誕(dan)生于延安窯洞(dong)里(li)的新(xin)(xin)(xin)華(hua)書(shu)店(dian)，如今(jin)已經(jing)走過了(le)84個春秋(qiu)。作為中(zhong)國共產黨(dang)創建并領(ling)導(dao)的紅(hong)色文化(hua)(hua)企業(ye)，新(xin)(xin)(xin)華(hua)書(shu)店(dian)始終堅持傳(chuan)承(cheng)紅(hong)色基因、弘揚先進(jin)文化(hua)(hua)、踐行社會責任(ren)。根據中(zhong)國新(xin)(xin)(xin)華(hua)書(shu)店(dian)協(xie)會發布(bu)的2016年—2019年《中(zhong)國新(xin)(xin)(xin)華(hua)書(shu)店(dian)社會責任(ren)報告書(shu)》（以下簡(jian)稱《報告書(shu)》），以及(ji)《中(zhong)國新(xin)(xin)(xin)聞出版廣電(dian)報》記者近年來對行業(ye)的觀察，我們(men)梳理了(le)“十三五(wu)”期(qi)間新(xin)(xin)(xin)華(hua)書(shu)店(dian)履行社會責任(ren)的主要做法和成(cheng)就經(jing)驗(yan)，試圖(tu)從中(zhong)得到(dao)一些(xie)啟(qi)示。

履行職責使命 做好發行工作

“十三五”期間，新(xin)華書店(dian)積極(ji)發揮國有主渠道、主陣(zhen)地優(you)(you)勢，承擔(dan)文(wen)化傳(chuan)播使命，全力以赴做好重(zhong)要文(wen)件文(wen)獻、重(zhong)點(dian)主題出(chu)版物(wu)、優(you)(you)秀(xiu)大眾讀(du)物(wu)等相關發行工作。

這5年(nian)中，全國各地(di)新(xin)華(hua)書(shu)店(dian)在門店(dian)突(tu)出(chu)(chu)位置設立專(zhuan)(zhuan)柜專(zhuan)(zhuan)架(jia)，開(kai)展(zhan)重點出(chu)(chu)版物展(zhan)示展(zhan)銷和(he)宣傳(chuan)征(zheng)訂(ding)活(huo)(huo)動，對讀(du)者(zhe)購書(shu)給(gei)予優惠，取得(de)了顯著成效(xiao)。2016年(nian)，新(xin)華(hua)書(shu)店(dian)開(kai)展(zhan)“習近平總書(shu)記系列重要講話”“慶祝中國共產黨成立95周(zhou)年(nian)”“紀念長征(zheng)勝(sheng)利80周(zhou)年(nian)”等(deng)主題(ti)(ti)展(zhan)示展(zhan)銷活(huo)(huo)動；2017年(nian)，設立黨的十九大文獻(xian)展(zhan)銷專(zhuan)(zhuan)區、專(zhuan)(zhuan)臺、專(zhuan)(zhuan)架(jia)；2018年(nian)，舉辦以“習近平新(xin)時代中國特色社會主義思想(xiang)”“馬克思誕辰200周(zhou)年(nian)”“改革開(kai)放40周(zhou)年(nian)”等(deng)為主題(ti)(ti)的專(zhuan)(zhuan)題(ti)(ti)展(zhan)銷活(huo)(huo)動；2019年(nian)，舉辦“慶祝新(xin)中國成立70周(zhou)年(nian)”主題(ti)(ti)出(chu)(chu)版物展(zhan)。

“課(ke)前(qian)到(dao)書(shu)，人手一冊”是黨(dang)和(he)國家對教(jiao)材發行(xing)工作(zuo)提出(chu)的(de)要求(qiu)，是中小學(xue)開展正(zheng)常(chang)教(jiao)育活動的(de)基本保(bao)障。“十三五”期(qi)間，新華書(shu)店將“課(ke)前(qian)到(dao)書(shu)”作(zuo)為重(zhong)要的(de)政治任(ren)務和(he)社會(hui)責(ze)任(ren)，精(jing)心組織(zhi)，精(jing)細操作(zuo)，以(yi)長期(qi)積淀的(de)專業服務能(neng)力圓滿完成每季(ji)教(jiao)材的(de)征訂發行(xing)工作(zuo)。

