誕生于延安窯洞里的(de)新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)，如今已經走過了84個春秋。作為(wei)中(zhong)國(guo)共產黨(dang)創建并(bing)領導的(de)紅(hong)色文化(hua)企業，新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)始終(zhong)堅持傳(chuan)承紅(hong)色基因、弘揚先進文化(hua)、踐行社(she)(she)(she)會(hui)責任。根(gen)據(ju)中(zhong)國(guo)新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)協會(hui)發(fa)布(bu)的(de)2016年(nian)—2019年(nian)《中(zhong)國(guo)新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)社(she)(she)(she)會(hui)責任報(bao)告(gao)書(shu)(shu)(shu)》（以下簡稱(cheng)《報(bao)告(gao)書(shu)(shu)(shu)》），以及(ji)《中(zhong)國(guo)新(xin)(xin)聞出版廣電報(bao)》記(ji)者近年(nian)來對行業的(de)觀察(cha)，我們(men)梳理了“十(shi)三五”期間新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)履行社(she)(she)(she)會(hui)責任的(de)主要做法和(he)成就經驗，試圖從中(zhong)得(de)到(dao)一些(xie)啟示。

履行職責使命 做好發行工作

“十(shi)三五”期間，新(xin)華書店積極發揮國有主渠(qu)道、主陣(zhen)地優勢，承擔(dan)文(wen)(wen)化傳播使命(ming)，全力以赴(fu)做好(hao)重要(yao)文(wen)(wen)件文(wen)(wen)獻(xian)、重點(dian)主題出版(ban)物、優秀大眾(zhong)讀物等相關發行工(gong)作。

這(zhe)5年(nian)中(zhong)，全國各地新(xin)華書(shu)店在門(men)店突出位置設立(li)(li)專柜專架(jia)，開展(zhan)重點出版(ban)物展(zhan)示展(zhan)銷(xiao)和宣傳征訂活(huo)動，對讀(du)者(zhe)購書(shu)給(gei)予優惠，取得(de)了顯著成(cheng)效。2016年(nian)，新(xin)華書(shu)店開展(zhan)“習(xi)近平(ping)總書(shu)記系列(lie)重要講話”“慶祝中(zhong)國共(gong)產(chan)黨(dang)成(cheng)立(li)(li)95周(zhou)年(nian)”“紀念長征勝(sheng)利80周(zhou)年(nian)”等主(zhu)(zhu)題展(zhan)示展(zhan)銷(xiao)活(huo)動；2017年(nian)，設立(li)(li)黨(dang)的(de)十九大文(wen)獻(xian)展(zhan)銷(xiao)專區、專臺、專架(jia)；2018年(nian)，舉辦(ban)以“習(xi)近平(ping)新(xin)時代中(zhong)國特色社會(hui)主(zhu)(zhu)義思想”“馬克思誕辰(chen)200周(zhou)年(nian)”“改革開放40周(zhou)年(nian)”等為主(zhu)(zhu)題的(de)專題展(zhan)銷(xiao)活(huo)動；2019年(nian)，舉辦(ban)“慶祝新(xin)中(zhong)國成(cheng)立(li)(li)70周(zhou)年(nian)”主(zhu)(zhu)題出版(ban)物展(zhan)。

“課前到書(shu)，人手(shou)一冊”是(shi)(shi)黨和(he)國家(jia)對教材(cai)發(fa)行工作提(ti)出的(de)要(yao)求，是(shi)(shi)中小學開(kai)展正常教育活動的(de)基本保障。“十三五”期間，新華書(shu)店將“課前到書(shu)”作為重(zhong)要(yao)的(de)政(zheng)治任務(wu)和(he)社會責任，精心組織(zhi)，精細操作，以(yi)長期積淀的(de)專業服務(wu)能力圓滿完成每季教材(cai)的(de)征訂(ding)發(fa)行工作。

