誕(dan)生于(yu)延安(an)窯洞里的新(xin)華(hua)(hua)書(shu)(shu)(shu)店，如今已經走過了(le)84個(ge)春秋。作為中(zhong)國(guo)(guo)共產黨(dang)創建并(bing)領導的紅(hong)色文(wen)化企業(ye)，新(xin)華(hua)(hua)書(shu)(shu)(shu)店始(shi)終堅持傳承紅(hong)色基(ji)因(yin)、弘揚先進文(wen)化、踐行社(she)會責任。根據(ju)中(zhong)國(guo)(guo)新(xin)華(hua)(hua)書(shu)(shu)(shu)店協會發布的2016年—2019年《中(zhong)國(guo)(guo)新(xin)華(hua)(hua)書(shu)(shu)(shu)店社(she)會責任報(bao)告書(shu)(shu)(shu)》（以下簡稱《報(bao)告書(shu)(shu)(shu)》），以及《中(zhong)國(guo)(guo)新(xin)聞出(chu)版廣電(dian)報(bao)》記者近年來(lai)對行業(ye)的觀察，我(wo)們梳理了(le)“十三五”期間新(xin)華(hua)(hua)書(shu)(shu)(shu)店履行社(she)會責任的主要(yao)做法和成就經驗，試(shi)圖從中(zhong)得到一些(xie)啟示。

履行職責使命 做好發行工作

“十三五”期間(jian)，新華(hua)書(shu)店積極發揮(hui)國有主渠道、主陣地(di)優勢，承擔(dan)文化(hua)傳(chuan)播使命，全(quan)力以赴做好重要文件文獻、重點主題出(chu)版(ban)物(wu)、優秀(xiu)大眾(zhong)讀物(wu)等相關(guan)發行工作。

這5年(nian)(nian)(nian)(nian)(nian)中(zhong)，全國(guo)(guo)各地新(xin)華書店在門店突(tu)出(chu)位置(zhi)設(she)立專(zhuan)(zhuan)柜專(zhuan)(zhuan)架(jia)，開展(zhan)(zhan)重點出(chu)版物展(zhan)(zhan)示展(zhan)(zhan)銷和宣(xuan)傳征(zheng)訂活(huo)(huo)動，對讀者購書給予優惠，取得了顯(xian)著成效。2016年(nian)(nian)(nian)(nian)(nian)，新(xin)華書店開展(zhan)(zhan)“習(xi)近平(ping)總書記系列(lie)重要(yao)講話(hua)”“慶(qing)祝中(zhong)國(guo)(guo)共產黨成立95周年(nian)(nian)(nian)(nian)(nian)”“紀念長征(zheng)勝(sheng)利80周年(nian)(nian)(nian)(nian)(nian)”等主題展(zhan)(zhan)示展(zhan)(zhan)銷活(huo)(huo)動；2017年(nian)(nian)(nian)(nian)(nian)，設(she)立黨的(de)十九大文(wen)獻(xian)展(zhan)(zhan)銷專(zhuan)(zhuan)區、專(zhuan)(zhuan)臺、專(zhuan)(zhuan)架(jia)；2018年(nian)(nian)(nian)(nian)(nian)，舉辦以“習(xi)近平(ping)新(xin)時(shi)代中(zhong)國(guo)(guo)特色社會主義思(si)想(xiang)”“馬克思(si)誕辰200周年(nian)(nian)(nian)(nian)(nian)”“改(gai)革開放40周年(nian)(nian)(nian)(nian)(nian)”等為主題的(de)專(zhuan)(zhuan)題展(zhan)(zhan)銷活(huo)(huo)動；2019年(nian)(nian)(nian)(nian)(nian)，舉辦“慶(qing)祝新(xin)中(zhong)國(guo)(guo)成立70周年(nian)(nian)(nian)(nian)(nian)”主題出(chu)版物展(zhan)(zhan)。

