誕生于延安窯洞里的(de)新(xin)華(hua)書店(dian)，如今已經(jing)走過了84個春秋。作為中(zhong)(zhong)(zhong)國共產黨創建并領導的(de)紅色文化(hua)企業，新(xin)華(hua)書店(dian)始(shi)終堅持傳(chuan)承紅色基因、弘揚(yang)先進文化(hua)、踐行社(she)會責任。根據中(zhong)(zhong)(zhong)國新(xin)華(hua)書店(dian)協會發布的(de)2016年—2019年《中(zhong)(zhong)(zhong)國新(xin)華(hua)書店(dian)社(she)會責任報告(gao)書》（以下(xia)簡(jian)稱《報告(gao)書》），以及(ji)《中(zhong)(zhong)(zhong)國新(xin)聞(wen)出版廣電報》記者近年來對行業的(de)觀察，我們梳理了“十(shi)三五”期間新(xin)華(hua)書店(dian)履行社(she)會責任的(de)主要做法(fa)和成就經(jing)驗，試圖從中(zhong)(zhong)(zhong)得到一些(xie)啟示。

履行職責使命 做好發行工作

“十三五”期間，新華書店(dian)積極發揮國有主渠道、主陣(zhen)地優勢，承(cheng)擔文(wen)化傳播使命(ming)，全力(li)以赴做好重(zhong)要文(wen)件(jian)文(wen)獻(xian)、重(zhong)點主題出版物、優秀(xiu)大眾(zhong)讀物等相關(guan)發行工作。

這5年(nian)(nian)中(zhong)，全國各地新華(hua)書(shu)店在(zai)門店突(tu)出(chu)位置設立(li)專(zhuan)(zhuan)柜專(zhuan)(zhuan)架(jia)(jia)，開(kai)展(zhan)(zhan)(zhan)(zhan)重點(dian)出(chu)版物展(zhan)(zhan)(zhan)(zhan)示展(zhan)(zhan)(zhan)(zhan)銷和宣傳征訂(ding)活動(dong)(dong)，對(dui)讀者購書(shu)給予優惠(hui)，取(qu)得了顯著成(cheng)效。2016年(nian)(nian)，新華(hua)書(shu)店開(kai)展(zhan)(zhan)(zhan)(zhan)“習近平(ping)總書(shu)記系列重要講話”“慶祝(zhu)中(zhong)國共產黨成(cheng)立(li)95周年(nian)(nian)”“紀念長征勝利80周年(nian)(nian)”等主題(ti)展(zhan)(zhan)(zhan)(zhan)示展(zhan)(zhan)(zhan)(zhan)銷活動(dong)(dong)；2017年(nian)(nian)，設立(li)黨的十九大文獻(xian)展(zhan)(zhan)(zhan)(zhan)銷專(zhuan)(zhuan)區、專(zhuan)(zhuan)臺、專(zhuan)(zhuan)架(jia)(jia)；2018年(nian)(nian)，舉辦以(yi)“習近平(ping)新時代中(zhong)國特色社會主義思想”“馬克思誕辰200周年(nian)(nian)”“改革開(kai)放(fang)40周年(nian)(nian)”等為主題(ti)的專(zhuan)(zhuan)題(ti)展(zhan)(zhan)(zhan)(zhan)銷活動(dong)(dong)；2019年(nian)(nian)，舉辦“慶祝(zhu)新中(zhong)國成(cheng)立(li)70周年(nian)(nian)”主題(ti)出(chu)版物展(zhan)(zhan)(zhan)(zhan)。

“課前(qian)到書，人手一冊”是(shi)黨和(he)國(guo)家(jia)對教材(cai)(cai)發行工(gong)作提出的(de)(de)要求(qiu)，是(shi)中小學(xue)開展正常(chang)教育活(huo)動的(de)(de)基本保障。“十(shi)三(san)五”期間，新華書店將“課前(qian)到書”作為重(zhong)要的(de)(de)政治任(ren)(ren)務(wu)和(he)社會責(ze)任(ren)(ren)，精心組織，精細操作，以長期積淀的(de)(de)專(zhuan)業服務(wu)能力圓(yuan)滿完成每(mei)季教材(cai)(cai)的(de)(de)征訂發行工(gong)作。

