誕生于延安(an)窯洞里的(de)新(xin)華書店(dian)(dian)，如今已(yi)經走過了84個春(chun)秋(qiu)。作為(wei)中國(guo)共產黨創建并(bing)領(ling)導的(de)紅色(se)文(wen)化(hua)企業，新(xin)華書店(dian)(dian)始終(zhong)堅持傳承(cheng)紅色(se)基因、弘(hong)揚先(xian)進(jin)文(wen)化(hua)、踐行社會(hui)責(ze)任(ren)(ren)(ren)。根據中國(guo)新(xin)華書店(dian)(dian)協會(hui)發(fa)布的(de)2016年(nian)—2019年(nian)《中國(guo)新(xin)華書店(dian)(dian)社會(hui)責(ze)任(ren)(ren)(ren)報告書》（以下簡(jian)稱(cheng)《報告書》），以及《中國(guo)新(xin)聞出版廣電報》記者近年(nian)來對行業的(de)觀察，我們梳理了“十三五”期間新(xin)華書店(dian)(dian)履行社會(hui)責(ze)任(ren)(ren)(ren)的(de)主(zhu)要做法和成就經驗(yan)，試(shi)圖從中得到(dao)一些啟(qi)示。

履行職責使命 做好發行工作

“十三五(wu)”期間，新華書店積極發揮(hui)國有(you)主渠(qu)道(dao)、主陣地優(you)勢(shi)，承擔文(wen)化傳播使命，全力以赴做好(hao)重(zhong)(zhong)要文(wen)件文(wen)獻(xian)、重(zhong)(zhong)點主題出版(ban)物、優(you)秀大眾讀物等(deng)相關發行工作(zuo)。

這5年(nian)中(zhong)(zhong)(zhong)，全國(guo)各地新華書店在門店突出位置設立(li)專柜專架，開(kai)展重點出版(ban)物(wu)展示展銷和宣(xuan)傳征訂活(huo)動(dong)，對(dui)讀(du)者購書給予優惠，取得了顯著成(cheng)(cheng)效。2016年(nian)，新華書店開(kai)展“習(xi)近平總書記(ji)系列重要講話”“慶(qing)(qing)祝中(zhong)(zhong)(zhong)國(guo)共產黨成(cheng)(cheng)立(li)95周(zhou)(zhou)年(nian)”“紀(ji)念長征勝利80周(zhou)(zhou)年(nian)”等主題(ti)展示展銷活(huo)動(dong)；2017年(nian)，設立(li)黨的十九大文獻展銷專區(qu)、專臺、專架；2018年(nian)，舉(ju)辦以“習(xi)近平新時代中(zhong)(zhong)(zhong)國(guo)特色社(she)會主義(yi)思想”“馬克思誕辰200周(zhou)(zhou)年(nian)”“改革開(kai)放40周(zhou)(zhou)年(nian)”等為(wei)主題(ti)的專題(ti)展銷活(huo)動(dong)；2019年(nian)，舉(ju)辦“慶(qing)(qing)祝新中(zhong)(zhong)(zhong)國(guo)成(cheng)(cheng)立(li)70周(zhou)(zhou)年(nian)”主題(ti)出版(ban)物(wu)展。

“課前到書(shu)，人(ren)手一冊”是(shi)黨和(he)國家對教材發行工(gong)作提(ti)出的(de)要求(qiu)，是(shi)中小學開展正常(chang)教育活(huo)動的(de)基本保障。“十(shi)三五”期(qi)間，新華書(shu)店將(jiang)“課前到書(shu)”作為重要的(de)政(zheng)治任務和(he)社會責任，精(jing)(jing)心組(zu)織，精(jing)(jing)細(xi)操作，以長期(qi)積淀的(de)專業服務能力圓滿完(wan)成每季教材的(de)征訂發行工(gong)作。

