yue)25日，習近平總書(shu)記在(zai)全國脫(tuo)(tuo)貧(pin)(pin)攻(gong)堅(jian)總結表(biao)彰(zhang)大會(hui)上莊嚴宣告(gao)：我國脫(tuo)(tuo)貧(pin)(pin)攻(gong)堅(jian)戰取(qu)得了全面勝利！“十三五(wu)”期間，各地(di)新華書(shu)店投入大量資(zi)金和物(wu)資(zi)，派出一(yi)線扶(fu)貧(pin)(pin)干部(bu)，通過(guo)開展(zhan)產業(ye)幫(bang)(bang)扶(fu)、教(jiao)育文化(hua)幫(bang)(bang)扶(fu)等(deng)方式(shi)幫(bang)(bang)助(zhu)扶(fu)貧(pin)(pin)村(cun)脫(tuo)(tuo)貧(pin)(pin)，在(zai)國家脫(tuo)(tuo)貧(pin)(pin)攻(gong)堅(jian)的(de)時(shi)代(dai)畫卷上寫下了一(yi)筆。歷年的(de)《報告(gao)書(shu)》記錄了這些數據(ju)。

2017年，甘(gan)肅新(xin)華(hua)、深圳新(xin)華(hua)、重慶新(xin)華(hua)分別向對口幫扶(fu)村捐贈240萬元、220萬元、110萬元。河南新(xin)華(hua)云書網成立扶(fu)貧團隊，提供(gong)農副產品網上銷售(shou)服(fu)務，探索電商扶(fu)貧新(xin)模式。

2018年，江西(xi)新華(hua)(hua)對(dui)138個扶貧(pin)(pin)(pin)點(dian)開展幫扶，累計(ji)捐(juan)贈(zeng)約500萬(wan)(wan)元；湖南新華(hua)(hua)參與建(jian)設扶貧(pin)(pin)(pin)點(dian)上百個，派駐(zhu)蹲點(dian)的人(ren)(ren)員(yuan)200多人(ren)(ren)，對(dui)口(kou)扶貧(pin)(pin)(pin)人(ren)(ren)數(shu)達753人(ren)(ren)；甘肅新華(hua)(hua)為(wei)(wei)扶貧(pin)(pin)(pin)村學校援建(jian)圖書室折合(he)人(ren)(ren)民幣267萬(wan)(wan)元，為(wei)(wei)貧(pin)(pin)(pin)困(kun)戶捐(juan)資(zi)捐(juan)物90多萬(wan)(wan)元；河北新華(hua)(hua)向(xiang)貧(pin)(pin)(pin)困(kun)村派駐(zhu)干部黨員(yuan)20余(yu)人(ren)(ren)，為(wei)(wei)貧(pin)(pin)(pin)困(kun)地區(qu)捐(juan)贈(zeng)物資(zi)共計(ji)232萬(wan)(wan)元。

2019年(nian)，山西新(xin)華118人駐(zhu)(zhu)村(cun)幫(bang)(bang)扶(fu)(fu)、486人結對幫(bang)(bang)扶(fu)(fu)，年(nian)投入(ru)資金(jin)千余(yu)(yu)萬元；內蒙(meng)古新(xin)華脫(tuo)貧(pin)攻堅(jian)戰(zhan)斗隊加入(ru)了12個貧(pin)困村(cun)的駐(zhu)(zhu)村(cun)工作(zuo)，投入(ru)資金(jin)、財物百(bai)余(yu)(yu)萬元；甘肅新(xin)華198人參與精(jing)準扶(fu)(fu)貧(pin)，投入(ru)扶(fu)(fu)貧(pin)資金(jin)68萬余(yu)(yu)元，為貧(pin)困地區捐(juan)(juan)錢、捐(juan)(juan)物、捐(juan)(juan)贈圖書(shu)超(chao)過360萬元。

對(dui)于(yu)援(yuan)(yuan)藏(zang)、援(yuan)(yuan)疆、援(yuan)(yuan)青的(de)國家重(zhong)點項目，新(xin)(xin)華(hua)書店更是高(gao)度重(zhong)視(shi)，落實(shi)到位。2018年(nian)(nian)(nian)，新(xin)(xin)華(hua)書店總店派(pai)員參(can)加青海扶(fu)貧工作(zuo)，籌措資金500余萬(wan)(wan)元(yuan)，修建一條27公(gong)里(li)長(chang)的(de)砂石路和一座(zuo)44米長(chang)的(de)涵(han)橋(qiao)；2017年(nian)(nian)(nian)，江(jiang)蘇新(xin)(xin)華(hua)對(dui)口援(yuan)(yuan)藏(zang)、援(yuan)(yuan)疆圖書近200萬(wan)(wan)元(yuan)；福建新(xin)(xin)華(hua)2017年(nian)(nian)(nian)捐贈的(de)1000萬(wan)(wan)元(yuan)圖書中，相(xiang)當一部分是對(dui)口支(zhi)援(yuan)(yuan)西(xi)藏(zang)的(de)；北京新(xin)(xin)華(hua)2017年(nian)(nian)(nian)捐贈的(de)91萬(wan)(wan)元(yuan)圖書中，援(yuan)(yuan)藏(zang)占了相(xiang)當比(bi)重(zhong)。