“課前到(dao)(dao)書”的服務水平(ping)在“十三五”期間得到(dao)(dao)提升，安徽新(xin)華在這方面(mian)領全國風氣(qi)之先。2014年秋(qiu)季學期，安徽新(xin)華將教材(cai)配送(song)從“送(song)書到(dao)(dao)校”延伸到(dao)(dao)“分書到(dao)(dao)班”，2016年又開(kai)始試點“服務到(dao)(dao)生(sheng)”。在榜樣(yang)的示范和帶動下，河(he)南、河(he)北(bei)、云南等地的新(xin)華書店，紛(fen)紛(fen)嘗試“分書到(dao)(dao)班”。

這5年(nian)中，有(you)兩個特殊的年(nian)份值得銘記。2017年(nian)秋季學期，歷(li)經5年(nian)完成編(bian)(bian)審的統編(bian)(bian)三(san)科(ke)教(jiao)材(cai)正式啟(qi)用。由于三(san)科(ke)教(jiao)材(cai)編(bian)(bian)審、評議教(jiao)輔重新(xin)申報定價、印(yin)刷業減產限排等原因，這一年(nian)新(xin)華人“課前到書”的時間空前緊迫(po)，工作尤其艱苦。

2020年，新冠肺炎(yan)疫情來襲(xi)，南(nan)方多(duo)地遭遇洪澇災害，教(jiao)材教(jiao)輔發(fa)運工作形勢更加(jia)嚴峻。各地新華人(ren)兌現一份承諾，堅守一份初心，以堅實行動兌現“課前(qian)到(dao)書”錚(zheng)錚(zheng)誓言。

承(cheng)辦地方書展(zhan)  推(tui)動(dong)全民(min)閱讀(du)

承辦或協辦各種書展，舉辦各種文化活(huo)動(dong)，是“十(shi)三五”期間新華(hua)書店推動(dong)全民閱讀工(gong)作的一個重(zhong)要方面。

各地新華連(lian)續多年承辦(ban)或協(xie)辦(ban)地方書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)，如上海(hai)(hai)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、江蘇書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、南(nan)國(guo)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香節(jie)、深圳讀書(shu)(shu)(shu)(shu)(shu)(shu)(shu)月、黃山書(shu)(shu)(shu)(shu)(shu)(shu)(shu)會、山東書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、河(he)北省惠民(min)(min)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)市、海(hai)(hai)南(nan)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香節(jie)、書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香彩云南(nan)惠民(min)(min)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)市、重(zhong)慶讀書(shu)(shu)(shu)(shu)(shu)(shu)(shu)月惠民(min)(min)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香龍江讀書(shu)(shu)(shu)(shu)(shu)(shu)(shu)節(jie)、遼寧省全民(min)(min)閱讀節(jie)、廣西書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、寧波書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、海(hai)(hai)峽讀書(shu)(shu)(shu)(shu)(shu)(shu)(shu)節(jie)、天府書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)等。還有的新華走出當(dang)地舉辦(ban)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)，如福建新華赴臺舉辦(ban)金門書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)，赴俄羅斯、瑞典、挪威、美國(guo)、日本等國(guo)家舉辦(ban)中國(guo)（福建）圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)銷會。

這些書(shu)(shu)展(zhan)大(da)大(da)推(tui)動(dong)了(le)當地(di)的(de)全民閱讀。如福(fu)建新華(hua)2016年承辦的(de)第二屆“世界讀書(shu)(shu)日·海(hai)峽讀書(shu)(shu)節”，實現銷(xiao)(xiao)售碼洋3530萬(wan)元(yuan)，成為福(fu)州參展(zhan)規模(mo)最大(da)、入場人次(ci)最多、銷(xiao)(xiao)售收入最高、宣傳效果(guo)最好(hao)的(de)一次(ci)群眾(zhong)性閱讀活動(dong)。再如2020河北省(sheng)惠民書(shu)(shu)市(shi)，在7天時間(jian)里，166家(jia)新華(hua)書(shu)(shu)店上下聯動(dong)，發放(fang)260萬(wan)元(yuan)優惠券，累計銷(xiao)(xiao)售各類出版物(wu)41.17萬(wan)冊、1896萬(wan)元(yuan)，讓利800萬(wan)元(yuan)。

