誕生于延安窯洞里(li)的(de)(de)新(xin)(xin)華(hua)書(shu)店(dian)，如今(jin)已經走過了84個春(chun)秋。作為中(zhong)國共產黨創(chuang)建并領導的(de)(de)紅色(se)文化企業(ye)，新(xin)(xin)華(hua)書(shu)店(dian)始終(zhong)堅持傳(chuan)承(cheng)紅色(se)基(ji)因、弘揚先進文化、踐行(xing)社(she)(she)會責(ze)任。根據中(zhong)國新(xin)(xin)華(hua)書(shu)店(dian)協會發布(bu)的(de)(de)2016年—2019年《中(zhong)國新(xin)(xin)華(hua)書(shu)店(dian)社(she)(she)會責(ze)任報告書(shu)》（以下簡稱(cheng)《報告書(shu)》），以及(ji)《中(zhong)國新(xin)(xin)聞出(chu)版廣電報》記(ji)者近年來對行(xing)業(ye)的(de)(de)觀察，我們(men)梳理(li)了“十三五”期間新(xin)(xin)華(hua)書(shu)店(dian)履行(xing)社(she)(she)會責(ze)任的(de)(de)主要做法和成就經驗，試圖(tu)從(cong)中(zhong)得到一(yi)些啟(qi)示(shi)。

履行職責使命 做好發行工作

“十(shi)三(san)五”期間，新華書店積極發揮國有主渠道、主陣地優(you)勢(shi)，承(cheng)擔文化傳播使(shi)命，全力以赴(fu)做好重(zhong)(zhong)要文件文獻、重(zhong)(zhong)點主題出版(ban)物、優(you)秀大(da)眾讀物等相關發行工作。

這5年(nian)(nian)(nian)中，全國(guo)各地新(xin)華書店(dian)在門(men)店(dian)突(tu)出位置(zhi)設立(li)專(zhuan)(zhuan)柜專(zhuan)(zhuan)架，開展(zhan)重點出版(ban)物展(zhan)示展(zhan)銷(xiao)和宣傳征訂活動(dong)(dong)，對讀(du)者購書給予優惠，取得了顯著(zhu)成(cheng)效(xiao)。2016年(nian)(nian)(nian)，新(xin)華書店(dian)開展(zhan)“習近(jin)平總書記系列重要講話”“慶祝中國(guo)共產黨成(cheng)立(li)95周(zhou)年(nian)(nian)(nian)”“紀念長征勝利(li)80周(zhou)年(nian)(nian)(nian)”等(deng)(deng)主(zhu)題(ti)(ti)展(zhan)示展(zhan)銷(xiao)活動(dong)(dong)；2017年(nian)(nian)(nian)，設立(li)黨的十九大文獻展(zhan)銷(xiao)專(zhuan)(zhuan)區、專(zhuan)(zhuan)臺、專(zhuan)(zhuan)架；2018年(nian)(nian)(nian)，舉(ju)辦以“習近(jin)平新(xin)時代中國(guo)特(te)色社會主(zhu)義(yi)思想”“馬克思誕(dan)辰200周(zhou)年(nian)(nian)(nian)”“改革開放40周(zhou)年(nian)(nian)(nian)”等(deng)(deng)為(wei)主(zhu)題(ti)(ti)的專(zhuan)(zhuan)題(ti)(ti)展(zhan)銷(xiao)活動(dong)(dong)；2019年(nian)(nian)(nian)，舉(ju)辦“慶祝新(xin)中國(guo)成(cheng)立(li)70周(zhou)年(nian)(nian)(nian)”主(zhu)題(ti)(ti)出版(ban)物展(zhan)。

“課前到(dao)書，人手一(yi)冊”是(shi)黨和國(guo)家對教(jiao)材(cai)發(fa)行(xing)工作(zuo)提出(chu)的(de)要求，是(shi)中小學開展正常教(jiao)育活(huo)動的(de)基(ji)本保障。“十三五”期間，新華(hua)書店(dian)將“課前到(dao)書”作(zuo)為(wei)重要的(de)政治任(ren)務(wu)和社會責任(ren)，精心組織，精細(xi)操作(zuo)，以(yi)長期積淀(dian)的(de)專業服務(wu)能力圓滿完成每季教(jiao)材(cai)的(de)征(zheng)訂發(fa)行(xing)工作(zuo)。

