誕生于延(yan)安窯洞里的(de)新(xin)華書(shu)(shu)店(dian)，如(ru)今已經走過(guo)了84個春(chun)秋。作為中(zhong)(zhong)(zhong)國(guo)共產黨創建(jian)并領導的(de)紅色文化(hua)企業，新(xin)華書(shu)(shu)店(dian)始(shi)終堅持傳承紅色基因、弘揚先進文化(hua)、踐行(xing)社會(hui)責(ze)任(ren)。根據中(zhong)(zhong)(zhong)國(guo)新(xin)華書(shu)(shu)店(dian)協會(hui)發(fa)布(bu)的(de)2016年(nian)(nian)—2019年(nian)(nian)《中(zhong)(zhong)(zhong)國(guo)新(xin)華書(shu)(shu)店(dian)社會(hui)責(ze)任(ren)報告書(shu)(shu)》（以(yi)下簡稱《報告書(shu)(shu)》），以(yi)及(ji)《中(zhong)(zhong)(zhong)國(guo)新(xin)聞出版廣電報》記者近年(nian)(nian)來(lai)對行(xing)業的(de)觀察，我們梳理了“十(shi)三五”期間新(xin)華書(shu)(shu)店(dian)履行(xing)社會(hui)責(ze)任(ren)的(de)主(zhu)要做法和成就經驗，試圖從(cong)中(zhong)(zhong)(zhong)得到一些啟示。

履行職責使命 做好發行工作

“十(shi)三五”期(qi)間，新華書店積極發揮國有主(zhu)(zhu)渠道、主(zhu)(zhu)陣(zhen)地優勢，承(cheng)擔(dan)文化(hua)傳播使命(ming)，全(quan)力以赴做好重要文件文獻、重點(dian)主(zhu)(zhu)題出版物、優秀(xiu)大眾讀(du)物等相關發行工(gong)作。

這5年(nian)中(zhong)，全國各(ge)地新華書店在門(men)店突(tu)出位置設立專(zhuan)柜專(zhuan)架，開展(zhan)重點出版物展(zhan)示展(zhan)銷(xiao)(xiao)和(he)宣傳(chuan)征(zheng)訂活動，對讀者購書給予優惠，取得了顯著成效(xiao)。2016年(nian)，新華書店開展(zhan)“習近平(ping)總(zong)書記系列重要(yao)講話”“慶祝(zhu)中(zhong)國共(gong)產黨成立95周年(nian)”“紀念長征(zheng)勝利(li)80周年(nian)”等主題(ti)展(zhan)示展(zhan)銷(xiao)(xiao)活動；2017年(nian)，設立黨的十九大文獻展(zhan)銷(xiao)(xiao)專(zhuan)區(qu)、專(zhuan)臺(tai)、專(zhuan)架；2018年(nian)，舉辦以(yi)“習近平(ping)新時代(dai)中(zhong)國特色社會主義思(si)想”“馬克(ke)思(si)誕辰200周年(nian)”“改革開放40周年(nian)”等為主題(ti)的專(zhuan)題(ti)展(zhan)銷(xiao)(xiao)活動；2019年(nian)，舉辦“慶祝(zhu)新中(zhong)國成立70周年(nian)”主題(ti)出版物展(zhan)。

“課前到(dao)書，人(ren)手(shou)一冊”是黨和(he)國(guo)家對教(jiao)材(cai)發行(xing)工作提出的要求，是中小學開(kai)展正常(chang)教(jiao)育活動的基(ji)本保障。“十三五”期間(jian)，新華書店將“課前到(dao)書”作為(wei)重(zhong)要的政(zheng)治(zhi)任(ren)(ren)務(wu)和(he)社會責(ze)任(ren)(ren)，精(jing)心組織，精(jing)細操作，以長期積淀的專(zhuan)業服務(wu)能(neng)力圓滿完(wan)成每季教(jiao)材(cai)的征訂發行(xing)工作。

