誕生(sheng)于延安窯洞里的(de)新華書(shu)(shu)店(dian)，如今已經走過了(le)84個春(chun)秋。作(zuo)為中(zhong)(zhong)國共產黨創建并(bing)領導的(de)紅色文化企業，新華書(shu)(shu)店(dian)始終堅持傳承紅色基因、弘揚先進文化、踐(jian)行(xing)(xing)社(she)會(hui)責任(ren)(ren)。根(gen)據中(zhong)(zhong)國新華書(shu)(shu)店(dian)協會(hui)發布的(de)2016年(nian)—2019年(nian)《中(zhong)(zhong)國新華書(shu)(shu)店(dian)社(she)會(hui)責任(ren)(ren)報(bao)告(gao)書(shu)(shu)》（以(yi)下簡稱《報(bao)告(gao)書(shu)(shu)》），以(yi)及《中(zhong)(zhong)國新聞出(chu)版廣電報(bao)》記者近年(nian)來對行(xing)(xing)業的(de)觀察，我(wo)們梳(shu)理了(le)“十三五”期間新華書(shu)(shu)店(dian)履行(xing)(xing)社(she)會(hui)責任(ren)(ren)的(de)主(zhu)要做法和成(cheng)就經驗(yan)，試圖(tu)從中(zhong)(zhong)得到(dao)一些啟(qi)示。

履行職責使命 做好發行工作

“十三五”期間，新華書店積(ji)極發揮國有(you)主(zhu)渠道、主(zhu)陣(zhen)地優(you)(you)勢，承擔文(wen)化傳播使命，全力以赴做好重要文(wen)件(jian)文(wen)獻、重點(dian)主(zhu)題出版物(wu)、優(you)(you)秀大眾讀(du)物(wu)等相(xiang)關發行工(gong)作。

這(zhe)5年(nian)(nian)(nian)中(zhong)(zhong)，全國(guo)(guo)(guo)各地新華(hua)書(shu)店在門店突(tu)出位(wei)置設立專(zhuan)柜專(zhuan)架，開展(zhan)(zhan)(zhan)重點出版(ban)物(wu)展(zhan)(zhan)(zhan)示展(zhan)(zhan)(zhan)銷和(he)宣(xuan)傳(chuan)征訂活動(dong)(dong)，對讀者購書(shu)給予優惠，取得了顯(xian)著成(cheng)(cheng)效。2016年(nian)(nian)(nian)，新華(hua)書(shu)店開展(zhan)(zhan)(zhan)“習(xi)近(jin)平總書(shu)記系(xi)列重要講話”“慶祝中(zhong)(zhong)國(guo)(guo)(guo)共產(chan)黨成(cheng)(cheng)立95周年(nian)(nian)(nian)”“紀念長(chang)征勝利80周年(nian)(nian)(nian)”等主題(ti)展(zhan)(zhan)(zhan)示展(zhan)(zhan)(zhan)銷活動(dong)(dong)；2017年(nian)(nian)(nian)，設立黨的十(shi)九(jiu)大文獻展(zhan)(zhan)(zhan)銷專(zhuan)區(qu)、專(zhuan)臺、專(zhuan)架；2018年(nian)(nian)(nian)，舉辦以“習(xi)近(jin)平新時代中(zhong)(zhong)國(guo)(guo)(guo)特色社會主義思(si)想”“馬克思(si)誕辰(chen)200周年(nian)(nian)(nian)”“改革開放(fang)40周年(nian)(nian)(nian)”等為主題(ti)的專(zhuan)題(ti)展(zhan)(zhan)(zhan)銷活動(dong)(dong)；2019年(nian)(nian)(nian)，舉辦“慶祝新中(zhong)(zhong)國(guo)(guo)(guo)成(cheng)(cheng)立70周年(nian)(nian)(nian)”主題(ti)出版(ban)物(wu)展(zhan)(zhan)(zhan)。