“課前(qian)到書，人(ren)手(shou)一冊”是黨和國(guo)家對(dui)教材發(fa)行工作提出的(de)(de)要求，是中(zhong)小(xiao)學開展正常教育活動的(de)(de)基本保(bao)障。“十(shi)三五”期(qi)間，新華書店(dian)將“課前(qian)到書”作為重要的(de)(de)政治任(ren)務和社會責(ze)任(ren)，精心組織，精細操作，以(yi)長(chang)期(qi)積淀的(de)(de)專業服務能(neng)力圓(yuan)滿完成每季(ji)教材的(de)(de)征訂發(fa)行工作。

“課前到(dao)書”的(de)服務(wu)水平在(zai)“十三五”期(qi)間得到(dao)提升(sheng)，安徽新(xin)華(hua)在(zai)這方面領全(quan)國風氣(qi)之先。2014年秋(qiu)季學(xue)期(qi)，安徽新(xin)華(hua)將(jiang)教材配送(song)從“送(song)書到(dao)校(xiao)”延伸到(dao)“分(fen)(fen)書到(dao)班(ban)”，2016年又(you)開(kai)始試點“服務(wu)到(dao)生”。在(zai)榜(bang)樣的(de)示(shi)范和帶動(dong)下，河南、河北、云(yun)南等地的(de)新(xin)華(hua)書店，紛紛嘗試“分(fen)(fen)書到(dao)班(ban)”。

這5年(nian)中(zhong)，有兩個特(te)殊(shu)的(de)年(nian)份值得銘記。2017年(nian)秋季(ji)學(xue)期，歷經(jing)5年(nian)完(wan)成編(bian)(bian)審的(de)統編(bian)(bian)三科教材正式(shi)啟用。由于(yu)三科教材編(bian)(bian)審、評議教輔重新(xin)申報定(ding)價、印(yin)刷業(ye)減產(chan)限排等(deng)原因，這一年(nian)新(xin)華人“課前到書”的(de)時間(jian)空前緊迫(po)，工作尤其(qi)艱苦。

2020年，新冠肺炎疫情來襲，南方多地遭遇洪澇災害，教材教輔發運工作形(xing)勢更(geng)加嚴峻。各地新華人(ren)兌現(xian)一份承諾，堅守一份初(chu)心，以堅實行動兌現(xian)“課前到書(shu)”錚錚誓言。

承辦(ban)地方(fang)書展(zhan)  推動全(quan)民閱讀

承辦或協(xie)辦各(ge)種(zhong)書展，舉辦各(ge)種(zhong)文化活(huo)動，是“十三五”期間新(xin)華(hua)書店推(tui)動全(quan)民(min)閱讀工作的一(yi)個重要方(fang)面。

各地新(xin)華(hua)連續(xu)多年承辦(ban)或協辦(ban)地方書(shu)展，如(ru)上海(hai)書(shu)展、江蘇書(shu)展、南(nan)國(guo)書(shu)香(xiang)(xiang)(xiang)節、深圳讀(du)書(shu)月(yue)(yue)、黃山書(shu)會、山東(dong)書(shu)展、河(he)北(bei)省惠民(min)書(shu)市、海(hai)南(nan)書(shu)香(xiang)(xiang)(xiang)節、書(shu)香(xiang)(xiang)(xiang)彩云南(nan)惠民(min)書(shu)市、重慶讀(du)書(shu)月(yue)(yue)惠民(min)書(shu)展、書(shu)香(xiang)(xiang)(xiang)龍江讀(du)書(shu)節、遼寧省全民(min)閱讀(du)節、廣(guang)西書(shu)展、寧波書(shu)展、海(hai)峽讀(du)書(shu)節、天(tian)府書(shu)展等。還有的新(xin)華(hua)走出當地舉(ju)辦(ban)書(shu)展，如(ru)福(fu)建新(xin)華(hua)赴(fu)臺(tai)舉(ju)辦(ban)金門書(shu)展，赴(fu)俄(e)羅斯、瑞典、挪威、美國(guo)、日本等國(guo)家舉(ju)辦(ban)中國(guo)（福(fu)建）圖(tu)書(shu)展銷會。