“課前(qian)到書”的(de)(de)服(fu)(fu)務水平(ping)在(zai)“十三五(wu)”期間得到提(ti)升，安(an)徽(hui)新華(hua)在(zai)這(zhe)方面領全國風氣(qi)之(zhi)先。2014年(nian)秋季學期，安(an)徽(hui)新華(hua)將教材配(pei)送(song)從“送(song)書到校”延伸(shen)到“分書到班”，2016年(nian)又開始(shi)試(shi)點“服(fu)(fu)務到生”。在(zai)榜樣的(de)(de)示范和帶動下(xia)，河南(nan)、河北、云南(nan)等地的(de)(de)新華(hua)書店，紛(fen)紛(fen)嘗試(shi)“分書到班”。

這5年(nian)(nian)中，有兩(liang)個特殊的(de)年(nian)(nian)份(fen)值得銘記。2017年(nian)(nian)秋(qiu)季學期，歷經5年(nian)(nian)完成(cheng)編(bian)(bian)審的(de)統(tong)編(bian)(bian)三(san)科教材(cai)正式啟用。由于三(san)科教材(cai)編(bian)(bian)審、評(ping)議(yi)教輔重新申報(bao)定價、印刷業減產限排(pai)等原因(yin)，這一年(nian)(nian)新華人“課(ke)前(qian)到書”的(de)時間空前(qian)緊(jin)迫，工作尤其艱苦。

2020年，新(xin)冠肺(fei)炎疫情(qing)來襲(xi)，南方多地(di)遭遇洪澇(lao)災害(hai)，教(jiao)材教(jiao)輔發(fa)運(yun)工作(zuo)形勢更加(jia)嚴峻(jun)。各地(di)新(xin)華人兌(dui)現一份承諾，堅(jian)守一份初心，以(yi)堅(jian)實行動(dong)兌(dui)現“課前到書(shu)”錚錚誓(shi)言。

承(cheng)辦地方書展  推動全民閱讀

承辦(ban)或協(xie)辦(ban)各(ge)種書展，舉辦(ban)各(ge)種文(wen)化活(huo)動，是“十三五”期間新華書店(dian)推動全民閱讀工(gong)作(zuo)的一(yi)個重要方面。

各地(di)新華連續(xu)多(duo)年承辦或協辦地(di)方書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)，如上海書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、江(jiang)(jiang)蘇(su)書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、南(nan)(nan)國(guo)書(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)節(jie)(jie)、深圳讀書(shu)(shu)(shu)(shu)(shu)(shu)月(yue)、黃山(shan)書(shu)(shu)(shu)(shu)(shu)(shu)會、山(shan)東書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、河北(bei)省惠(hui)民書(shu)(shu)(shu)(shu)(shu)(shu)市(shi)、海南(nan)(nan)書(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)節(jie)(jie)、書(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)彩云南(nan)(nan)惠(hui)民書(shu)(shu)(shu)(shu)(shu)(shu)市(shi)、重慶讀書(shu)(shu)(shu)(shu)(shu)(shu)月(yue)惠(hui)民書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、書(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)龍江(jiang)(jiang)讀書(shu)(shu)(shu)(shu)(shu)(shu)節(jie)(jie)、遼(liao)寧省全民閱讀節(jie)(jie)、廣西(xi)書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、寧波書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、海峽讀書(shu)(shu)(shu)(shu)(shu)(shu)節(jie)(jie)、天府書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)等。還有的新華走出當地(di)舉(ju)辦書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)，如福(fu)建(jian)新華赴(fu)臺舉(ju)辦金門書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)，赴(fu)俄(e)羅斯、瑞(rui)典、挪威、美國(guo)、日本等國(guo)家舉(ju)辦中國(guo)（福(fu)建(jian)）圖書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)銷會。