“課前(qian)到(dao)(dao)書，人手一冊”是(shi)黨和(he)(he)國家對教(jiao)(jiao)材發行(xing)工作提出的(de)(de)要求，是(shi)中小(xiao)學開(kai)展(zhan)正(zheng)常教(jiao)(jiao)育活動的(de)(de)基本保(bao)障。“十三五”期間，新華書店(dian)將“課前(qian)到(dao)(dao)書”作為重要的(de)(de)政(zheng)治任(ren)務和(he)(he)社會責(ze)任(ren)，精心組織，精細操作，以長期積淀的(de)(de)專業服務能(neng)力圓滿完成每季教(jiao)(jiao)材的(de)(de)征訂發行(xing)工作。

“課前到(dao)書”的(de)服(fu)務水平在(zai)“十三五”期間得到(dao)提升，安徽新華(hua)在(zai)這方面領(ling)全國風氣之先。2014年秋季學期，安徽新華(hua)將(jiang)教材配(pei)送從“送書到(dao)校”延伸到(dao)“分書到(dao)班”，2016年又開(kai)始(shi)試(shi)點“服(fu)務到(dao)生”。在(zai)榜樣的(de)示范和帶動下，河南、河北、云南等地的(de)新華(hua)書店，紛紛嘗試(shi)“分書到(dao)班”。

這5年(nian)(nian)中，有兩(liang)個特殊(shu)的年(nian)(nian)份(fen)值得銘記。2017年(nian)(nian)秋季學期(qi)，歷經5年(nian)(nian)完成編(bian)審(shen)的統編(bian)三(san)科(ke)教材正式啟用。由于三(san)科(ke)教材編(bian)審(shen)、評議教輔重新申報定價、印刷業減產(chan)限(xian)排等(deng)原因，這一年(nian)(nian)新華(hua)人“課前到書”的時間(jian)空前緊迫，工作(zuo)尤其艱苦。

2020年，新(xin)冠肺炎(yan)疫情來(lai)襲，南方多地遭(zao)遇洪澇災(zai)害，教材教輔發運工作形勢更加(jia)嚴峻。各地新(xin)華人(ren)兌現一(yi)(yi)份承(cheng)諾(nuo)，堅守一(yi)(yi)份初心，以堅實行動兌現“課前到書”錚(zheng)錚(zheng)誓言。

承辦地方書展  推動全民閱讀

承辦或協辦各(ge)種書(shu)展，舉辦各(ge)種文化活動，是“十三五”期間新華(hua)書(shu)店推動全民閱讀工作的一個重要方面(mian)。

各地新華(hua)連續多年(nian)承(cheng)辦(ban)或協辦(ban)地方書(shu)(shu)(shu)(shu)(shu)展(zhan)，如上海書(shu)(shu)(shu)(shu)(shu)展(zhan)、江蘇書(shu)(shu)(shu)(shu)(shu)展(zhan)、南(nan)(nan)國書(shu)(shu)(shu)(shu)(shu)香(xiang)節(jie)(jie)、深圳讀(du)(du)書(shu)(shu)(shu)(shu)(shu)月、黃山書(shu)(shu)(shu)(shu)(shu)會、山東書(shu)(shu)(shu)(shu)(shu)展(zhan)、河北省惠(hui)民(min)(min)書(shu)(shu)(shu)(shu)(shu)市(shi)、海南(nan)(nan)書(shu)(shu)(shu)(shu)(shu)香(xiang)節(jie)(jie)、書(shu)(shu)(shu)(shu)(shu)香(xiang)彩(cai)云南(nan)(nan)惠(hui)民(min)(min)書(shu)(shu)(shu)(shu)(shu)市(shi)、重慶讀(du)(du)書(shu)(shu)(shu)(shu)(shu)月惠(hui)民(min)(min)書(shu)(shu)(shu)(shu)(shu)展(zhan)、書(shu)(shu)(shu)(shu)(shu)香(xiang)龍江讀(du)(du)書(shu)(shu)(shu)(shu)(shu)節(jie)(jie)、遼寧省全(quan)民(min)(min)閱讀(du)(du)節(jie)(jie)、廣西書(shu)(shu)(shu)(shu)(shu)展(zhan)、寧波書(shu)(shu)(shu)(shu)(shu)展(zhan)、海峽讀(du)(du)書(shu)(shu)(shu)(shu)(shu)節(jie)(jie)、天府書(shu)(shu)(shu)(shu)(shu)展(zhan)等(deng)。還有的新華(hua)走出(chu)當地舉(ju)辦(ban)書(shu)(shu)(shu)(shu)(shu)展(zhan)，如福(fu)建新華(hua)赴臺舉(ju)辦(ban)金門書(shu)(shu)(shu)(shu)(shu)展(zhan)，赴俄羅斯、瑞典、挪威、美國、日本等(deng)國家(jia)舉(ju)辦(ban)中國（福(fu)建）圖書(shu)(shu)(shu)(shu)(shu)展(zhan)銷會。