“課前到書(shu)(shu)”的服(fu)務水平在“十三五”期(qi)間(jian)得到提升，安徽(hui)(hui)新(xin)華在這方面領全國風氣之(zhi)先。2014年秋季學(xue)期(qi)，安徽(hui)(hui)新(xin)華將教材配送(song)(song)從“送(song)(song)書(shu)(shu)到校”延伸到“分(fen)書(shu)(shu)到班”，2016年又開(kai)始(shi)試(shi)點“服(fu)務到生(sheng)”。在榜樣的示范(fan)和(he)帶動下，河(he)南、河(he)北、云(yun)南等地的新(xin)華書(shu)(shu)店(dian)，紛紛嘗試(shi)“分(fen)書(shu)(shu)到班”。

這(zhe)5年(nian)中(zhong)，有兩個特殊的年(nian)份值得銘(ming)記。2017年(nian)秋季學(xue)期，歷(li)經(jing)5年(nian)完成(cheng)編審的統編三科教(jiao)(jiao)(jiao)材(cai)正式啟用。由于(yu)三科教(jiao)(jiao)(jiao)材(cai)編審、評議教(jiao)(jiao)(jiao)輔重(zhong)新申報定價、印刷業減產限排等原因(yin)，這(zhe)一年(nian)新華人“課(ke)前到書”的時間(jian)空(kong)前緊迫，工作(zuo)尤其艱苦。

2020年，新冠肺炎疫(yi)情來(lai)襲，南(nan)方多地(di)遭(zao)遇洪(hong)澇災(zai)害，教材(cai)教輔(fu)發運工作形勢更加(jia)嚴峻。各地(di)新華人兌現一(yi)份承諾，堅守(shou)一(yi)份初(chu)心，以(yi)堅實行動兌現“課前(qian)到(dao)書(shu)”錚錚誓(shi)言。

承辦(ban)地方書展  推動全民閱(yue)讀

承辦或協(xie)辦各(ge)種書展(zhan)，舉辦各(ge)種文(wen)化活動，是(shi)“十三五”期間新華書店推動全民閱(yue)讀工作(zuo)的一個重要方面。

各地新華連(lian)續多年承(cheng)辦(ban)或協辦(ban)地方書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)，如(ru)上海(hai)(hai)書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)、江蘇書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)、南國(guo)書(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)節(jie)、深圳讀(du)(du)書(shu)(shu)(shu)(shu)(shu)月、黃山書(shu)(shu)(shu)(shu)(shu)會、山東書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)、河北省惠(hui)民書(shu)(shu)(shu)(shu)(shu)市(shi)(shi)、海(hai)(hai)南書(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)節(jie)、書(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)彩云南惠(hui)民書(shu)(shu)(shu)(shu)(shu)市(shi)(shi)、重(zhong)慶讀(du)(du)書(shu)(shu)(shu)(shu)(shu)月惠(hui)民書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)、書(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)龍江讀(du)(du)書(shu)(shu)(shu)(shu)(shu)節(jie)、遼寧省全民閱讀(du)(du)節(jie)、廣西(xi)書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)、寧波書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)、海(hai)(hai)峽讀(du)(du)書(shu)(shu)(shu)(shu)(shu)節(jie)、天(tian)府書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)等。還(huan)有的新華走出當地舉辦(ban)書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)，如(ru)福建(jian)新華赴臺舉辦(ban)金門(men)書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)，赴俄羅(luo)斯、瑞(rui)典(dian)、挪威、美國(guo)、日本(ben)等國(guo)家舉辦(ban)中國(guo)（福建(jian)）圖書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)銷(xiao)會。

這些書(shu)(shu)展大(da)(da)大(da)(da)推動(dong)了當地(di)的全民閱讀。如(ru)福(fu)建新華2016年(nian)承辦的第二屆(jie)“世界讀書(shu)(shu)日·海峽讀書(shu)(shu)節”，實現銷售(shou)碼洋3530萬元，成為(wei)福(fu)州參展規模最大(da)(da)、入(ru)場人次最多、銷售(shou)收入(ru)最高(gao)、宣(xuan)傳(chuan)效果最好(hao)的一次群眾性閱讀活動(dong)。再如(ru)2020河北省(sheng)惠民書(shu)(shu)市，在7天時間里，166家新華書(shu)(shu)店(dian)上下(xia)聯動(dong)，發放260萬元優惠券，累計銷售(shou)各類出版物(wu)41.17萬冊(ce)、1896萬元，讓(rang)利800萬元。