“課前到(dao)書(shu)(shu)(shu)”的服務水平在(zai)“十三五(wu)”期(qi)間(jian)得到(dao)提(ti)升，安徽新華(hua)在(zai)這(zhe)方面(mian)領全(quan)國風(feng)氣之先。2014年秋(qiu)季(ji)學期(qi)，安徽新華(hua)將教材配送從“送書(shu)(shu)(shu)到(dao)校”延伸到(dao)“分書(shu)(shu)(shu)到(dao)班(ban)”，2016年又開始試點“服務到(dao)生”。在(zai)榜樣的示范和帶動下，河南、河北(bei)、云南等地的新華(hua)書(shu)(shu)(shu)店，紛紛嘗試“分書(shu)(shu)(shu)到(dao)班(ban)”。

這(zhe)5年(nian)中，有兩(liang)個特(te)殊的(de)年(nian)份值得銘記。2017年(nian)秋季學期，歷經5年(nian)完成(cheng)編(bian)審的(de)統(tong)編(bian)三(san)科教(jiao)材正式啟用。由于三(san)科教(jiao)材編(bian)審、評(ping)議(yi)教(jiao)輔(fu)重新(xin)申報定價、印刷業(ye)減產限(xian)排(pai)等原因，這(zhe)一(yi)年(nian)新(xin)華人“課前(qian)到書”的(de)時間空前(qian)緊迫，工(gong)作尤(you)其艱(jian)苦。

2020年，新(xin)(xin)冠肺炎(yan)疫情來襲，南方多地遭遇洪澇災害，教(jiao)材教(jiao)輔(fu)發運工作(zuo)形(xing)勢更加嚴(yan)峻。各地新(xin)(xin)華人兌(dui)現一(yi)(yi)份(fen)承諾，堅守一(yi)(yi)份(fen)初心，以堅實行動兌(dui)現“課前到書”錚錚誓言。

承辦地方書展  推動全民閱讀

承(cheng)辦或(huo)協辦各種(zhong)書展(zhan)，舉辦各種(zhong)文(wen)化(hua)活(huo)動，是“十三五”期間新(xin)華書店(dian)推(tui)動全民閱讀工(gong)作的一個重要方面。

各地(di)新華(hua)(hua)連(lian)續多年承辦或協辦地(di)方書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)，如上海書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)、江蘇書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)、南國(guo)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)節(jie)(jie)、深圳讀(du)(du)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)月、黃(huang)山書(shu)(shu)(shu)(shu)(shu)(shu)(shu)會(hui)、山東(dong)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)、河北省惠(hui)民(min)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)市、海南書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)節(jie)(jie)、書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)彩云南惠(hui)民(min)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)市、重慶讀(du)(du)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)月惠(hui)民(min)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)、書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)龍江讀(du)(du)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)節(jie)(jie)、遼寧省全(quan)民(min)閱讀(du)(du)節(jie)(jie)、廣西書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)、寧波書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)、海峽讀(du)(du)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)節(jie)(jie)、天(tian)府書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)等(deng)(deng)。還(huan)有的新華(hua)(hua)走出當地(di)舉(ju)(ju)辦書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)，如福(fu)建新華(hua)(hua)赴(fu)(fu)臺舉(ju)(ju)辦金門書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)，赴(fu)(fu)俄羅斯、瑞典(dian)、挪威、美國(guo)、日本(ben)等(deng)(deng)國(guo)家(jia)舉(ju)(ju)辦中國(guo)（福(fu)建）圖書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)銷(xiao)會(hui)。

這些(xie)書(shu)(shu)展大大推(tui)動(dong)了當地的全民閱讀。如福(fu)(fu)建(jian)新華(hua)2016年承辦(ban)的第二(er)屆“世界讀書(shu)(shu)日(ri)·海峽讀書(shu)(shu)節”，實現銷(xiao)售碼洋(yang)3530萬元，成為福(fu)(fu)州參展規模最(zui)大、入(ru)場人次(ci)(ci)最(zui)多、銷(xiao)售收入(ru)最(zui)高(gao)、宣傳(chuan)效(xiao)果最(zui)好的一次(ci)(ci)群眾性閱讀活動(dong)。再如2020河北省惠民書(shu)(shu)市，在7天時(shi)間里(li)，166家新華(hua)書(shu)(shu)店(dian)上下聯動(dong)，發放260萬元優惠券，累計銷(xiao)售各類出版(ban)物41.17萬冊、1896萬元，讓(rang)利800萬元。