這些書(shu)(shu)展大(da)大(da)推動了當地的(de)全民閱讀(du)。如(ru)福(fu)建新華2016年承辦的(de)第二(er)屆“世界讀(du)書(shu)(shu)日·海峽讀(du)書(shu)(shu)節”，實(shi)現銷售碼洋3530萬(wan)元(yuan)(yuan)，成為福(fu)州參展規模最大(da)、入場(chang)人(ren)次(ci)最多、銷售收入最高、宣傳效果(guo)最好的(de)一次(ci)群(qun)眾性(xing)閱讀(du)活動。再如(ru)2020河(he)北省(sheng)惠民書(shu)(shu)市(shi)，在7天(tian)時(shi)間里，166家新華書(shu)(shu)店上(shang)下聯動，發放(fang)260萬(wan)元(yuan)(yuan)優惠券(quan)，累計銷售各類出版物41.17萬(wan)冊、1896萬(wan)元(yuan)(yuan)，讓利800萬(wan)元(yuan)(yuan)。

除(chu)了(le)承辦當地(di)書展(zhan)，各(ge)地(di)新(xin)(xin)(xin)華(hua)(hua)(hua)還組(zu)織策(ce)劃了(le)豐富多樣的(de)(de)(de)品牌(pai)閱(yue)(yue)讀(du)(du)(du)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)，形成一道(dao)道(dao)全(quan)民閱(yue)(yue)讀(du)(du)(du)的(de)(de)(de)亮麗(li)風景線。歷年(nian)的(de)(de)(de)《報(bao)告書》對此進行了(le)記錄。例(li)如，新(xin)(xin)(xin)華(hua)(hua)(hua)書店總店的(de)(de)(de)“出版界圖書館界全(quan)民閱(yue)(yue)讀(du)(du)(du)年(nian)會”“全(quan)國(guo)(guo)館社高(gao)層論壇”“全(quan)國(guo)(guo)少兒(er)閱(yue)(yue)讀(du)(du)(du)峰(feng)會”，江西新(xin)(xin)(xin)華(hua)(hua)(hua)的(de)(de)(de)“朗(lang)讀(du)(du)(du)者”“美(mei)麗(li)中國(guo)(guo)·精彩江西”等誦讀(du)(du)(du)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)，已成品牌(pai)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)。海南新(xin)(xin)(xin)華(hua)(hua)(hua)開(kai)設的(de)(de)(de)數十個“新(xin)(xin)(xin)時代經典傳(chuan)習所”，搭建起新(xin)(xin)(xin)時代傳(chuan)播新(xin)(xin)(xin)思(si)想的(de)(de)(de)“新(xin)(xin)(xin)平臺、新(xin)(xin)(xin)陣地(di)、新(xin)(xin)(xin)機制”。內蒙古新(xin)(xin)(xin)華(hua)(hua)(hua)利用旗下發(fa)行網點(dian)，通(tong)過鴻(hong)雁(yan)傳(chuan)書（文化(hua)扶貧(pin)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)）、鴻(hong)雁(yan)使者（草原文化(hua)志愿者活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)）、鴻(hong)雁(yan)校園（場景閱(yue)(yue)讀(du)(du)(du)實踐課(ke)堂）、鴻(hong)雁(yan)之家（“學習強國(guo)(guo)”積分兌書）、鴻(hong)雁(yan)誦讀(du)(du)(du)（講我的(de)(de)(de)故事）和鴻(hong)雁(yan)書店（在你身(shen)邊的(de)(de)(de)流(liu)動(dong)(dong)(dong)書房）的(de)(de)(de)方(fang)式，推動(dong)(dong)(dong)“鴻(hong)雁(yan)悅讀(du)(du)(du)”深入全(quan)區各(ge)地(di)。