“課前到(dao)(dao)書”的服(fu)務(wu)水平(ping)在“十三五(wu)”期間得到(dao)(dao)提升(sheng)，安(an)徽(hui)新華(hua)在這方面(mian)領(ling)全國風氣之(zhi)先。2014年(nian)秋季學期，安(an)徽(hui)新華(hua)將教(jiao)材配送從“送書到(dao)(dao)校”延伸到(dao)(dao)“分書到(dao)(dao)班(ban)(ban)”，2016年(nian)又開(kai)始試點“服(fu)務(wu)到(dao)(dao)生”。在榜樣的示(shi)范(fan)和帶動(dong)下，河(he)南(nan)、河(he)北、云(yun)南(nan)等(deng)地的新華(hua)書店，紛(fen)紛(fen)嘗試“分書到(dao)(dao)班(ban)(ban)”。

這5年(nian)中，有兩個特殊的(de)(de)年(nian)份(fen)值得銘記。2017年(nian)秋季學期，歷經5年(nian)完成編(bian)審(shen)(shen)的(de)(de)統(tong)編(bian)三(san)科(ke)(ke)教(jiao)材(cai)正(zheng)式(shi)啟(qi)用。由于三(san)科(ke)(ke)教(jiao)材(cai)編(bian)審(shen)(shen)、評議教(jiao)輔重新申(shen)報定價、印刷業減(jian)產限排等原因，這一(yi)年(nian)新華人(ren)“課前到書”的(de)(de)時間空前緊迫(po)，工作(zuo)尤其艱苦。

2020年，新冠肺(fei)炎疫情來襲，南方多地(di)(di)遭遇洪澇災害，教材教輔發運(yun)工(gong)作形勢(shi)更(geng)加嚴峻。各(ge)地(di)(di)新華人兌現(xian)一(yi)份承諾，堅守一(yi)份初心，以堅實(shi)行動兌現(xian)“課前到書”錚(zheng)錚(zheng)誓言。

承辦(ban)地方書展(zhan)  推動(dong)全民閱讀

承辦或協辦各(ge)種(zhong)書(shu)展，舉辦各(ge)種(zhong)文化活動，是“十三(san)五(wu)”期間新(xin)華(hua)書(shu)店推動全民閱讀(du)工作的一個重要(yao)方面。

各(ge)地新(xin)華(hua)(hua)連續(xu)多年承辦或協(xie)辦地方書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)，如(ru)上海書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)、江蘇書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)、南國書(shu)(shu)(shu)(shu)(shu)(shu)香節(jie)、深(shen)圳(zhen)讀書(shu)(shu)(shu)(shu)(shu)(shu)月(yue)、黃山書(shu)(shu)(shu)(shu)(shu)(shu)會、山東書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)、河北省惠(hui)民書(shu)(shu)(shu)(shu)(shu)(shu)市、海南書(shu)(shu)(shu)(shu)(shu)(shu)香節(jie)、書(shu)(shu)(shu)(shu)(shu)(shu)香彩(cai)云南惠(hui)民書(shu)(shu)(shu)(shu)(shu)(shu)市、重慶(qing)讀書(shu)(shu)(shu)(shu)(shu)(shu)月(yue)惠(hui)民書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)、書(shu)(shu)(shu)(shu)(shu)(shu)香龍江讀書(shu)(shu)(shu)(shu)(shu)(shu)節(jie)、遼寧省全民閱讀節(jie)、廣(guang)西書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)、寧波書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)、海峽(xia)讀書(shu)(shu)(shu)(shu)(shu)(shu)節(jie)、天府書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)等。還有的新(xin)華(hua)(hua)走出當地舉(ju)辦書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)，如(ru)福(fu)建新(xin)華(hua)(hua)赴臺(tai)舉(ju)辦金門書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)，赴俄羅(luo)斯、瑞典、挪威(wei)、美國、日(ri)本等國家舉(ju)辦中國（福(fu)建）圖書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)銷會。