“課前到(dao)書(shu)”的(de)服務(wu)水平在(zai)“十三五(wu)”期(qi)(qi)間(jian)得到(dao)提升，安徽新華(hua)在(zai)這方面領全國風(feng)氣之先。2014年秋季學(xue)期(qi)(qi)，安徽新華(hua)將教材配送從(cong)“送書(shu)到(dao)校”延伸到(dao)“分書(shu)到(dao)班”，2016年又開始試點“服務(wu)到(dao)生”。在(zai)榜樣的(de)示范和帶動下(xia)，河南、河北、云南等(deng)地的(de)新華(hua)書(shu)店，紛紛嘗試“分書(shu)到(dao)班”。

這5年中，有兩個特殊的(de)年份值(zhi)得銘記。2017年秋季學期，歷(li)經(jing)5年完成編審的(de)統(tong)編三科(ke)教材(cai)(cai)正式啟(qi)用。由于三科(ke)教材(cai)(cai)編審、評議教輔(fu)重新(xin)申(shen)報定(ding)價、印刷業(ye)減產限排等原因，這一(yi)年新(xin)華人“課前(qian)到(dao)書”的(de)時間空前(qian)緊迫，工作(zuo)尤(you)其(qi)艱苦。

2020年，新冠肺炎疫(yi)情來襲，南方多地遭遇洪澇災害，教材(cai)教輔(fu)發運工(gong)作形勢更加嚴峻。各地新華人兌現(xian)(xian)一(yi)份承諾(nuo)，堅守一(yi)份初(chu)心，以堅實行動兌現(xian)(xian)“課前到書”錚錚誓言。

承辦地方書展  推動全民閱(yue)讀(du)

承辦(ban)或協辦(ban)各種書(shu)展，舉(ju)辦(ban)各種文化活動，是“十(shi)三五(wu)”期間新華書(shu)店推動全民閱讀工作的一(yi)個重要(yao)方面(mian)。

各(ge)地新華(hua)連(lian)續多年承辦或(huo)協(xie)辦地方書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)，如上海(hai)書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)、江蘇書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)、南(nan)國書(shu)(shu)(shu)(shu)香(xiang)節(jie)、深圳讀(du)書(shu)(shu)(shu)(shu)月、黃山(shan)書(shu)(shu)(shu)(shu)會、山(shan)東書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)、河北(bei)省惠民(min)書(shu)(shu)(shu)(shu)市(shi)(shi)、海(hai)南(nan)書(shu)(shu)(shu)(shu)香(xiang)節(jie)、書(shu)(shu)(shu)(shu)香(xiang)彩云(yun)南(nan)惠民(min)書(shu)(shu)(shu)(shu)市(shi)(shi)、重慶(qing)讀(du)書(shu)(shu)(shu)(shu)月惠民(min)書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)、書(shu)(shu)(shu)(shu)香(xiang)龍(long)江讀(du)書(shu)(shu)(shu)(shu)節(jie)、遼(liao)寧省全(quan)民(min)閱讀(du)節(jie)、廣西書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)、寧波書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)、海(hai)峽讀(du)書(shu)(shu)(shu)(shu)節(jie)、天府書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)等。還(huan)有的新華(hua)走出當地舉(ju)辦書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)，如福建新華(hua)赴臺舉(ju)辦金門書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)，赴俄羅斯(si)、瑞(rui)典、挪威、美國、日本等國家舉(ju)辦中國（福建）圖書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)銷會。