這些書(shu)展大(da)(da)大(da)(da)推動了(le)當地的(de)(de)全(quan)民閱讀。如福建新(xin)華2016年承辦的(de)(de)第二屆“世界讀書(shu)日·海峽(xia)讀書(shu)節”，實(shi)現銷售碼洋3530萬元，成為福州(zhou)參展規模最(zui)(zui)大(da)(da)、入(ru)場(chang)人次(ci)最(zui)(zui)多、銷售收(shou)入(ru)最(zui)(zui)高、宣傳效(xiao)果最(zui)(zui)好的(de)(de)一次(ci)群眾性閱讀活動。再如2020河北(bei)省惠民書(shu)市(shi)，在7天時間里，166家新(xin)華書(shu)店(dian)上(shang)下聯動，發放260萬元優(you)惠券，累計銷售各類出版物(wu)41.17萬冊、1896萬元，讓利800萬元。

除了承辦當地(di)書展，各地(di)新(xin)華還組織(zhi)策劃(hua)了豐富多樣(yang)的(de)(de)(de)(de)品(pin)(pin)牌閱讀(du)(du)(du)活(huo)動(dong)(dong)(dong)，形成(cheng)一(yi)道(dao)道(dao)全(quan)(quan)民(min)閱讀(du)(du)(du)的(de)(de)(de)(de)亮麗風景(jing)(jing)線(xian)。歷年(nian)(nian)的(de)(de)(de)(de)《報告書》對此進行了記錄。例如，新(xin)華書店(dian)(dian)總店(dian)(dian)的(de)(de)(de)(de)“出(chu)版(ban)界圖書館界全(quan)(quan)民(min)閱讀(du)(du)(du)年(nian)(nian)會”“全(quan)(quan)國館社高(gao)層論壇”“全(quan)(quan)國少兒(er)閱讀(du)(du)(du)峰(feng)會”，江西新(xin)華的(de)(de)(de)(de)“朗(lang)讀(du)(du)(du)者”“美麗中國·精彩江西”等誦讀(du)(du)(du)活(huo)動(dong)(dong)(dong)，已成(cheng)品(pin)(pin)牌活(huo)動(dong)(dong)(dong)。海南新(xin)華開設的(de)(de)(de)(de)數十個“新(xin)時代經典傳(chuan)習(xi)所”，搭建起新(xin)時代傳(chuan)播新(xin)思想的(de)(de)(de)(de)“新(xin)平(ping)臺、新(xin)陣地(di)、新(xin)機制”。內蒙古新(xin)華利用旗下(xia)發(fa)行網點，通過鴻(hong)(hong)雁(yan)(yan)(yan)傳(chuan)書（文化扶貧活(huo)動(dong)(dong)(dong)）、鴻(hong)(hong)雁(yan)(yan)(yan)使者（草原(yuan)文化志愿者活(huo)動(dong)(dong)(dong)）、鴻(hong)(hong)雁(yan)(yan)(yan)校(xiao)園（場景(jing)(jing)閱讀(du)(du)(du)實踐課堂）、鴻(hong)(hong)雁(yan)(yan)(yan)之家（“學習(xi)強國”積(ji)分兌書）、鴻(hong)(hong)雁(yan)(yan)(yan)誦讀(du)(du)(du)（講我的(de)(de)(de)(de)故事(shi)）和鴻(hong)(hong)雁(yan)(yan)(yan)書店(dian)(dian)（在你身邊的(de)(de)(de)(de)流動(dong)(dong)(dong)書房）的(de)(de)(de)(de)方式，推動(dong)(dong)(dong)“鴻(hong)(hong)雁(yan)(yan)(yan)悅讀(du)(du)(du)”深入全(quan)(quan)區(qu)各地(di)。

投入人力(li)物力(li)  助力(li)精準扶貧

2021年(nian)2月25日，習(xi)近(jin)平總書(shu)記在全(quan)國脫貧(pin)(pin)攻堅(jian)總結表彰大會(hui)上(shang)莊嚴宣(xuan)告(gao)：我國脫貧(pin)(pin)攻堅(jian)戰(zhan)取(qu)得了全(quan)面(mian)勝(sheng)利！“十三五”期(qi)間(jian)，各地新華書(shu)店投入(ru)大量資金和物(wu)資，派出一線(xian)扶貧(pin)(pin)干部，通過開展(zhan)產業(ye)幫(bang)扶、教育文化幫(bang)扶等方式幫(bang)助(zhu)扶貧(pin)(pin)村脫貧(pin)(pin)，在國家脫貧(pin)(pin)攻堅(jian)的(de)時代畫卷上(shang)寫下了一筆。歷(li)年(nian)的(de)《報告(gao)書(shu)》記錄(lu)了這些數據。