除了承(cheng)辦當地(di)(di)(di)書(shu)展，各地(di)(di)(di)新(xin)華還組織(zhi)策(ce)劃(hua)了豐富多樣的(de)(de)品牌閱(yue)讀(du)活(huo)(huo)動(dong)(dong)，形成(cheng)一道(dao)道(dao)全(quan)民閱(yue)讀(du)的(de)(de)亮(liang)麗(li)風景(jing)線。歷年的(de)(de)《報告書(shu)》對此進(jin)行(xing)了記錄。例(li)如，新(xin)華書(shu)店(dian)總店(dian)的(de)(de)“出版界(jie)圖書(shu)館界(jie)全(quan)民閱(yue)讀(du)年會”“全(quan)國館社高層論壇”“全(quan)國少兒閱(yue)讀(du)峰會”，江西(xi)新(xin)華的(de)(de)“朗讀(du)者(zhe)”“美麗(li)中(zhong)國·精彩江西(xi)”等誦(song)讀(du)活(huo)(huo)動(dong)(dong)，已成(cheng)品牌活(huo)(huo)動(dong)(dong)。海南新(xin)華開設的(de)(de)數(shu)十個(ge)“新(xin)時(shi)代經典傳(chuan)習所”，搭建起新(xin)時(shi)代傳(chuan)播新(xin)思想的(de)(de)“新(xin)平臺、新(xin)陣地(di)(di)(di)、新(xin)機制”。內蒙古新(xin)華利用(yong)旗下發行(xing)網點，通過鴻(hong)(hong)(hong)雁(yan)(yan)傳(chuan)書(shu)（文化扶貧活(huo)(huo)動(dong)(dong)）、鴻(hong)(hong)(hong)雁(yan)(yan)使(shi)者(zhe)（草原文化志愿者(zhe)活(huo)(huo)動(dong)(dong)）、鴻(hong)(hong)(hong)雁(yan)(yan)校園(yuan)（場景(jing)閱(yue)讀(du)實踐(jian)課堂(tang)）、鴻(hong)(hong)(hong)雁(yan)(yan)之家（“學習強國”積分兌(dui)書(shu)）、鴻(hong)(hong)(hong)雁(yan)(yan)誦(song)讀(du)（講(jiang)我(wo)的(de)(de)故事）和鴻(hong)(hong)(hong)雁(yan)(yan)書(shu)店(dian)（在你身(shen)邊的(de)(de)流動(dong)(dong)書(shu)房(fang)）的(de)(de)方式，推動(dong)(dong)“鴻(hong)(hong)(hong)雁(yan)(yan)悅讀(du)”深(shen)入全(quan)區各地(di)(di)(di)。

投入人力(li)物力(li)  助力(li)精(jing)準扶貧

2021年2月25日，習近平總(zong)書記在(zai)全(quan)國(guo)脫貧(pin)(pin)(pin)攻(gong)堅(jian)(jian)總(zong)結表彰大(da)會上莊(zhuang)嚴宣告：我國(guo)脫貧(pin)(pin)(pin)攻(gong)堅(jian)(jian)戰取得了(le)全(quan)面勝(sheng)利！“十(shi)三五”期間，各地(di)新華書店投(tou)入(ru)大(da)量(liang)資(zi)金和物資(zi)，派出(chu)一線扶貧(pin)(pin)(pin)干部，通過(guo)開展產業幫(bang)扶、教育文化(hua)幫(bang)扶等(deng)方式幫(bang)助扶貧(pin)(pin)(pin)村脫貧(pin)(pin)(pin)，在(zai)國(guo)家脫貧(pin)(pin)(pin)攻(gong)堅(jian)(jian)的(de)時代畫(hua)卷(juan)上寫下了(le)一筆。歷年的(de)《報告書》記錄(lu)了(le)這些數(shu)據。

2017年，甘肅新華(hua)、深圳新華(hua)、重慶新華(hua)分別(bie)向對(dui)口幫扶村捐(juan)贈240萬元、220萬元、110萬元。河南新華(hua)云書網成立(li)扶貧團隊，提供農副產品網上銷售服務，探索電商扶貧新模(mo)式。

