誕生于延(yan)安窯洞里的(de)新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)，如(ru)今(jin)已(yi)經走過了84個(ge)春秋(qiu)。作為中(zhong)(zhong)(zhong)國(guo)共產黨(dang)創建并領導的(de)紅(hong)色文(wen)化企業，新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)始(shi)終堅持傳(chuan)承(cheng)紅(hong)色基因、弘(hong)揚先進文(wen)化、踐行社會責(ze)任。根(gen)據中(zhong)(zhong)(zhong)國(guo)新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)協會發布(bu)的(de)2016年(nian)—2019年(nian)《中(zhong)(zhong)(zhong)國(guo)新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)社會責(ze)任報告(gao)書(shu)(shu)(shu)》（以下簡稱《報告(gao)書(shu)(shu)(shu)》），以及《中(zhong)(zhong)(zhong)國(guo)新(xin)(xin)聞出版廣電報》記者近年(nian)來對(dui)行業的(de)觀察，我們梳(shu)理(li)了“十三(san)五”期間新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)履(lv)行社會責(ze)任的(de)主要做法和成就經驗，試圖從中(zhong)(zhong)(zhong)得到一(yi)些啟示。

履行職責使命 做好發行工作

“十三五(wu)”期間(jian)，新華書店積極發(fa)(fa)揮國有主渠(qu)道、主陣地(di)優勢(shi)，承(cheng)擔文(wen)(wen)化傳(chuan)播使命，全(quan)力以赴(fu)做(zuo)好重要文(wen)(wen)件文(wen)(wen)獻、重點主題出版物、優秀(xiu)大眾讀物等(deng)相關發(fa)(fa)行工作。

這5年(nian)(nian)(nian)(nian)中(zhong)，全國(guo)各地(di)新華書(shu)店在(zai)門店突出(chu)(chu)位置設(she)立(li)(li)專柜專架(jia)，開展(zhan)(zhan)(zhan)(zhan)重點(dian)出(chu)(chu)版(ban)(ban)物展(zhan)(zhan)(zhan)(zhan)示展(zhan)(zhan)(zhan)(zhan)銷和(he)宣傳(chuan)征(zheng)訂(ding)活(huo)動(dong)(dong)，對讀者(zhe)購書(shu)給予優惠，取得了顯(xian)著成(cheng)效(xiao)。2016年(nian)(nian)(nian)(nian)，新華書(shu)店開展(zhan)(zhan)(zhan)(zhan)“習近平(ping)(ping)總書(shu)記系列重要講話”“慶祝中(zhong)國(guo)共產黨成(cheng)立(li)(li)95周(zhou)年(nian)(nian)(nian)(nian)”“紀念長征(zheng)勝(sheng)利80周(zhou)年(nian)(nian)(nian)(nian)”等主(zhu)題(ti)展(zhan)(zhan)(zhan)(zhan)示展(zhan)(zhan)(zhan)(zhan)銷活(huo)動(dong)(dong)；2017年(nian)(nian)(nian)(nian)，設(she)立(li)(li)黨的十九大文獻展(zhan)(zhan)(zhan)(zhan)銷專區(qu)、專臺(tai)、專架(jia)；2018年(nian)(nian)(nian)(nian)，舉(ju)辦以“習近平(ping)(ping)新時代(dai)中(zhong)國(guo)特色社會(hui)主(zhu)義(yi)思想”“馬克思誕辰200周(zhou)年(nian)(nian)(nian)(nian)”“改革開放40周(zhou)年(nian)(nian)(nian)(nian)”等為主(zhu)題(ti)的專題(ti)展(zhan)(zhan)(zhan)(zhan)銷活(huo)動(dong)(dong)；2019年(nian)(nian)(nian)(nian)，舉(ju)辦“慶祝新中(zhong)國(guo)成(cheng)立(li)(li)70周(zhou)年(nian)(nian)(nian)(nian)”主(zhu)題(ti)出(chu)(chu)版(ban)(ban)物展(zhan)(zhan)(zhan)(zhan)。

“課(ke)前到(dao)書，人手一冊”是黨和(he)國家(jia)對(dui)教(jiao)材發行工(gong)作提出(chu)的要求，是中(zhong)小學(xue)開展正常教(jiao)育活動的基本保障(zhang)。“十三五(wu)”期間，新華書店將“課(ke)前到(dao)書”作為重(zhong)要的政治(zhi)任(ren)務和(he)社會責任(ren)，精心組織，精細(xi)操作，以長期積(ji)淀的專業服務能力圓滿完成(cheng)每(mei)季(ji)教(jiao)材的征訂發行工(gong)作。