2017年，甘肅新(xin)(xin)華(hua)、深圳新(xin)(xin)華(hua)、重慶(qing)新(xin)(xin)華(hua)分別向對口幫扶村捐贈240萬(wan)元(yuan)、220萬(wan)元(yuan)、110萬(wan)元(yuan)。河南新(xin)(xin)華(hua)云書網成立扶貧團隊，提供農副產品網上(shang)銷售服務，探(tan)索電商(shang)扶貧新(xin)(xin)模式(shi)。

2018年，江西新(xin)華對138個(ge)扶(fu)貧(pin)點開展幫扶(fu)，累(lei)計(ji)捐贈(zeng)(zeng)約500萬(wan)元(yuan)；湖南(nan)新(xin)華參(can)與建(jian)設扶(fu)貧(pin)點上百個(ge)，派(pai)(pai)駐蹲點的(de)人(ren)員(yuan)200多人(ren)，對口(kou)扶(fu)貧(pin)人(ren)數達(da)753人(ren)；甘肅新(xin)華為(wei)扶(fu)貧(pin)村(cun)學校援(yuan)建(jian)圖書室折(zhe)合(he)人(ren)民幣267萬(wan)元(yuan)，為(wei)貧(pin)困戶(hu)捐資(zi)捐物90多萬(wan)元(yuan)；河北新(xin)華向貧(pin)困村(cun)派(pai)(pai)駐干部黨員(yuan)20余人(ren)，為(wei)貧(pin)困地(di)區捐贈(zeng)(zeng)物資(zi)共(gong)計(ji)232萬(wan)元(yuan)。

2019年，山西新(xin)(xin)華(hua)118人(ren)駐村(cun)幫扶、486人(ren)結(jie)對(dui)幫扶，年投(tou)入(ru)(ru)資(zi)金(jin)千余(yu)萬(wan)元(yuan)；內蒙古新(xin)(xin)華(hua)脫貧攻堅戰斗(dou)隊(dui)加入(ru)(ru)了12個貧困(kun)村(cun)的駐村(cun)工(gong)作，投(tou)入(ru)(ru)資(zi)金(jin)、財物百余(yu)萬(wan)元(yuan)；甘肅新(xin)(xin)華(hua)198人(ren)參與(yu)精(jing)準(zhun)扶貧，投(tou)入(ru)(ru)扶貧資(zi)金(jin)68萬(wan)余(yu)元(yuan)，為貧困(kun)地區捐(juan)(juan)錢、捐(juan)(juan)物、捐(juan)(juan)贈(zeng)圖書(shu)超過360萬(wan)元(yuan)。

對于援(yuan)藏(zang)、援(yuan)疆、援(yuan)青的(de)國家重點項目，新(xin)華(hua)書(shu)(shu)店(dian)更是高度(du)重視(shi)，落實到位。2018年(nian)(nian)，新(xin)華(hua)書(shu)(shu)店(dian)總(zong)店(dian)派員(yuan)參加青海扶貧工作，籌措資金(jin)500余萬元(yuan)，修建一條(tiao)27公里長(chang)的(de)砂石路和一座(zuo)44米長(chang)的(de)涵橋；2017年(nian)(nian)，江蘇新(xin)華(hua)對口(kou)援(yuan)藏(zang)、援(yuan)疆圖(tu)書(shu)(shu)近200萬元(yuan)；福建新(xin)華(hua)2017年(nian)(nian)捐贈的(de)1000萬元(yuan)圖(tu)書(shu)(shu)中(zhong)(zhong)，相當(dang)一部分是對口(kou)支援(yuan)西藏(zang)的(de)；北(bei)京(jing)新(xin)華(hua)2017年(nian)(nian)捐贈的(de)91萬元(yuan)圖(tu)書(shu)(shu)中(zhong)(zhong)，援(yuan)藏(zang)占了(le)相當(dang)比重。

“十三五”新華系實體(ti)書店發展(zhan)六大風標(biao)