2018年，江西新華(hua)對138個(ge)扶(fu)貧(pin)點(dian)開(kai)展幫扶(fu)，累計捐贈(zeng)約500萬元(yuan)；湖南新華(hua)參與建(jian)設扶(fu)貧(pin)點(dian)上百個(ge)，派(pai)駐蹲點(dian)的人(ren)員200多(duo)人(ren)，對口扶(fu)貧(pin)人(ren)數達753人(ren)；甘(gan)肅(su)新華(hua)為扶(fu)貧(pin)村學(xue)校援建(jian)圖書室折合人(ren)民幣(bi)267萬元(yuan)，為貧(pin)困戶捐資(zi)捐物90多(duo)萬元(yuan)；河北新華(hua)向貧(pin)困村派(pai)駐干部黨員20余人(ren)，為貧(pin)困地區捐贈(zeng)物資(zi)共計232萬元(yuan)。

2019年，山(shan)西新(xin)華118人駐村(cun)幫(bang)扶(fu)(fu)、486人結對(dui)幫(bang)扶(fu)(fu)，年投(tou)(tou)入(ru)(ru)資(zi)(zi)金千余萬(wan)元(yuan)；內蒙(meng)古新(xin)華脫貧攻(gong)堅戰斗隊加入(ru)(ru)了(le)12個貧困(kun)村(cun)的駐村(cun)工(gong)作，投(tou)(tou)入(ru)(ru)資(zi)(zi)金、財(cai)物(wu)百余萬(wan)元(yuan)；甘肅(su)新(xin)華198人參與(yu)精準扶(fu)(fu)貧，投(tou)(tou)入(ru)(ru)扶(fu)(fu)貧資(zi)(zi)金68萬(wan)余元(yuan)，為(wei)貧困(kun)地區捐(juan)(juan)錢(qian)、捐(juan)(juan)物(wu)、捐(juan)(juan)贈圖書(shu)超過360萬(wan)元(yuan)。

對(dui)于援(yuan)藏、援(yuan)疆、援(yuan)青的(de)(de)國(guo)家(jia)重(zhong)點項目，新(xin)華(hua)書(shu)店更是高度重(zhong)視，落(luo)實到位。2018年(nian)(nian)，新(xin)華(hua)書(shu)店總店派員(yuan)參加青海扶貧工(gong)作，籌措資金500余萬(wan)(wan)元(yuan)，修建一(yi)條27公(gong)里長的(de)(de)砂(sha)石路和一(yi)座(zuo)44米長的(de)(de)涵橋；2017年(nian)(nian)，江蘇(su)新(xin)華(hua)對(dui)口援(yuan)藏、援(yuan)疆圖書(shu)近200萬(wan)(wan)元(yuan)；福(fu)建新(xin)華(hua)2017年(nian)(nian)捐(juan)贈的(de)(de)1000萬(wan)(wan)元(yuan)圖書(shu)中，相當(dang)一(yi)部分是對(dui)口支援(yuan)西(xi)藏的(de)(de)；北京新(xin)華(hua)2017年(nian)(nian)捐(juan)贈的(de)(de)91萬(wan)(wan)元(yuan)圖書(shu)中，援(yuan)藏占了(le)相當(dang)比重(zhong)。

