誕生于延(yan)安窯(yao)洞里的(de)(de)(de)新(xin)華(hua)書(shu)(shu)店(dian)，如今已經(jing)(jing)走過了(le)84個(ge)春秋。作為中國(guo)共產黨創建并領(ling)導的(de)(de)(de)紅(hong)色(se)文化(hua)企(qi)業，新(xin)華(hua)書(shu)(shu)店(dian)始終堅持傳承(cheng)紅(hong)色(se)基因、弘揚先(xian)進文化(hua)、踐行社會責任。根據中國(guo)新(xin)華(hua)書(shu)(shu)店(dian)協會發布(bu)的(de)(de)(de)2016年—2019年《中國(guo)新(xin)華(hua)書(shu)(shu)店(dian)社會責任報告書(shu)(shu)》（以下(xia)簡(jian)稱《報告書(shu)(shu)》），以及《中國(guo)新(xin)聞(wen)出版(ban)廣電(dian)報》記者近年來對行業的(de)(de)(de)觀察(cha)，我們梳理(li)了(le)“十(shi)三(san)五(wu)”期間新(xin)華(hua)書(shu)(shu)店(dian)履行社會責任的(de)(de)(de)主要做法和(he)成(cheng)就經(jing)(jing)驗(yan)，試圖從中得(de)到(dao)一(yi)些啟示(shi)。

履行職責使命 做好發行工作

“十三五”期間，新華書店積極發揮國有主(zhu)渠道、主(zhu)陣地(di)優勢，承擔文(wen)化傳(chuan)播(bo)使命，全(quan)力(li)以赴做好(hao)重要(yao)文(wen)件文(wen)獻、重點主(zhu)題(ti)出(chu)版物、優秀大眾讀(du)物等(deng)相關發行(xing)工作(zuo)。

這5年(nian)(nian)(nian)中，全國(guo)(guo)(guo)各(ge)地新(xin)華書店(dian)(dian)在門店(dian)(dian)突出(chu)(chu)位置設(she)立(li)專(zhuan)(zhuan)柜專(zhuan)(zhuan)架(jia)，開(kai)展(zhan)(zhan)重(zhong)點出(chu)(chu)版物展(zhan)(zhan)示展(zhan)(zhan)銷和宣傳征訂活(huo)(huo)動，對讀者購書給予(yu)優惠，取得了顯著成(cheng)效。2016年(nian)(nian)(nian)，新(xin)華書店(dian)(dian)開(kai)展(zhan)(zhan)“習近平總書記系列重(zhong)要講話”“慶(qing)祝中國(guo)(guo)(guo)共產黨成(cheng)立(li)95周年(nian)(nian)(nian)”“紀念長(chang)征勝(sheng)利80周年(nian)(nian)(nian)”等主題(ti)(ti)展(zhan)(zhan)示展(zhan)(zhan)銷活(huo)(huo)動；2017年(nian)(nian)(nian)，設(she)立(li)黨的十九大(da)文獻(xian)展(zhan)(zhan)銷專(zhuan)(zhuan)區、專(zhuan)(zhuan)臺、專(zhuan)(zhuan)架(jia)；2018年(nian)(nian)(nian)，舉(ju)辦以“習近平新(xin)時代(dai)中國(guo)(guo)(guo)特色社(she)會(hui)主義思想”“馬克思誕辰200周年(nian)(nian)(nian)”“改革開(kai)放40周年(nian)(nian)(nian)”等為(wei)主題(ti)(ti)的專(zhuan)(zhuan)題(ti)(ti)展(zhan)(zhan)銷活(huo)(huo)動；2019年(nian)(nian)(nian)，舉(ju)辦“慶(qing)祝新(xin)中國(guo)(guo)(guo)成(cheng)立(li)70周年(nian)(nian)(nian)”主題(ti)(ti)出(chu)(chu)版物展(zhan)(zhan)。

“課(ke)前到書，人手一冊”是(shi)黨和國家對教材(cai)發(fa)行(xing)工(gong)作提出的要(yao)(yao)求，是(shi)中小學開(kai)展正(zheng)常教育活動的基本保障。“十三五”期間，新華書店將“課(ke)前到書”作為重要(yao)(yao)的政治任務和社會責任，精心組(zu)織，精細(xi)操(cao)作，以長(chang)期積淀的專(zhuan)業服務能力圓(yuan)滿完成(cheng)每季(ji)教材(cai)的征(zheng)訂發(fa)行(xing)工(gong)作。