這些書展(zhan)大大推(tui)動了當地的全民(min)閱(yue)(yue)讀(du)。如(ru)福建(jian)新(xin)華2016年承辦(ban)的第(di)二屆“世界(jie)讀(du)書日·海峽讀(du)書節(jie)”，實現銷售(shou)碼洋(yang)3530萬元(yuan)，成為(wei)福州參(can)展(zhan)規模最(zui)(zui)大、入場人次最(zui)(zui)多(duo)、銷售(shou)收入最(zui)(zui)高、宣傳效果最(zui)(zui)好(hao)的一次群眾性閱(yue)(yue)讀(du)活動。再如(ru)2020河北省惠民(min)書市，在7天時間里，166家新(xin)華書店上下聯動，發放260萬元(yuan)優惠券，累計銷售(shou)各類(lei)出(chu)版物(wu)41.17萬冊、1896萬元(yuan)，讓利800萬元(yuan)。

除了承辦(ban)當(dang)地(di)書(shu)(shu)展(zhan)，各地(di)新(xin)華(hua)(hua)還(huan)組織策劃了豐富多樣(yang)的(de)(de)品(pin)牌閱(yue)(yue)讀(du)(du)活(huo)動(dong)，形成一道道全(quan)民閱(yue)(yue)讀(du)(du)的(de)(de)亮(liang)麗風景(jing)線。歷(li)年(nian)的(de)(de)《報告書(shu)(shu)》對此進行了記錄。例如(ru)，新(xin)華(hua)(hua)書(shu)(shu)店總店的(de)(de)“出(chu)版界圖書(shu)(shu)館界全(quan)民閱(yue)(yue)讀(du)(du)年(nian)會”“全(quan)國(guo)館社高層論壇(tan)”“全(quan)國(guo)少兒(er)閱(yue)(yue)讀(du)(du)峰(feng)會”，江西(xi)(xi)新(xin)華(hua)(hua)的(de)(de)“朗讀(du)(du)者”“美麗中(zhong)國(guo)·精彩江西(xi)(xi)”等(deng)誦讀(du)(du)活(huo)動(dong)，已成品(pin)牌活(huo)動(dong)。海南新(xin)華(hua)(hua)開設的(de)(de)數十個“新(xin)時代(dai)(dai)經典傳習所(suo)”，搭(da)建(jian)起新(xin)時代(dai)(dai)傳播(bo)新(xin)思想的(de)(de)“新(xin)平臺、新(xin)陣(zhen)地(di)、新(xin)機制”。內蒙古新(xin)華(hua)(hua)利(li)用旗下發行網點，通過鴻(hong)雁(yan)(yan)傳書(shu)(shu)（文化扶貧活(huo)動(dong)）、鴻(hong)雁(yan)(yan)使者（草(cao)原文化志愿者活(huo)動(dong)）、鴻(hong)雁(yan)(yan)校園（場景(jing)閱(yue)(yue)讀(du)(du)實踐課堂）、鴻(hong)雁(yan)(yan)之家（“學習強國(guo)”積(ji)分(fen)兌書(shu)(shu)）、鴻(hong)雁(yan)(yan)誦讀(du)(du)（講我的(de)(de)故事）和(he)鴻(hong)雁(yan)(yan)書(shu)(shu)店（在(zai)你身邊(bian)的(de)(de)流動(dong)書(shu)(shu)房(fang)）的(de)(de)方式，推動(dong)“鴻(hong)雁(yan)(yan)悅讀(du)(du)”深入全(quan)區各地(di)。

投入人力(li)物(wu)力(li)  助力(li)精準扶貧

2021年2月25日，習(xi)近平總書(shu)記(ji)(ji)在(zai)(zai)全國脫貧攻堅總結表彰(zhang)大會上莊嚴宣告：我(wo)國脫貧攻堅戰取(qu)得(de)了全面勝利！“十三五(wu)”期間，各(ge)地新華書(shu)店投入大量資金和物資，派出一(yi)線扶貧干部，通過開(kai)展產業幫(bang)扶、教(jiao)育文化幫(bang)扶等方式幫(bang)助扶貧村脫貧，在(zai)(zai)國家脫貧攻堅的(de)時代畫(hua)卷上寫下(xia)了一(yi)筆。歷年的(de)《報告書(shu)》記(ji)(ji)錄了這些(xie)數據。