“十三五(wu)”期(qi)間，在(zai)中(zhong)(zhong)宣(xuan)部(bu)(bu)等(deng)11部(bu)(bu)委《關于支持(chi)實體(ti)書(shu)(shu)店(dian)發(fa)展的(de)(de)(de)指導(dao)意(yi)見》等(deng)利好(hao)政策推(tui)動下(xia)，實體(ti)書(shu)(shu)店(dian)得到快速發(fa)展。根(gen)據中(zhong)(zhong)國新(xin)華(hua)書(shu)(shu)店(dian)協(xie)會發(fa)布的(de)(de)(de)2016年—2019年《中(zhong)(zhong)國新(xin)華(hua)書(shu)(shu)店(dian)社(she)(she)會責任(ren)報告書(shu)(shu)》（以下(xia)簡稱《報告書(shu)(shu)》），以及(ji)《中(zhong)(zhong)國新(xin)聞出(chu)版廣(guang)電(dian)報》記(ji)者(zhe)近年來對(dui)行業(ye)的(de)(de)(de)觀察(cha)，我們梳理和盤點出(chu)“十三五(wu)”期(qi)間新(xin)華(hua)系實體(ti)書(shu)(shu)店(dian)發(fa)展的(de)(de)(de)六(liu)大風標。從中(zhong)(zhong)可見，“十三五(wu)”期(qi)間，各地新(xin)華(hua)書(shu)(shu)店(dian)分別從大書(shu)(shu)城、標志性(xing)門店(dian)、特色書(shu)(shu)店(dian)、社(she)(she)區(qu)網點等(deng)多層面(mian)進行規劃，形成“大中(zhong)(zhong)小特”書(shu)(shu)店(dian)并舉(ju)的(de)(de)(de)圖(tu)書(shu)(shu)發(fa)行體(ti)系，創新(xin)了實體(ti)書(shu)(shu)店(dian)的(de)(de)(de)發(fa)展之路(lu)。

門店升(sheng)級改(gai)造(zao)(zao)持續(xu)進行。從歷(li)年(nian)的《報告書(shu)》可見，“十三(san)五”期間(jian)，各(ge)地(di)新(xin)(xin)(xin)(xin)(xin)華(hua)書(shu)店繼(ji)續(xu)加大門店升(sheng)級改(gai)造(zao)(zao)力度，為讀(du)者提供綜合(he)性文(wen)化消費終端體驗(yan)，使(shi)得新(xin)(xin)(xin)(xin)(xin)華(hua)書(shu)店以(yi)(yi)全(quan)新(xin)(xin)(xin)(xin)(xin)面(mian)貌出現在公眾(zhong)面(mian)前。以(yi)(yi)2017年(nian)為例，廣東(dong)新(xin)(xin)(xin)(xin)(xin)華(hua)、浙江新(xin)(xin)(xin)(xin)(xin)華(hua)、山東(dong)新(xin)(xin)(xin)(xin)(xin)華(hua)、湖南新(xin)(xin)(xin)(xin)(xin)華(hua)升(sheng)級改(gai)造(zao)(zao)書(shu)城(cheng)、門店的數量分別為 73處(chu)(chu)、26處(chu)(chu)、23處(chu)(chu)、23處(chu)(chu)。浙江新(xin)(xin)(xin)(xin)(xin)華(hua)2016年(nian)新(xin)(xin)(xin)(xin)(xin)開業了(le)(le)黃巖書(shu)城(cheng)，全(quan)新(xin)(xin)(xin)(xin)(xin)改(gai)造(zao)(zao)升(sheng)級麗水書(shu)城(cheng)、柯橋書(shu)城(cheng)、余杭文(wen)化廣場等(deng)設(she)計感強、時尚潮流(liu)的閱讀(du)文(wen)化空間(jian)。福(fu)建新(xin)(xin)(xin)(xin)(xin)華(hua)2016年(nian)完成(cheng)總部鰲峰坊書(shu)城(cheng)、福(fu)州(zhou)金(jin)山圖(tu)書(shu)城(cheng)等(deng)15家賣場的新(xin)(xin)(xin)(xin)(xin)建或升(sheng)級改(gai)造(zao)(zao)。江蘇新(xin)(xin)(xin)(xin)(xin)華(hua)2017年(nian)全(quan)省網(wang)點同(tong)比上年(nian)增加376處(chu)(chu)，打造(zao)(zao)了(le)(le)一(yi)批品種齊(qi)全(quan)、業態豐富的城(cheng)市文(wen)化綜合(he)體。天津新(xin)(xin)(xin)(xin)(xin)華(hua)2019年(nian)完成(cheng)全(quan)部200個閱讀(du)新(xin)(xin)(xin)(xin)(xin)空間(jian)建設(she)，改(gai)造(zao)(zao)后(hou)的書(shu)店年(nian)銷售(shou)額提升(sheng)10%。