“十三五”新華系(xi)實體(ti)書店發(fa)展六大風標

“十三五”期(qi)間，在中(zhong)宣(xuan)部等11部委《關(guan)于支(zhi)持(chi)實(shi)(shi)體(ti)(ti)書(shu)(shu)店(dian)(dian)(dian)發(fa)(fa)(fa)展(zhan)的(de)指導(dao)意見(jian)》等利好政(zheng)策推動下，實(shi)(shi)體(ti)(ti)書(shu)(shu)店(dian)(dian)(dian)得到快速發(fa)(fa)(fa)展(zhan)。根據中(zhong)國(guo)新華書(shu)(shu)店(dian)(dian)(dian)協會發(fa)(fa)(fa)布(bu)的(de)2016年(nian)—2019年(nian)《中(zhong)國(guo)新華書(shu)(shu)店(dian)(dian)(dian)社會責任(ren)報告書(shu)(shu)》（以(yi)下簡(jian)稱《報告書(shu)(shu)》），以(yi)及《中(zhong)國(guo)新聞出版廣電報》記(ji)者近年(nian)來對行業的(de)觀察，我(wo)們梳理和盤點(dian)出“十三五”期(qi)間新華系實(shi)(shi)體(ti)(ti)書(shu)(shu)店(dian)(dian)(dian)發(fa)(fa)(fa)展(zhan)的(de)六大(da)(da)風標。從中(zhong)可見(jian)，“十三五”期(qi)間，各(ge)地新華書(shu)(shu)店(dian)(dian)(dian)分別從大(da)(da)書(shu)(shu)城、標志性門店(dian)(dian)(dian)、特色書(shu)(shu)店(dian)(dian)(dian)、社區網點(dian)等多層(ceng)面進行規劃，形成“大(da)(da)中(zhong)小特”書(shu)(shu)店(dian)(dian)(dian)并舉的(de)圖書(shu)(shu)發(fa)(fa)(fa)行體(ti)(ti)系，創(chuang)新了實(shi)(shi)體(ti)(ti)書(shu)(shu)店(dian)(dian)(dian)的(de)發(fa)(fa)(fa)展(zhan)之路。

門(men)店(dian)升級(ji)改(gai)(gai)造(zao)(zao)持續進行。從歷年的《報告(gao)書(shu)(shu)(shu)》可見(jian)，“十三五”期(qi)間(jian)(jian)，各地新華(hua)(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)繼續加大門(men)店(dian)升級(ji)改(gai)(gai)造(zao)(zao)力度，為(wei)(wei)讀者(zhe)提(ti)供綜合性文(wen)(wen)化(hua)(hua)(hua)消(xiao)費終(zhong)端體驗，使得新華(hua)(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)以全新面(mian)貌出現(xian)在公眾面(mian)前。以2017年為(wei)(wei)例，廣東新華(hua)(hua)(hua)(hua)、浙(zhe)(zhe)江新華(hua)(hua)(hua)(hua)、山東新華(hua)(hua)(hua)(hua)、湖南新華(hua)(hua)(hua)(hua)升級(ji)改(gai)(gai)造(zao)(zao)書(shu)(shu)(shu)城、門(men)店(dian)的數量(liang)分別為(wei)(wei) 73處(chu)、26處(chu)、23處(chu)、23處(chu)。浙(zhe)(zhe)江新華(hua)(hua)(hua)(hua)2016年新開業(ye)了(le)黃巖書(shu)(shu)(shu)城，全新改(gai)(gai)造(zao)(zao)升級(ji)麗水書(shu)(shu)(shu)城、柯橋(qiao)書(shu)(shu)(shu)城、余(yu)杭文(wen)(wen)化(hua)(hua)(hua)廣場等設(she)計感強(qiang)、時尚潮流的閱(yue)讀文(wen)(wen)化(hua)(hua)(hua)空(kong)間(jian)(jian)。福建(jian)(jian)新華(hua)(hua)(hua)(hua)2016年完成總部鰲峰坊書(shu)(shu)(shu)城、福州金山圖書(shu)(shu)(shu)城等15家賣場的新建(jian)(jian)或升級(ji)改(gai)(gai)造(zao)(zao)。江蘇新華(hua)(hua)(hua)(hua)2017年全省網(wang)點同比上年增加376處(chu)，打造(zao)(zao)了(le)一批品種齊全、業(ye)態(tai)豐富的城市文(wen)(wen)化(hua)(hua)(hua)綜合體。天津新華(hua)(hua)(hua)(hua)2019年完成全部200個閱(yue)讀新空(kong)間(jian)(jian)建(jian)(jian)設(she)，改(gai)(gai)造(zao)(zao)后的書(shu)(shu)(shu)店(dian)年銷售額提(ti)升10%。