投入人力(li)物力(li)  助力(li)精準扶貧

2021年2月25日(ri)，習近平總書記(ji)在全國脫貧(pin)攻(gong)(gong)堅總結表(biao)彰大(da)會上莊嚴(yan)宣告：我國脫貧(pin)攻(gong)(gong)堅戰取得(de)了全面勝利！“十(shi)三五”期間，各地新華書店投入(ru)大(da)量資金和(he)物資，派出一(yi)線扶貧(pin)干(gan)部，通(tong)過開展產(chan)業幫扶、教育文(wen)化幫扶等方式幫助(zhu)扶貧(pin)村脫貧(pin)，在國家脫貧(pin)攻(gong)(gong)堅的時代(dai)畫卷(juan)上寫下了一(yi)筆。歷年的《報告書》記(ji)錄了這些數據。

2017年，甘肅新華(hua)、深圳新華(hua)、重慶新華(hua)分(fen)別向對口幫(bang)扶村捐贈240萬元(yuan)、220萬元(yuan)、110萬元(yuan)。河南新華(hua)云(yun)書網(wang)成立扶貧(pin)團隊，提供農副產品網(wang)上銷售服(fu)務，探(tan)索電商(shang)扶貧(pin)新模式(shi)。

2018年，江(jiang)西新(xin)華(hua)對138個(ge)扶貧點(dian)開展幫扶，累計(ji)捐(juan)贈約(yue)500萬元；湖南新(xin)華(hua)參與建設扶貧點(dian)上百個(ge)，派駐蹲點(dian)的人員200多人，對口(kou)扶貧人數(shu)達(da)753人；甘肅新(xin)華(hua)為(wei)扶貧村(cun)學(xue)校援建圖書室折(zhe)合人民幣267萬元，為(wei)貧困(kun)戶捐(juan)資捐(juan)物90多萬元；河北(bei)新(xin)華(hua)向貧困(kun)村(cun)派駐干部黨員20余(yu)人，為(wei)貧困(kun)地區(qu)捐(juan)贈物資共(gong)計(ji)232萬元。

2019年，山西新(xin)華118人(ren)駐(zhu)(zhu)村(cun)幫(bang)扶(fu)、486人(ren)結(jie)對(dui)幫(bang)扶(fu)，年投(tou)(tou)入資金千余萬元；內蒙(meng)古新(xin)華脫貧(pin)攻(gong)堅戰斗隊加入了12個貧(pin)困村(cun)的(de)駐(zhu)(zhu)村(cun)工作，投(tou)(tou)入資金、財(cai)物百余萬元；甘肅新(xin)華198人(ren)參與精準扶(fu)貧(pin)，投(tou)(tou)入扶(fu)貧(pin)資金68萬余元，為貧(pin)困地(di)區捐錢、捐物、捐贈圖(tu)書超(chao)過360萬元。

對于援(yuan)藏、援(yuan)疆(jiang)、援(yuan)青(qing)的(de)(de)國家重(zhong)(zhong)點項(xiang)目，新華(hua)書店(dian)(dian)更是(shi)(shi)高度重(zhong)(zhong)視(shi)，落實(shi)到位。2018年(nian)，新華(hua)書店(dian)(dian)總(zong)店(dian)(dian)派員參(can)加青(qing)海扶貧工作，籌措資(zi)金(jin)500余萬(wan)(wan)元(yuan)(yuan)，修建(jian)一(yi)條27公里長的(de)(de)砂石路和一(yi)座(zuo)44米長的(de)(de)涵橋；2017年(nian)，江蘇新華(hua)對口援(yuan)藏、援(yuan)疆(jiang)圖書近200萬(wan)(wan)元(yuan)(yuan)；福建(jian)新華(hua)2017年(nian)捐贈的(de)(de)1000萬(wan)(wan)元(yuan)(yuan)圖書中(zhong)(zhong)，相當一(yi)部分是(shi)(shi)對口支援(yuan)西藏的(de)(de)；北京新華(hua)2017年(nian)捐贈的(de)(de)91萬(wan)(wan)元(yuan)(yuan)圖書中(zhong)(zhong)，援(yuan)藏占了相當比(bi)重(zhong)(zhong)。