24小時(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)建(jian)設(she)(she)成風潮(chao)。從2014年(nian)(nian)(nian)北(bei)京三聯韜(tao)奮書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)運(yun)行24小時(shi)(shi)(shi)不打烊之后(hou)(hou)，全(quan)國(guo)各地掀起24小時(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)的(de)(de)(de)(de)建(jian)設(she)(she)風潮(chao)，從當(dang)年(nian)(nian)(nian)一(yi)直延續到“十三五(wu)”時(shi)(shi)(shi)期。這其中不少是新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)創辦的(de)(de)(de)(de)，如遼寧盤錦(jin)新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的(de)(de)(de)(de)深柳讀書(shu)(shu)堂、杭州新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的(de)(de)(de)(de)悅覽樹、青(qing)島(dao)新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的(de)(de)(de)(de)明閱(yue)島(dao)、湖北(bei)新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的(de)(de)(de)(de)九(jiu)丘書(shu)(shu)館、安徽新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的(de)(de)(de)(de)三孝口書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)、四(si)川新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的(de)(de)(de)(de)軒客會鏜鈀街店(dian)(dian)(dian)(dian)(dian)等。這些24小時(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)成為夜幕降臨(lin)后(hou)(hou)當(dang)地不可多得的(de)(de)(de)(de)公共閱(yue)讀空間，也以一(yi)種地標式的(de)(de)(de)(de)存(cun)在彰顯(xian)著一(yi)個城市的(de)(de)(de)(de)文化底蘊。新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)系(xi)24小時(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)的(de)(de)(de)(de)建(jian)設(she)(she)數(shu)量，從歷年(nian)(nian)(nian)《報告書(shu)(shu)》可見一(yi)斑：2013年(nian)(nian)(nian)—2015年(nian)(nian)(nian)，全(quan)國(guo)新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)系(xi)統開設(she)(she)24小時(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)20余家(jia)；2016年(nian)(nian)(nian)，僅江(jiang)蘇新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)就開設(she)(she)6家(jia)24小時(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)；2017年(nian)(nian)(nian)，新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)系(xi)的(de)(de)(de)(de)24小時(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)新(xin)(xin)(xin)(xin)(xin)增13家(jia)。

新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店子品(pin)(pin)牌集群(qun)形成。安徽新(xin)(xin)(xin)(xin)華(hua)(hua)打造(zao)出以(yi)“閱生活(huo)”“前言后(hou)記”“讀書(shu)(shu)(shu)(shu)(shu)會(hui)”為(wei)(wei)代表的文化商業品(pin)(pin)牌，廣東新(xin)(xin)(xin)(xin)華(hua)(hua)擁有“四閱”“書(shu)(shu)(shu)(shu)(shu)笙”“渡”“泊”“吾悅”等書(shu)(shu)(shu)(shu)(shu)店品(pin)(pin)牌，四川新(xin)(xin)(xin)(xin)華(hua)(hua)面(mian)對不(bu)同(tong)消費(fei)群(qun)體(ti)形成“新(xin)(xin)(xin)(xin)華(hua)(hua)文軒”“軒客(ke)(ke)會(hui)”“文軒兒(er)童書(shu)(shu)(shu)(shu)(shu)店”“讀讀書(shu)(shu)(shu)(shu)(shu)吧(ba)”多特色經營格局(ju)，還有云南新(xin)(xin)(xin)(xin)華(hua)(hua)的“云上(shang)鄉愁書(shu)(shu)(shu)(shu)(shu)院”、河南新(xin)(xin)(xin)(xin)華(hua)(hua)的“尚書(shu)(shu)(shu)(shu)(shu)房”等。這(zhe)些新(xin)(xin)(xin)(xin)興書(shu)(shu)(shu)(shu)(shu)店很(hen)多采用連鎖形式，它(ta)們在為(wei)(wei)廣大讀者(zhe)提供圖書(shu)(shu)(shu)(shu)(shu)和音(yin)像制品(pin)(pin)的同(tong)時，通過引入教育培訓、手(shou)工體(ti)驗、特色文創、多元文化產(chan)品(pin)(pin)、餐(can)飲服務等手(shou)段，提升客(ke)(ke)戶黏性，發掘流量(liang)價(jia)值(zhi)，逐步構(gou)建以(yi)文化消費(fei)為(wei)(wei)核心、以(yi)文化體(ti)驗為(wei)(wei)品(pin)(pin)質(zhi)的新(xin)(xin)(xin)(xin)零售體(ti)系(xi)。