除了(le)承(cheng)辦(ban)當地(di)(di)書(shu)(shu)(shu)(shu)展，各(ge)地(di)(di)新(xin)(xin)(xin)華(hua)還組織策劃了(le)豐富多樣的(de)(de)品牌(pai)閱(yue)(yue)讀(du)活(huo)動(dong)，形成(cheng)一道道全(quan)民閱(yue)(yue)讀(du)的(de)(de)亮(liang)麗風景線(xian)。歷(li)年(nian)的(de)(de)《報告書(shu)(shu)(shu)(shu)》對(dui)此進行了(le)記錄(lu)。例如，新(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店總店的(de)(de)“出版界(jie)(jie)圖書(shu)(shu)(shu)(shu)館界(jie)(jie)全(quan)民閱(yue)(yue)讀(du)年(nian)會”“全(quan)國館社高層(ceng)論(lun)壇”“全(quan)國少兒閱(yue)(yue)讀(du)峰會”，江西(xi)新(xin)(xin)(xin)華(hua)的(de)(de)“朗(lang)讀(du)者”“美麗中國·精彩江西(xi)”等誦讀(du)活(huo)動(dong)，已成(cheng)品牌(pai)活(huo)動(dong)。海南新(xin)(xin)(xin)華(hua)開設的(de)(de)數十(shi)個“新(xin)(xin)(xin)時代經(jing)典傳習(xi)所”，搭建(jian)起新(xin)(xin)(xin)時代傳播新(xin)(xin)(xin)思想的(de)(de)“新(xin)(xin)(xin)平(ping)臺、新(xin)(xin)(xin)陣地(di)(di)、新(xin)(xin)(xin)機制”。內蒙古(gu)新(xin)(xin)(xin)華(hua)利用旗下發行網點，通過(guo)鴻(hong)雁傳書(shu)(shu)(shu)(shu)（文化扶貧活(huo)動(dong)）、鴻(hong)雁使者（草原(yuan)文化志愿者活(huo)動(dong)）、鴻(hong)雁校(xiao)園（場景閱(yue)(yue)讀(du)實踐課堂）、鴻(hong)雁之家(jia)（“學習(xi)強國”積分(fen)兌書(shu)(shu)(shu)(shu)）、鴻(hong)雁誦讀(du)（講我的(de)(de)故(gu)事）和鴻(hong)雁書(shu)(shu)(shu)(shu)店（在(zai)你身邊的(de)(de)流動(dong)書(shu)(shu)(shu)(shu)房(fang)）的(de)(de)方(fang)式，推動(dong)“鴻(hong)雁悅讀(du)”深(shen)入全(quan)區(qu)各(ge)地(di)(di)。

投入人力(li)物(wu)力(li)  助力(li)精準扶貧

2021年2月25日，習近(jin)平(ping)總書(shu)記(ji)在(zai)全國脫(tuo)貧(pin)(pin)攻(gong)堅總結(jie)表彰大會(hui)上(shang)莊嚴宣告：我國脫(tuo)貧(pin)(pin)攻(gong)堅戰(zhan)取(qu)得了(le)全面勝利！“十(shi)三五”期間，各地新華(hua)書(shu)店(dian)投入大量資金和(he)物(wu)資，派(pai)出(chu)一線(xian)扶(fu)(fu)(fu)貧(pin)(pin)干部(bu)，通過開展產業(ye)幫(bang)扶(fu)(fu)(fu)、教育文(wen)化幫(bang)扶(fu)(fu)(fu)等方式幫(bang)助扶(fu)(fu)(fu)貧(pin)(pin)村脫(tuo)貧(pin)(pin)，在(zai)國家脫(tuo)貧(pin)(pin)攻(gong)堅的時代(dai)畫卷上(shang)寫下了(le)一筆(bi)。歷年的《報告書(shu)》記(ji)錄(lu)了(le)這些數據。

2017年，甘肅新(xin)(xin)華(hua)(hua)、深圳(zhen)新(xin)(xin)華(hua)(hua)、重慶新(xin)(xin)華(hua)(hua)分別向對口幫扶村捐贈240萬(wan)元(yuan)、220萬(wan)元(yuan)、110萬(wan)元(yuan)。河(he)南新(xin)(xin)華(hua)(hua)云書網成立(li)扶貧團隊，提供農副產品網上銷售服(fu)務，探索電商扶貧新(xin)(xin)模式。