“十(shi)三五”新華(hua)系實體書店發展六大風標

“十(shi)三五”期(qi)間，在中(zhong)宣部(bu)等(deng)(deng)11部(bu)委《關于支持實體(ti)書(shu)(shu)(shu)店(dian)發(fa)(fa)展(zhan)(zhan)的(de)(de)指導意(yi)見(jian)(jian)》等(deng)(deng)利(li)好(hao)政策推(tui)動下(xia)，實體(ti)書(shu)(shu)(shu)店(dian)得到快速發(fa)(fa)展(zhan)(zhan)。根據中(zhong)國(guo)新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)協(xie)會發(fa)(fa)布的(de)(de)2016年(nian)—2019年(nian)《中(zhong)國(guo)新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)社會責任報告書(shu)(shu)(shu)》（以下(xia)簡稱《報告書(shu)(shu)(shu)》），以及(ji)《中(zhong)國(guo)新(xin)(xin)聞出版廣(guang)電(dian)報》記者近年(nian)來對行業的(de)(de)觀察(cha)，我們(men)梳理(li)和盤點出“十(shi)三五”期(qi)間新(xin)(xin)華(hua)系實體(ti)書(shu)(shu)(shu)店(dian)發(fa)(fa)展(zhan)(zhan)的(de)(de)六大風標。從(cong)中(zhong)可見(jian)(jian)，“十(shi)三五”期(qi)間，各地(di)新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)分(fen)別(bie)從(cong)大書(shu)(shu)(shu)城、標志性(xing)門店(dian)、特(te)色書(shu)(shu)(shu)店(dian)、社區網點等(deng)(deng)多層面進行規劃(hua)，形成“大中(zhong)小特(te)”書(shu)(shu)(shu)店(dian)并舉的(de)(de)圖書(shu)(shu)(shu)發(fa)(fa)行體(ti)系，創新(xin)(xin)了(le)實體(ti)書(shu)(shu)(shu)店(dian)的(de)(de)發(fa)(fa)展(zhan)(zhan)之路。

門店(dian)升(sheng)(sheng)級(ji)改造(zao)持續(xu)進行(xing)。從歷(li)年(nian)(nian)(nian)(nian)(nian)(nian)的(de)(de)《報告書》可(ke)見，“十三五”期(qi)間，各地(di)新(xin)(xin)(xin)(xin)(xin)華書店(dian)繼續(xu)加大門店(dian)升(sheng)(sheng)級(ji)改造(zao)力度，為(wei)讀(du)者提供綜合(he)(he)性文(wen)化消費終端體(ti)驗(yan)，使得(de)新(xin)(xin)(xin)(xin)(xin)華書店(dian)以(yi)全(quan)新(xin)(xin)(xin)(xin)(xin)面(mian)貌(mao)出現(xian)在公眾面(mian)前。以(yi)2017年(nian)(nian)(nian)(nian)(nian)(nian)為(wei)例，廣東新(xin)(xin)(xin)(xin)(xin)華、浙江(jiang)新(xin)(xin)(xin)(xin)(xin)華、山東新(xin)(xin)(xin)(xin)(xin)華、湖(hu)南新(xin)(xin)(xin)(xin)(xin)華升(sheng)(sheng)級(ji)改造(zao)書城(cheng)、門店(dian)的(de)(de)數(shu)量(liang)分別為(wei) 73處、26處、23處、23處。浙江(jiang)新(xin)(xin)(xin)(xin)(xin)華2016年(nian)(nian)(nian)(nian)(nian)(nian)新(xin)(xin)(xin)(xin)(xin)開業了(le)黃巖書城(cheng)，全(quan)新(xin)(xin)(xin)(xin)(xin)改造(zao)升(sheng)(sheng)級(ji)麗水書城(cheng)、柯橋書城(cheng)、余杭文(wen)化廣場(chang)等設計感強、時尚潮流的(de)(de)閱讀(du)文(wen)化空(kong)間。福建(jian)新(xin)(xin)(xin)(xin)(xin)華2016年(nian)(nian)(nian)(nian)(nian)(nian)完成(cheng)總部(bu)鰲(ao)峰坊(fang)書城(cheng)、福州金山圖(tu)書城(cheng)等15家賣場(chang)的(de)(de)新(xin)(xin)(xin)(xin)(xin)建(jian)或升(sheng)(sheng)級(ji)改造(zao)。江(jiang)蘇(su)新(xin)(xin)(xin)(xin)(xin)華2017年(nian)(nian)(nian)(nian)(nian)(nian)全(quan)省網點同(tong)比上年(nian)(nian)(nian)(nian)(nian)(nian)增(zeng)加376處，打造(zao)了(le)一批品種齊全(quan)、業態(tai)豐富的(de)(de)城(cheng)市文(wen)化綜合(he)(he)體(ti)。天津(jin)新(xin)(xin)(xin)(xin)(xin)華2019年(nian)(nian)(nian)(nian)(nian)(nian)完成(cheng)全(quan)部(bu)200個閱讀(du)新(xin)(xin)(xin)(xin)(xin)空(kong)間建(jian)設，改造(zao)后的(de)(de)書店(dian)年(nian)(nian)(nian)(nian)(nian)(nian)銷售(shou)額(e)提升(sheng)(sheng)10%。