24小(xiao)時(shi)(shi)書(shu)(shu)店建(jian)設(she)(she)成(cheng)風潮。從(cong)(cong)2014年(nian)北(bei)京三聯韜奮書(shu)(shu)店運行24小(xiao)時(shi)(shi)不(bu)打(da)烊之后，全(quan)國(guo)(guo)各地掀起24小(xiao)時(shi)(shi)書(shu)(shu)店的(de)(de)(de)(de)建(jian)設(she)(she)風潮，從(cong)(cong)當年(nian)一直延續到“十三五(wu)”時(shi)(shi)期。這其中(zhong)不(bu)少(shao)是新(xin)(xin)(xin)華(hua)書(shu)(shu)店創(chuang)辦的(de)(de)(de)(de)，如(ru)遼寧盤錦新(xin)(xin)(xin)華(hua)的(de)(de)(de)(de)深柳讀書(shu)(shu)堂(tang)、杭州(zhou)新(xin)(xin)(xin)華(hua)的(de)(de)(de)(de)悅覽樹、青島(dao)新(xin)(xin)(xin)華(hua)的(de)(de)(de)(de)明閱島(dao)、湖北(bei)新(xin)(xin)(xin)華(hua)的(de)(de)(de)(de)九丘書(shu)(shu)館、安徽新(xin)(xin)(xin)華(hua)的(de)(de)(de)(de)三孝口書(shu)(shu)店、四川新(xin)(xin)(xin)華(hua)的(de)(de)(de)(de)軒客會鏜(tang)鈀街店等。這些24小(xiao)時(shi)(shi)書(shu)(shu)店成(cheng)為夜幕降臨后當地不(bu)可(ke)多得(de)的(de)(de)(de)(de)公共閱讀空(kong)間(jian)，也以(yi)一種地標式的(de)(de)(de)(de)存在彰(zhang)顯(xian)著一個城(cheng)市的(de)(de)(de)(de)文(wen)化底蘊。新(xin)(xin)(xin)華(hua)系(xi)24小(xiao)時(shi)(shi)書(shu)(shu)店的(de)(de)(de)(de)建(jian)設(she)(she)數量，從(cong)(cong)歷(li)年(nian)《報告書(shu)(shu)》可(ke)見一斑(ban)：2013年(nian)—2015年(nian)，全(quan)國(guo)(guo)新(xin)(xin)(xin)華(hua)系(xi)統開設(she)(she)24小(xiao)時(shi)(shi)書(shu)(shu)店20余家；2016年(nian)，僅江蘇新(xin)(xin)(xin)華(hua)就開設(she)(she)6家24小(xiao)時(shi)(shi)書(shu)(shu)店；2017年(nian)，新(xin)(xin)(xin)華(hua)系(xi)的(de)(de)(de)(de)24小(xiao)時(shi)(shi)書(shu)(shu)店新(xin)(xin)(xin)增13家。