2018年(nian)，江西新(xin)華(hua)(hua)對(dui)138個(ge)扶(fu)(fu)貧(pin)點開(kai)展幫扶(fu)(fu)，累計(ji)捐贈約500萬(wan)元；湖南(nan)新(xin)華(hua)(hua)參(can)與建設扶(fu)(fu)貧(pin)點上百個(ge)，派駐蹲點的(de)人員200多(duo)人，對(dui)口扶(fu)(fu)貧(pin)人數達753人；甘肅(su)新(xin)華(hua)(hua)為扶(fu)(fu)貧(pin)村學校援建圖(tu)書室(shi)折合人民幣(bi)267萬(wan)元，為貧(pin)困戶捐資(zi)捐物(wu)(wu)90多(duo)萬(wan)元；河(he)北新(xin)華(hua)(hua)向(xiang)貧(pin)困村派駐干部(bu)黨員20余(yu)人，為貧(pin)困地區捐贈物(wu)(wu)資(zi)共計(ji)232萬(wan)元。

2019年(nian)，山西新華(hua)118人駐村(cun)(cun)幫扶、486人結對幫扶，年(nian)投入(ru)資金(jin)千余(yu)(yu)萬(wan)(wan)元；內(nei)蒙古新華(hua)脫貧(pin)攻堅戰(zhan)斗(dou)隊(dui)加入(ru)了12個貧(pin)困(kun)(kun)村(cun)(cun)的駐村(cun)(cun)工作，投入(ru)資金(jin)、財物百余(yu)(yu)萬(wan)(wan)元；甘(gan)肅(su)新華(hua)198人參與精準扶貧(pin)，投入(ru)扶貧(pin)資金(jin)68萬(wan)(wan)余(yu)(yu)元，為貧(pin)困(kun)(kun)地區捐(juan)錢、捐(juan)物、捐(juan)贈(zeng)圖書(shu)超過360萬(wan)(wan)元。

對(dui)于援(yuan)(yuan)藏、援(yuan)(yuan)疆、援(yuan)(yuan)青(qing)(qing)的(de)國家重點項目(mu)，新(xin)(xin)(xin)華書店(dian)更(geng)是高(gao)度重視，落實(shi)到位。2018年，新(xin)(xin)(xin)華書店(dian)總店(dian)派員參加青(qing)(qing)海(hai)扶貧工作，籌(chou)措資金500余萬(wan)(wan)元(yuan)，修建一(yi)條27公里長的(de)砂(sha)石路和(he)一(yi)座44米長的(de)涵橋；2017年，江蘇新(xin)(xin)(xin)華對(dui)口援(yuan)(yuan)藏、援(yuan)(yuan)疆圖(tu)(tu)書近200萬(wan)(wan)元(yuan)；福建新(xin)(xin)(xin)華2017年捐贈的(de)1000萬(wan)(wan)元(yuan)圖(tu)(tu)書中，相當一(yi)部分是對(dui)口支援(yuan)(yuan)西(xi)藏的(de)；北京新(xin)(xin)(xin)華2017年捐贈的(de)91萬(wan)(wan)元(yuan)圖(tu)(tu)書中，援(yuan)(yuan)藏占了相當比重。

“十三五”新華系實(shi)體書店(dian)發(fa)展六大風標

“十(shi)三五(wu)”期(qi)(qi)間(jian)(jian)，在中宣部等(deng)11部委《關于支持實體(ti)(ti)書(shu)(shu)店(dian)(dian)發(fa)(fa)展的(de)指導意見》等(deng)利好政策推(tui)動下，實體(ti)(ti)書(shu)(shu)店(dian)(dian)得到快(kuai)速發(fa)(fa)展。根據中國新華(hua)書(shu)(shu)店(dian)(dian)協會(hui)發(fa)(fa)布的(de)2016年—2019年《中國新華(hua)書(shu)(shu)店(dian)(dian)社會(hui)責任報告書(shu)(shu)》（以下簡稱《報告書(shu)(shu)》），以及《中國新聞出(chu)版廣電報》記(ji)者近年來對行業的(de)觀察，我們梳理和盤點(dian)出(chu)“十(shi)三五(wu)”期(qi)(qi)間(jian)(jian)新華(hua)系(xi)(xi)實體(ti)(ti)書(shu)(shu)店(dian)(dian)發(fa)(fa)展的(de)六大風標。從(cong)中可見，“十(shi)三五(wu)”期(qi)(qi)間(jian)(jian)，各地(di)新華(hua)書(shu)(shu)店(dian)(dian)分別從(cong)大書(shu)(shu)城、標志(zhi)性(xing)門店(dian)(dian)、特(te)色書(shu)(shu)店(dian)(dian)、社區網點(dian)等(deng)多層面進行規劃(hua)，形成(cheng)“大中小特(te)”書(shu)(shu)店(dian)(dian)并舉的(de)圖書(shu)(shu)發(fa)(fa)行體(ti)(ti)系(xi)(xi)，創新了實體(ti)(ti)書(shu)(shu)店(dian)(dian)的(de)發(fa)(fa)展之(zhi)路。