除了(le)承辦當地(di)書(shu)(shu)(shu)展，各地(di)新(xin)(xin)華還組(zu)織(zhi)策劃了(le)豐富多樣的(de)(de)品牌閱(yue)讀(du)活(huo)動(dong)，形成一道(dao)道(dao)全民閱(yue)讀(du)的(de)(de)亮麗(li)風(feng)景線。歷年(nian)的(de)(de)《報告書(shu)(shu)(shu)》對此進行(xing)了(le)記錄。例如，新(xin)(xin)華書(shu)(shu)(shu)店總店的(de)(de)“出版界(jie)圖書(shu)(shu)(shu)館界(jie)全民閱(yue)讀(du)年(nian)會”“全國館社高層論(lun)壇(tan)”“全國少兒閱(yue)讀(du)峰會”，江西(xi)新(xin)(xin)華的(de)(de)“朗讀(du)者(zhe)”“美麗(li)中國·精彩江西(xi)”等誦(song)讀(du)活(huo)動(dong)，已成品牌活(huo)動(dong)。海南新(xin)(xin)華開(kai)設的(de)(de)數十個“新(xin)(xin)時(shi)代經典傳(chuan)習所”，搭(da)建起新(xin)(xin)時(shi)代傳(chuan)播新(xin)(xin)思想的(de)(de)“新(xin)(xin)平臺、新(xin)(xin)陣(zhen)地(di)、新(xin)(xin)機制”。內蒙古(gu)新(xin)(xin)華利用旗下發行(xing)網點，通(tong)過鴻(hong)(hong)雁(yan)傳(chuan)書(shu)(shu)(shu)（文(wen)化扶貧活(huo)動(dong)）、鴻(hong)(hong)雁(yan)使者(zhe)（草原文(wen)化志(zhi)愿者(zhe)活(huo)動(dong)）、鴻(hong)(hong)雁(yan)校(xiao)園（場景閱(yue)讀(du)實踐課(ke)堂）、鴻(hong)(hong)雁(yan)之家（“學(xue)習強國”積分兌書(shu)(shu)(shu)）、鴻(hong)(hong)雁(yan)誦(song)讀(du)（講我的(de)(de)故(gu)事）和鴻(hong)(hong)雁(yan)書(shu)(shu)(shu)店（在你身(shen)邊的(de)(de)流動(dong)書(shu)(shu)(shu)房）的(de)(de)方(fang)式，推動(dong)“鴻(hong)(hong)雁(yan)悅讀(du)”深(shen)入(ru)全區各地(di)。

投入人力(li)物力(li)  助力(li)精(jing)準(zhun)扶貧

2021年(nian)(nian)2月25日，習近平總書(shu)(shu)記在全國脫(tuo)貧(pin)(pin)攻(gong)堅總結表彰大會上莊嚴宣告：我國脫(tuo)貧(pin)(pin)攻(gong)堅戰取得(de)了全面勝利(li)！“十三五”期間，各地新華書(shu)(shu)店(dian)投入大量(liang)資金和物資，派出一線扶(fu)貧(pin)(pin)干部(bu)，通過(guo)開展產業幫扶(fu)、教育文(wen)化幫扶(fu)等方式幫助扶(fu)貧(pin)(pin)村脫(tuo)貧(pin)(pin)，在國家脫(tuo)貧(pin)(pin)攻(gong)堅的時(shi)代畫(hua)卷上寫下(xia)了一筆。歷年(nian)(nian)的《報告書(shu)(shu)》記錄(lu)了這些數據。

2017年，甘肅新(xin)華(hua)、深圳(zhen)新(xin)華(hua)、重慶(qing)新(xin)華(hua)分別向對口幫(bang)扶村捐贈240萬元、220萬元、110萬元。河(he)南新(xin)華(hua)云書網成(cheng)立扶貧(pin)團隊，提供(gong)農副產品網上(shang)銷(xiao)售(shou)服(fu)務，探索電商扶貧(pin)新(xin)模式。