新(xin)華書(shu)(shu)店(dian)子品(pin)(pin)(pin)(pin)牌集群形(xing)成(cheng)。安徽新(xin)華打造出(chu)以(yi)(yi)“閱(yue)生活”“前言(yan)后記”“讀書(shu)(shu)會”為(wei)代表的(de)文(wen)化(hua)商業品(pin)(pin)(pin)(pin)牌，廣東(dong)新(xin)華擁有“四閱(yue)”“書(shu)(shu)笙”“渡”“泊”“吾悅”等(deng)書(shu)(shu)店(dian)品(pin)(pin)(pin)(pin)牌，四川新(xin)華面對不同(tong)消費群體(ti)(ti)形(xing)成(cheng)“新(xin)華文(wen)軒(xuan)”“軒(xuan)客會”“文(wen)軒(xuan)兒童(tong)書(shu)(shu)店(dian)”“讀讀書(shu)(shu)吧”多(duo)特色經營格局，還有云(yun)南(nan)新(xin)華的(de)“云(yun)上鄉愁書(shu)(shu)院”、河南(nan)新(xin)華的(de)“尚書(shu)(shu)房(fang)”等(deng)。這些新(xin)興書(shu)(shu)店(dian)很(hen)多(duo)采用連鎖(suo)形(xing)式，它(ta)們在為(wei)廣大(da)讀者提供圖書(shu)(shu)和(he)音像制品(pin)(pin)(pin)(pin)的(de)同(tong)時，通(tong)過引入教育培訓、手工(gong)體(ti)(ti)驗(yan)、特色文(wen)創、多(duo)元文(wen)化(hua)產品(pin)(pin)(pin)(pin)、餐飲服務等(deng)手段，提升客戶黏(nian)性，發(fa)掘流量(liang)價值，逐步(bu)構(gou)建以(yi)(yi)文(wen)化(hua)消費為(wei)核心、以(yi)(yi)文(wen)化(hua)體(ti)(ti)驗(yan)為(wei)品(pin)(pin)(pin)(pin)質(zhi)的(de)新(xin)零售(shou)體(ti)(ti)系。

紅色(se)(se)(se)與特(te)(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)成獨特(te)(te)風景(jing)。“十三五”期間(jian)，新(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)系統建設了(le)不(bu)少“小而(er)美(mei)(mei)”的特(te)(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，大(da)大(da)改變了(le)人們對(dui)新(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)的刻板印(yin)象(xiang)。以紅色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為例，2015年至今建成的有江西新(xin)華(hua)(hua)(hua)的井岡山紅色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，河(he)北新(xin)華(hua)(hua)(hua)的涿州紅色(se)(se)(se)文化書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)和涉縣(xian)紅色(se)(se)(se)主題書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北新(xin)華(hua)(hua)(hua)的紅安七里(li)坪紅色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，陜(shan)西新(xin)華(hua)(hua)(hua)的延安中國紅色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)等。不(bu)少特(te)(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)有“跨界”特(te)(te)征。例如，江蘇新(xin)華(hua)(hua)(hua)開辟了(le)數十家(jia)(jia)“書(shu)(shu)(shu)(shu)(shu)(shu)香建行”，在(zai)(zai)常州把書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)開進(jin)汽車美(mei)(mei)容店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)和連鎖藥店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，在(zai)(zai)鎮(zhen)江創(chuang)新(xin)發(fa)展多家(jia)(jia)“紅領(ling)巾(jin)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)”。海南(nan)新(xin)華(hua)(hua)(hua)以“書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+旅(lv)游”“書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+醫(yi)院(yuan)”“書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+地產”等模式建設特(te)(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北新(xin)華(hua)(hua)(hua)把書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)開到景(jing)區和軍營，山西新(xin)華(hua)(hua)(hua)推(tui)進(jin)機(ji)關書(shu)(shu)(shu)(shu)(shu)(shu)屋、醫(yi)院(yuan)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)建設，內蒙(meng)古新(xin)華(hua)(hua)(hua)援建農牧區家(jia)(jia)庭書(shu)(shu)(shu)(shu)(shu)(shu)屋。

校(xiao)園(yuan)(yuan)書(shu)店(dian)(dian)(dian)(dian)建設(she)(she)獲(huo)政策強(qiang)力(li)推動(dong)。在2019年教育部辦(ban)公廳發(fa)(fa)布的(de)(de)(de)《關于進一步支持高校(xiao)校(xiao)園(yuan)(yuan)實體(ti)書(shu)店(dian)(dian)(dian)(dian)發(fa)(fa)展的(de)(de)(de)指(zhi)導意(yi)見》等(deng)利(li)好政策的(de)(de)(de)推動(dong)下，校(xiao)園(yuan)(yuan)書(shu)店(dian)(dian)(dian)(dian)的(de)(de)(de)建設(she)(she)得到加強(qiang)。在《意(yi)見》發(fa)(fa)布的(de)(de)(de)當年，多家(jia)新華(hua)書(shu)店(dian)(dian)(dian)(dian)建設(she)(she)的(de)(de)(de)高校(xiao)校(xiao)園(yuan)(yuan)書(shu)店(dian)(dian)(dian)(dian)亮(liang)相，如新華(hua)書(shu)店(dian)(dian)(dian)(dian)總店(dian)(dian)(dian)(dian)與中國傳媒大(da)學(xue)(xue)(xue)聯合營建的(de)(de)(de)“中傳知行書(shu)店(dian)(dian)(dian)(dian)-新華(hua)爾雅(ya)書(shu)房”，武漢新華(hua)投資興建的(de)(de)(de)江(jiang)漢大(da)學(xue)(xue)(xue)清源(yuan)書(shu)店(dian)(dian)(dian)(dian)，陜西新華(hua)在西安電子(zi)科技大(da)學(xue)(xue)(xue)打造的(de)(de)(de)充滿年代感的(de)(de)(de)“新華(hua)書(shu)店(dian)(dian)(dian)(dian)·西電1931”等(deng)。各地也在加緊(jin)各類校(xiao)園(yuan)(yuan)書(shu)店(dian)(dian)(dian)(dian)的(de)(de)(de)建設(she)(she)。例如，河南新華(hua)在多家(jia)高校(xiao)建設(she)(she)“時間的(de)(de)(de)顏色”書(shu)店(dian)(dian)(dian)(dian)，江(jiang)西新華(hua)的(de)(de)(de)“新華(hua)壹品”校(xiao)園(yuan)(yuan)文化(hua)綜合服(fu)務平臺遍(bian)布數百家(jia)學(xue)(xue)(xue)校(xiao)，湖北新華(hua)創立了“倍(bei)閱”校(xiao)園(yuan)(yuan)書(shu)店(dian)(dian)(dian)(dian)品牌。