24小(xiao)時(shi)書店(dian)建設成風潮。從2014年(nian)(nian)北京(jing)三聯韜奮書店(dian)運行24小(xiao)時(shi)不打(da)烊之后，全(quan)國各地掀起24小(xiao)時(shi)書店(dian)的(de)建設風潮，從當年(nian)(nian)一(yi)(yi)直(zhi)延(yan)續(xu)到“十三五”時(shi)期。這其中不少是新(xin)華(hua)(hua)書店(dian)創辦的(de)，如遼寧(ning)盤錦新(xin)華(hua)(hua)的(de)深柳讀書堂、杭州新(xin)華(hua)(hua)的(de)悅覽樹、青島新(xin)華(hua)(hua)的(de)明閱(yue)島、湖(hu)北新(xin)華(hua)(hua)的(de)九丘(qiu)書館(guan)、安徽新(xin)華(hua)(hua)的(de)三孝口書店(dian)、四川新(xin)華(hua)(hua)的(de)軒客會鏜(tang)鈀街店(dian)等。這些(xie)24小(xiao)時(shi)書店(dian)成為夜(ye)幕降臨后當地不可多(duo)得的(de)公共(gong)閱(yue)讀空間，也以一(yi)(yi)種地標式的(de)存在彰顯著(zhu)一(yi)(yi)個(ge)城市(shi)的(de)文化底(di)蘊(yun)。新(xin)華(hua)(hua)系(xi)(xi)(xi)24小(xiao)時(shi)書店(dian)的(de)建設數(shu)量，從歷年(nian)(nian)《報告書》可見一(yi)(yi)斑：2013年(nian)(nian)—2015年(nian)(nian)，全(quan)國新(xin)華(hua)(hua)系(xi)(xi)(xi)統開(kai)設24小(xiao)時(shi)書店(dian)20余家；2016年(nian)(nian)，僅江蘇新(xin)華(hua)(hua)就開(kai)設6家24小(xiao)時(shi)書店(dian)；2017年(nian)(nian)，新(xin)華(hua)(hua)系(xi)(xi)(xi)的(de)24小(xiao)時(shi)書店(dian)新(xin)增13家。

新(xin)(xin)華(hua)(hua)書(shu)店(dian)(dian)子品(pin)牌(pai)(pai)集群(qun)形(xing)成(cheng)。安徽新(xin)(xin)華(hua)(hua)打造出以(yi)“閱生活”“前言(yan)后記”“讀(du)(du)書(shu)會”為(wei)代表(biao)的(de)文(wen)化(hua)商業品(pin)牌(pai)(pai)，廣東新(xin)(xin)華(hua)(hua)擁有“四閱”“書(shu)笙”“渡”“泊(bo)”“吾悅”等書(shu)店(dian)(dian)品(pin)牌(pai)(pai)，四川新(xin)(xin)華(hua)(hua)面對不同(tong)(tong)消費(fei)群(qun)體形(xing)成(cheng)“新(xin)(xin)華(hua)(hua)文(wen)軒”“軒客(ke)會”“文(wen)軒兒童書(shu)店(dian)(dian)”“讀(du)(du)讀(du)(du)書(shu)吧”多特色經營(ying)格局，還有云南新(xin)(xin)華(hua)(hua)的(de)“云上鄉愁書(shu)院(yuan)”、河南新(xin)(xin)華(hua)(hua)的(de)“尚書(shu)房(fang)”等。這些新(xin)(xin)興(xing)書(shu)店(dian)(dian)很(hen)多采(cai)用連鎖形(xing)式，它(ta)們在為(wei)廣大讀(du)(du)者(zhe)提(ti)供圖書(shu)和音像制(zhi)品(pin)的(de)同(tong)(tong)時，通過(guo)引入教(jiao)育培訓(xun)、手(shou)工體驗、特色文(wen)創、多元文(wen)化(hua)產品(pin)、餐(can)飲服務等手(shou)段，提(ti)升客(ke)戶黏性，發掘流量價值，逐步構建以(yi)文(wen)化(hua)消費(fei)為(wei)核(he)心、以(yi)文(wen)化(hua)體驗為(wei)品(pin)質的(de)新(xin)(xin)零售體系。