2018年，江西(xi)新華對(dui)138個(ge)扶(fu)貧(pin)點(dian)(dian)開展幫扶(fu)，累計捐(juan)(juan)贈約(yue)500萬元(yuan)；湖南新華參與建設扶(fu)貧(pin)點(dian)(dian)上百個(ge)，派(pai)駐(zhu)蹲點(dian)(dian)的人(ren)(ren)(ren)員(yuan)(yuan)200多人(ren)(ren)(ren)，對(dui)口(kou)扶(fu)貧(pin)人(ren)(ren)(ren)數達(da)753人(ren)(ren)(ren)；甘肅新華為(wei)扶(fu)貧(pin)村(cun)學校援建圖(tu)書室折(zhe)合人(ren)(ren)(ren)民幣267萬元(yuan)，為(wei)貧(pin)困戶捐(juan)(juan)資捐(juan)(juan)物(wu)(wu)90多萬元(yuan)；河北(bei)新華向貧(pin)困村(cun)派(pai)駐(zhu)干部黨員(yuan)(yuan)20余人(ren)(ren)(ren)，為(wei)貧(pin)困地區捐(juan)(juan)贈物(wu)(wu)資共(gong)計232萬元(yuan)。

2019年，山西新(xin)華(hua)118人(ren)駐村幫(bang)扶(fu)、486人(ren)結對幫(bang)扶(fu)，年投入資金千余萬(wan)(wan)元(yuan)；內蒙古(gu)新(xin)華(hua)脫貧攻堅戰斗隊加入了12個貧困村的駐村工作，投入資金、財物百(bai)余萬(wan)(wan)元(yuan)；甘肅新(xin)華(hua)198人(ren)參與精準扶(fu)貧，投入扶(fu)貧資金68萬(wan)(wan)余元(yuan)，為貧困地(di)區捐(juan)(juan)(juan)錢(qian)、捐(juan)(juan)(juan)物、捐(juan)(juan)(juan)贈圖書超過360萬(wan)(wan)元(yuan)。

對(dui)于(yu)援(yuan)(yuan)藏(zang)、援(yuan)(yuan)疆(jiang)、援(yuan)(yuan)青(qing)(qing)的(de)(de)國(guo)家重(zhong)點(dian)項目，新華(hua)書店(dian)更是(shi)高(gao)度重(zhong)視，落實(shi)到位(wei)。2018年，新華(hua)書店(dian)總店(dian)派(pai)員參加青(qing)(qing)海扶貧工作，籌措資金500余萬(wan)(wan)元(yuan)，修建一(yi)條27公里長(chang)的(de)(de)砂石(shi)路和一(yi)座(zuo)44米長(chang)的(de)(de)涵橋；2017年，江蘇(su)新華(hua)對(dui)口援(yuan)(yuan)藏(zang)、援(yuan)(yuan)疆(jiang)圖書近(jin)200萬(wan)(wan)元(yuan)；福建新華(hua)2017年捐贈的(de)(de)1000萬(wan)(wan)元(yuan)圖書中，相(xiang)(xiang)當一(yi)部分是(shi)對(dui)口支援(yuan)(yuan)西藏(zang)的(de)(de)；北京新華(hua)2017年捐贈的(de)(de)91萬(wan)(wan)元(yuan)圖書中，援(yuan)(yuan)藏(zang)占了相(xiang)(xiang)當比重(zhong)。