“課前到(dao)(dao)(dao)書(shu)”的(de)(de)服(fu)務(wu)(wu)水平在(zai)“十三五”期間得到(dao)(dao)(dao)提升，安(an)徽新(xin)華在(zai)這(zhe)方(fang)面領全國風氣(qi)之先。2014年秋季學期，安(an)徽新(xin)華將(jiang)教材配送從“送書(shu)到(dao)(dao)(dao)校”延(yan)伸到(dao)(dao)(dao)“分(fen)書(shu)到(dao)(dao)(dao)班(ban)”，2016年又開始(shi)試(shi)點“服(fu)務(wu)(wu)到(dao)(dao)(dao)生”。在(zai)榜樣的(de)(de)示范和(he)帶動下，河(he)南(nan)、河(he)北、云南(nan)等地的(de)(de)新(xin)華書(shu)店，紛紛嘗試(shi)“分(fen)書(shu)到(dao)(dao)(dao)班(ban)”。

這5年(nian)中，有兩個特殊(shu)的年(nian)份值得(de)銘記。2017年(nian)秋(qiu)季學期，歷經5年(nian)完(wan)成(cheng)編審的統編三(san)科(ke)教材(cai)正(zheng)式啟用(yong)。由于三(san)科(ke)教材(cai)編審、評議教輔重新申報定價、印刷業減(jian)產限排(pai)等原因，這一年(nian)新華人“課前到(dao)書”的時間空前緊迫，工(gong)作尤其(qi)艱(jian)苦。

2020年，新冠肺炎疫情來襲，南方多地遭(zao)遇洪(hong)澇災(zai)害，教材(cai)教輔發運工作(zuo)形勢更加嚴(yan)峻。各地新華人兌現(xian)一份承諾，堅(jian)守一份初心，以堅(jian)實行動(dong)兌現(xian)“課前(qian)到書(shu)”錚(zheng)(zheng)錚(zheng)(zheng)誓言(yan)。

承(cheng)辦(ban)地(di)方書展  推(tui)動全民閱(yue)讀

承辦或協辦各種(zhong)書(shu)展，舉辦各種(zhong)文化活動，是“十(shi)三(san)五”期間新華書(shu)店推動全民閱讀工(gong)作(zuo)的(de)一(yi)個重要方面。

各地(di)新(xin)(xin)華(hua)連(lian)續多(duo)年承辦(ban)或協辦(ban)地(di)方書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)，如上(shang)海(hai)書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)、江(jiang)蘇書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)、南國(guo)書(shu)(shu)(shu)(shu)香(xiang)節(jie)、深(shen)圳讀書(shu)(shu)(shu)(shu)月、黃山書(shu)(shu)(shu)(shu)會(hui)、山東書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)、河北(bei)省惠(hui)(hui)民(min)書(shu)(shu)(shu)(shu)市(shi)、海(hai)南書(shu)(shu)(shu)(shu)香(xiang)節(jie)、書(shu)(shu)(shu)(shu)香(xiang)彩云(yun)南惠(hui)(hui)民(min)書(shu)(shu)(shu)(shu)市(shi)、重慶讀書(shu)(shu)(shu)(shu)月惠(hui)(hui)民(min)書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)、書(shu)(shu)(shu)(shu)香(xiang)龍(long)江(jiang)讀書(shu)(shu)(shu)(shu)節(jie)、遼寧省全(quan)民(min)閱讀節(jie)、廣西書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)、寧波書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)、海(hai)峽(xia)讀書(shu)(shu)(shu)(shu)節(jie)、天府書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)等(deng)。還(huan)有(you)的(de)新(xin)(xin)華(hua)走(zou)出當地(di)舉(ju)辦(ban)書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)，如福(fu)建(jian)新(xin)(xin)華(hua)赴(fu)臺舉(ju)辦(ban)金(jin)門書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)，赴(fu)俄羅(luo)斯、瑞典、挪威、美國(guo)、日本等(deng)國(guo)家(jia)舉(ju)辦(ban)中國(guo)（福(fu)建(jian)）圖書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)銷(xiao)會(hui)。