“十(shi)三五”新華系實體書(shu)店發展六大(da)風標

“十三(san)五(wu)(wu)”期(qi)間(jian)(jian)，在中(zhong)(zhong)宣(xuan)部等11部委《關于支持實(shi)體(ti)(ti)(ti)書店(dian)(dian)(dian)發(fa)展的(de)(de)(de)(de)指(zhi)導(dao)意(yi)見(jian)》等利(li)好政策推動(dong)下，實(shi)體(ti)(ti)(ti)書店(dian)(dian)(dian)得到(dao)快速發(fa)展。根據中(zhong)(zhong)國新(xin)(xin)華書店(dian)(dian)(dian)協會發(fa)布的(de)(de)(de)(de)2016年(nian)—2019年(nian)《中(zhong)(zhong)國新(xin)(xin)華書店(dian)(dian)(dian)社會責任報告書》（以下簡(jian)稱(cheng)《報告書》），以及《中(zhong)(zhong)國新(xin)(xin)聞出版廣電(dian)報》記(ji)者近年(nian)來(lai)對行業的(de)(de)(de)(de)觀(guan)察，我們梳理和盤點(dian)出“十三(san)五(wu)(wu)”期(qi)間(jian)(jian)新(xin)(xin)華系(xi)實(shi)體(ti)(ti)(ti)書店(dian)(dian)(dian)發(fa)展的(de)(de)(de)(de)六大風(feng)標。從中(zhong)(zhong)可見(jian)，“十三(san)五(wu)(wu)”期(qi)間(jian)(jian)，各(ge)地新(xin)(xin)華書店(dian)(dian)(dian)分(fen)別從大書城(cheng)、標志性門店(dian)(dian)(dian)、特(te)色書店(dian)(dian)(dian)、社區(qu)網點(dian)等多層面進行規劃，形成“大中(zhong)(zhong)小特(te)”書店(dian)(dian)(dian)并舉的(de)(de)(de)(de)圖(tu)書發(fa)行體(ti)(ti)(ti)系(xi)，創新(xin)(xin)了實(shi)體(ti)(ti)(ti)書店(dian)(dian)(dian)的(de)(de)(de)(de)發(fa)展之路。

門店(dian)升級改(gai)(gai)造(zao)(zao)持續(xu)進(jin)行。從歷年(nian)的(de)《報告書(shu)》可(ke)見，“十(shi)三五”期(qi)間，各地新(xin)(xin)(xin)(xin)華書(shu)店(dian)繼續(xu)加大門店(dian)升級改(gai)(gai)造(zao)(zao)力度，為(wei)讀(du)者提(ti)供綜合(he)性(xing)文(wen)(wen)化(hua)消費終端體(ti)驗，使得(de)新(xin)(xin)(xin)(xin)華書(shu)店(dian)以全(quan)新(xin)(xin)(xin)(xin)面貌(mao)出現在公眾(zhong)面前。以2017年(nian)為(wei)例，廣(guang)東新(xin)(xin)(xin)(xin)華、浙江新(xin)(xin)(xin)(xin)華、山東新(xin)(xin)(xin)(xin)華、湖南新(xin)(xin)(xin)(xin)華升級改(gai)(gai)造(zao)(zao)書(shu)城(cheng)、門店(dian)的(de)數量分別為(wei) 73處(chu)(chu)、26處(chu)(chu)、23處(chu)(chu)、23處(chu)(chu)。浙江新(xin)(xin)(xin)(xin)華2016年(nian)新(xin)(xin)(xin)(xin)開業了黃巖(yan)書(shu)城(cheng)，全(quan)新(xin)(xin)(xin)(xin)改(gai)(gai)造(zao)(zao)升級麗水書(shu)城(cheng)、柯橋書(shu)城(cheng)、余(yu)杭文(wen)(wen)化(hua)廣(guang)場等設計感強、時尚(shang)潮(chao)流的(de)閱讀(du)文(wen)(wen)化(hua)空間。福建(jian)新(xin)(xin)(xin)(xin)華2016年(nian)完(wan)成(cheng)總部鰲峰坊(fang)書(shu)城(cheng)、福州金山圖書(shu)城(cheng)等15家賣場的(de)新(xin)(xin)(xin)(xin)建(jian)或(huo)升級改(gai)(gai)造(zao)(zao)。江蘇新(xin)(xin)(xin)(xin)華2017年(nian)全(quan)省網點同(tong)比(bi)上年(nian)增加376處(chu)(chu)，打造(zao)(zao)了一批品種齊全(quan)、業態豐富的(de)城(cheng)市文(wen)(wen)化(hua)綜合(he)體(ti)。天津新(xin)(xin)(xin)(xin)華2019年(nian)完(wan)成(cheng)全(quan)部200個閱讀(du)新(xin)(xin)(xin)(xin)空間建(jian)設，改(gai)(gai)造(zao)(zao)后的(de)書(shu)店(dian)年(nian)銷售額提(ti)升10%。