“十三五”新華系實體書店發展六大(da)風標

“十三五(wu)”期間(jian)，在中宣部等11部委《關(guan)于支持實體(ti)書(shu)(shu)店(dian)(dian)發(fa)(fa)(fa)展的(de)(de)(de)指(zhi)導意見》等利好(hao)政策推動下，實體(ti)書(shu)(shu)店(dian)(dian)得到快速發(fa)(fa)(fa)展。根據中國(guo)新(xin)(xin)華(hua)書(shu)(shu)店(dian)(dian)協會發(fa)(fa)(fa)布(bu)的(de)(de)(de)2016年(nian)—2019年(nian)《中國(guo)新(xin)(xin)華(hua)書(shu)(shu)店(dian)(dian)社會責任報告書(shu)(shu)》（以下簡稱《報告書(shu)(shu)》），以及《中國(guo)新(xin)(xin)聞出版(ban)廣電報》記者近年(nian)來對行(xing)業(ye)的(de)(de)(de)觀(guan)察，我(wo)們梳理(li)和(he)盤點(dian)出“十三五(wu)”期間(jian)新(xin)(xin)華(hua)系實體(ti)書(shu)(shu)店(dian)(dian)發(fa)(fa)(fa)展的(de)(de)(de)六(liu)大風標。從(cong)中可見，“十三五(wu)”期間(jian)，各地新(xin)(xin)華(hua)書(shu)(shu)店(dian)(dian)分別從(cong)大書(shu)(shu)城、標志性門店(dian)(dian)、特色書(shu)(shu)店(dian)(dian)、社區網(wang)點(dian)等多層(ceng)面進(jin)行(xing)規(gui)劃，形成“大中小(xiao)特”書(shu)(shu)店(dian)(dian)并舉的(de)(de)(de)圖書(shu)(shu)發(fa)(fa)(fa)行(xing)體(ti)系，創新(xin)(xin)了實體(ti)書(shu)(shu)店(dian)(dian)的(de)(de)(de)發(fa)(fa)(fa)展之(zhi)路(lu)。

門(men)店(dian)升級(ji)改造(zao)(zao)持續(xu)進行。從(cong)歷年(nian)(nian)(nian)(nian)的(de)《報告書(shu)(shu)(shu)》可見，“十(shi)三(san)五”期間(jian)，各地新(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)繼續(xu)加(jia)大門(men)店(dian)升級(ji)改造(zao)(zao)力度，為讀(du)(du)者提(ti)供綜合性文(wen)(wen)化(hua)消費終(zhong)端(duan)體(ti)驗(yan)，使得新(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)以全(quan)(quan)(quan)新(xin)(xin)(xin)面貌出現在公眾面前(qian)。以2017年(nian)(nian)(nian)(nian)為例，廣(guang)東(dong)新(xin)(xin)(xin)華(hua)(hua)(hua)、浙(zhe)江新(xin)(xin)(xin)華(hua)(hua)(hua)、山東(dong)新(xin)(xin)(xin)華(hua)(hua)(hua)、湖南(nan)新(xin)(xin)(xin)華(hua)(hua)(hua)升級(ji)改造(zao)(zao)書(shu)(shu)(shu)城、門(men)店(dian)的(de)數量分別為 73處(chu)、26處(chu)、23處(chu)、23處(chu)。浙(zhe)江新(xin)(xin)(xin)華(hua)(hua)(hua)2016年(nian)(nian)(nian)(nian)新(xin)(xin)(xin)開業了黃巖書(shu)(shu)(shu)城，全(quan)(quan)(quan)新(xin)(xin)(xin)改造(zao)(zao)升級(ji)麗水書(shu)(shu)(shu)城、柯橋(qiao)書(shu)(shu)(shu)城、余杭文(wen)(wen)化(hua)廣(guang)場等(deng)設計(ji)感強、時(shi)尚潮流的(de)閱(yue)讀(du)(du)文(wen)(wen)化(hua)空間(jian)。福建新(xin)(xin)(xin)華(hua)(hua)(hua)2016年(nian)(nian)(nian)(nian)完(wan)成(cheng)總部鰲(ao)峰坊(fang)書(shu)(shu)(shu)城、福州金山圖書(shu)(shu)(shu)城等(deng)15家賣場的(de)新(xin)(xin)(xin)建或升級(ji)改造(zao)(zao)。江蘇新(xin)(xin)(xin)華(hua)(hua)(hua)2017年(nian)(nian)(nian)(nian)全(quan)(quan)(quan)省網點同比(bi)上年(nian)(nian)(nian)(nian)增加(jia)376處(chu)，打造(zao)(zao)了一批(pi)品種(zhong)齊全(quan)(quan)(quan)、業態豐(feng)富的(de)城市(shi)文(wen)(wen)化(hua)綜合體(ti)。天津新(xin)(xin)(xin)華(hua)(hua)(hua)2019年(nian)(nian)(nian)(nian)完(wan)成(cheng)全(quan)(quan)(quan)部200個閱(yue)讀(du)(du)新(xin)(xin)(xin)空間(jian)建設，改造(zao)(zao)后的(de)書(shu)(shu)(shu)店(dian)年(nian)(nian)(nian)(nian)銷(xiao)售額提(ti)升10%。