門(men)(men)店(dian)升(sheng)(sheng)級(ji)改(gai)(gai)造(zao)持續進行(xing)。從歷年(nian)(nian)(nian)的(de)(de)《報告書(shu)(shu)》可見，“十三五”期(qi)間，各地(di)新(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)店(dian)繼(ji)續加(jia)大門(men)(men)店(dian)升(sheng)(sheng)級(ji)改(gai)(gai)造(zao)力度，為(wei)讀者提(ti)供綜(zong)合(he)性文(wen)(wen)化消費終端體驗，使得(de)新(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)店(dian)以全新(xin)(xin)(xin)面貌(mao)出現在公眾(zhong)面前(qian)。以2017年(nian)(nian)(nian)為(wei)例，廣(guang)東新(xin)(xin)(xin)華(hua)(hua)、浙(zhe)江新(xin)(xin)(xin)華(hua)(hua)、山東新(xin)(xin)(xin)華(hua)(hua)、湖南(nan)新(xin)(xin)(xin)華(hua)(hua)升(sheng)(sheng)級(ji)改(gai)(gai)造(zao)書(shu)(shu)城、門(men)(men)店(dian)的(de)(de)數量分別為(wei) 73處(chu)(chu)、26處(chu)(chu)、23處(chu)(chu)、23處(chu)(chu)。浙(zhe)江新(xin)(xin)(xin)華(hua)(hua)2016年(nian)(nian)(nian)新(xin)(xin)(xin)開業了(le)黃(huang)巖書(shu)(shu)城，全新(xin)(xin)(xin)改(gai)(gai)造(zao)升(sheng)(sheng)級(ji)麗(li)水書(shu)(shu)城、柯橋書(shu)(shu)城、余(yu)杭文(wen)(wen)化廣(guang)場等設(she)(she)計感強、時尚潮流的(de)(de)閱讀文(wen)(wen)化空間。福建新(xin)(xin)(xin)華(hua)(hua)2016年(nian)(nian)(nian)完成總部鰲峰(feng)坊(fang)書(shu)(shu)城、福州金(jin)山圖書(shu)(shu)城等15家賣場的(de)(de)新(xin)(xin)(xin)建或升(sheng)(sheng)級(ji)改(gai)(gai)造(zao)。江蘇(su)新(xin)(xin)(xin)華(hua)(hua)2017年(nian)(nian)(nian)全省網(wang)點同比上年(nian)(nian)(nian)增加(jia)376處(chu)(chu)，打造(zao)了(le)一批(pi)品種齊全、業態豐富的(de)(de)城市文(wen)(wen)化綜(zong)合(he)體。天津新(xin)(xin)(xin)華(hua)(hua)2019年(nian)(nian)(nian)完成全部200個閱讀新(xin)(xin)(xin)空間建設(she)(she)，改(gai)(gai)造(zao)后(hou)的(de)(de)書(shu)(shu)店(dian)年(nian)(nian)(nian)銷(xiao)售額提(ti)升(sheng)(sheng)10%。