這些(xie)書(shu)展(zhan)大(da)大(da)推動了當(dang)地的(de)全民(min)閱(yue)讀。如福(fu)建新華2016年承辦的(de)第二屆“世界讀書(shu)日·海(hai)峽讀書(shu)節(jie)”，實(shi)現(xian)銷售(shou)碼洋3530萬元(yuan)，成(cheng)為福(fu)州參展(zhan)規模最大(da)、入(ru)場人次最多、銷售(shou)收入(ru)最高、宣傳效果最好(hao)的(de)一次群眾(zhong)性(xing)閱(yue)讀活動。再如2020河北省惠(hui)民(min)書(shu)市，在7天時間(jian)里，166家(jia)新華書(shu)店上(shang)下(xia)聯動，發放260萬元(yuan)優惠(hui)券，累(lei)計銷售(shou)各類出版物41.17萬冊、1896萬元(yuan)，讓利800萬元(yuan)。

除(chu)了承辦當地(di)書(shu)(shu)(shu)(shu)展(zhan)，各地(di)新(xin)(xin)(xin)華(hua)還組織策劃(hua)了豐富多(duo)樣的(de)品牌閱(yue)讀(du)(du)活(huo)動(dong)(dong)(dong)，形成一道道全(quan)民(min)閱(yue)讀(du)(du)的(de)亮麗(li)風景線。歷(li)年的(de)《報告書(shu)(shu)(shu)(shu)》對此進行了記錄。例如，新(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店總店的(de)“出版界(jie)圖書(shu)(shu)(shu)(shu)館界(jie)全(quan)民(min)閱(yue)讀(du)(du)年會(hui)”“全(quan)國(guo)(guo)館社高層論(lun)壇(tan)”“全(quan)國(guo)(guo)少兒閱(yue)讀(du)(du)峰會(hui)”，江西新(xin)(xin)(xin)華(hua)的(de)“朗(lang)讀(du)(du)者”“美麗(li)中(zhong)國(guo)(guo)·精彩江西”等誦讀(du)(du)活(huo)動(dong)(dong)(dong)，已成品牌活(huo)動(dong)(dong)(dong)。海南新(xin)(xin)(xin)華(hua)開(kai)設(she)的(de)數十個(ge)“新(xin)(xin)(xin)時代經典(dian)傳(chuan)習(xi)所”，搭建(jian)起新(xin)(xin)(xin)時代傳(chuan)播新(xin)(xin)(xin)思想(xiang)的(de)“新(xin)(xin)(xin)平(ping)臺、新(xin)(xin)(xin)陣(zhen)地(di)、新(xin)(xin)(xin)機制”。內蒙古新(xin)(xin)(xin)華(hua)利用旗下發行網點，通過(guo)鴻(hong)(hong)(hong)雁傳(chuan)書(shu)(shu)(shu)(shu)（文化扶貧活(huo)動(dong)(dong)(dong)）、鴻(hong)(hong)(hong)雁使者（草原文化志愿者活(huo)動(dong)(dong)(dong)）、鴻(hong)(hong)(hong)雁校(xiao)園（場景閱(yue)讀(du)(du)實踐(jian)課堂）、鴻(hong)(hong)(hong)雁之家(jia)（“學習(xi)強國(guo)(guo)”積(ji)分兌書(shu)(shu)(shu)(shu)）、鴻(hong)(hong)(hong)雁誦讀(du)(du)（講我的(de)故(gu)事）和鴻(hong)(hong)(hong)雁書(shu)(shu)(shu)(shu)店（在你身邊的(de)流動(dong)(dong)(dong)書(shu)(shu)(shu)(shu)房）的(de)方式，推動(dong)(dong)(dong)“鴻(hong)(hong)(hong)雁悅讀(du)(du)”深(shen)入(ru)全(quan)區各地(di)。

投(tou)入人力(li)物力(li)  助(zhu)力(li)精準扶貧

2021年2月25日(ri)，習(xi)近平總書記在全國脫貧(pin)攻堅總結表彰大(da)會上(shang)莊嚴宣(xuan)告(gao)：我國脫貧(pin)攻堅戰取(qu)得(de)了全面勝利！“十(shi)三五”期間，各地新華書店投入(ru)大(da)量資(zi)金和物資(zi)，派出一線(xian)扶(fu)貧(pin)干(gan)部，通(tong)過開展產業幫(bang)扶(fu)、教育(yu)文化幫(bang)扶(fu)等方式幫(bang)助扶(fu)貧(pin)村脫貧(pin)，在國家(jia)脫貧(pin)攻堅的時代畫卷上(shang)寫下了一筆。歷年的《報告(gao)書》記錄了這些數據。