24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)建(jian)設(she)(she)成風(feng)潮。從2014年北京(jing)三(san)聯韜奮書(shu)(shu)店(dian)(dian)(dian)運(yun)行24小(xiao)(xiao)時(shi)(shi)不(bu)(bu)打烊之后，全(quan)國各地(di)(di)掀起24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)的(de)建(jian)設(she)(she)風(feng)潮，從當年一直延續到“十三(san)五”時(shi)(shi)期。這(zhe)其(qi)中不(bu)(bu)少(shao)是新(xin)(xin)華(hua)(hua)書(shu)(shu)店(dian)(dian)(dian)創辦的(de)，如遼寧盤錦新(xin)(xin)華(hua)(hua)的(de)深柳讀(du)書(shu)(shu)堂、杭州新(xin)(xin)華(hua)(hua)的(de)悅(yue)覽樹、青島新(xin)(xin)華(hua)(hua)的(de)明閱(yue)島、湖北新(xin)(xin)華(hua)(hua)的(de)九丘書(shu)(shu)館、安徽(hui)新(xin)(xin)華(hua)(hua)的(de)三(san)孝口書(shu)(shu)店(dian)(dian)(dian)、四川新(xin)(xin)華(hua)(hua)的(de)軒客會(hui)鏜鈀街(jie)店(dian)(dian)(dian)等。這(zhe)些24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)成為夜幕(mu)降臨后當地(di)(di)不(bu)(bu)可(ke)(ke)多得(de)的(de)公共閱(yue)讀(du)空間，也以一種地(di)(di)標式的(de)存在彰顯著一個城市的(de)文(wen)化底蘊。新(xin)(xin)華(hua)(hua)系24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)的(de)建(jian)設(she)(she)數量，從歷年《報(bao)告書(shu)(shu)》可(ke)(ke)見一斑：2013年—2015年，全(quan)國新(xin)(xin)華(hua)(hua)系統開設(she)(she)24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)20余(yu)家；2016年，僅江蘇新(xin)(xin)華(hua)(hua)就開設(she)(she)6家24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)；2017年，新(xin)(xin)華(hua)(hua)系的(de)24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)新(xin)(xin)增13家。

新(xin)(xin)華(hua)(hua)書(shu)(shu)店(dian)子品(pin)(pin)牌集群(qun)形成(cheng)。安徽新(xin)(xin)華(hua)(hua)打(da)造(zao)出以(yi)“閱生(sheng)活”“前言后記”“讀書(shu)(shu)會”為代表的文(wen)(wen)(wen)化商業品(pin)(pin)牌，廣東新(xin)(xin)華(hua)(hua)擁有“四(si)閱”“書(shu)(shu)笙”“渡”“泊”“吾(wu)悅”等書(shu)(shu)店(dian)品(pin)(pin)牌，四(si)川新(xin)(xin)華(hua)(hua)面(mian)對不(bu)同(tong)消(xiao)費群(qun)體形成(cheng)“新(xin)(xin)華(hua)(hua)文(wen)(wen)(wen)軒”“軒客(ke)(ke)會”“文(wen)(wen)(wen)軒兒童(tong)書(shu)(shu)店(dian)”“讀讀書(shu)(shu)吧”多(duo)特(te)色經營(ying)格局，還有云南(nan)新(xin)(xin)華(hua)(hua)的“云上鄉愁書(shu)(shu)院(yuan)”、河南(nan)新(xin)(xin)華(hua)(hua)的“尚書(shu)(shu)房(fang)”等。這些(xie)新(xin)(xin)興書(shu)(shu)店(dian)很多(duo)采用連(lian)鎖形式，它們在為廣大讀者提供(gong)圖書(shu)(shu)和音(yin)像(xiang)制(zhi)品(pin)(pin)的同(tong)時，通過(guo)引入教育(yu)培訓(xun)、手工體驗(yan)、特(te)色文(wen)(wen)(wen)創、多(duo)元文(wen)(wen)(wen)化產品(pin)(pin)、餐(can)飲(yin)服(fu)務等手段，提升客(ke)(ke)戶黏性(xing)，發掘流(liu)量價值，逐步(bu)構建(jian)以(yi)文(wen)(wen)(wen)化消(xiao)費為核心、以(yi)文(wen)(wen)(wen)化體驗(yan)為品(pin)(pin)質的新(xin)(xin)零售體系。