紅(hong)色(se)(se)與特色(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)成獨特風景。“十(shi)三五”期(qi)間，新(xin)(xin)華(hua)(hua)(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)系統建(jian)設(she)了(le)不(bu)少(shao)“小而美(mei)”的特色(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，大大改(gai)變了(le)人們對新(xin)(xin)華(hua)(hua)(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)的刻板印(yin)象。以紅(hong)色(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)為例，2015年至(zhi)今建(jian)成的有江(jiang)(jiang)西(xi)新(xin)(xin)華(hua)(hua)(hua)(hua)(hua)的井岡山(shan)紅(hong)色(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，河北新(xin)(xin)華(hua)(hua)(hua)(hua)(hua)的涿州紅(hong)色(se)(se)文化書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)和涉縣(xian)紅(hong)色(se)(se)主題書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，湖(hu)北新(xin)(xin)華(hua)(hua)(hua)(hua)(hua)的紅(hong)安七里坪紅(hong)色(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，陜西(xi)新(xin)(xin)華(hua)(hua)(hua)(hua)(hua)的延安中國紅(hong)色(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)等。不(bu)少(shao)特色(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)有“跨界”特征。例如，江(jiang)(jiang)蘇(su)新(xin)(xin)華(hua)(hua)(hua)(hua)(hua)開辟了(le)數十(shi)家“書(shu)(shu)(shu)香建(jian)行”，在常州把書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)開進(jin)汽(qi)車美(mei)容店(dian)(dian)(dian)(dian)(dian)和連鎖(suo)藥店(dian)(dian)(dian)(dian)(dian)，在鎮江(jiang)(jiang)創(chuang)新(xin)(xin)發展(zhan)多家“紅(hong)領巾書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)”。海南新(xin)(xin)華(hua)(hua)(hua)(hua)(hua)以“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+旅(lv)游”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+醫(yi)院(yuan)(yuan)”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+地產”等模式建(jian)設(she)特色(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，湖(hu)北新(xin)(xin)華(hua)(hua)(hua)(hua)(hua)把書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)開到景區和軍營，山(shan)西(xi)新(xin)(xin)華(hua)(hua)(hua)(hua)(hua)推進(jin)機關書(shu)(shu)(shu)屋、醫(yi)院(yuan)(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)建(jian)設(she)，內蒙古新(xin)(xin)華(hua)(hua)(hua)(hua)(hua)援建(jian)農牧區家庭書(shu)(shu)(shu)屋。