這些書(shu)展(zhan)(zhan)大(da)(da)大(da)(da)推(tui)動了當(dang)地(di)的(de)全民閱讀(du)。如福建(jian)新華2016年(nian)承辦的(de)第二屆“世(shi)界讀(du)書(shu)日·海峽讀(du)書(shu)節”，實現(xian)銷售(shou)(shou)碼(ma)洋3530萬(wan)元，成為福州參展(zhan)(zhan)規模最(zui)大(da)(da)、入場人次(ci)最(zui)多、銷售(shou)(shou)收入最(zui)高(gao)、宣傳效(xiao)果最(zui)好的(de)一次(ci)群眾性閱讀(du)活動。再如2020河北省惠民書(shu)市，在(zai)7天時間里，166家新華書(shu)店上下聯動，發放260萬(wan)元優(you)惠券，累計(ji)銷售(shou)(shou)各類出(chu)版物(wu)41.17萬(wan)冊、1896萬(wan)元，讓利800萬(wan)元。

除了(le)承辦(ban)當地(di)(di)書(shu)(shu)展，各(ge)地(di)(di)新(xin)(xin)(xin)華(hua)還組織(zhi)策劃了(le)豐富多樣的(de)品牌閱讀(du)(du)活(huo)(huo)動(dong)(dong)(dong)，形成(cheng)一道道全(quan)(quan)民(min)閱讀(du)(du)的(de)亮麗風景(jing)線。歷年(nian)的(de)《報告書(shu)(shu)》對此(ci)進行了(le)記錄。例如，新(xin)(xin)(xin)華(hua)書(shu)(shu)店(dian)總店(dian)的(de)“出版界圖書(shu)(shu)館界全(quan)(quan)民(min)閱讀(du)(du)年(nian)會(hui)”“全(quan)(quan)國館社(she)高層論壇(tan)”“全(quan)(quan)國少兒(er)閱讀(du)(du)峰會(hui)”，江(jiang)西(xi)新(xin)(xin)(xin)華(hua)的(de)“朗(lang)讀(du)(du)者(zhe)”“美麗中國·精彩江(jiang)西(xi)”等誦讀(du)(du)活(huo)(huo)動(dong)(dong)(dong)，已成(cheng)品牌活(huo)(huo)動(dong)(dong)(dong)。海南新(xin)(xin)(xin)華(hua)開設的(de)數十個“新(xin)(xin)(xin)時(shi)代經(jing)典傳習所”，搭建起新(xin)(xin)(xin)時(shi)代傳播(bo)新(xin)(xin)(xin)思(si)想的(de)“新(xin)(xin)(xin)平臺、新(xin)(xin)(xin)陣地(di)(di)、新(xin)(xin)(xin)機制”。內蒙古新(xin)(xin)(xin)華(hua)利用旗下發行網點(dian)，通(tong)過(guo)鴻(hong)雁(yan)傳書(shu)(shu)（文化扶貧活(huo)(huo)動(dong)(dong)(dong)）、鴻(hong)雁(yan)使者(zhe)（草(cao)原文化志愿者(zhe)活(huo)(huo)動(dong)(dong)(dong)）、鴻(hong)雁(yan)校園（場景(jing)閱讀(du)(du)實踐課堂）、鴻(hong)雁(yan)之家(jia)（“學習強國”積分兌書(shu)(shu)）、鴻(hong)雁(yan)誦讀(du)(du)（講我的(de)故事）和(he)鴻(hong)雁(yan)書(shu)(shu)店(dian)（在你身邊的(de)流動(dong)(dong)(dong)書(shu)(shu)房）的(de)方式，推動(dong)(dong)(dong)“鴻(hong)雁(yan)悅(yue)讀(du)(du)”深入全(quan)(quan)區各(ge)地(di)(di)。

投(tou)入人力物力  助力精準扶(fu)貧

2021年2月25日(ri)，習近平總書(shu)記在全國脫貧攻(gong)堅(jian)(jian)總結表(biao)彰大會(hui)上(shang)莊嚴宣告(gao)：我國脫貧攻(gong)堅(jian)(jian)戰取(qu)得(de)了全面(mian)勝利！“十三(san)五”期間，各(ge)地新華書(shu)店投入(ru)大量(liang)資金(jin)和物資，派(pai)出一線扶(fu)貧干部，通過開展產業幫扶(fu)、教育文化幫扶(fu)等方式幫助扶(fu)貧村脫貧，在國家脫貧攻(gong)堅(jian)(jian)的時代(dai)畫卷上(shang)寫(xie)下(xia)了一筆。歷年的《報告(gao)書(shu)》記錄(lu)了這些數據。