24小時書(shu)店(dian)(dian)建設(she)(she)成風(feng)潮。從2014年(nian)北京(jing)三聯韜奮(fen)書(shu)店(dian)(dian)運行24小時不(bu)打(da)烊之(zhi)后(hou)(hou)，全(quan)國各地掀起24小時書(shu)店(dian)(dian)的(de)建設(she)(she)風(feng)潮，從當年(nian)一(yi)直延(yan)續(xu)到“十三五”時期。這其中不(bu)少是新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)書(shu)店(dian)(dian)創辦的(de)，如遼寧盤錦(jin)新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)的(de)深(shen)柳讀書(shu)堂、杭州新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)的(de)悅覽樹(shu)、青島新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)的(de)明閱島、湖北新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)的(de)九丘書(shu)館、安徽新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)的(de)三孝口書(shu)店(dian)(dian)、四川新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)的(de)軒(xuan)客(ke)會鏜鈀街(jie)店(dian)(dian)等。這些24小時書(shu)店(dian)(dian)成為夜幕降臨后(hou)(hou)當地不(bu)可多得的(de)公共(gong)閱讀空間，也以(yi)一(yi)種地標式的(de)存(cun)在彰顯著(zhu)一(yi)個城市的(de)文化底蘊。新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)系(xi)(xi)24小時書(shu)店(dian)(dian)的(de)建設(she)(she)數(shu)量(liang)，從歷年(nian)《報告書(shu)》可見一(yi)斑：2013年(nian)—2015年(nian)，全(quan)國新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)系(xi)(xi)統開設(she)(she)24小時書(shu)店(dian)(dian)20余家(jia)(jia)(jia)；2016年(nian)，僅江蘇新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)就開設(she)(she)6家(jia)(jia)(jia)24小時書(shu)店(dian)(dian)；2017年(nian)，新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)系(xi)(xi)的(de)24小時書(shu)店(dian)(dian)新(xin)(xin)(xin)增13家(jia)(jia)(jia)。

新(xin)華(hua)(hua)書(shu)(shu)(shu)店子品(pin)牌集群形成。安徽(hui)新(xin)華(hua)(hua)打(da)造出以(yi)“閱(yue)生活”“前言后記”“讀(du)書(shu)(shu)(shu)會”為(wei)代表的(de)文(wen)(wen)化(hua)商業品(pin)牌，廣(guang)東新(xin)華(hua)(hua)擁有“四閱(yue)”“書(shu)(shu)(shu)笙”“渡(du)”“泊”“吾悅”等(deng)書(shu)(shu)(shu)店品(pin)牌，四川新(xin)華(hua)(hua)面(mian)對不(bu)同消費群體(ti)形成“新(xin)華(hua)(hua)文(wen)(wen)軒”“軒客會”“文(wen)(wen)軒兒童書(shu)(shu)(shu)店”“讀(du)讀(du)書(shu)(shu)(shu)吧”多特色經(jing)營格局，還(huan)有云南新(xin)華(hua)(hua)的(de)“云上鄉愁書(shu)(shu)(shu)院”、河南新(xin)華(hua)(hua)的(de)“尚書(shu)(shu)(shu)房(fang)”等(deng)。這些新(xin)興(xing)書(shu)(shu)(shu)店很多采用連鎖形式(shi)，它們在為(wei)廣(guang)大讀(du)者提(ti)供圖(tu)書(shu)(shu)(shu)和(he)音像(xiang)制品(pin)的(de)同時，通過(guo)引(yin)入教育(yu)培訓、手(shou)工體(ti)驗(yan)、特色文(wen)(wen)創、多元文(wen)(wen)化(hua)產品(pin)、餐飲(yin)服務等(deng)手(shou)段，提(ti)升客戶黏性，發掘流量價值，逐步構建以(yi)文(wen)(wen)化(hua)消費為(wei)核心、以(yi)文(wen)(wen)化(hua)體(ti)驗(yan)為(wei)品(pin)質的(de)新(xin)零售體(ti)系。

紅(hong)色(se)(se)(se)與特色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)成(cheng)獨特風景(jing)。“十(shi)三(san)五”期間(jian)，新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)系統建(jian)(jian)設(she)(she)了(le)(le)不少“小而美”的(de)特色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，大大改變了(le)(le)人(ren)們對新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)的(de)刻板印(yin)象(xiang)。以紅(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為例(li)，2015年至今建(jian)(jian)成(cheng)的(de)有江(jiang)西(xi)新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的(de)井(jing)岡山紅(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，河北新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的(de)涿州紅(hong)色(se)(se)(se)文(wen)化書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)和涉縣紅(hong)色(se)(se)(se)主題書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的(de)紅(hong)安(an)七里坪(ping)紅(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，陜西(xi)新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的(de)延安(an)中國紅(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)等。不少特色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)有“跨界”特征。例(li)如(ru)，江(jiang)蘇新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)開辟了(le)(le)數十(shi)家(jia)“書(shu)(shu)(shu)(shu)(shu)香(xiang)建(jian)(jian)行(xing)”，在常州把書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)開進汽車(che)美容(rong)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)和連鎖藥(yao)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，在鎮江(jiang)創新(xin)(xin)(xin)(xin)(xin)發(fa)展多(duo)家(jia)“紅(hong)領巾(jin)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)”。海南(nan)新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)以“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+旅(lv)游(you)”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+醫院”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+地產(chan)”等模式(shi)建(jian)(jian)設(she)(she)特色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)把書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)開到景(jing)區(qu)和軍營(ying)，山西(xi)新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)推進機關書(shu)(shu)(shu)(shu)(shu)屋、醫院書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)建(jian)(jian)設(she)(she)，內蒙古新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)援建(jian)(jian)農(nong)牧區(qu)家(jia)庭書(shu)(shu)(shu)(shu)(shu)屋。