“課前到(dao)(dao)書(shu)”的(de)服務水平在(zai)(zai)“十三五(wu)”期間得(de)到(dao)(dao)提升，安徽(hui)(hui)新華在(zai)(zai)這(zhe)方面領全國風氣之先。2014年(nian)秋(qiu)季學期，安徽(hui)(hui)新華將教材配送從“送書(shu)到(dao)(dao)校”延伸到(dao)(dao)“分書(shu)到(dao)(dao)班”，2016年(nian)又開始試(shi)點“服務到(dao)(dao)生”。在(zai)(zai)榜樣(yang)的(de)示范和帶動下，河(he)南(nan)、河(he)北、云南(nan)等地的(de)新華書(shu)店，紛紛嘗試(shi)“分書(shu)到(dao)(dao)班”。

這5年(nian)(nian)中，有(you)兩(liang)個特殊的(de)年(nian)(nian)份(fen)值得銘(ming)記(ji)。2017年(nian)(nian)秋季(ji)學期，歷經5年(nian)(nian)完(wan)成編(bian)審(shen)的(de)統編(bian)三(san)科教(jiao)材正式啟用。由于三(san)科教(jiao)材編(bian)審(shen)、評議教(jiao)輔(fu)重新申報定價(jia)、印刷業(ye)減產限(xian)排(pai)等原因，這一年(nian)(nian)新華人“課(ke)前(qian)到書(shu)”的(de)時間空(kong)前(qian)緊迫，工(gong)作尤其(qi)艱苦(ku)。

2020年，新冠肺炎疫情來襲(xi)，南方多地遭(zao)遇洪澇災害，教材(cai)教輔發運(yun)工作形勢更加嚴峻。各地新華(hua)人兌(dui)現一份承諾，堅守一份初心，以堅實(shi)行(xing)動兌(dui)現“課前到書”錚錚誓言(yan)。

承(cheng)辦地方書展  推(tui)動全民閱讀

承辦或協辦各種(zhong)(zhong)書展(zhan)，舉辦各種(zhong)(zhong)文化(hua)活動(dong)，是“十三(san)五”期間新華書店推動(dong)全民閱讀(du)工作的(de)一個重(zhong)要方面。

各地(di)新(xin)華(hua)連續(xu)多年承辦(ban)或協辦(ban)地(di)方書(shu)(shu)(shu)(shu)展(zhan)，如(ru)上海書(shu)(shu)(shu)(shu)展(zhan)、江蘇書(shu)(shu)(shu)(shu)展(zhan)、南國書(shu)(shu)(shu)(shu)香節(jie)(jie)、深圳讀書(shu)(shu)(shu)(shu)月(yue)、黃山(shan)書(shu)(shu)(shu)(shu)會、山(shan)東書(shu)(shu)(shu)(shu)展(zhan)、河北省惠民(min)書(shu)(shu)(shu)(shu)市(shi)、海南書(shu)(shu)(shu)(shu)香節(jie)(jie)、書(shu)(shu)(shu)(shu)香彩云南惠民(min)書(shu)(shu)(shu)(shu)市(shi)、重慶讀書(shu)(shu)(shu)(shu)月(yue)惠民(min)書(shu)(shu)(shu)(shu)展(zhan)、書(shu)(shu)(shu)(shu)香龍(long)江讀書(shu)(shu)(shu)(shu)節(jie)(jie)、遼(liao)寧(ning)省全民(min)閱讀節(jie)(jie)、廣(guang)西(xi)書(shu)(shu)(shu)(shu)展(zhan)、寧(ning)波書(shu)(shu)(shu)(shu)展(zhan)、海峽讀書(shu)(shu)(shu)(shu)節(jie)(jie)、天府書(shu)(shu)(shu)(shu)展(zhan)等。還有的(de)新(xin)華(hua)走出當地(di)舉(ju)辦(ban)書(shu)(shu)(shu)(shu)展(zhan)，如(ru)福(fu)(fu)建(jian)新(xin)華(hua)赴(fu)臺舉(ju)辦(ban)金門(men)書(shu)(shu)(shu)(shu)展(zhan)，赴(fu)俄(e)羅斯(si)、瑞典、挪威、美國、日本(ben)等國家舉(ju)辦(ban)中國（福(fu)(fu)建(jian)）圖書(shu)(shu)(shu)(shu)展(zhan)銷會。