紅(hong)(hong)(hong)色(se)(se)與特(te)色(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)成(cheng)獨特(te)風(feng)景。“十(shi)三(san)五(wu)”期間，新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)系統建(jian)(jian)設了(le)不(bu)少(shao)“小而美(mei)”的(de)(de)特(te)色(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，大大改變了(le)人(ren)們對(dui)新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)刻板印(yin)象。以紅(hong)(hong)(hong)色(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)為例，2015年至今建(jian)(jian)成(cheng)的(de)(de)有江西(xi)(xi)新(xin)(xin)(xin)(xin)華(hua)(hua)的(de)(de)井(jing)岡山紅(hong)(hong)(hong)色(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，河北(bei)(bei)新(xin)(xin)(xin)(xin)華(hua)(hua)的(de)(de)涿(zhuo)州紅(hong)(hong)(hong)色(se)(se)文化書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)和涉縣紅(hong)(hong)(hong)色(se)(se)主(zhu)題(ti)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，湖北(bei)(bei)新(xin)(xin)(xin)(xin)華(hua)(hua)的(de)(de)紅(hong)(hong)(hong)安七里坪紅(hong)(hong)(hong)色(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，陜西(xi)(xi)新(xin)(xin)(xin)(xin)華(hua)(hua)的(de)(de)延安中國紅(hong)(hong)(hong)色(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)等。不(bu)少(shao)特(te)色(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)有“跨界”特(te)征(zheng)。例如(ru)，江蘇新(xin)(xin)(xin)(xin)華(hua)(hua)開(kai)辟了(le)數十(shi)家“書(shu)(shu)(shu)(shu)(shu)(shu)香建(jian)(jian)行(xing)”，在常州把書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)開(kai)進(jin)汽(qi)車美(mei)容店(dian)(dian)(dian)(dian)和連鎖藥店(dian)(dian)(dian)(dian)，在鎮江創新(xin)(xin)(xin)(xin)發展多家“紅(hong)(hong)(hong)領巾書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)”。海南新(xin)(xin)(xin)(xin)華(hua)(hua)以“書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)+旅游”“書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)+酒(jiu)店(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)+醫(yi)院”“書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)+地產”等模式建(jian)(jian)設特(te)色(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，湖北(bei)(bei)新(xin)(xin)(xin)(xin)華(hua)(hua)把書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)開(kai)到景區和軍營，山西(xi)(xi)新(xin)(xin)(xin)(xin)華(hua)(hua)推進(jin)機關書(shu)(shu)(shu)(shu)(shu)(shu)屋(wu)、醫(yi)院書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)建(jian)(jian)設，內蒙古新(xin)(xin)(xin)(xin)華(hua)(hua)援建(jian)(jian)農牧區家庭書(shu)(shu)(shu)(shu)(shu)(shu)屋(wu)。