2017年(nian)，甘(gan)肅新華、深圳新華、重慶新華分(fen)別向對(dui)口幫(bang)扶(fu)村捐(juan)贈(zeng)240萬(wan)元(yuan)、220萬(wan)元(yuan)、110萬(wan)元(yuan)。河南新華云書網(wang)成(cheng)立扶(fu)貧團隊，提供農副產品網(wang)上銷售服(fu)務，探索電商扶(fu)貧新模式。

2018年，江西新華(hua)對(dui)138個(ge)扶貧(pin)點開展幫扶，累計捐(juan)贈(zeng)約500萬(wan)(wan)(wan)元(yuan)(yuan)；湖南新華(hua)參與建(jian)設扶貧(pin)點上百個(ge)，派駐蹲點的人(ren)員(yuan)200多(duo)人(ren)，對(dui)口扶貧(pin)人(ren)數達753人(ren)；甘(gan)肅(su)新華(hua)為(wei)扶貧(pin)村學校援建(jian)圖書室折合(he)人(ren)民幣267萬(wan)(wan)(wan)元(yuan)(yuan)，為(wei)貧(pin)困戶捐(juan)資捐(juan)物(wu)90多(duo)萬(wan)(wan)(wan)元(yuan)(yuan)；河北(bei)新華(hua)向貧(pin)困村派駐干部黨員(yuan)20余人(ren)，為(wei)貧(pin)困地區(qu)捐(juan)贈(zeng)物(wu)資共計232萬(wan)(wan)(wan)元(yuan)(yuan)。

2019年，山(shan)西新(xin)(xin)(xin)華118人駐村幫(bang)扶、486人結對幫(bang)扶，年投(tou)入(ru)資金(jin)千(qian)余萬元(yuan)；內蒙(meng)古新(xin)(xin)(xin)華脫貧(pin)攻堅戰(zhan)斗隊加(jia)入(ru)了12個貧(pin)困(kun)村的駐村工作，投(tou)入(ru)資金(jin)、財物(wu)(wu)百余萬元(yuan)；甘肅新(xin)(xin)(xin)華198人參與(yu)精準扶貧(pin)，投(tou)入(ru)扶貧(pin)資金(jin)68萬余元(yuan)，為貧(pin)困(kun)地區捐(juan)錢、捐(juan)物(wu)(wu)、捐(juan)贈圖書超過360萬元(yuan)。

對(dui)于援(yuan)(yuan)藏(zang)、援(yuan)(yuan)疆(jiang)、援(yuan)(yuan)青的國家重點(dian)項目，新(xin)(xin)華(hua)書店更是高度重視，落實(shi)到位。2018年，新(xin)(xin)華(hua)書店總店派員參加青海扶貧工作，籌措資金(jin)500余萬(wan)元(yuan)(yuan)，修建一條(tiao)27公里長(chang)的砂(sha)石路和一座44米長(chang)的涵橋；2017年，江蘇新(xin)(xin)華(hua)對(dui)口援(yuan)(yuan)藏(zang)、援(yuan)(yuan)疆(jiang)圖(tu)書近(jin)200萬(wan)元(yuan)(yuan)；福建新(xin)(xin)華(hua)2017年捐贈的1000萬(wan)元(yuan)(yuan)圖(tu)書中，相(xiang)當(dang)一部分(fen)是對(dui)口支援(yuan)(yuan)西(xi)藏(zang)的；北京(jing)新(xin)(xin)華(hua)2017年捐贈的91萬(wan)元(yuan)(yuan)圖(tu)書中，援(yuan)(yuan)藏(zang)占了(le)相(xiang)當(dang)比重。