2017年，甘肅新華(hua)、深圳新華(hua)、重慶新華(hua)分別向對口(kou)幫扶(fu)村捐(juan)贈240萬(wan)元(yuan)(yuan)、220萬(wan)元(yuan)(yuan)、110萬(wan)元(yuan)(yuan)。河南新華(hua)云書網(wang)成立扶(fu)貧團(tuan)隊(dui)，提供農副產品網(wang)上銷售服(fu)務，探索電商扶(fu)貧新模式。

2018年，江(jiang)西新華對138個扶(fu)貧(pin)點開展幫扶(fu)，累計捐贈(zeng)約500萬(wan)(wan)元(yuan)；湖南新華參與建(jian)設扶(fu)貧(pin)點上百(bai)個，派(pai)駐蹲點的人(ren)(ren)(ren)員200多人(ren)(ren)(ren)，對口(kou)扶(fu)貧(pin)人(ren)(ren)(ren)數(shu)達753人(ren)(ren)(ren)；甘肅新華為(wei)(wei)扶(fu)貧(pin)村學校援建(jian)圖書室折合人(ren)(ren)(ren)民幣267萬(wan)(wan)元(yuan)，為(wei)(wei)貧(pin)困戶捐資捐物(wu)90多萬(wan)(wan)元(yuan)；河北新華向貧(pin)困村派(pai)駐干部黨員20余(yu)人(ren)(ren)(ren)，為(wei)(wei)貧(pin)困地區捐贈(zeng)物(wu)資共計232萬(wan)(wan)元(yuan)。

2019年，山西新(xin)華(hua)(hua)118人駐(zhu)村幫扶、486人結對(dui)幫扶，年投入(ru)(ru)資金(jin)千余萬元；內蒙古(gu)新(xin)華(hua)(hua)脫貧(pin)(pin)攻堅戰斗隊加入(ru)(ru)了12個貧(pin)(pin)困(kun)村的駐(zhu)村工作，投入(ru)(ru)資金(jin)、財物百余萬元；甘(gan)肅新(xin)華(hua)(hua)198人參與精準扶貧(pin)(pin)，投入(ru)(ru)扶貧(pin)(pin)資金(jin)68萬余元，為貧(pin)(pin)困(kun)地區捐(juan)錢、捐(juan)物、捐(juan)贈圖書超過360萬元。

對于(yu)援(yuan)藏(zang)、援(yuan)疆、援(yuan)青(qing)的(de)(de)(de)國家重(zhong)點項目，新華(hua)書(shu)店更是(shi)高(gao)度重(zhong)視，落(luo)實到位。2018年(nian)(nian)，新華(hua)書(shu)店總(zong)店派(pai)員(yuan)參(can)加青(qing)海(hai)扶貧工作(zuo)，籌措資金500余萬元(yuan)，修建一條27公里長的(de)(de)(de)砂石路和一座(zuo)44米長的(de)(de)(de)涵橋(qiao)；2017年(nian)(nian)，江蘇新華(hua)對口援(yuan)藏(zang)、援(yuan)疆圖書(shu)近200萬元(yuan)；福建新華(hua)2017年(nian)(nian)捐贈(zeng)的(de)(de)(de)1000萬元(yuan)圖書(shu)中(zhong)，相當一部分是(shi)對口支援(yuan)西藏(zang)的(de)(de)(de)；北京新華(hua)2017年(nian)(nian)捐贈(zeng)的(de)(de)(de)91萬元(yuan)圖書(shu)中(zhong)，援(yuan)藏(zang)占了(le)相當比重(zhong)。