24小(xiao)時(shi)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)建(jian)設(she)(she)(she)成風(feng)潮。從(cong)2014年(nian)(nian)(nian)北(bei)京(jing)三聯韜奮書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)運行24小(xiao)時(shi)不(bu)打烊之后(hou)(hou)，全國各地掀起24小(xiao)時(shi)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)的(de)(de)(de)建(jian)設(she)(she)(she)風(feng)潮，從(cong)當(dang)年(nian)(nian)(nian)一直延續到“十三五”時(shi)期(qi)。這其中不(bu)少(shao)是新(xin)(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)創辦的(de)(de)(de)，如遼寧盤(pan)錦新(xin)(xin)(xin)(xin)華(hua)的(de)(de)(de)深柳讀(du)書(shu)(shu)(shu)(shu)(shu)堂、杭(hang)州新(xin)(xin)(xin)(xin)華(hua)的(de)(de)(de)悅覽(lan)樹(shu)、青島新(xin)(xin)(xin)(xin)華(hua)的(de)(de)(de)明閱(yue)(yue)島、湖北(bei)新(xin)(xin)(xin)(xin)華(hua)的(de)(de)(de)九丘書(shu)(shu)(shu)(shu)(shu)館、安(an)徽新(xin)(xin)(xin)(xin)華(hua)的(de)(de)(de)三孝(xiao)口書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)、四川(chuan)新(xin)(xin)(xin)(xin)華(hua)的(de)(de)(de)軒客會鏜鈀街店(dian)(dian)等。這些24小(xiao)時(shi)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)成為夜幕降臨后(hou)(hou)當(dang)地不(bu)可(ke)(ke)多得的(de)(de)(de)公(gong)共閱(yue)(yue)讀(du)空間，也(ye)以一種地標式的(de)(de)(de)存在彰顯著一個城市的(de)(de)(de)文化底蘊(yun)。新(xin)(xin)(xin)(xin)華(hua)系24小(xiao)時(shi)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)的(de)(de)(de)建(jian)設(she)(she)(she)數(shu)量，從(cong)歷年(nian)(nian)(nian)《報告書(shu)(shu)(shu)(shu)(shu)》可(ke)(ke)見一斑：2013年(nian)(nian)(nian)—2015年(nian)(nian)(nian)，全國新(xin)(xin)(xin)(xin)華(hua)系統開設(she)(she)(she)24小(xiao)時(shi)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)20余家；2016年(nian)(nian)(nian)，僅江(jiang)蘇新(xin)(xin)(xin)(xin)華(hua)就開設(she)(she)(she)6家24小(xiao)時(shi)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)；2017年(nian)(nian)(nian)，新(xin)(xin)(xin)(xin)華(hua)系的(de)(de)(de)24小(xiao)時(shi)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)新(xin)(xin)(xin)(xin)增13家。

新(xin)(xin)華(hua)(hua)書(shu)(shu)店(dian)(dian)子品(pin)牌(pai)集群形成(cheng)。安徽新(xin)(xin)華(hua)(hua)打(da)造(zao)出以(yi)“閱生活”“前言后記”“讀(du)書(shu)(shu)會”為(wei)代(dai)表的(de)文(wen)(wen)(wen)化商(shang)業品(pin)牌(pai)，廣東新(xin)(xin)華(hua)(hua)擁有“四閱”“書(shu)(shu)笙(sheng)”“渡”“泊”“吾悅”等書(shu)(shu)店(dian)(dian)品(pin)牌(pai)，四川新(xin)(xin)華(hua)(hua)面對不同(tong)消費群體(ti)形成(cheng)“新(xin)(xin)華(hua)(hua)文(wen)(wen)(wen)軒(xuan)(xuan)”“軒(xuan)(xuan)客會”“文(wen)(wen)(wen)軒(xuan)(xuan)兒童書(shu)(shu)店(dian)(dian)”“讀(du)讀(du)書(shu)(shu)吧”多特色經營格局，還(huan)有云(yun)南(nan)(nan)新(xin)(xin)華(hua)(hua)的(de)“云(yun)上鄉愁書(shu)(shu)院”、河南(nan)(nan)新(xin)(xin)華(hua)(hua)的(de)“尚書(shu)(shu)房(fang)”等。這些新(xin)(xin)興書(shu)(shu)店(dian)(dian)很多采用連鎖形式，它們在為(wei)廣大讀(du)者(zhe)提供圖書(shu)(shu)和音像制(zhi)品(pin)的(de)同(tong)時，通過引入教育培訓、手工體(ti)驗、特色文(wen)(wen)(wen)創、多元(yuan)文(wen)(wen)(wen)化產品(pin)、餐(can)飲服務(wu)等手段(duan)，提升(sheng)客戶(hu)黏性，發掘流量價值，逐步構建以(yi)文(wen)(wen)(wen)化消費為(wei)核心(xin)、以(yi)文(wen)(wen)(wen)化體(ti)驗為(wei)品(pin)質(zhi)的(de)新(xin)(xin)零(ling)售體(ti)系。