“十三五(wu)”新華系(xi)實體書店(dian)發展六大風標

“十三(san)五”期(qi)間，在中(zhong)(zhong)(zhong)(zhong)宣部(bu)等11部(bu)委(wei)《關于支持實(shi)體(ti)(ti)(ti)書(shu)店(dian)發(fa)展的(de)(de)(de)指導意見》等利好政策(ce)推動(dong)下(xia)，實(shi)體(ti)(ti)(ti)書(shu)店(dian)得到(dao)快速(su)發(fa)展。根據(ju)中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)新(xin)華書(shu)店(dian)協會發(fa)布的(de)(de)(de)2016年—2019年《中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)新(xin)華書(shu)店(dian)社(she)會責任報(bao)告(gao)書(shu)》（以(yi)下(xia)簡稱《報(bao)告(gao)書(shu)》），以(yi)及《中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)新(xin)聞(wen)出版(ban)廣電報(bao)》記者近年來對(dui)行(xing)業的(de)(de)(de)觀察，我們(men)梳理和盤點出“十三(san)五”期(qi)間新(xin)華系(xi)(xi)實(shi)體(ti)(ti)(ti)書(shu)店(dian)發(fa)展的(de)(de)(de)六大風標。從(cong)中(zhong)(zhong)(zhong)(zhong)可見，“十三(san)五”期(qi)間，各地(di)新(xin)華書(shu)店(dian)分(fen)別從(cong)大書(shu)城(cheng)、標志性門店(dian)、特(te)色(se)書(shu)店(dian)、社(she)區網(wang)點等多層面(mian)進行(xing)規(gui)劃，形成“大中(zhong)(zhong)(zhong)(zhong)小特(te)”書(shu)店(dian)并舉(ju)的(de)(de)(de)圖書(shu)發(fa)行(xing)體(ti)(ti)(ti)系(xi)(xi)，創新(xin)了實(shi)體(ti)(ti)(ti)書(shu)店(dian)的(de)(de)(de)發(fa)展之路。

門(men)店(dian)升(sheng)(sheng)級(ji)改(gai)造(zao)(zao)持續進(jin)行。從歷年(nian)(nian)的《報告書(shu)(shu)(shu)(shu)》可見，“十三五”期間，各地新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)繼續加(jia)大門(men)店(dian)升(sheng)(sheng)級(ji)改(gai)造(zao)(zao)力度，為讀者提(ti)供(gong)綜(zong)合性文化消費(fei)終(zhong)端(duan)體驗，使(shi)得新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)以(yi)(yi)全(quan)新(xin)(xin)(xin)(xin)面貌出現在(zai)公眾面前。以(yi)(yi)2017年(nian)(nian)為例，廣(guang)東新(xin)(xin)(xin)(xin)華(hua)(hua)、浙江新(xin)(xin)(xin)(xin)華(hua)(hua)、山(shan)(shan)東新(xin)(xin)(xin)(xin)華(hua)(hua)、湖(hu)南新(xin)(xin)(xin)(xin)華(hua)(hua)升(sheng)(sheng)級(ji)改(gai)造(zao)(zao)書(shu)(shu)(shu)(shu)城(cheng)、門(men)店(dian)的數量分別為 73處、26處、23處、23處。浙江新(xin)(xin)(xin)(xin)華(hua)(hua)2016年(nian)(nian)新(xin)(xin)(xin)(xin)開(kai)業(ye)了(le)黃(huang)巖書(shu)(shu)(shu)(shu)城(cheng)，全(quan)新(xin)(xin)(xin)(xin)改(gai)造(zao)(zao)升(sheng)(sheng)級(ji)麗水書(shu)(shu)(shu)(shu)城(cheng)、柯橋書(shu)(shu)(shu)(shu)城(cheng)、余杭文化廣(guang)場等(deng)設(she)計(ji)感(gan)強、時(shi)尚(shang)潮流的閱(yue)讀文化空間。福建(jian)(jian)新(xin)(xin)(xin)(xin)華(hua)(hua)2016年(nian)(nian)完成總部鰲峰坊書(shu)(shu)(shu)(shu)城(cheng)、福州金山(shan)(shan)圖書(shu)(shu)(shu)(shu)城(cheng)等(deng)15家(jia)賣場的新(xin)(xin)(xin)(xin)建(jian)(jian)或(huo)升(sheng)(sheng)級(ji)改(gai)造(zao)(zao)。江蘇新(xin)(xin)(xin)(xin)華(hua)(hua)2017年(nian)(nian)全(quan)省(sheng)網點同比上年(nian)(nian)增加(jia)376處，打(da)造(zao)(zao)了(le)一批品種齊全(quan)、業(ye)態豐(feng)富的城(cheng)市文化綜(zong)合體。天(tian)津(jin)新(xin)(xin)(xin)(xin)華(hua)(hua)2019年(nian)(nian)完成全(quan)部200個(ge)閱(yue)讀新(xin)(xin)(xin)(xin)空間建(jian)(jian)設(she)，改(gai)造(zao)(zao)后(hou)的書(shu)(shu)(shu)(shu)店(dian)年(nian)(nian)銷售額(e)提(ti)升(sheng)(sheng)10%。