2017年，甘(gan)肅新華、深圳(zhen)新華、重慶新華分別向對口幫扶(fu)村捐贈(zeng)240萬元、220萬元、110萬元。河南新華云書網(wang)成立(li)扶(fu)貧(pin)(pin)團隊，提供(gong)農(nong)副(fu)產品網(wang)上銷售服務，探索電商扶(fu)貧(pin)(pin)新模(mo)式。

2018年，江西新(xin)華(hua)(hua)對138個扶貧(pin)(pin)(pin)(pin)點(dian)開展幫扶，累計(ji)捐(juan)贈(zeng)約500萬(wan)元；湖南新(xin)華(hua)(hua)參(can)與建設扶貧(pin)(pin)(pin)(pin)點(dian)上(shang)百(bai)個，派(pai)駐蹲點(dian)的人(ren)(ren)員(yuan)200多(duo)人(ren)(ren)，對口扶貧(pin)(pin)(pin)(pin)人(ren)(ren)數達753人(ren)(ren)；甘肅新(xin)華(hua)(hua)為扶貧(pin)(pin)(pin)(pin)村(cun)學校援建圖(tu)書室折(zhe)合人(ren)(ren)民(min)幣(bi)267萬(wan)元，為貧(pin)(pin)(pin)(pin)困戶捐(juan)資捐(juan)物(wu)90多(duo)萬(wan)元；河北新(xin)華(hua)(hua)向貧(pin)(pin)(pin)(pin)困村(cun)派(pai)駐干(gan)部黨員(yuan)20余(yu)人(ren)(ren)，為貧(pin)(pin)(pin)(pin)困地區捐(juan)贈(zeng)物(wu)資共計(ji)232萬(wan)元。

2019年，山西(xi)新(xin)(xin)華(hua)(hua)118人(ren)駐村(cun)幫扶(fu)(fu)(fu)、486人(ren)結對幫扶(fu)(fu)(fu)，年投入(ru)(ru)(ru)資(zi)金(jin)(jin)千余萬元；內(nei)蒙古新(xin)(xin)華(hua)(hua)脫(tuo)貧(pin)(pin)(pin)攻堅(jian)戰斗(dou)隊(dui)加入(ru)(ru)(ru)了(le)12個貧(pin)(pin)(pin)困村(cun)的駐村(cun)工作，投入(ru)(ru)(ru)資(zi)金(jin)(jin)、財物百余萬元；甘肅(su)新(xin)(xin)華(hua)(hua)198人(ren)參與(yu)精準扶(fu)(fu)(fu)貧(pin)(pin)(pin)，投入(ru)(ru)(ru)扶(fu)(fu)(fu)貧(pin)(pin)(pin)資(zi)金(jin)(jin)68萬余元，為(wei)貧(pin)(pin)(pin)困地區捐錢、捐物、捐贈圖(tu)書超過360萬元。

對(dui)于援(yuan)(yuan)(yuan)藏(zang)(zang)、援(yuan)(yuan)(yuan)疆、援(yuan)(yuan)(yuan)青的(de)(de)國家重(zhong)點(dian)項(xiang)目，新華(hua)書(shu)(shu)店(dian)更是高度重(zhong)視，落實到(dao)位。2018年(nian)，新華(hua)書(shu)(shu)店(dian)總(zong)店(dian)派員參(can)加青海扶貧工作(zuo)，籌(chou)措資(zi)金500余萬元，修建(jian)一條27公里長(chang)的(de)(de)砂石路(lu)和(he)一座44米長(chang)的(de)(de)涵橋；2017年(nian)，江蘇新華(hua)對(dui)口援(yuan)(yuan)(yuan)藏(zang)(zang)、援(yuan)(yuan)(yuan)疆圖書(shu)(shu)近200萬元；福建(jian)新華(hua)2017年(nian)捐(juan)贈的(de)(de)1000萬元圖書(shu)(shu)中，相當一部分(fen)是對(dui)口支(zhi)援(yuan)(yuan)(yuan)西藏(zang)(zang)的(de)(de)；北京新華(hua)2017年(nian)捐(juan)贈的(de)(de)91萬元圖書(shu)(shu)中，援(yuan)(yuan)(yuan)藏(zang)(zang)占了相當比(bi)重(zhong)。