這些書(shu)(shu)展大(da)大(da)推(tui)動了當地的(de)全民(min)閱讀(du)。如(ru)福建(jian)新華2016年承辦的(de)第二(er)屆“世界讀(du)書(shu)(shu)日(ri)·海峽讀(du)書(shu)(shu)節”，實現銷(xiao)售碼(ma)洋3530萬(wan)元，成為福州參展規模最(zui)(zui)(zui)大(da)、入場人次(ci)最(zui)(zui)(zui)多、銷(xiao)售收(shou)入最(zui)(zui)(zui)高、宣(xuan)傳效果最(zui)(zui)(zui)好的(de)一次(ci)群眾性閱讀(du)活(huo)動。再如(ru)2020河北省(sheng)惠民(min)書(shu)(shu)市，在(zai)7天(tian)時間里，166家新華書(shu)(shu)店上下聯動，發(fa)放260萬(wan)元優惠券(quan)，累計銷(xiao)售各類(lei)出(chu)版物41.17萬(wan)冊(ce)、1896萬(wan)元，讓利800萬(wan)元。

除了承辦當地(di)書展(zhan)，各(ge)(ge)地(di)新(xin)(xin)華還組織策劃了豐富多樣的(de)(de)(de)品牌閱(yue)讀(du)活動，形成一道道全民(min)閱(yue)讀(du)的(de)(de)(de)亮(liang)麗風景線。歷年的(de)(de)(de)《報告書》對此進行(xing)了記錄(lu)。例如(ru)，新(xin)(xin)華書店總店的(de)(de)(de)“出版界圖(tu)書館(guan)界全民(min)閱(yue)讀(du)年會”“全國館(guan)社高層論(lun)壇(tan)”“全國少兒閱(yue)讀(du)峰會”，江(jiang)(jiang)西新(xin)(xin)華的(de)(de)(de)“朗讀(du)者”“美麗中國·精彩江(jiang)(jiang)西”等(deng)誦讀(du)活動，已成品牌活動。海南(nan)新(xin)(xin)華開設的(de)(de)(de)數十個“新(xin)(xin)時代(dai)經典傳習(xi)所(suo)”，搭建起新(xin)(xin)時代(dai)傳播新(xin)(xin)思想(xiang)的(de)(de)(de)“新(xin)(xin)平臺、新(xin)(xin)陣地(di)、新(xin)(xin)機制”。內蒙古新(xin)(xin)華利用(yong)旗下發行(xing)網點，通過鴻(hong)雁(yan)傳書（文(wen)化(hua)扶貧(pin)活動）、鴻(hong)雁(yan)使(shi)者（草原文(wen)化(hua)志愿者活動）、鴻(hong)雁(yan)校園（場景閱(yue)讀(du)實(shi)踐課堂）、鴻(hong)雁(yan)之家（“學(xue)習(xi)強國”積分(fen)兌書）、鴻(hong)雁(yan)誦讀(du)（講我的(de)(de)(de)故事(shi)）和鴻(hong)雁(yan)書店（在你身(shen)邊的(de)(de)(de)流動書房）的(de)(de)(de)方式，推動“鴻(hong)雁(yan)悅讀(du)”深(shen)入(ru)全區各(ge)(ge)地(di)。

投(tou)入(ru)人力物力  助力精準(zhun)扶貧

2021年2月25日(ri)，習(xi)近平(ping)總(zong)書記(ji)在全國(guo)脫貧(pin)攻(gong)(gong)(gong)堅總(zong)結表(biao)彰大會上莊嚴宣告：我國(guo)脫貧(pin)攻(gong)(gong)(gong)堅戰取得了全面勝利！“十三五(wu)”期間，各地新華書店投入大量資金和物資，派出一線(xian)扶貧(pin)干(gan)部(bu)，通(tong)過開(kai)展(zhan)產業幫扶、教育文(wen)化幫扶等方式(shi)幫助扶貧(pin)村脫貧(pin)，在國(guo)家(jia)脫貧(pin)攻(gong)(gong)(gong)堅的(de)時代畫卷上寫下了一筆。歷年的(de)《報告書》記(ji)錄了這些(xie)數據。