校園(yuan)書(shu)店(dian)(dian)建(jian)(jian)(jian)設(she)獲政策(ce)強(qiang)力推動(dong)。在2019年教(jiao)育部辦公廳發布(bu)的(de)(de)(de)(de)(de)《關(guan)于進(jin)一步(bu)支持高(gao)(gao)校校園(yuan)實體(ti)書(shu)店(dian)(dian)發展的(de)(de)(de)(de)(de)指導意見》等利(li)好政策(ce)的(de)(de)(de)(de)(de)推動(dong)下，校園(yuan)書(shu)店(dian)(dian)的(de)(de)(de)(de)(de)建(jian)(jian)(jian)設(she)得到加(jia)(jia)強(qiang)。在《意見》發布(bu)的(de)(de)(de)(de)(de)當年，多(duo)家新華(hua)(hua)(hua)書(shu)店(dian)(dian)建(jian)(jian)(jian)設(she)的(de)(de)(de)(de)(de)高(gao)(gao)校校園(yuan)書(shu)店(dian)(dian)亮相，如新華(hua)(hua)(hua)書(shu)店(dian)(dian)總店(dian)(dian)與中國傳媒大(da)學(xue)聯合營建(jian)(jian)(jian)的(de)(de)(de)(de)(de)“中傳知行書(shu)店(dian)(dian)-新華(hua)(hua)(hua)爾雅書(shu)房”，武漢新華(hua)(hua)(hua)投資興建(jian)(jian)(jian)的(de)(de)(de)(de)(de)江漢大(da)學(xue)清源(yuan)書(shu)店(dian)(dian)，陜西(xi)(xi)新華(hua)(hua)(hua)在西(xi)(xi)安電子(zi)科技(ji)大(da)學(xue)打造的(de)(de)(de)(de)(de)充(chong)滿年代感的(de)(de)(de)(de)(de)“新華(hua)(hua)(hua)書(shu)店(dian)(dian)·西(xi)(xi)電1931”等。各(ge)地也(ye)在加(jia)(jia)緊(jin)各(ge)類校園(yuan)書(shu)店(dian)(dian)的(de)(de)(de)(de)(de)建(jian)(jian)(jian)設(she)。例如，河南新華(hua)(hua)(hua)在多(duo)家高(gao)(gao)校建(jian)(jian)(jian)設(she)“時間的(de)(de)(de)(de)(de)顏(yan)色(se)”書(shu)店(dian)(dian)，江西(xi)(xi)新華(hua)(hua)(hua)的(de)(de)(de)(de)(de)“新華(hua)(hua)(hua)壹品”校園(yuan)文(wen)化綜(zong)合服務平臺遍布(bu)數百家學(xue)校，湖北新華(hua)(hua)(hua)創(chuang)立了“倍閱(yue)”校園(yuan)書(shu)店(dian)(dian)品牌。

館(guan)(guan)(guan)(guan)店(dian)互(hu)通(tong)實現(xian)“借”“賣”一體(ti)化。國內(nei)較(jiao)早(zao)開展館(guan)(guan)(guan)(guan)店(dian)互(hu)通(tong)服務(wu)的(de)是內(nei)蒙古(gu)。2015年，內(nei)蒙古(gu)圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)和當地新華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)合作(zuo)，通(tong)過開展以“讀(du)者在新華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)選書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)、圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)買單”為特征的(de)“彩(cai)云(yun)服務(wu)”，使(shi)得(de)內(nei)蒙古(gu)圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)當年新書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)流通(tong)率達(da)到100%。此舉經媒體(ti)報(bao)道后(hou)(hou)，全(quan)國各(ge)地紛(fen)紛(fen)效仿。此后(hou)(hou)，各(ge)地圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)和新華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)的(de)合作(zuo)逐步深化，館(guan)(guan)(guan)(guan)店(dian)一體(ti)的(de)新型公共(gong)讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)空間(jian)(jian)建設形成風(feng)潮，比如四川省(sheng)圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)與(yu)(yu)新華(hua)(hua)文軒合作(zuo)的(de)“館(guan)(guan)(guan)(guan)中店(dian)”——文軒讀(du)讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)吧(ba)，成都圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)與(yu)(yu)新華(hua)(hua)文軒合作(zuo)的(de)“店(dian)中館(guan)(guan)(guan)(guan)”——城市(shi)閱(yue)讀(du)空間(jian)(jian)，安(an)(an)徽(hui)新華(hua)(hua)與(yu)(yu)安(an)(an)徽(hui)銅陵市(shi)圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)、安(an)(an)徽(hui)職業學(xue)院(yuan)圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)融為一體(ti)的(de)“綜合閱(yue)讀(du)文化空間(jian)(jian)”等。館(guan)(guan)(guan)(guan)店(dian)互(hu)通(tong)打(da)破了讀(du)者、書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)、圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)之間(jian)(jian)的(de)壁壘，實現(xian)了統籌整合、多方共(gong)贏，有力推動了全(quan)民(min)閱(yue)讀(du)。