這些書(shu)(shu)展大大推動了當地(di)的(de)(de)全民閱(yue)讀(du)。如(ru)福建新華(hua)2016年承辦的(de)(de)第二屆(jie)“世界讀(du)書(shu)(shu)日·海峽(xia)讀(du)書(shu)(shu)節”，實現銷(xiao)售(shou)碼洋3530萬元，成為福州參展規模最大、入場(chang)人次(ci)(ci)最多(duo)、銷(xiao)售(shou)收入最高、宣傳效(xiao)果最好的(de)(de)一次(ci)(ci)群眾性閱(yue)讀(du)活動。再如(ru)2020河(he)北省惠(hui)民書(shu)(shu)市，在7天(tian)時(shi)間(jian)里，166家新華(hua)書(shu)(shu)店上下聯動，發(fa)放260萬元優惠(hui)券，累(lei)計銷(xiao)售(shou)各類出(chu)版物(wu)41.17萬冊、1896萬元，讓利800萬元。

除(chu)了承(cheng)辦當地(di)書(shu)(shu)展，各(ge)地(di)新(xin)華還組織策(ce)劃(hua)了豐富多(duo)樣的(de)(de)(de)品(pin)牌閱(yue)讀(du)活動(dong)，形成(cheng)一(yi)道道全(quan)民閱(yue)讀(du)的(de)(de)(de)亮麗風景線。歷年的(de)(de)(de)《報告書(shu)(shu)》對(dui)此進行(xing)了記錄。例如，新(xin)華書(shu)(shu)店(dian)總店(dian)的(de)(de)(de)“出版(ban)界圖書(shu)(shu)館界全(quan)民閱(yue)讀(du)年會(hui)”“全(quan)國(guo)館社高層論壇”“全(quan)國(guo)少兒(er)閱(yue)讀(du)峰會(hui)”，江(jiang)西新(xin)華的(de)(de)(de)“朗讀(du)者”“美麗中國(guo)·精彩(cai)江(jiang)西”等誦讀(du)活動(dong)，已成(cheng)品(pin)牌活動(dong)。海南新(xin)華開設(she)的(de)(de)(de)數十個“新(xin)時代經(jing)典傳(chuan)習所(suo)”，搭建起新(xin)時代傳(chuan)播(bo)新(xin)思想的(de)(de)(de)“新(xin)平臺、新(xin)陣地(di)、新(xin)機制”。內蒙(meng)古新(xin)華利用旗下(xia)發行(xing)網點，通過鴻(hong)(hong)雁(yan)傳(chuan)書(shu)(shu)（文化扶貧活動(dong)）、鴻(hong)(hong)雁(yan)使者（草原文化志(zhi)愿者活動(dong)）、鴻(hong)(hong)雁(yan)校(xiao)園（場(chang)景閱(yue)讀(du)實踐課堂）、鴻(hong)(hong)雁(yan)之(zhi)家（“學(xue)習強國(guo)”積分(fen)兌書(shu)(shu)）、鴻(hong)(hong)雁(yan)誦讀(du)（講我的(de)(de)(de)故事）和(he)鴻(hong)(hong)雁(yan)書(shu)(shu)店(dian)（在你身(shen)邊的(de)(de)(de)流動(dong)書(shu)(shu)房）的(de)(de)(de)方式，推動(dong)“鴻(hong)(hong)雁(yan)悅讀(du)”深(shen)入全(quan)區(qu)各(ge)地(di)。

投入人(ren)力物(wu)力  助力精準扶貧

2021年2月25日，習近平總(zong)書記(ji)在全國脫貧(pin)(pin)攻堅(jian)總(zong)結表彰大會上莊嚴宣告(gao)(gao)：我(wo)國脫貧(pin)(pin)攻堅(jian)戰(zhan)取得(de)了(le)全面勝利！“十三五”期間，各(ge)地新華書店投入大量資金和物資，派(pai)出一線扶(fu)貧(pin)(pin)干部，通過開展產(chan)業幫(bang)扶(fu)、教(jiao)育文化幫(bang)扶(fu)等方式幫(bang)助(zhu)扶(fu)貧(pin)(pin)村脫貧(pin)(pin)，在國家(jia)脫貧(pin)(pin)攻堅(jian)的(de)時(shi)代畫卷上寫(xie)下了(le)一筆。歷(li)年的(de)《報告(gao)(gao)書》記(ji)錄了(le)這些(xie)數據。