“十三五”新華系(xi)實體書店發展六大風標

“十三五”期間，在中(zhong)宣部等11部委《關于支持實體(ti)書(shu)(shu)(shu)(shu)店發(fa)展(zhan)(zhan)的指導意(yi)見(jian)》等利好(hao)政策推動(dong)下，實體(ti)書(shu)(shu)(shu)(shu)店得到快速(su)發(fa)展(zhan)(zhan)。根據中(zhong)國新(xin)華書(shu)(shu)(shu)(shu)店協(xie)會發(fa)布的2016年(nian)(nian)—2019年(nian)(nian)《中(zhong)國新(xin)華書(shu)(shu)(shu)(shu)店社(she)(she)會責任報(bao)告書(shu)(shu)(shu)(shu)》（以下簡稱(cheng)《報(bao)告書(shu)(shu)(shu)(shu)》），以及《中(zhong)國新(xin)聞出(chu)版廣(guang)電報(bao)》記者近年(nian)(nian)來對行(xing)業的觀(guan)察，我(wo)們梳理和(he)盤點出(chu)“十三五”期間新(xin)華系(xi)實體(ti)書(shu)(shu)(shu)(shu)店發(fa)展(zhan)(zhan)的六大風(feng)標。從中(zhong)可(ke)見(jian)，“十三五”期間，各地(di)新(xin)華書(shu)(shu)(shu)(shu)店分別(bie)從大書(shu)(shu)(shu)(shu)城、標志性門店、特色(se)書(shu)(shu)(shu)(shu)店、社(she)(she)區網點等多層面進(jin)行(xing)規(gui)劃，形成“大中(zhong)小特”書(shu)(shu)(shu)(shu)店并舉的圖書(shu)(shu)(shu)(shu)發(fa)行(xing)體(ti)系(xi)，創新(xin)了實體(ti)書(shu)(shu)(shu)(shu)店的發(fa)展(zhan)(zhan)之路(lu)。

門店(dian)升(sheng)(sheng)級(ji)改(gai)造持續進行。從歷年(nian)(nian)(nian)的(de)(de)(de)《報告(gao)書(shu)(shu)》可見(jian)，“十三(san)五”期間(jian)，各地新(xin)(xin)(xin)華(hua)書(shu)(shu)店(dian)繼續加大門店(dian)升(sheng)(sheng)級(ji)改(gai)造力度，為(wei)讀者提供綜合(he)性文化(hua)消費(fei)終端(duan)體(ti)驗(yan)，使得新(xin)(xin)(xin)華(hua)書(shu)(shu)店(dian)以(yi)全(quan)新(xin)(xin)(xin)面(mian)貌出現在公眾面(mian)前。以(yi)2017年(nian)(nian)(nian)為(wei)例，廣東新(xin)(xin)(xin)華(hua)、浙江新(xin)(xin)(xin)華(hua)、山東新(xin)(xin)(xin)華(hua)、湖(hu)南新(xin)(xin)(xin)華(hua)升(sheng)(sheng)級(ji)改(gai)造書(shu)(shu)城(cheng)、門店(dian)的(de)(de)(de)數量分別(bie)為(wei) 73處(chu)、26處(chu)、23處(chu)、23處(chu)。浙江新(xin)(xin)(xin)華(hua)2016年(nian)(nian)(nian)新(xin)(xin)(xin)開業(ye)了黃巖書(shu)(shu)城(cheng)，全(quan)新(xin)(xin)(xin)改(gai)造升(sheng)(sheng)級(ji)麗(li)水書(shu)(shu)城(cheng)、柯橋書(shu)(shu)城(cheng)、余杭文化(hua)廣場等設計感強、時尚潮流的(de)(de)(de)閱(yue)讀文化(hua)空(kong)間(jian)。福(fu)建(jian)新(xin)(xin)(xin)華(hua)2016年(nian)(nian)(nian)完成總部鰲峰坊書(shu)(shu)城(cheng)、福(fu)州金山圖(tu)書(shu)(shu)城(cheng)等15家賣場的(de)(de)(de)新(xin)(xin)(xin)建(jian)或升(sheng)(sheng)級(ji)改(gai)造。江蘇新(xin)(xin)(xin)華(hua)2017年(nian)(nian)(nian)全(quan)省網點同比上年(nian)(nian)(nian)增加376處(chu)，打造了一批品(pin)種齊全(quan)、業(ye)態豐富(fu)的(de)(de)(de)城(cheng)市文化(hua)綜合(he)體(ti)。天(tian)津(jin)新(xin)(xin)(xin)華(hua)2019年(nian)(nian)(nian)完成全(quan)部200個(ge)閱(yue)讀新(xin)(xin)(xin)空(kong)間(jian)建(jian)設，改(gai)造后的(de)(de)(de)書(shu)(shu)店(dian)年(nian)(nian)(nian)銷售額提升(sheng)(sheng)10%。