24小(xiao)時(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)建設(she)(she)成風潮。從(cong)2014年北(bei)京三聯韜(tao)奮書(shu)(shu)店(dian)(dian)(dian)運行24小(xiao)時(shi)(shi)(shi)不(bu)打烊之后，全(quan)國(guo)各(ge)地掀起24小(xiao)時(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)的(de)(de)(de)(de)建設(she)(she)風潮，從(cong)當年一(yi)直延(yan)續到“十三五”時(shi)(shi)(shi)期。這(zhe)其中不(bu)少是新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)店(dian)(dian)(dian)創辦的(de)(de)(de)(de)，如(ru)遼寧盤錦新(xin)(xin)(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)深(shen)柳讀書(shu)(shu)堂、杭州新(xin)(xin)(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)悅覽樹、青島(dao)新(xin)(xin)(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)明(ming)閱島(dao)、湖(hu)北(bei)新(xin)(xin)(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)九(jiu)丘書(shu)(shu)館、安徽新(xin)(xin)(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)三孝口書(shu)(shu)店(dian)(dian)(dian)、四川新(xin)(xin)(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)軒客會(hui)鏜(tang)鈀街店(dian)(dian)(dian)等。這(zhe)些24小(xiao)時(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)成為夜幕降臨后當地不(bu)可多(duo)得的(de)(de)(de)(de)公共(gong)閱讀空間，也以一(yi)種地標式(shi)的(de)(de)(de)(de)存在彰顯著一(yi)個城(cheng)市的(de)(de)(de)(de)文(wen)化底蘊。新(xin)(xin)(xin)(xin)華(hua)(hua)系24小(xiao)時(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)的(de)(de)(de)(de)建設(she)(she)數(shu)量，從(cong)歷年《報告(gao)書(shu)(shu)》可見一(yi)斑：2013年—2015年，全(quan)國(guo)新(xin)(xin)(xin)(xin)華(hua)(hua)系統開設(she)(she)24小(xiao)時(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)20余(yu)家；2016年，僅江蘇新(xin)(xin)(xin)(xin)華(hua)(hua)就開設(she)(she)6家24小(xiao)時(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)；2017年，新(xin)(xin)(xin)(xin)華(hua)(hua)系的(de)(de)(de)(de)24小(xiao)時(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)新(xin)(xin)(xin)(xin)增(zeng)13家。