2017年(nian)，甘(gan)肅新華(hua)、深(shen)圳新華(hua)、重慶新華(hua)分別向對口幫(bang)扶(fu)村捐(juan)贈240萬元(yuan)、220萬元(yuan)、110萬元(yuan)。河南新華(hua)云書(shu)網成立(li)扶(fu)貧(pin)團隊，提供農副產品網上銷(xiao)售服務，探(tan)索電商扶(fu)貧(pin)新模(mo)式。

2018年，江西(xi)新華(hua)對(dui)138個扶(fu)貧(pin)點開展(zhan)幫(bang)扶(fu)，累計捐贈(zeng)約500萬(wan)元(yuan)；湖南新華(hua)參與建設扶(fu)貧(pin)點上(shang)百個，派駐(zhu)蹲點的(de)人員(yuan)200多人，對(dui)口扶(fu)貧(pin)人數(shu)達753人；甘肅新華(hua)為(wei)扶(fu)貧(pin)村學校援建圖書室折(zhe)合(he)人民幣267萬(wan)元(yuan)，為(wei)貧(pin)困(kun)戶捐資(zi)捐物(wu)90多萬(wan)元(yuan)；河北新華(hua)向貧(pin)困(kun)村派駐(zhu)干(gan)部(bu)黨員(yuan)20余人，為(wei)貧(pin)困(kun)地區捐贈(zeng)物(wu)資(zi)共計232萬(wan)元(yuan)。

2019年，山西(xi)新華118人駐(zhu)村幫(bang)扶(fu)(fu)、486人結對幫(bang)扶(fu)(fu)，年投入(ru)(ru)資(zi)金(jin)(jin)千余(yu)萬元(yuan)；內蒙(meng)古新華脫貧(pin)(pin)(pin)攻(gong)堅戰(zhan)斗隊加入(ru)(ru)了12個(ge)貧(pin)(pin)(pin)困村的駐(zhu)村工作，投入(ru)(ru)資(zi)金(jin)(jin)、財物百余(yu)萬元(yuan)；甘肅新華198人參與(yu)精準扶(fu)(fu)貧(pin)(pin)(pin)，投入(ru)(ru)扶(fu)(fu)貧(pin)(pin)(pin)資(zi)金(jin)(jin)68萬余(yu)元(yuan)，為貧(pin)(pin)(pin)困地區捐錢、捐物、捐贈圖(tu)書超過360萬元(yuan)。

對(dui)于援藏(zang)、援疆、援青(qing)的(de)(de)(de)(de)(de)國家重(zhong)(zhong)點(dian)項目，新(xin)(xin)(xin)華書(shu)店(dian)(dian)更(geng)是高度(du)重(zhong)(zhong)視，落實(shi)到(dao)位(wei)。2018年(nian)，新(xin)(xin)(xin)華書(shu)店(dian)(dian)總(zong)店(dian)(dian)派(pai)員參加(jia)青(qing)海扶貧工作，籌(chou)措資金(jin)500余萬(wan)元，修建一(yi)條27公里長的(de)(de)(de)(de)(de)砂石(shi)路(lu)和一(yi)座44米長的(de)(de)(de)(de)(de)涵橋；2017年(nian)，江蘇新(xin)(xin)(xin)華對(dui)口援藏(zang)、援疆圖(tu)(tu)書(shu)近200萬(wan)元；福(fu)建新(xin)(xin)(xin)華2017年(nian)捐(juan)贈的(de)(de)(de)(de)(de)1000萬(wan)元圖(tu)(tu)書(shu)中，相當(dang)一(yi)部分是對(dui)口支(zhi)援西藏(zang)的(de)(de)(de)(de)(de)；北京新(xin)(xin)(xin)華2017年(nian)捐(juan)贈的(de)(de)(de)(de)(de)91萬(wan)元圖(tu)(tu)書(shu)中，援藏(zang)占了相當(dang)比重(zhong)(zhong)。

“十三五”新(xin)華系實體(ti)書店發(fa)展六大風標(biao)