24小時(shi)(shi)書(shu)(shu)店(dian)建設成風潮。從(cong)2014年(nian)北京三(san)聯韜奮書(shu)(shu)店(dian)運行24小時(shi)(shi)不打烊之(zhi)后，全(quan)國各(ge)地掀起(qi)24小時(shi)(shi)書(shu)(shu)店(dian)的(de)(de)(de)建設風潮，從(cong)當年(nian)一(yi)直延續到“十三(san)五”時(shi)(shi)期(qi)。這其(qi)中不少是新(xin)華(hua)(hua)(hua)(hua)書(shu)(shu)店(dian)創辦的(de)(de)(de)，如(ru)遼寧(ning)盤錦(jin)新(xin)華(hua)(hua)(hua)(hua)的(de)(de)(de)深柳讀書(shu)(shu)堂(tang)、杭州新(xin)華(hua)(hua)(hua)(hua)的(de)(de)(de)悅覽樹、青島新(xin)華(hua)(hua)(hua)(hua)的(de)(de)(de)明閱(yue)島、湖北新(xin)華(hua)(hua)(hua)(hua)的(de)(de)(de)九丘(qiu)書(shu)(shu)館、安(an)徽新(xin)華(hua)(hua)(hua)(hua)的(de)(de)(de)三(san)孝口書(shu)(shu)店(dian)、四(si)川新(xin)華(hua)(hua)(hua)(hua)的(de)(de)(de)軒客會鏜鈀街店(dian)等(deng)。這些24小時(shi)(shi)書(shu)(shu)店(dian)成為(wei)夜幕降(jiang)臨(lin)后當地不可多得的(de)(de)(de)公共閱(yue)讀空間，也以一(yi)種地標式的(de)(de)(de)存(cun)在(zai)彰(zhang)顯著一(yi)個城市的(de)(de)(de)文(wen)化底(di)蘊(yun)。新(xin)華(hua)(hua)(hua)(hua)系(xi)24小時(shi)(shi)書(shu)(shu)店(dian)的(de)(de)(de)建設數(shu)量，從(cong)歷年(nian)《報告書(shu)(shu)》可見一(yi)斑：2013年(nian)—2015年(nian)，全(quan)國新(xin)華(hua)(hua)(hua)(hua)系(xi)統開設24小時(shi)(shi)書(shu)(shu)店(dian)20余家(jia)；2016年(nian)，僅江蘇新(xin)華(hua)(hua)(hua)(hua)就開設6家(jia)24小時(shi)(shi)書(shu)(shu)店(dian)；2017年(nian)，新(xin)華(hua)(hua)(hua)(hua)系(xi)的(de)(de)(de)24小時(shi)(shi)書(shu)(shu)店(dian)新(xin)增13家(jia)。