“十三五”新華系實體(ti)書店發展六(liu)大風標

“十(shi)三五(wu)”期間，在中宣部(bu)等(deng)11部(bu)委《關于支持實(shi)體(ti)書(shu)(shu)店(dian)發(fa)(fa)展的(de)指導(dao)意見》等(deng)利好(hao)政策推(tui)動下，實(shi)體(ti)書(shu)(shu)店(dian)得到(dao)快速發(fa)(fa)展。根(gen)據中國新華(hua)書(shu)(shu)店(dian)協會(hui)發(fa)(fa)布的(de)2016年—2019年《中國新華(hua)書(shu)(shu)店(dian)社會(hui)責(ze)任報(bao)告(gao)書(shu)(shu)》（以下簡稱《報(bao)告(gao)書(shu)(shu)》），以及《中國新聞(wen)出版廣(guang)電報(bao)》記者(zhe)近年來對行(xing)(xing)業的(de)觀察，我們梳理和盤點(dian)出“十(shi)三五(wu)”期間新華(hua)系實(shi)體(ti)書(shu)(shu)店(dian)發(fa)(fa)展的(de)六大風標。從中可見，“十(shi)三五(wu)”期間，各地新華(hua)書(shu)(shu)店(dian)分別(bie)從大書(shu)(shu)城、標志性門店(dian)、特色書(shu)(shu)店(dian)、社區(qu)網點(dian)等(deng)多層面(mian)進行(xing)(xing)規劃，形成(cheng)“大中小特”書(shu)(shu)店(dian)并(bing)舉的(de)圖書(shu)(shu)發(fa)(fa)行(xing)(xing)體(ti)系，創新了實(shi)體(ti)書(shu)(shu)店(dian)的(de)發(fa)(fa)展之路。

門(men)店升(sheng)級改(gai)造(zao)(zao)持續(xu)進行。從歷年(nian)(nian)的(de)(de)《報告書(shu)(shu)(shu)》可見，“十三五”期間，各地新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店繼續(xu)加大門(men)店升(sheng)級改(gai)造(zao)(zao)力度(du)，為讀(du)者(zhe)提(ti)供綜合性文(wen)化(hua)消費終端體(ti)驗，使得新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店以(yi)全(quan)新(xin)(xin)(xin)(xin)面貌出現(xian)在公眾面前。以(yi)2017年(nian)(nian)為例，廣東(dong)新(xin)(xin)(xin)(xin)華(hua)(hua)、浙(zhe)江(jiang)新(xin)(xin)(xin)(xin)華(hua)(hua)、山(shan)東(dong)新(xin)(xin)(xin)(xin)華(hua)(hua)、湖南新(xin)(xin)(xin)(xin)華(hua)(hua)升(sheng)級改(gai)造(zao)(zao)書(shu)(shu)(shu)城(cheng)(cheng)(cheng)、門(men)店的(de)(de)數量分別為 73處(chu)、26處(chu)、23處(chu)、23處(chu)。浙(zhe)江(jiang)新(xin)(xin)(xin)(xin)華(hua)(hua)2016年(nian)(nian)新(xin)(xin)(xin)(xin)開業了黃巖書(shu)(shu)(shu)城(cheng)(cheng)(cheng)，全(quan)新(xin)(xin)(xin)(xin)改(gai)造(zao)(zao)升(sheng)級麗水書(shu)(shu)(shu)城(cheng)(cheng)(cheng)、柯橋書(shu)(shu)(shu)城(cheng)(cheng)(cheng)、余杭文(wen)化(hua)廣場等設計感強(qiang)、時尚潮(chao)流的(de)(de)閱讀(du)文(wen)化(hua)空間。福(fu)建新(xin)(xin)(xin)(xin)華(hua)(hua)2016年(nian)(nian)完(wan)成總部(bu)鰲峰坊書(shu)(shu)(shu)城(cheng)(cheng)(cheng)、福(fu)州(zhou)金山(shan)圖書(shu)(shu)(shu)城(cheng)(cheng)(cheng)等15家賣場的(de)(de)新(xin)(xin)(xin)(xin)建或升(sheng)級改(gai)造(zao)(zao)。江(jiang)蘇(su)新(xin)(xin)(xin)(xin)華(hua)(hua)2017年(nian)(nian)全(quan)省(sheng)網點同比上年(nian)(nian)增加376處(chu)，打造(zao)(zao)了一批品種齊全(quan)、業態豐(feng)富的(de)(de)城(cheng)(cheng)(cheng)市文(wen)化(hua)綜合體(ti)。天津(jin)新(xin)(xin)(xin)(xin)華(hua)(hua)2019年(nian)(nian)完(wan)成全(quan)部(bu)200個閱讀(du)新(xin)(xin)(xin)(xin)空間建設，改(gai)造(zao)(zao)后(hou)的(de)(de)書(shu)(shu)(shu)店年(nian)(nian)銷(xiao)售額(e)提(ti)升(sheng)10%。