2017年，甘肅新(xin)(xin)華、深圳新(xin)(xin)華、重慶新(xin)(xin)華分(fen)別向對口(kou)幫扶村捐贈240萬(wan)元、220萬(wan)元、110萬(wan)元。河(he)南新(xin)(xin)華云書網(wang)成(cheng)立扶貧團隊，提供農副(fu)產(chan)品網(wang)上銷(xiao)售服(fu)務，探索(suo)電(dian)商扶貧新(xin)(xin)模式(shi)。

2018年(nian)，江西(xi)新華對138個扶(fu)貧(pin)(pin)(pin)點開展(zhan)幫扶(fu)，累計(ji)捐贈約500萬(wan)(wan)(wan)元(yuan)(yuan)；湖南新華參與建設扶(fu)貧(pin)(pin)(pin)點上百個，派(pai)駐蹲點的人(ren)(ren)員(yuan)200多(duo)人(ren)(ren)，對口扶(fu)貧(pin)(pin)(pin)人(ren)(ren)數達(da)753人(ren)(ren)；甘肅新華為扶(fu)貧(pin)(pin)(pin)村學(xue)校援建圖書室折合人(ren)(ren)民幣267萬(wan)(wan)(wan)元(yuan)(yuan)，為貧(pin)(pin)(pin)困戶捐資捐物90多(duo)萬(wan)(wan)(wan)元(yuan)(yuan)；河(he)北新華向貧(pin)(pin)(pin)困村派(pai)駐干部(bu)黨員(yuan)20余人(ren)(ren)，為貧(pin)(pin)(pin)困地區捐贈物資共計(ji)232萬(wan)(wan)(wan)元(yuan)(yuan)。

2019年，山(shan)西新華118人駐村(cun)幫扶(fu)、486人結對幫扶(fu)，年投入(ru)(ru)資(zi)金(jin)千余(yu)萬(wan)元；內蒙古(gu)新華脫貧(pin)攻堅(jian)戰斗隊加入(ru)(ru)了(le)12個貧(pin)困村(cun)的駐村(cun)工(gong)作，投入(ru)(ru)資(zi)金(jin)、財物(wu)百余(yu)萬(wan)元；甘肅(su)新華198人參與精準扶(fu)貧(pin)，投入(ru)(ru)扶(fu)貧(pin)資(zi)金(jin)68萬(wan)余(yu)元，為貧(pin)困地(di)區(qu)捐(juan)錢、捐(juan)物(wu)、捐(juan)贈圖(tu)書(shu)超過360萬(wan)元。

對(dui)于援(yuan)(yuan)藏(zang)、援(yuan)(yuan)疆(jiang)、援(yuan)(yuan)青的(de)(de)國家重點項目(mu)，新(xin)華書(shu)店(dian)更是高度重視，落實到位。2018年(nian)，新(xin)華書(shu)店(dian)總(zong)店(dian)派員參加青海扶貧工作，籌措資金500余萬元，修建一條27公(gong)里(li)長的(de)(de)砂石路和一座44米長的(de)(de)涵橋(qiao)；2017年(nian)，江蘇新(xin)華對(dui)口(kou)援(yuan)(yuan)藏(zang)、援(yuan)(yuan)疆(jiang)圖(tu)書(shu)近200萬元；福建新(xin)華2017年(nian)捐(juan)贈(zeng)的(de)(de)1000萬元圖(tu)書(shu)中，相當(dang)一部分(fen)是對(dui)口(kou)支援(yuan)(yuan)西藏(zang)的(de)(de)；北京新(xin)華2017年(nian)捐(juan)贈(zeng)的(de)(de)91萬元圖(tu)書(shu)中，援(yuan)(yuan)藏(zang)占(zhan)了相當(dang)比(bi)重。