新(xin)(xin)華(hua)書(shu)店子品(pin)牌集群(qun)形(xing)(xing)成(cheng)。安徽新(xin)(xin)華(hua)打造(zao)出以“閱(yue)生活”“前言后(hou)記(ji)”“讀(du)(du)書(shu)會(hui)”為(wei)代表(biao)的(de)文(wen)(wen)(wen)(wen)化商業品(pin)牌，廣東新(xin)(xin)華(hua)擁有(you)(you)“四閱(yue)”“書(shu)笙”“渡(du)”“泊”“吾悅(yue)”等(deng)書(shu)店品(pin)牌，四川(chuan)新(xin)(xin)華(hua)面對不同消(xiao)費群(qun)體形(xing)(xing)成(cheng)“新(xin)(xin)華(hua)文(wen)(wen)(wen)(wen)軒(xuan)”“軒(xuan)客(ke)會(hui)”“文(wen)(wen)(wen)(wen)軒(xuan)兒(er)童書(shu)店”“讀(du)(du)讀(du)(du)書(shu)吧(ba)”多(duo)(duo)特色(se)經營格局，還有(you)(you)云(yun)南(nan)新(xin)(xin)華(hua)的(de)“云(yun)上鄉愁書(shu)院”、河南(nan)新(xin)(xin)華(hua)的(de)“尚書(shu)房”等(deng)。這些(xie)新(xin)(xin)興(xing)書(shu)店很(hen)多(duo)(duo)采用連鎖(suo)形(xing)(xing)式(shi)，它們(men)在為(wei)廣大(da)讀(du)(du)者提(ti)供(gong)圖(tu)書(shu)和音像制(zhi)品(pin)的(de)同時(shi)，通過(guo)引入教育培訓、手工(gong)體驗、特色(se)文(wen)(wen)(wen)(wen)創、多(duo)(duo)元文(wen)(wen)(wen)(wen)化產品(pin)、餐飲服(fu)務(wu)等(deng)手段(duan)，提(ti)升客(ke)戶黏性，發(fa)掘流量價值，逐步構建以文(wen)(wen)(wen)(wen)化消(xiao)費為(wei)核心、以文(wen)(wen)(wen)(wen)化體驗為(wei)品(pin)質(zhi)的(de)新(xin)(xin)零(ling)售(shou)體系。

紅(hong)色(se)與特(te)(te)(te)色(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)成獨特(te)(te)(te)風景。“十三五(wu)”期間，新華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)系統建設了不少“小而美”的特(te)(te)(te)色(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，大大改變了人們對新華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)的刻板印象。以(yi)紅(hong)色(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為例，2015年至今建成的有(you)江西(xi)(xi)新華(hua)(hua)的井岡山紅(hong)色(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，河北新華(hua)(hua)的涿州紅(hong)色(se)文化書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)和涉(she)縣紅(hong)色(se)主題書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北新華(hua)(hua)的紅(hong)安七(qi)里坪紅(hong)色(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，陜西(xi)(xi)新華(hua)(hua)的延安中國紅(hong)色(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)等。不少特(te)(te)(te)色(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)有(you)“跨界”特(te)(te)(te)征。例如，江蘇新華(hua)(hua)開辟了數十家“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)香建行”，在常(chang)州把(ba)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)開進汽車美容店(dian)(dian)(dian)(dian)(dian)(dian)(dian)和連(lian)鎖藥店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，在鎮(zhen)江創新發展多(duo)家“紅(hong)領(ling)巾(jin)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)”。海南新華(hua)(hua)以(yi)“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+旅游”“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+醫(yi)院”“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+地(di)產”等模(mo)式建設特(te)(te)(te)色(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北新華(hua)(hua)把(ba)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)開到景區和軍營(ying)，山西(xi)(xi)新華(hua)(hua)推(tui)進機(ji)關(guan)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)屋、醫(yi)院書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)建設，內(nei)蒙古新華(hua)(hua)援建農牧區家庭書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)屋。

校(xiao)(xiao)(xiao)園(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)建(jian)設(she)獲政策強(qiang)力推動。在2019年教育(yu)部辦公(gong)廳發布的(de)(de)《關于進一步支持高校(xiao)(xiao)(xiao)校(xiao)(xiao)(xiao)園(yuan)實體書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)發展(zhan)的(de)(de)指導意見(jian)》等利好政策的(de)(de)推動下，校(xiao)(xiao)(xiao)園(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)建(jian)設(she)得到加強(qiang)。在《意見(jian)》發布的(de)(de)當年，多家(jia)(jia)新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)建(jian)設(she)的(de)(de)高校(xiao)(xiao)(xiao)校(xiao)(xiao)(xiao)園(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)亮相，如(ru)新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)總店(dian)(dian)(dian)(dian)與(yu)中(zhong)國(guo)傳(chuan)(chuan)媒大(da)學聯合(he)營建(jian)的(de)(de)“中(zhong)傳(chuan)(chuan)知行(xing)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)-新(xin)(xin)(xin)(xin)華(hua)(hua)爾(er)雅(ya)書(shu)(shu)(shu)(shu)房”，武漢新(xin)(xin)(xin)(xin)華(hua)(hua)投資興(xing)建(jian)的(de)(de)江(jiang)漢大(da)學清源書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，陜西新(xin)(xin)(xin)(xin)華(hua)(hua)在西安電子科技(ji)大(da)學打造(zao)的(de)(de)充滿年代感的(de)(de)“新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)·西電1931”等。各地也在加緊各類校(xiao)(xiao)(xiao)園(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)建(jian)設(she)。例如(ru)，河南新(xin)(xin)(xin)(xin)華(hua)(hua)在多家(jia)(jia)高校(xiao)(xiao)(xiao)建(jian)設(she)“時間的(de)(de)顏(yan)色(se)”書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，江(jiang)西新(xin)(xin)(xin)(xin)華(hua)(hua)的(de)(de)“新(xin)(xin)(xin)(xin)華(hua)(hua)壹(yi)品”校(xiao)(xiao)(xiao)園(yuan)文(wen)化綜(zong)合(he)服務平臺遍布數百(bai)家(jia)(jia)學校(xiao)(xiao)(xiao)，湖北(bei)新(xin)(xin)(xin)(xin)華(hua)(hua)創立了“倍(bei)閱(yue)”校(xiao)(xiao)(xiao)園(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)品牌。