新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店子品牌集群形(xing)成。安徽新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)打造出(chu)以(yi)(yi)“閱(yue)生活”“前言后記”“讀(du)(du)(du)書(shu)(shu)(shu)(shu)會(hui)”為(wei)代(dai)表(biao)的(de)文(wen)化商業品牌，廣東新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)擁有“四閱(yue)”“書(shu)(shu)(shu)(shu)笙”“渡(du)”“泊(bo)”“吾悅(yue)”等書(shu)(shu)(shu)(shu)店品牌，四川(chuan)新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)面對不同消(xiao)費群體(ti)形(xing)成“新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)文(wen)軒(xuan)”“軒(xuan)客會(hui)”“文(wen)軒(xuan)兒童書(shu)(shu)(shu)(shu)店”“讀(du)(du)(du)讀(du)(du)(du)書(shu)(shu)(shu)(shu)吧”多特(te)色經營格局(ju)，還有云南新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)的(de)“云上鄉愁書(shu)(shu)(shu)(shu)院”、河南新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)的(de)“尚書(shu)(shu)(shu)(shu)房(fang)”等。這些新(xin)(xin)(xin)(xin)(xin)(xin)興書(shu)(shu)(shu)(shu)店很多采用連鎖(suo)形(xing)式，它們(men)在為(wei)廣大讀(du)(du)(du)者提(ti)供圖書(shu)(shu)(shu)(shu)和音像制品的(de)同時，通過引入教育培(pei)訓、手(shou)工體(ti)驗、特(te)色文(wen)創、多元文(wen)化產品、餐飲服務(wu)等手(shou)段，提(ti)升客戶黏性，發掘流量價(jia)值，逐步構建以(yi)(yi)文(wen)化消(xiao)費為(wei)核心、以(yi)(yi)文(wen)化體(ti)驗為(wei)品質的(de)新(xin)(xin)(xin)(xin)(xin)(xin)零(ling)售體(ti)系。

紅(hong)(hong)色(se)(se)(se)與特(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)成(cheng)獨(du)特(te)風景(jing)。“十三五”期間(jian)，新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)系統(tong)建(jian)設(she)了不少“小而(er)美”的(de)特(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，大大改變(bian)了人們對新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)的(de)刻板印(yin)象。以紅(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為例，2015年至今(jin)建(jian)成(cheng)的(de)有江(jiang)西(xi)新(xin)(xin)華(hua)(hua)的(de)井岡(gang)山紅(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，河北(bei)新(xin)(xin)華(hua)(hua)的(de)涿(zhuo)州(zhou)紅(hong)(hong)色(se)(se)(se)文化書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)和涉縣紅(hong)(hong)色(se)(se)(se)主題書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖(hu)北(bei)新(xin)(xin)華(hua)(hua)的(de)紅(hong)(hong)安七里(li)坪紅(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，陜西(xi)新(xin)(xin)華(hua)(hua)的(de)延安中國紅(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)等(deng)(deng)。不少特(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)有“跨界”特(te)征。例如，江(jiang)蘇新(xin)(xin)華(hua)(hua)開(kai)辟了數十家“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香建(jian)行(xing)”，在(zai)常州(zhou)把書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)開(kai)進汽車美容(rong)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)和連(lian)鎖藥店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，在(zai)鎮(zhen)江(jiang)創新(xin)(xin)發(fa)展多家“紅(hong)(hong)領巾書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)”。海南(nan)新(xin)(xin)華(hua)(hua)以“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+旅游(you)”“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+醫院(yuan)”“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+地產”等(deng)(deng)模式建(jian)設(she)特(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖(hu)北(bei)新(xin)(xin)華(hua)(hua)把書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)開(kai)到景(jing)區(qu)和軍營，山西(xi)新(xin)(xin)華(hua)(hua)推(tui)進機關(guan)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)屋、醫院(yuan)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)建(jian)設(she)，內(nei)蒙古新(xin)(xin)華(hua)(hua)援建(jian)農(nong)牧(mu)區(qu)家庭書(shu)(shu)(shu)(shu)(shu)(shu)(shu)屋。