“十(shi)三五”新華系實體書(shu)店(dian)發展六大風標

“十三(san)五”期間，在中(zhong)(zhong)宣部等11部委《關于支持實體(ti)書(shu)(shu)(shu)(shu)店(dian)(dian)發(fa)(fa)展的(de)(de)(de)指導意(yi)見》等利(li)好政策推動(dong)下，實體(ti)書(shu)(shu)(shu)(shu)店(dian)(dian)得到快速(su)發(fa)(fa)展。根據中(zhong)(zhong)國新(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)協會發(fa)(fa)布的(de)(de)(de)2016年(nian)—2019年(nian)《中(zhong)(zhong)國新(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)社會責(ze)任報告書(shu)(shu)(shu)(shu)》（以(yi)下簡稱《報告書(shu)(shu)(shu)(shu)》），以(yi)及《中(zhong)(zhong)國新(xin)聞出(chu)版廣電(dian)報》記者近(jin)年(nian)來對行業的(de)(de)(de)觀察，我們梳(shu)理和盤點(dian)出(chu)“十三(san)五”期間新(xin)華(hua)(hua)系實體(ti)書(shu)(shu)(shu)(shu)店(dian)(dian)發(fa)(fa)展的(de)(de)(de)六(liu)大風標(biao)。從中(zhong)(zhong)可(ke)見，“十三(san)五”期間，各地新(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)分別從大書(shu)(shu)(shu)(shu)城、標(biao)志性門店(dian)(dian)、特色書(shu)(shu)(shu)(shu)店(dian)(dian)、社區網點(dian)等多(duo)層面進行規劃，形成“大中(zhong)(zhong)小特”書(shu)(shu)(shu)(shu)店(dian)(dian)并舉的(de)(de)(de)圖書(shu)(shu)(shu)(shu)發(fa)(fa)行體(ti)系，創(chuang)新(xin)了實體(ti)書(shu)(shu)(shu)(shu)店(dian)(dian)的(de)(de)(de)發(fa)(fa)展之(zhi)路(lu)。

門(men)店(dian)升(sheng)級改造(zao)持續進行。從歷年(nian)(nian)的(de)(de)《報(bao)告書(shu)(shu)(shu)》可見，“十(shi)三五(wu)”期(qi)間，各地(di)新(xin)(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)繼續加大(da)門(men)店(dian)升(sheng)級改造(zao)力度(du)，為讀(du)者提供綜合性文化消費終端體(ti)(ti)驗，使得新(xin)(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)以全新(xin)(xin)(xin)(xin)面貌(mao)出現在(zai)公眾面前。以2017年(nian)(nian)為例，廣(guang)東新(xin)(xin)(xin)(xin)華(hua)、浙江(jiang)新(xin)(xin)(xin)(xin)華(hua)、山東新(xin)(xin)(xin)(xin)華(hua)、湖南(nan)新(xin)(xin)(xin)(xin)華(hua)升(sheng)級改造(zao)書(shu)(shu)(shu)城、門(men)店(dian)的(de)(de)數量分別為 73處、26處、23處、23處。浙江(jiang)新(xin)(xin)(xin)(xin)華(hua)2016年(nian)(nian)新(xin)(xin)(xin)(xin)開業(ye)了黃(huang)巖書(shu)(shu)(shu)城，全新(xin)(xin)(xin)(xin)改造(zao)升(sheng)級麗(li)水書(shu)(shu)(shu)城、柯橋(qiao)書(shu)(shu)(shu)城、余杭文化廣(guang)場等設計感強、時尚潮(chao)流的(de)(de)閱讀(du)文化空間。福(fu)建新(xin)(xin)(xin)(xin)華(hua)2016年(nian)(nian)完成(cheng)(cheng)總部鰲(ao)峰坊書(shu)(shu)(shu)城、福(fu)州金(jin)山圖(tu)書(shu)(shu)(shu)城等15家賣場的(de)(de)新(xin)(xin)(xin)(xin)建或升(sheng)級改造(zao)。江(jiang)蘇(su)新(xin)(xin)(xin)(xin)華(hua)2017年(nian)(nian)全省網點同比上年(nian)(nian)增加376處，打造(zao)了一批品種(zhong)齊全、業(ye)態(tai)豐富的(de)(de)城市(shi)文化綜合體(ti)(ti)。天津新(xin)(xin)(xin)(xin)華(hua)2019年(nian)(nian)完成(cheng)(cheng)全部200個閱讀(du)新(xin)(xin)(xin)(xin)空間建設，改造(zao)后的(de)(de)書(shu)(shu)(shu)店(dian)年(nian)(nian)銷售(shou)額提升(sheng)10%。