24小(xiao)時(shi)(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)建(jian)設(she)(she)成風(feng)潮。從(cong)2014年北京(jing)三(san)聯韜奮書(shu)(shu)(shu)店(dian)(dian)運行(xing)24小(xiao)時(shi)(shi)(shi)不(bu)打(da)烊之后，全國各地掀起24小(xiao)時(shi)(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)的(de)建(jian)設(she)(she)風(feng)潮，從(cong)當(dang)年一直延續到“十三(san)五(wu)”時(shi)(shi)(shi)期。這(zhe)其中(zhong)不(bu)少是新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)創辦的(de)，如遼寧盤(pan)錦新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的(de)深柳讀書(shu)(shu)(shu)堂、杭州新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的(de)悅覽(lan)樹、青(qing)島新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的(de)明(ming)閱(yue)島、湖(hu)北新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的(de)九丘書(shu)(shu)(shu)館、安徽新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的(de)三(san)孝口書(shu)(shu)(shu)店(dian)(dian)、四川新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的(de)軒客會(hui)鏜鈀(ba)街(jie)店(dian)(dian)等。這(zhe)些24小(xiao)時(shi)(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)成為夜幕降臨后當(dang)地不(bu)可多得的(de)公共閱(yue)讀空間(jian)，也以一種地標式的(de)存在彰顯著一個城市的(de)文(wen)化底蘊(yun)。新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)系(xi)24小(xiao)時(shi)(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)的(de)建(jian)設(she)(she)數量，從(cong)歷年《報(bao)告書(shu)(shu)(shu)》可見一斑(ban)：2013年—2015年，全國新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)系(xi)統開設(she)(she)24小(xiao)時(shi)(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)20余家；2016年，僅江蘇新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)就(jiu)開設(she)(she)6家24小(xiao)時(shi)(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)；2017年，新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)系(xi)的(de)24小(xiao)時(shi)(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)新(xin)(xin)(xin)(xin)(xin)增13家。

新(xin)(xin)(xin)(xin)華(hua)書(shu)店子品(pin)(pin)牌(pai)集群形成(cheng)。安徽(hui)新(xin)(xin)(xin)(xin)華(hua)打造出以“閱生活”“前言后記”“讀書(shu)會”為(wei)代表的(de)(de)文化商業(ye)品(pin)(pin)牌(pai)，廣東新(xin)(xin)(xin)(xin)華(hua)擁有(you)“四閱”“書(shu)笙”“渡”“泊(bo)”“吾悅(yue)”等書(shu)店品(pin)(pin)牌(pai)，四川(chuan)新(xin)(xin)(xin)(xin)華(hua)面對不同(tong)消費(fei)群體(ti)形成(cheng)“新(xin)(xin)(xin)(xin)華(hua)文軒”“軒客會”“文軒兒童(tong)書(shu)店”“讀讀書(shu)吧”多(duo)特(te)色經(jing)營(ying)格局，還有(you)云(yun)南新(xin)(xin)(xin)(xin)華(hua)的(de)(de)“云(yun)上鄉(xiang)愁(chou)書(shu)院(yuan)”、河南新(xin)(xin)(xin)(xin)華(hua)的(de)(de)“尚書(shu)房(fang)”等。這(zhe)些新(xin)(xin)(xin)(xin)興書(shu)店很多(duo)采用(yong)連鎖形式，它們在為(wei)廣大(da)讀者(zhe)提供圖書(shu)和音像制(zhi)品(pin)(pin)的(de)(de)同(tong)時，通過(guo)引入教育培訓、手工體(ti)驗(yan)、特(te)色文創、多(duo)元文化產品(pin)(pin)、餐飲(yin)服務等手段，提升客戶黏性，發掘流量價值，逐步構建以文化消費(fei)為(wei)核心(xin)、以文化體(ti)驗(yan)為(wei)品(pin)(pin)質的(de)(de)新(xin)(xin)(xin)(xin)零(ling)售體(ti)系(xi)。