校(xiao)(xiao)園(yuan)書(shu)(shu)店(dian)(dian)(dian)建(jian)(jian)設獲政策強(qiang)力推動(dong)。在(zai)2019年教育(yu)部辦公(gong)廳發布(bu)的(de)《關于進一步支持高(gao)校(xiao)(xiao)校(xiao)(xiao)園(yuan)實體書(shu)(shu)店(dian)(dian)(dian)發展的(de)指(zhi)導意(yi)(yi)見》等利好(hao)政策的(de)推動(dong)下(xia)，校(xiao)(xiao)園(yuan)書(shu)(shu)店(dian)(dian)(dian)的(de)建(jian)(jian)設得(de)到(dao)加強(qiang)。在(zai)《意(yi)(yi)見》發布(bu)的(de)當年，多(duo)家新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)書(shu)(shu)店(dian)(dian)(dian)建(jian)(jian)設的(de)高(gao)校(xiao)(xiao)校(xiao)(xiao)園(yuan)書(shu)(shu)店(dian)(dian)(dian)亮相(xiang)，如新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)書(shu)(shu)店(dian)(dian)(dian)總店(dian)(dian)(dian)與中(zhong)國傳(chuan)(chuan)媒大學聯合營建(jian)(jian)的(de)“中(zhong)傳(chuan)(chuan)知(zhi)行(xing)書(shu)(shu)店(dian)(dian)(dian)-新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)爾雅書(shu)(shu)房”，武漢(han)新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)投資(zi)興(xing)建(jian)(jian)的(de)江漢(han)大學清源書(shu)(shu)店(dian)(dian)(dian)，陜(shan)西新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)在(zai)西安電子科技大學打造的(de)充滿年代感的(de)“新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)書(shu)(shu)店(dian)(dian)(dian)·西電1931”等。各地也在(zai)加緊(jin)各類校(xiao)(xiao)園(yuan)書(shu)(shu)店(dian)(dian)(dian)的(de)建(jian)(jian)設。例如，河南新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)在(zai)多(duo)家高(gao)校(xiao)(xiao)建(jian)(jian)設“時間(jian)的(de)顏色”書(shu)(shu)店(dian)(dian)(dian)，江西新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)的(de)“新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)壹品(pin)”校(xiao)(xiao)園(yuan)文化(hua)綜(zong)合服(fu)務平臺(tai)遍布(bu)數百家學校(xiao)(xiao)，湖(hu)北新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)創立了“倍(bei)閱”校(xiao)(xiao)園(yuan)書(shu)(shu)店(dian)(dian)(dian)品(pin)牌。

館(guan)(guan)店(dian)(dian)(dian)互通(tong)(tong)實現“借”“賣”一(yi)體化。國內較早開(kai)展(zhan)館(guan)(guan)店(dian)(dian)(dian)互通(tong)(tong)服(fu)務的(de)是內蒙(meng)古。2015年(nian)，內蒙(meng)古圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)和當地(di)新(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)合(he)作，通(tong)(tong)過開(kai)展(zhan)以“讀(du)者(zhe)(zhe)在新(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)選書(shu)(shu)(shu)(shu)、圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)買單”為(wei)(wei)特(te)征(zheng)的(de)“彩云服(fu)務”，使得內蒙(meng)古圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)當年(nian)新(xin)書(shu)(shu)(shu)(shu)流通(tong)(tong)率達到100%。此舉經媒體報(bao)道后(hou)，全(quan)(quan)國各(ge)地(di)紛(fen)紛(fen)效仿。此后(hou)，各(ge)地(di)圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)和新(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)的(de)合(he)作逐步深化，館(guan)(guan)店(dian)(dian)(dian)一(yi)體的(de)新(xin)型公共(gong)讀(du)書(shu)(shu)(shu)(shu)空(kong)(kong)間(jian)建設(she)形成風潮，比(bi)如四川省圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)與新(xin)華(hua)文(wen)軒(xuan)合(he)作的(de)“館(guan)(guan)中店(dian)(dian)(dian)”——文(wen)軒(xuan)讀(du)讀(du)書(shu)(shu)(shu)(shu)吧，成都圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)與新(xin)華(hua)文(wen)軒(xuan)合(he)作的(de)“店(dian)(dian)(dian)中館(guan)(guan)”——城市閱(yue)讀(du)空(kong)(kong)間(jian)，安徽新(xin)華(hua)與安徽銅陵(ling)市圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)、安徽職業(ye)學(xue)院圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)融為(wei)(wei)一(yi)體的(de)“綜合(he)閱(yue)讀(du)文(wen)化空(kong)(kong)間(jian)”等。館(guan)(guan)店(dian)(dian)(dian)互通(tong)(tong)打破了(le)讀(du)者(zhe)(zhe)、書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)、圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)之(zhi)間(jian)的(de)壁壘，實現了(le)統(tong)籌(chou)整合(he)、多方共(gong)贏(ying)，有力推(tui)動了(le)全(quan)(quan)民閱(yue)讀(du)。