館(guan)(guan)店(dian)(dian)(dian)(dian)互(hu)通實現(xian)“借”“賣”一體(ti)(ti)(ti)化(hua)。國內較早(zao)開(kai)展館(guan)(guan)店(dian)(dian)(dian)(dian)互(hu)通服務的(de)(de)(de)是內蒙古(gu)。2015年(nian)，內蒙古(gu)圖(tu)(tu)書(shu)(shu)館(guan)(guan)和當(dang)地(di)新(xin)華(hua)書(shu)(shu)店(dian)(dian)(dian)(dian)合(he)(he)作(zuo)，通過(guo)開(kai)展以“讀(du)者在新(xin)華(hua)書(shu)(shu)店(dian)(dian)(dian)(dian)選書(shu)(shu)、圖(tu)(tu)書(shu)(shu)館(guan)(guan)買單”為特征的(de)(de)(de)“彩云(yun)服務”，使得(de)內蒙古(gu)圖(tu)(tu)書(shu)(shu)館(guan)(guan)當(dang)年(nian)新(xin)書(shu)(shu)流通率達到100%。此舉(ju)經媒體(ti)(ti)(ti)報道后，全國各地(di)紛紛效仿。此后，各地(di)圖(tu)(tu)書(shu)(shu)館(guan)(guan)和新(xin)華(hua)書(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)(de)合(he)(he)作(zuo)逐步深化(hua)，館(guan)(guan)店(dian)(dian)(dian)(dian)一體(ti)(ti)(ti)的(de)(de)(de)新(xin)型公共(gong)讀(du)書(shu)(shu)空間建設形成(cheng)風潮，比如四川省圖(tu)(tu)書(shu)(shu)館(guan)(guan)與(yu)新(xin)華(hua)文軒(xuan)合(he)(he)作(zuo)的(de)(de)(de)“館(guan)(guan)中店(dian)(dian)(dian)(dian)”——文軒(xuan)讀(du)讀(du)書(shu)(shu)吧(ba)，成(cheng)都圖(tu)(tu)書(shu)(shu)館(guan)(guan)與(yu)新(xin)華(hua)文軒(xuan)合(he)(he)作(zuo)的(de)(de)(de)“店(dian)(dian)(dian)(dian)中館(guan)(guan)”——城市閱(yue)讀(du)空間，安徽新(xin)華(hua)與(yu)安徽銅(tong)陵市圖(tu)(tu)書(shu)(shu)館(guan)(guan)、安徽職業學院圖(tu)(tu)書(shu)(shu)館(guan)(guan)融(rong)為一體(ti)(ti)(ti)的(de)(de)(de)“綜合(he)(he)閱(yue)讀(du)文化(hua)空間”等。館(guan)(guan)店(dian)(dian)(dian)(dian)互(hu)通打破了讀(du)者、書(shu)(shu)店(dian)(dian)(dian)(dian)、圖(tu)(tu)書(shu)(shu)館(guan)(guan)之間的(de)(de)(de)壁(bi)壘，實現(xian)了統籌整合(he)(he)、多方共(gong)贏，有力推動了全民(min)閱(yue)讀(du)。