“十三五”期間，在(zai)中(zhong)(zhong)宣部等11部委(wei)《關于支持(chi)實(shi)體(ti)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)發展(zhan)(zhan)的(de)(de)指導意見(jian)》等利好政策推動下，實(shi)體(ti)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)得到快速發展(zhan)(zhan)。根據中(zhong)(zhong)國新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)協會發布的(de)(de)2016年(nian)—2019年(nian)《中(zhong)(zhong)國新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)社會責(ze)任報(bao)告書(shu)(shu)(shu)(shu)》（以下簡稱《報(bao)告書(shu)(shu)(shu)(shu)》），以及《中(zhong)(zhong)國新(xin)(xin)聞出版廣電報(bao)》記(ji)者(zhe)近年(nian)來對行(xing)(xing)業的(de)(de)觀察，我(wo)們梳理和盤點出“十三五”期間新(xin)(xin)華(hua)(hua)系(xi)實(shi)體(ti)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)發展(zhan)(zhan)的(de)(de)六大(da)風(feng)標。從(cong)中(zhong)(zhong)可(ke)見(jian)，“十三五”期間，各地新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)分別從(cong)大(da)書(shu)(shu)(shu)(shu)城(cheng)、標志性門店(dian)(dian)(dian)、特色(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)、社區(qu)網(wang)點等多層(ceng)面進行(xing)(xing)規劃，形成“大(da)中(zhong)(zhong)小特”書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)并舉的(de)(de)圖(tu)書(shu)(shu)(shu)(shu)發行(xing)(xing)體(ti)系(xi)，創新(xin)(xin)了實(shi)體(ti)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)發展(zhan)(zhan)之(zhi)路(lu)。

門店(dian)升(sheng)級(ji)(ji)(ji)改(gai)(gai)造(zao)(zao)持續進行。從(cong)歷年(nian)的(de)《報告書(shu)》可見，“十三五”期間，各地新(xin)(xin)(xin)華(hua)書(shu)店(dian)繼續加大門店(dian)升(sheng)級(ji)(ji)(ji)改(gai)(gai)造(zao)(zao)力度，為(wei)讀(du)者提(ti)(ti)供(gong)綜合(he)性文(wen)(wen)(wen)化(hua)(hua)消費終端體(ti)驗，使得新(xin)(xin)(xin)華(hua)書(shu)店(dian)以全(quan)(quan)(quan)新(xin)(xin)(xin)面貌出現在公眾面前。以2017年(nian)為(wei)例，廣(guang)東新(xin)(xin)(xin)華(hua)、浙(zhe)江(jiang)新(xin)(xin)(xin)華(hua)、山(shan)東新(xin)(xin)(xin)華(hua)、湖南(nan)新(xin)(xin)(xin)華(hua)升(sheng)級(ji)(ji)(ji)改(gai)(gai)造(zao)(zao)書(shu)城(cheng)(cheng)、門店(dian)的(de)數(shu)量(liang)分別為(wei) 73處(chu)、26處(chu)、23處(chu)、23處(chu)。浙(zhe)江(jiang)新(xin)(xin)(xin)華(hua)2016年(nian)新(xin)(xin)(xin)開業了(le)黃巖書(shu)城(cheng)(cheng)，全(quan)(quan)(quan)新(xin)(xin)(xin)改(gai)(gai)造(zao)(zao)升(sheng)級(ji)(ji)(ji)麗水書(shu)城(cheng)(cheng)、柯橋書(shu)城(cheng)(cheng)、余杭文(wen)(wen)(wen)化(hua)(hua)廣(guang)場(chang)等設計感強、時(shi)尚(shang)潮流的(de)閱(yue)讀(du)文(wen)(wen)(wen)化(hua)(hua)空間。福(fu)建新(xin)(xin)(xin)華(hua)2016年(nian)完成總部(bu)鰲峰坊書(shu)城(cheng)(cheng)、福(fu)州金山(shan)圖書(shu)城(cheng)(cheng)等15家(jia)賣場(chang)的(de)新(xin)(xin)(xin)建或(huo)升(sheng)級(ji)(ji)(ji)改(gai)(gai)造(zao)(zao)。江(jiang)蘇新(xin)(xin)(xin)華(hua)2017年(nian)全(quan)(quan)(quan)省網點同比上年(nian)增加376處(chu)，打造(zao)(zao)了(le)一批品(pin)種齊全(quan)(quan)(quan)、業態(tai)豐富的(de)城(cheng)(cheng)市文(wen)(wen)(wen)化(hua)(hua)綜合(he)體(ti)。天津新(xin)(xin)(xin)華(hua)2019年(nian)完成全(quan)(quan)(quan)部(bu)200個閱(yue)讀(du)新(xin)(xin)(xin)空間建設，改(gai)(gai)造(zao)(zao)后的(de)書(shu)店(dian)年(nian)銷售額提(ti)(ti)升(sheng)10%。