24小(xiao)時(shi)(shi)書(shu)(shu)店(dian)(dian)建設(she)成風潮(chao)。從(cong)2014年(nian)(nian)北京三聯韜奮書(shu)(shu)店(dian)(dian)運行24小(xiao)時(shi)(shi)不打烊(yang)之后，全國各(ge)地掀起24小(xiao)時(shi)(shi)書(shu)(shu)店(dian)(dian)的(de)(de)(de)(de)(de)(de)(de)建設(she)風潮(chao)，從(cong)當年(nian)(nian)一(yi)(yi)(yi)直延(yan)續到“十三五”時(shi)(shi)期。這(zhe)其(qi)中(zhong)不少是新(xin)(xin)(xin)華(hua)書(shu)(shu)店(dian)(dian)創辦的(de)(de)(de)(de)(de)(de)(de)，如遼寧(ning)盤錦新(xin)(xin)(xin)華(hua)的(de)(de)(de)(de)(de)(de)(de)深柳讀書(shu)(shu)堂、杭州(zhou)新(xin)(xin)(xin)華(hua)的(de)(de)(de)(de)(de)(de)(de)悅(yue)覽樹、青島新(xin)(xin)(xin)華(hua)的(de)(de)(de)(de)(de)(de)(de)明(ming)閱(yue)島、湖北新(xin)(xin)(xin)華(hua)的(de)(de)(de)(de)(de)(de)(de)九丘書(shu)(shu)館、安徽新(xin)(xin)(xin)華(hua)的(de)(de)(de)(de)(de)(de)(de)三孝(xiao)口書(shu)(shu)店(dian)(dian)、四(si)川新(xin)(xin)(xin)華(hua)的(de)(de)(de)(de)(de)(de)(de)軒(xuan)客會鏜鈀街店(dian)(dian)等。這(zhe)些24小(xiao)時(shi)(shi)書(shu)(shu)店(dian)(dian)成為夜(ye)幕降(jiang)臨(lin)后當地不可(ke)多(duo)得的(de)(de)(de)(de)(de)(de)(de)公共(gong)閱(yue)讀空(kong)間，也(ye)以一(yi)(yi)(yi)種地標式(shi)的(de)(de)(de)(de)(de)(de)(de)存在(zai)彰(zhang)顯著(zhu)一(yi)(yi)(yi)個(ge)城市的(de)(de)(de)(de)(de)(de)(de)文(wen)化底蘊(yun)。新(xin)(xin)(xin)華(hua)系24小(xiao)時(shi)(shi)書(shu)(shu)店(dian)(dian)的(de)(de)(de)(de)(de)(de)(de)建設(she)數量，從(cong)歷年(nian)(nian)《報(bao)告書(shu)(shu)》可(ke)見一(yi)(yi)(yi)斑(ban)：2013年(nian)(nian)—2015年(nian)(nian)，全國新(xin)(xin)(xin)華(hua)系統(tong)開設(she)24小(xiao)時(shi)(shi)書(shu)(shu)店(dian)(dian)20余家(jia)(jia)；2016年(nian)(nian)，僅(jin)江蘇(su)新(xin)(xin)(xin)華(hua)就開設(she)6家(jia)(jia)24小(xiao)時(shi)(shi)書(shu)(shu)店(dian)(dian)；2017年(nian)(nian)，新(xin)(xin)(xin)華(hua)系的(de)(de)(de)(de)(de)(de)(de)24小(xiao)時(shi)(shi)書(shu)(shu)店(dian)(dian)新(xin)(xin)(xin)增13家(jia)(jia)。