紅(hong)(hong)色(se)與特(te)色(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)成獨特(te)風景(jing)。“十三五”期(qi)間，新華(hua)(hua)(hua)(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)系統建(jian)(jian)(jian)設了不少“小而美(mei)”的(de)(de)特(te)色(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，大大改變了人(ren)們對新華(hua)(hua)(hua)(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)的(de)(de)刻板印(yin)象。以(yi)紅(hong)(hong)色(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)為例(li)，2015年至(zhi)今建(jian)(jian)(jian)成的(de)(de)有江西(xi)新華(hua)(hua)(hua)(hua)(hua)的(de)(de)井岡山紅(hong)(hong)色(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，河北新華(hua)(hua)(hua)(hua)(hua)的(de)(de)涿州紅(hong)(hong)色(se)文化書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)和涉(she)縣紅(hong)(hong)色(se)主題書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，湖北新華(hua)(hua)(hua)(hua)(hua)的(de)(de)紅(hong)(hong)安(an)七里坪(ping)紅(hong)(hong)色(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，陜西(xi)新華(hua)(hua)(hua)(hua)(hua)的(de)(de)延安(an)中國紅(hong)(hong)色(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)等。不少特(te)色(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)有“跨界”特(te)征(zheng)。例(li)如，江蘇新華(hua)(hua)(hua)(hua)(hua)開辟了數十家(jia)“書(shu)(shu)(shu)(shu)(shu)香建(jian)(jian)(jian)行”，在(zai)常州把(ba)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)開進汽車美(mei)容店(dian)(dian)(dian)(dian)(dian)(dian)和連鎖藥店(dian)(dian)(dian)(dian)(dian)(dian)，在(zai)鎮江創新發展多家(jia)“紅(hong)(hong)領巾書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)”。海南新華(hua)(hua)(hua)(hua)(hua)以(yi)“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)+旅游”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)+醫(yi)院”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)+地(di)產”等模(mo)式建(jian)(jian)(jian)設特(te)色(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，湖北新華(hua)(hua)(hua)(hua)(hua)把(ba)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)開到(dao)景(jing)區和軍營，山西(xi)新華(hua)(hua)(hua)(hua)(hua)推進機(ji)關書(shu)(shu)(shu)(shu)(shu)屋、醫(yi)院書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)建(jian)(jian)(jian)設，內蒙古新華(hua)(hua)(hua)(hua)(hua)援建(jian)(jian)(jian)農牧區家(jia)庭書(shu)(shu)(shu)(shu)(shu)屋。