24小(xiao)(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)建(jian)設(she)成(cheng)風(feng)潮。從(cong)2014年北京三聯韜奮(fen)書(shu)(shu)店(dian)(dian)運(yun)行24小(xiao)(xiao)時(shi)(shi)(shi)(shi)不(bu)打(da)烊(yang)之后(hou)，全國各地掀起24小(xiao)(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)的(de)建(jian)設(she)風(feng)潮，從(cong)當年一直(zhi)延續到“十(shi)三五”時(shi)(shi)(shi)(shi)期(qi)。這其中不(bu)少是(shi)新華(hua)(hua)(hua)(hua)(hua)書(shu)(shu)店(dian)(dian)創辦的(de)，如(ru)遼寧盤錦新華(hua)(hua)(hua)(hua)(hua)的(de)深柳讀書(shu)(shu)堂、杭(hang)州新華(hua)(hua)(hua)(hua)(hua)的(de)悅覽樹、青島新華(hua)(hua)(hua)(hua)(hua)的(de)明閱島、湖北新華(hua)(hua)(hua)(hua)(hua)的(de)九丘書(shu)(shu)館、安(an)徽新華(hua)(hua)(hua)(hua)(hua)的(de)三孝口書(shu)(shu)店(dian)(dian)、四(si)川新華(hua)(hua)(hua)(hua)(hua)的(de)軒客會鏜鈀街店(dian)(dian)等。這些24小(xiao)(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)成(cheng)為夜(ye)幕(mu)降臨后(hou)當地不(bu)可(ke)(ke)多得的(de)公共閱讀空間(jian)，也以一種地標式的(de)存在彰(zhang)顯著一個城(cheng)市的(de)文(wen)化底蘊。新華(hua)(hua)(hua)(hua)(hua)系(xi)24小(xiao)(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)的(de)建(jian)設(she)數量，從(cong)歷年《報告書(shu)(shu)》可(ke)(ke)見(jian)一斑：2013年—2015年，全國新華(hua)(hua)(hua)(hua)(hua)系(xi)統開設(she)24小(xiao)(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)20余家(jia)；2016年，僅江蘇新華(hua)(hua)(hua)(hua)(hua)就開設(she)6家(jia)24小(xiao)(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)；2017年，新華(hua)(hua)(hua)(hua)(hua)系(xi)的(de)24小(xiao)(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)新增13家(jia)。