新(xin)華(hua)書店(dian)子品(pin)(pin)(pin)牌集群形(xing)成(cheng)。安(an)徽新(xin)華(hua)打(da)造出以“閱(yue)生活”“前言(yan)后記”“讀(du)書會”為代表(biao)的(de)文(wen)(wen)化商業品(pin)(pin)(pin)牌，廣東新(xin)華(hua)擁有“四閱(yue)”“書笙(sheng)”“渡”“泊”“吾(wu)悅”等書店(dian)品(pin)(pin)(pin)牌，四川新(xin)華(hua)面(mian)對(dui)不同消費群體(ti)形(xing)成(cheng)“新(xin)華(hua)文(wen)(wen)軒”“軒客會”“文(wen)(wen)軒兒童書店(dian)”“讀(du)讀(du)書吧(ba)”多特色經營格局，還有云(yun)(yun)南新(xin)華(hua)的(de)“云(yun)(yun)上鄉愁書院(yuan)”、河南新(xin)華(hua)的(de)“尚書房(fang)”等。這些新(xin)興(xing)書店(dian)很多采(cai)用連鎖形(xing)式，它(ta)們(men)在為廣大讀(du)者提供圖書和音像制品(pin)(pin)(pin)的(de)同時，通過(guo)引(yin)入教育培訓、手工(gong)體(ti)驗、特色文(wen)(wen)創(chuang)、多元(yuan)文(wen)(wen)化產品(pin)(pin)(pin)、餐飲服務(wu)等手段(duan)，提升(sheng)客戶(hu)黏(nian)性，發(fa)掘流(liu)量價(jia)值，逐步(bu)構建(jian)以文(wen)(wen)化消費為核心、以文(wen)(wen)化體(ti)驗為品(pin)(pin)(pin)質的(de)新(xin)零售體(ti)系。

紅色(se)(se)(se)與(yu)特(te)(te)(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)成獨(du)特(te)(te)(te)風(feng)景(jing)(jing)。“十三五”期(qi)間，新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)系統建(jian)設了(le)(le)不少(shao)“小而美”的(de)(de)特(te)(te)(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，大大改變了(le)(le)人(ren)們對(dui)新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)的(de)(de)刻板(ban)印象。以(yi)紅色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)例，2015年至今建(jian)成的(de)(de)有(you)江(jiang)(jiang)西新(xin)(xin)華(hua)(hua)的(de)(de)井岡(gang)山紅色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，河(he)北新(xin)(xin)華(hua)(hua)的(de)(de)涿州(zhou)紅色(se)(se)(se)文化書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)和涉縣(xian)紅色(se)(se)(se)主題書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北新(xin)(xin)華(hua)(hua)的(de)(de)紅安(an)七(qi)里坪紅色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，陜西新(xin)(xin)華(hua)(hua)的(de)(de)延(yan)安(an)中(zhong)國紅色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)等(deng)。不少(shao)特(te)(te)(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)有(you)“跨(kua)界”特(te)(te)(te)征(zheng)。例如，江(jiang)(jiang)蘇新(xin)(xin)華(hua)(hua)開辟了(le)(le)數(shu)十家“書(shu)(shu)(shu)(shu)香(xiang)建(jian)行”，在常州(zhou)把書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)開進(jin)汽車美容店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)和連(lian)鎖藥店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，在鎮江(jiang)(jiang)創新(xin)(xin)發展多家“紅領巾(jin)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)”。海南新(xin)(xin)華(hua)(hua)以(yi)“書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+旅游”“書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+醫院”“書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+地產”等(deng)模式建(jian)設特(te)(te)(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北新(xin)(xin)華(hua)(hua)把書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)開到景(jing)(jing)區和軍營，山西新(xin)(xin)華(hua)(hua)推(tui)進(jin)機(ji)關書(shu)(shu)(shu)(shu)屋(wu)、醫院書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)建(jian)設，內蒙古新(xin)(xin)華(hua)(hua)援建(jian)農牧區家庭書(shu)(shu)(shu)(shu)屋(wu)。

校園(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)建設獲政策強力(li)推動(dong)。在(zai)(zai)2019年(nian)(nian)教育(yu)部辦公廳(ting)發(fa)布的(de)(de)《關于(yu)進一步(bu)支持高(gao)校校園(yuan)(yuan)實體書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)發(fa)展的(de)(de)指導意見》等(deng)利好(hao)政策的(de)(de)推動(dong)下(xia)，校園(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)建設得到加(jia)強。在(zai)(zai)《意見》發(fa)布的(de)(de)當年(nian)(nian)，多(duo)家(jia)新(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)建設的(de)(de)高(gao)校校園(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)亮相，如新(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)總(zong)店(dian)(dian)(dian)(dian)與中國傳媒大學(xue)(xue)聯合(he)營(ying)建的(de)(de)“中傳知行書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)-新(xin)(xin)(xin)華(hua)爾雅書(shu)(shu)(shu)(shu)房(fang)”，武(wu)漢新(xin)(xin)(xin)華(hua)投資興建的(de)(de)江漢大學(xue)(xue)清源書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，陜西新(xin)(xin)(xin)華(hua)在(zai)(zai)西安電子科技大學(xue)(xue)打造的(de)(de)充滿年(nian)(nian)代(dai)感的(de)(de)“新(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)·西電1931”等(deng)。各(ge)地也(ye)在(zai)(zai)加(jia)緊各(ge)類校園(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)建設。例(li)如，河南新(xin)(xin)(xin)華(hua)在(zai)(zai)多(duo)家(jia)高(gao)校建設“時間的(de)(de)顏色”書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，江西新(xin)(xin)(xin)華(hua)的(de)(de)“新(xin)(xin)(xin)華(hua)壹品”校園(yuan)(yuan)文化綜合(he)服務平臺遍(bian)布數百家(jia)學(xue)(xue)校，湖北新(xin)(xin)(xin)華(hua)創立(li)了“倍閱”校園(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)品牌。