紅(hong)色(se)(se)與(yu)特(te)(te)色(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)成(cheng)獨特(te)(te)風景。“十(shi)三五”期間，新(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)系統(tong)建設(she)了(le)不少“小而美(mei)”的(de)(de)(de)(de)特(te)(te)色(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，大大改(gai)變(bian)了(le)人們對(dui)新(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)的(de)(de)(de)(de)刻板印(yin)象。以紅(hong)色(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為例，2015年至今建成(cheng)的(de)(de)(de)(de)有江西(xi)新(xin)華(hua)(hua)的(de)(de)(de)(de)井岡山紅(hong)色(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，河北(bei)新(xin)華(hua)(hua)的(de)(de)(de)(de)涿州(zhou)紅(hong)色(se)(se)文(wen)化書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)和(he)涉縣紅(hong)色(se)(se)主題書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖(hu)北(bei)新(xin)華(hua)(hua)的(de)(de)(de)(de)紅(hong)安七里(li)坪紅(hong)色(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，陜西(xi)新(xin)華(hua)(hua)的(de)(de)(de)(de)延(yan)安中(zhong)國(guo)紅(hong)色(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)等。不少特(te)(te)色(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)有“跨(kua)界”特(te)(te)征。例如，江蘇新(xin)華(hua)(hua)開(kai)辟了(le)數十(shi)家(jia)(jia)“書(shu)(shu)(shu)香建行(xing)”，在(zai)常州(zhou)把書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)開(kai)進汽車(che)美(mei)容(rong)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)和(he)連鎖藥(yao)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，在(zai)鎮江創(chuang)新(xin)發展多家(jia)(jia)“紅(hong)領巾書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)”。海(hai)南(nan)新(xin)華(hua)(hua)以“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+旅游”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+醫院(yuan)”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+地產”等模式建設(she)特(te)(te)色(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖(hu)北(bei)新(xin)華(hua)(hua)把書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)開(kai)到景區(qu)和(he)軍營，山西(xi)新(xin)華(hua)(hua)推進機關書(shu)(shu)(shu)屋、醫院(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)建設(she)，內蒙古新(xin)華(hua)(hua)援(yuan)建農(nong)牧區(qu)家(jia)(jia)庭(ting)書(shu)(shu)(shu)屋。

校(xiao)園(yuan)(yuan)書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)建(jian)(jian)設(she)獲政策(ce)強(qiang)力推動。在2019年教育部辦公(gong)廳(ting)發(fa)(fa)布的(de)(de)(de)《關(guan)于進(jin)一步支(zhi)持高校(xiao)校(xiao)園(yuan)(yuan)實體(ti)書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)發(fa)(fa)展的(de)(de)(de)指導(dao)意(yi)見》等利好(hao)政策(ce)的(de)(de)(de)推動下，校(xiao)園(yuan)(yuan)書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)的(de)(de)(de)建(jian)(jian)設(she)得(de)到加(jia)強(qiang)。在《意(yi)見》發(fa)(fa)布的(de)(de)(de)當年，多家(jia)(jia)新(xin)華(hua)(hua)書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)建(jian)(jian)設(she)的(de)(de)(de)高校(xiao)校(xiao)園(yuan)(yuan)書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)亮相，如(ru)新(xin)華(hua)(hua)書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)總店(dian)(dian)(dian)(dian)(dian)(dian)與中(zhong)國傳媒大學(xue)聯合(he)(he)營建(jian)(jian)的(de)(de)(de)“中(zhong)傳知行(xing)書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)-新(xin)華(hua)(hua)爾雅書(shu)房”，武漢(han)新(xin)華(hua)(hua)投資興建(jian)(jian)的(de)(de)(de)江漢(han)大學(xue)清源書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，陜西(xi)新(xin)華(hua)(hua)在西(xi)安電子科技(ji)大學(xue)打造的(de)(de)(de)充滿年代(dai)感的(de)(de)(de)“新(xin)華(hua)(hua)書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)·西(xi)電1931”等。各地也在加(jia)緊各類校(xiao)園(yuan)(yuan)書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)的(de)(de)(de)建(jian)(jian)設(she)。例如(ru)，河南新(xin)華(hua)(hua)在多家(jia)(jia)高校(xiao)建(jian)(jian)設(she)“時間的(de)(de)(de)顏(yan)色”書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，江西(xi)新(xin)華(hua)(hua)的(de)(de)(de)“新(xin)華(hua)(hua)壹品”校(xiao)園(yuan)(yuan)文化綜合(he)(he)服務平臺遍布數百家(jia)(jia)學(xue)校(xiao)，湖北新(xin)華(hua)(hua)創立了(le)“倍閱”校(xiao)園(yuan)(yuan)書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)品牌。