新(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)店(dian)(dian)(dian)子(zi)品牌集(ji)群(qun)形(xing)成(cheng)。安徽新(xin)(xin)(xin)華(hua)(hua)打造出以“閱(yue)生活”“前言(yan)后記”“讀(du)書(shu)(shu)會”為(wei)代(dai)表(biao)的文(wen)化商業品牌，廣東新(xin)(xin)(xin)華(hua)(hua)擁有(you)“四(si)閱(yue)”“書(shu)(shu)笙”“渡”“泊”“吾悅”等(deng)書(shu)(shu)店(dian)(dian)(dian)品牌，四(si)川新(xin)(xin)(xin)華(hua)(hua)面(mian)對不(bu)同消費群(qun)體形(xing)成(cheng)“新(xin)(xin)(xin)華(hua)(hua)文(wen)軒”“軒客(ke)會”“文(wen)軒兒童書(shu)(shu)店(dian)(dian)(dian)”“讀(du)讀(du)書(shu)(shu)吧(ba)”多(duo)特(te)色經營格(ge)局(ju)，還有(you)云(yun)南新(xin)(xin)(xin)華(hua)(hua)的“云(yun)上(shang)鄉愁書(shu)(shu)院”、河南新(xin)(xin)(xin)華(hua)(hua)的“尚書(shu)(shu)房(fang)”等(deng)。這(zhe)些新(xin)(xin)(xin)興(xing)書(shu)(shu)店(dian)(dian)(dian)很多(duo)采用連鎖形(xing)式，它們(men)在為(wei)廣大讀(du)者提供圖(tu)書(shu)(shu)和音像(xiang)制(zhi)品的同時，通過引(yin)入教育培訓、手(shou)工體驗、特(te)色文(wen)創、多(duo)元文(wen)化產(chan)品、餐飲服(fu)務等(deng)手(shou)段(duan)，提升(sheng)客(ke)戶黏性，發掘流量價值，逐步構建以文(wen)化消費為(wei)核心、以文(wen)化體驗為(wei)品質的新(xin)(xin)(xin)零售體系。

紅(hong)色(se)與特(te)色(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)成獨特(te)風景(jing)。“十三五”期間，新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)系統建設(she)了(le)不少“小而美”的(de)(de)特(te)色(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，大大改變了(le)人(ren)們對新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)的(de)(de)刻(ke)板印象。以(yi)(yi)紅(hong)色(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為例，2015年至(zhi)今建成的(de)(de)有(you)江(jiang)西(xi)(xi)新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)(hua)的(de)(de)井岡山(shan)紅(hong)色(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，河北(bei)(bei)新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)(hua)的(de)(de)涿州(zhou)紅(hong)色(se)文化書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)和(he)涉縣(xian)紅(hong)色(se)主題書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖(hu)北(bei)(bei)新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)(hua)的(de)(de)紅(hong)安(an)七(qi)里坪紅(hong)色(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，陜西(xi)(xi)新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)(hua)的(de)(de)延安(an)中國紅(hong)色(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)等(deng)。不少特(te)色(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)有(you)“跨界”特(te)征。例如，江(jiang)蘇新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)(hua)開(kai)辟了(le)數十家“書(shu)(shu)(shu)香建行(xing)”，在常州(zhou)把書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)開(kai)進(jin)汽車美容店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)和(he)連鎖藥店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，在鎮江(jiang)創新(xin)(xin)(xin)(xin)發展多(duo)家“紅(hong)領巾(jin)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)”。海(hai)南新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)(hua)以(yi)(yi)“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+旅游(you)”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+醫院”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+地產”等(deng)模式建設(she)特(te)色(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖(hu)北(bei)(bei)新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)(hua)把書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)開(kai)到景(jing)區和(he)軍營(ying)，山(shan)西(xi)(xi)新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)(hua)推進(jin)機關書(shu)(shu)(shu)屋、醫院書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)建設(she)，內蒙古(gu)新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)(hua)援建農牧區家庭(ting)書(shu)(shu)(shu)屋。