館(guan)(guan)(guan)店(dian)互(hu)(hu)通(tong)實現(xian)(xian)“借”“賣”一(yi)(yi)體(ti)(ti)(ti)化(hua)。國內(nei)較早開(kai)展館(guan)(guan)(guan)店(dian)互(hu)(hu)通(tong)服務(wu)的(de)(de)是(shi)內(nei)蒙(meng)古。2015年(nian)，內(nei)蒙(meng)古圖(tu)書(shu)(shu)館(guan)(guan)(guan)和(he)當(dang)地(di)新(xin)華(hua)書(shu)(shu)店(dian)合(he)(he)作(zuo)(zuo)，通(tong)過開(kai)展以“讀(du)(du)(du)者在新(xin)華(hua)書(shu)(shu)店(dian)選書(shu)(shu)、圖(tu)書(shu)(shu)館(guan)(guan)(guan)買單(dan)”為特征的(de)(de)“彩云服務(wu)”，使(shi)得內(nei)蒙(meng)古圖(tu)書(shu)(shu)館(guan)(guan)(guan)當(dang)年(nian)新(xin)書(shu)(shu)流(liu)通(tong)率(lv)達到100%。此舉經媒體(ti)(ti)(ti)報道后，全國各(ge)地(di)紛(fen)紛(fen)效仿(fang)。此后，各(ge)地(di)圖(tu)書(shu)(shu)館(guan)(guan)(guan)和(he)新(xin)華(hua)書(shu)(shu)店(dian)的(de)(de)合(he)(he)作(zuo)(zuo)逐步深化(hua)，館(guan)(guan)(guan)店(dian)一(yi)(yi)體(ti)(ti)(ti)的(de)(de)新(xin)型公共讀(du)(du)(du)書(shu)(shu)空間建設形成風潮，比如四(si)川省圖(tu)書(shu)(shu)館(guan)(guan)(guan)與(yu)(yu)新(xin)華(hua)文軒合(he)(he)作(zuo)(zuo)的(de)(de)“館(guan)(guan)(guan)中店(dian)”——文軒讀(du)(du)(du)讀(du)(du)(du)書(shu)(shu)吧，成都圖(tu)書(shu)(shu)館(guan)(guan)(guan)與(yu)(yu)新(xin)華(hua)文軒合(he)(he)作(zuo)(zuo)的(de)(de)“店(dian)中館(guan)(guan)(guan)”——城市閱(yue)讀(du)(du)(du)空間，安徽(hui)新(xin)華(hua)與(yu)(yu)安徽(hui)銅(tong)陵市圖(tu)書(shu)(shu)館(guan)(guan)(guan)、安徽(hui)職業學院圖(tu)書(shu)(shu)館(guan)(guan)(guan)融為一(yi)(yi)體(ti)(ti)(ti)的(de)(de)“綜合(he)(he)閱(yue)讀(du)(du)(du)文化(hua)空間”等。館(guan)(guan)(guan)店(dian)互(hu)(hu)通(tong)打破了(le)讀(du)(du)(du)者、書(shu)(shu)店(dian)、圖(tu)書(shu)(shu)館(guan)(guan)(guan)之(zhi)間的(de)(de)壁(bi)壘，實現(xian)(xian)了(le)統(tong)籌(chou)整合(he)(he)、多方共贏，有(you)力(li)推動了(le)全民閱(yue)讀(du)(du)(du)。