校(xiao)(xiao)園(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)建(jian)設(she)(she)獲(huo)政(zheng)(zheng)策強力(li)推(tui)動。在2019年教育部辦公廳(ting)發(fa)(fa)布(bu)的(de)(de)《關于進一步支持(chi)高校(xiao)(xiao)校(xiao)(xiao)園(yuan)(yuan)實體書(shu)(shu)(shu)(shu)店(dian)(dian)發(fa)(fa)展的(de)(de)指導意見(jian)(jian)》等利好政(zheng)(zheng)策的(de)(de)推(tui)動下，校(xiao)(xiao)園(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)的(de)(de)建(jian)設(she)(she)得到(dao)加強。在《意見(jian)(jian)》發(fa)(fa)布(bu)的(de)(de)當年，多(duo)家新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)建(jian)設(she)(she)的(de)(de)高校(xiao)(xiao)校(xiao)(xiao)園(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)亮(liang)相，如新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)總店(dian)(dian)與(yu)中國傳媒大(da)學聯合營建(jian)的(de)(de)“中傳知行書(shu)(shu)(shu)(shu)店(dian)(dian)-新(xin)(xin)華(hua)(hua)爾(er)雅書(shu)(shu)(shu)(shu)房”，武漢(han)新(xin)(xin)華(hua)(hua)投資(zi)興建(jian)的(de)(de)江漢(han)大(da)學清源書(shu)(shu)(shu)(shu)店(dian)(dian)，陜西(xi)新(xin)(xin)華(hua)(hua)在西(xi)安(an)電(dian)子科技大(da)學打(da)造的(de)(de)充(chong)滿年代感的(de)(de)“新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)·西(xi)電(dian)1931”等。各地也(ye)在加緊(jin)各類校(xiao)(xiao)園(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)的(de)(de)建(jian)設(she)(she)。例如，河南新(xin)(xin)華(hua)(hua)在多(duo)家高校(xiao)(xiao)建(jian)設(she)(she)“時間(jian)的(de)(de)顏(yan)色”書(shu)(shu)(shu)(shu)店(dian)(dian)，江西(xi)新(xin)(xin)華(hua)(hua)的(de)(de)“新(xin)(xin)華(hua)(hua)壹品”校(xiao)(xiao)園(yuan)(yuan)文化(hua)綜合服務平臺遍布(bu)數百家學校(xiao)(xiao)，湖北(bei)新(xin)(xin)華(hua)(hua)創立了“倍閱”校(xiao)(xiao)園(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)品牌。

館(guan)(guan)(guan)(guan)(guan)店(dian)互通(tong)實(shi)現(xian)“借”“賣”一(yi)體(ti)(ti)化。國內較早開(kai)展館(guan)(guan)(guan)(guan)(guan)店(dian)互通(tong)服(fu)務的(de)是內蒙(meng)(meng)古(gu)。2015年，內蒙(meng)(meng)古(gu)圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)和(he)當地新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)合(he)作，通(tong)過開(kai)展以(yi)“讀(du)者在新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)選(xuan)書(shu)(shu)(shu)(shu)、圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)買單”為特征的(de)“彩云(yun)服(fu)務”，使得(de)內蒙(meng)(meng)古(gu)圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)當年新(xin)(xin)(xin)(xin)書(shu)(shu)(shu)(shu)流通(tong)率達到100%。此(ci)舉經媒體(ti)(ti)報道后，全國各地紛紛效仿。此(ci)后，各地圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)和(he)新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)的(de)合(he)作逐步深化，館(guan)(guan)(guan)(guan)(guan)店(dian)一(yi)體(ti)(ti)的(de)新(xin)(xin)(xin)(xin)型公共(gong)讀(du)書(shu)(shu)(shu)(shu)空(kong)(kong)間建設形成風(feng)潮，比如四川(chuan)省(sheng)圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)與新(xin)(xin)(xin)(xin)華(hua)(hua)文(wen)軒合(he)作的(de)“館(guan)(guan)(guan)(guan)(guan)中(zhong)店(dian)”——文(wen)軒讀(du)讀(du)書(shu)(shu)(shu)(shu)吧，成都(dou)圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)與新(xin)(xin)(xin)(xin)華(hua)(hua)文(wen)軒合(he)作的(de)“店(dian)中(zhong)館(guan)(guan)(guan)(guan)(guan)”——城(cheng)市閱(yue)讀(du)空(kong)(kong)間，安(an)徽新(xin)(xin)(xin)(xin)華(hua)(hua)與安(an)徽銅陵(ling)市圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)、安(an)徽職(zhi)業學院(yuan)圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)融為一(yi)體(ti)(ti)的(de)“綜合(he)閱(yue)讀(du)文(wen)化空(kong)(kong)間”等。館(guan)(guan)(guan)(guan)(guan)店(dian)互通(tong)打破了讀(du)者、書(shu)(shu)(shu)(shu)店(dian)、圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)之間的(de)壁壘，實(shi)現(xian)了統籌整(zheng)合(he)、多方共(gong)贏，有(you)力推動了全民閱(yue)讀(du)。