紅(hong)(hong)(hong)(hong)(hong)色(se)(se)與(yu)特(te)色(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)成獨特(te)風景(jing)。“十三五”期(qi)間，新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)系統建(jian)(jian)設(she)了不少“小而美”的(de)特(te)色(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，大大改(gai)變了人(ren)們對新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)的(de)刻板印象。以紅(hong)(hong)(hong)(hong)(hong)色(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為例(li)，2015年至今建(jian)(jian)成的(de)有江(jiang)(jiang)西新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)的(de)井岡山(shan)紅(hong)(hong)(hong)(hong)(hong)色(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，河北新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)的(de)涿州紅(hong)(hong)(hong)(hong)(hong)色(se)(se)文化書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)和涉縣紅(hong)(hong)(hong)(hong)(hong)色(se)(se)主題書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)的(de)紅(hong)(hong)(hong)(hong)(hong)安(an)七里坪紅(hong)(hong)(hong)(hong)(hong)色(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，陜(shan)西新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)的(de)延安(an)中國紅(hong)(hong)(hong)(hong)(hong)色(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)等。不少特(te)色(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)有“跨界”特(te)征。例(li)如(ru)，江(jiang)(jiang)蘇新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)開辟了數十家(jia)(jia)“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)建(jian)(jian)行”，在常(chang)州把書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)開進汽車(che)美容(rong)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)和連鎖藥店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，在鎮江(jiang)(jiang)創新(xin)(xin)(xin)(xin)(xin)發展多家(jia)(jia)“紅(hong)(hong)(hong)(hong)(hong)領巾(jin)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)”。海南新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)以“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+旅游(you)”“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+醫(yi)院”“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+地產”等模式建(jian)(jian)設(she)特(te)色(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)把書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)開到(dao)景(jing)區和軍營(ying)，山(shan)西新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)推進機(ji)關書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)屋(wu)、醫(yi)院書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)建(jian)(jian)設(she)，內蒙古新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)援(yuan)建(jian)(jian)農牧區家(jia)(jia)庭書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)屋(wu)。