校(xiao)(xiao)園(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)建(jian)設(she)獲政(zheng)策強(qiang)力推(tui)動。在(zai)(zai)(zai)2019年教育部辦公廳發布(bu)的(de)(de)(de)《關于進一步支持高(gao)(gao)校(xiao)(xiao)校(xiao)(xiao)園(yuan)(yuan)實(shi)體書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)發展的(de)(de)(de)指導意見(jian)(jian)》等利好政(zheng)策的(de)(de)(de)推(tui)動下，校(xiao)(xiao)園(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)的(de)(de)(de)建(jian)設(she)得到加(jia)強(qiang)。在(zai)(zai)(zai)《意見(jian)(jian)》發布(bu)的(de)(de)(de)當年，多家(jia)新華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)建(jian)設(she)的(de)(de)(de)高(gao)(gao)校(xiao)(xiao)校(xiao)(xiao)園(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)亮相(xiang)，如(ru)新華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)總店(dian)(dian)(dian)(dian)(dian)與(yu)中國傳(chuan)媒大學聯合(he)營(ying)建(jian)的(de)(de)(de)“中傳(chuan)知(zhi)行書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)-新華(hua)爾雅書(shu)(shu)(shu)(shu)房”，武(wu)漢新華(hua)投資興建(jian)的(de)(de)(de)江(jiang)漢大學清源書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，陜(shan)西(xi)新華(hua)在(zai)(zai)(zai)西(xi)安電子(zi)科技大學打造的(de)(de)(de)充滿(man)年代(dai)感(gan)的(de)(de)(de)“新華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)·西(xi)電1931”等。各地也在(zai)(zai)(zai)加(jia)緊各類校(xiao)(xiao)園(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)的(de)(de)(de)建(jian)設(she)。例(li)如(ru)，河南新華(hua)在(zai)(zai)(zai)多家(jia)高(gao)(gao)校(xiao)(xiao)建(jian)設(she)“時間的(de)(de)(de)顏(yan)色”書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，江(jiang)西(xi)新華(hua)的(de)(de)(de)“新華(hua)壹品(pin)”校(xiao)(xiao)園(yuan)(yuan)文(wen)化(hua)綜合(he)服務平臺遍布(bu)數百家(jia)學校(xiao)(xiao)，湖(hu)北新華(hua)創立了“倍閱(yue)”校(xiao)(xiao)園(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)品(pin)牌(pai)。

館(guan)(guan)店(dian)互通(tong)實現(xian)“借”“賣”一(yi)體(ti)(ti)(ti)化。國(guo)內較早開展(zhan)館(guan)(guan)店(dian)互通(tong)服務的(de)(de)(de)是內蒙古(gu)(gu)。2015年，內蒙古(gu)(gu)圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)和當(dang)地新(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)合(he)(he)作，通(tong)過開展(zhan)以(yi)“讀(du)者在新(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)選書(shu)(shu)(shu)、圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)買單”為特征的(de)(de)(de)“彩云服務”，使(shi)得內蒙古(gu)(gu)圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)當(dang)年新(xin)書(shu)(shu)(shu)流(liu)通(tong)率達到(dao)100%。此舉經媒體(ti)(ti)(ti)報道后，全(quan)國(guo)各地紛紛效仿。此后，各地圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)和新(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)的(de)(de)(de)合(he)(he)作逐步深(shen)化，館(guan)(guan)店(dian)一(yi)體(ti)(ti)(ti)的(de)(de)(de)新(xin)型公共(gong)讀(du)書(shu)(shu)(shu)空(kong)(kong)間建設(she)形(xing)成(cheng)風(feng)潮，比如(ru)四川省圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)與新(xin)華(hua)(hua)文(wen)(wen)軒合(he)(he)作的(de)(de)(de)“館(guan)(guan)中店(dian)”——文(wen)(wen)軒讀(du)讀(du)書(shu)(shu)(shu)吧，成(cheng)都圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)與新(xin)華(hua)(hua)文(wen)(wen)軒合(he)(he)作的(de)(de)(de)“店(dian)中館(guan)(guan)”——城市閱讀(du)空(kong)(kong)間，安徽(hui)新(xin)華(hua)(hua)與安徽(hui)銅陵市圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)、安徽(hui)職業學(xue)院(yuan)圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)融為一(yi)體(ti)(ti)(ti)的(de)(de)(de)“綜合(he)(he)閱讀(du)文(wen)(wen)化空(kong)(kong)間”等。館(guan)(guan)店(dian)互通(tong)打破了讀(du)者、書(shu)(shu)(shu)店(dian)、圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)之間的(de)(de)(de)壁壘，實現(xian)了統籌整合(he)(he)、多方共(gong)贏，有力推動了全(quan)民閱讀(du)。