校(xiao)(xiao)(xiao)(xiao)園書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)建(jian)設獲政策(ce)強(qiang)力推動(dong)(dong)。在(zai)(zai)2019年(nian)教育(yu)部辦公(gong)廳(ting)發布(bu)的(de)《關于進(jin)一步支持高(gao)校(xiao)(xiao)(xiao)(xiao)校(xiao)(xiao)(xiao)(xiao)園實體書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)發展的(de)指導意見(jian)(jian)》等利好政策(ce)的(de)推動(dong)(dong)下(xia)，校(xiao)(xiao)(xiao)(xiao)園書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)建(jian)設得到加(jia)強(qiang)。在(zai)(zai)《意見(jian)(jian)》發布(bu)的(de)當年(nian)，多家新華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)建(jian)設的(de)高(gao)校(xiao)(xiao)(xiao)(xiao)校(xiao)(xiao)(xiao)(xiao)園書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)亮相(xiang)，如(ru)新華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)總店(dian)(dian)(dian)(dian)與中國傳媒大(da)學(xue)(xue)聯合營建(jian)的(de)“中傳知行書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)-新華(hua)(hua)爾雅書(shu)(shu)(shu)(shu)(shu)房”，武漢新華(hua)(hua)投資興建(jian)的(de)江(jiang)漢大(da)學(xue)(xue)清源(yuan)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，陜西(xi)新華(hua)(hua)在(zai)(zai)西(xi)安電(dian)子科(ke)技大(da)學(xue)(xue)打造的(de)充滿年(nian)代感(gan)的(de)“新華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)·西(xi)電(dian)1931”等。各地也在(zai)(zai)加(jia)緊(jin)各類校(xiao)(xiao)(xiao)(xiao)園書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)建(jian)設。例如(ru)，河南新華(hua)(hua)在(zai)(zai)多家高(gao)校(xiao)(xiao)(xiao)(xiao)建(jian)設“時間的(de)顏色”書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，江(jiang)西(xi)新華(hua)(hua)的(de)“新華(hua)(hua)壹品(pin)”校(xiao)(xiao)(xiao)(xiao)園文化綜合服(fu)務平臺遍布(bu)數(shu)百(bai)家學(xue)(xue)校(xiao)(xiao)(xiao)(xiao)，湖北新華(hua)(hua)創立了“倍閱”校(xiao)(xiao)(xiao)(xiao)園書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)品(pin)牌。

館(guan)店(dian)(dian)互通(tong)(tong)實現(xian)“借(jie)”“賣(mai)”一體(ti)化。國內較早開(kai)展館(guan)店(dian)(dian)互通(tong)(tong)服務的(de)是(shi)內蒙古(gu)(gu)。2015年(nian)，內蒙古(gu)(gu)圖(tu)書(shu)(shu)(shu)館(guan)和當(dang)地(di)新(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)合(he)作(zuo)(zuo)，通(tong)(tong)過(guo)開(kai)展以“讀者在新(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)選書(shu)(shu)(shu)、圖(tu)書(shu)(shu)(shu)館(guan)買單(dan)”為(wei)特征(zheng)的(de)“彩云服務”，使得內蒙古(gu)(gu)圖(tu)書(shu)(shu)(shu)館(guan)當(dang)年(nian)新(xin)(xin)(xin)書(shu)(shu)(shu)流通(tong)(tong)率達到100%。此舉經媒(mei)體(ti)報道后(hou)，全國各地(di)紛紛效仿。此后(hou)，各地(di)圖(tu)書(shu)(shu)(shu)館(guan)和新(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)的(de)合(he)作(zuo)(zuo)逐步深化，館(guan)店(dian)(dian)一體(ti)的(de)新(xin)(xin)(xin)型公共讀書(shu)(shu)(shu)空(kong)間建設形成風(feng)潮，比(bi)如四川省圖(tu)書(shu)(shu)(shu)館(guan)與新(xin)(xin)(xin)華(hua)文軒合(he)作(zuo)(zuo)的(de)“館(guan)中(zhong)店(dian)(dian)”——文軒讀讀書(shu)(shu)(shu)吧，成都圖(tu)書(shu)(shu)(shu)館(guan)與新(xin)(xin)(xin)華(hua)文軒合(he)作(zuo)(zuo)的(de)“店(dian)(dian)中(zhong)館(guan)”——城(cheng)市(shi)閱(yue)(yue)讀空(kong)間，安(an)徽(hui)(hui)新(xin)(xin)(xin)華(hua)與安(an)徽(hui)(hui)銅陵市(shi)圖(tu)書(shu)(shu)(shu)館(guan)、安(an)徽(hui)(hui)職業(ye)學院圖(tu)書(shu)(shu)(shu)館(guan)融為(wei)一體(ti)的(de)“綜(zong)合(he)閱(yue)(yue)讀文化空(kong)間”等。館(guan)店(dian)(dian)互通(tong)(tong)打破了讀者、書(shu)(shu)(shu)店(dian)(dian)、圖(tu)書(shu)(shu)(shu)館(guan)之間的(de)壁壘，實現(xian)了統籌整合(he)、多方共贏(ying)，有力推(tui)動了全民閱(yue)(yue)讀。