校(xiao)園書(shu)(shu)店(dian)(dian)建(jian)(jian)設(she)獲政策(ce)強力(li)推(tui)動。在(zai)2019年(nian)教育(yu)部(bu)辦公廳(ting)發(fa)(fa)布的(de)(de)(de)(de)《關于進一步支持高校(xiao)校(xiao)園實體(ti)書(shu)(shu)店(dian)(dian)發(fa)(fa)展(zhan)的(de)(de)(de)(de)指導(dao)意見(jian)》等利好政策(ce)的(de)(de)(de)(de)推(tui)動下，校(xiao)園書(shu)(shu)店(dian)(dian)的(de)(de)(de)(de)建(jian)(jian)設(she)得到加強。在(zai)《意見(jian)》發(fa)(fa)布的(de)(de)(de)(de)當(dang)年(nian)，多家新(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)店(dian)(dian)建(jian)(jian)設(she)的(de)(de)(de)(de)高校(xiao)校(xiao)園書(shu)(shu)店(dian)(dian)亮相，如新(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)店(dian)(dian)總(zong)店(dian)(dian)與(yu)中國傳媒大學聯合營(ying)建(jian)(jian)的(de)(de)(de)(de)“中傳知行書(shu)(shu)店(dian)(dian)-新(xin)(xin)(xin)華(hua)(hua)(hua)爾雅書(shu)(shu)房(fang)”，武漢新(xin)(xin)(xin)華(hua)(hua)(hua)投資(zi)興(xing)建(jian)(jian)的(de)(de)(de)(de)江(jiang)漢大學清源(yuan)書(shu)(shu)店(dian)(dian)，陜西新(xin)(xin)(xin)華(hua)(hua)(hua)在(zai)西安電子科技(ji)大學打造的(de)(de)(de)(de)充(chong)滿年(nian)代(dai)感的(de)(de)(de)(de)“新(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)店(dian)(dian)·西電1931”等。各地也在(zai)加緊各類校(xiao)園書(shu)(shu)店(dian)(dian)的(de)(de)(de)(de)建(jian)(jian)設(she)。例(li)如，河南新(xin)(xin)(xin)華(hua)(hua)(hua)在(zai)多家高校(xiao)建(jian)(jian)設(she)“時(shi)間的(de)(de)(de)(de)顏(yan)色”書(shu)(shu)店(dian)(dian)，江(jiang)西新(xin)(xin)(xin)華(hua)(hua)(hua)的(de)(de)(de)(de)“新(xin)(xin)(xin)華(hua)(hua)(hua)壹(yi)品”校(xiao)園文化綜合服務平臺遍布數(shu)百家學校(xiao)，湖北新(xin)(xin)(xin)華(hua)(hua)(hua)創立了“倍(bei)閱”校(xiao)園書(shu)(shu)店(dian)(dian)品牌。

館(guan)店(dian)(dian)互通實(shi)現“借”“賣”一(yi)體化。國(guo)內(nei)(nei)較早開展(zhan)館(guan)店(dian)(dian)互通服務的(de)是內(nei)(nei)蒙古(gu)。2015年(nian)，內(nei)(nei)蒙古(gu)圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)和(he)當(dang)地新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)合(he)(he)作，通過開展(zhan)以“讀(du)(du)者(zhe)在新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)選書(shu)(shu)(shu)(shu)、圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)買單(dan)”為特征的(de)“彩云服務”，使(shi)得內(nei)(nei)蒙古(gu)圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)當(dang)年(nian)新(xin)(xin)書(shu)(shu)(shu)(shu)流通率達到100%。此(ci)舉經媒體報(bao)道后，全國(guo)各地紛紛效(xiao)仿(fang)。此(ci)后，各地圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)和(he)新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)的(de)合(he)(he)作逐步深化，館(guan)店(dian)(dian)一(yi)體的(de)新(xin)(xin)型(xing)公共(gong)讀(du)(du)書(shu)(shu)(shu)(shu)空間(jian)建設(she)形成(cheng)風潮，比如四川省(sheng)圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)與(yu)新(xin)(xin)華(hua)(hua)文軒(xuan)(xuan)合(he)(he)作的(de)“館(guan)中店(dian)(dian)”——文軒(xuan)(xuan)讀(du)(du)讀(du)(du)書(shu)(shu)(shu)(shu)吧，成(cheng)都圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)與(yu)新(xin)(xin)華(hua)(hua)文軒(xuan)(xuan)合(he)(he)作的(de)“店(dian)(dian)中館(guan)”——城市閱(yue)讀(du)(du)空間(jian)，安(an)徽(hui)新(xin)(xin)華(hua)(hua)與(yu)安(an)徽(hui)銅陵(ling)市圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)、安(an)徽(hui)職(zhi)業(ye)學院圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)融為一(yi)體的(de)“綜合(he)(he)閱(yue)讀(du)(du)文化空間(jian)”等。館(guan)店(dian)(dian)互通打破了讀(du)(du)者(zhe)、書(shu)(shu)(shu)(shu)店(dian)(dian)、圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)之間(jian)的(de)壁壘，實(shi)現了統籌整合(he)(he)、多方共(gong)贏(ying)，有力推動了全民閱(yue)讀(du)(du)。