館(guan)(guan)(guan)(guan)(guan)(guan)店(dian)(dian)(dian)互通(tong)實現“借”“賣”一(yi)體(ti)化(hua)。國內較早(zao)開展館(guan)(guan)(guan)(guan)(guan)(guan)店(dian)(dian)(dian)互通(tong)服務的(de)是內蒙(meng)古(gu)(gu)。2015年(nian)，內蒙(meng)古(gu)(gu)圖(tu)書(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)和(he)當(dang)地新(xin)華書(shu)(shu)店(dian)(dian)(dian)合(he)(he)(he)作(zuo)，通(tong)過開展以“讀(du)(du)者(zhe)在(zai)新(xin)華書(shu)(shu)店(dian)(dian)(dian)選書(shu)(shu)、圖(tu)書(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)買(mai)單”為特征(zheng)的(de)“彩云服務”，使得內蒙(meng)古(gu)(gu)圖(tu)書(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)當(dang)年(nian)新(xin)書(shu)(shu)流通(tong)率達到100%。此舉經媒體(ti)報道后(hou)，全國各地紛(fen)紛(fen)效(xiao)仿(fang)。此后(hou)，各地圖(tu)書(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)和(he)新(xin)華書(shu)(shu)店(dian)(dian)(dian)的(de)合(he)(he)(he)作(zuo)逐(zhu)步深化(hua)，館(guan)(guan)(guan)(guan)(guan)(guan)店(dian)(dian)(dian)一(yi)體(ti)的(de)新(xin)型(xing)公共(gong)讀(du)(du)書(shu)(shu)空間(jian)(jian)建設形成風潮，比如四(si)川省圖(tu)書(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)與新(xin)華文軒合(he)(he)(he)作(zuo)的(de)“館(guan)(guan)(guan)(guan)(guan)(guan)中店(dian)(dian)(dian)”——文軒讀(du)(du)讀(du)(du)書(shu)(shu)吧，成都(dou)圖(tu)書(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)與新(xin)華文軒合(he)(he)(he)作(zuo)的(de)“店(dian)(dian)(dian)中館(guan)(guan)(guan)(guan)(guan)(guan)”——城市(shi)閱(yue)讀(du)(du)空間(jian)(jian)，安(an)徽新(xin)華與安(an)徽銅陵市(shi)圖(tu)書(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)、安(an)徽職業(ye)學院圖(tu)書(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)融為一(yi)體(ti)的(de)“綜合(he)(he)(he)閱(yue)讀(du)(du)文化(hua)空間(jian)(jian)”等(deng)。館(guan)(guan)(guan)(guan)(guan)(guan)店(dian)(dian)(dian)互通(tong)打破了(le)讀(du)(du)者(zhe)、書(shu)(shu)店(dian)(dian)(dian)、圖(tu)書(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)之(zhi)間(jian)(jian)的(de)壁壘，實現了(le)統(tong)籌整合(he)(he)(he)、多方共(gong)贏，有力推動了(le)全民閱(yue)讀(du)(du)。