館(guan)店(dian)(dian)(dian)互通(tong)實現“借”“賣(mai)”一體(ti)化。國內(nei)較早開展館(guan)店(dian)(dian)(dian)互通(tong)服(fu)務(wu)(wu)的(de)是內(nei)蒙(meng)古(gu)。2015年(nian)，內(nei)蒙(meng)古(gu)圖(tu)(tu)(tu)書(shu)(shu)館(guan)和當地新(xin)(xin)(xin)華書(shu)(shu)店(dian)(dian)(dian)合(he)作(zuo)(zuo)，通(tong)過開展以(yi)“讀(du)(du)者在新(xin)(xin)(xin)華書(shu)(shu)店(dian)(dian)(dian)選(xuan)書(shu)(shu)、圖(tu)(tu)(tu)書(shu)(shu)館(guan)買單”為特征的(de)“彩云服(fu)務(wu)(wu)”，使(shi)得內(nei)蒙(meng)古(gu)圖(tu)(tu)(tu)書(shu)(shu)館(guan)當年(nian)新(xin)(xin)(xin)書(shu)(shu)流通(tong)率(lv)達到100%。此(ci)舉經媒體(ti)報道后(hou)，全(quan)(quan)國各地紛紛效仿。此(ci)后(hou)，各地圖(tu)(tu)(tu)書(shu)(shu)館(guan)和新(xin)(xin)(xin)華書(shu)(shu)店(dian)(dian)(dian)的(de)合(he)作(zuo)(zuo)逐步深化，館(guan)店(dian)(dian)(dian)一體(ti)的(de)新(xin)(xin)(xin)型公共(gong)讀(du)(du)書(shu)(shu)空(kong)間建設形(xing)成(cheng)(cheng)風潮，比如四川省(sheng)圖(tu)(tu)(tu)書(shu)(shu)館(guan)與(yu)(yu)新(xin)(xin)(xin)華文軒合(he)作(zuo)(zuo)的(de)“館(guan)中店(dian)(dian)(dian)”——文軒讀(du)(du)讀(du)(du)書(shu)(shu)吧，成(cheng)(cheng)都(dou)圖(tu)(tu)(tu)書(shu)(shu)館(guan)與(yu)(yu)新(xin)(xin)(xin)華文軒合(he)作(zuo)(zuo)的(de)“店(dian)(dian)(dian)中館(guan)”——城(cheng)市(shi)閱(yue)讀(du)(du)空(kong)間，安(an)徽新(xin)(xin)(xin)華與(yu)(yu)安(an)徽銅陵市(shi)圖(tu)(tu)(tu)書(shu)(shu)館(guan)、安(an)徽職業學院圖(tu)(tu)(tu)書(shu)(shu)館(guan)融為一體(ti)的(de)“綜合(he)閱(yue)讀(du)(du)文化空(kong)間”等。館(guan)店(dian)(dian)(dian)互通(tong)打破(po)了(le)讀(du)(du)者、書(shu)(shu)店(dian)(dian)(dian)、圖(tu)(tu)(tu)書(shu)(shu)館(guan)之間的(de)壁壘，實現了(le)統籌整合(he)、多(duo)方(fang)共(gong)贏(ying)，有(you)力(li)推動了(le)全(quan)(quan)民閱(yue)讀(du)(du)。