校(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)書(shu)店(dian)(dian)建設獲(huo)政策(ce)強(qiang)力推動。在(zai)2019年(nian)教育部辦(ban)公廳發布的《關于進一步支持高校(xiao)(xiao)(xiao)(xiao)校(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)實體(ti)書(shu)店(dian)(dian)發展(zhan)的指導意(yi)見》等利好政策(ce)的推動下，校(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)書(shu)店(dian)(dian)的建設得(de)到加強(qiang)。在(zai)《意(yi)見》發布的當(dang)年(nian)，多家新(xin)(xin)(xin)華(hua)(hua)書(shu)店(dian)(dian)建設的高校(xiao)(xiao)(xiao)(xiao)校(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)書(shu)店(dian)(dian)亮相，如新(xin)(xin)(xin)華(hua)(hua)書(shu)店(dian)(dian)總店(dian)(dian)與中國傳(chuan)媒大學(xue)聯合(he)營建的“中傳(chuan)知行書(shu)店(dian)(dian)-新(xin)(xin)(xin)華(hua)(hua)爾雅書(shu)房”，武漢新(xin)(xin)(xin)華(hua)(hua)投(tou)資興建的江漢大學(xue)清源(yuan)書(shu)店(dian)(dian)，陜(shan)西(xi)新(xin)(xin)(xin)華(hua)(hua)在(zai)西(xi)安電子科(ke)技大學(xue)打造的充滿年(nian)代(dai)感的“新(xin)(xin)(xin)華(hua)(hua)書(shu)店(dian)(dian)·西(xi)電1931”等。各地(di)也在(zai)加緊各類校(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)書(shu)店(dian)(dian)的建設。例(li)如，河南新(xin)(xin)(xin)華(hua)(hua)在(zai)多家高校(xiao)(xiao)(xiao)(xiao)建設“時(shi)間的顏色”書(shu)店(dian)(dian)，江西(xi)新(xin)(xin)(xin)華(hua)(hua)的“新(xin)(xin)(xin)華(hua)(hua)壹(yi)品”校(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)文(wen)化綜(zong)合(he)服務平臺(tai)遍布數百家學(xue)校(xiao)(xiao)(xiao)(xiao)，湖北新(xin)(xin)(xin)華(hua)(hua)創(chuang)立了“倍閱”校(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)書(shu)店(dian)(dian)品牌。

館(guan)(guan)(guan)(guan)(guan)(guan)店(dian)(dian)互通(tong)(tong)實現“借”“賣”一(yi)體(ti)化。國內較早開展(zhan)館(guan)(guan)(guan)(guan)(guan)(guan)店(dian)(dian)互通(tong)(tong)服(fu)務的(de)(de)(de)是內蒙古。2015年(nian)，內蒙古圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)和(he)當(dang)地新華書(shu)(shu)(shu)店(dian)(dian)合作(zuo)，通(tong)(tong)過開展(zhan)以“讀(du)者在(zai)新華書(shu)(shu)(shu)店(dian)(dian)選書(shu)(shu)(shu)、圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)買單”為特征的(de)(de)(de)“彩(cai)云服(fu)務”，使(shi)得(de)內蒙古圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)當(dang)年(nian)新書(shu)(shu)(shu)流(liu)通(tong)(tong)率達到100%。此(ci)舉經媒(mei)體(ti)報(bao)道后，全(quan)國各地紛紛效仿。此(ci)后，各地圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)和(he)新華書(shu)(shu)(shu)店(dian)(dian)的(de)(de)(de)合作(zuo)逐步深化，館(guan)(guan)(guan)(guan)(guan)(guan)店(dian)(dian)一(yi)體(ti)的(de)(de)(de)新型公共讀(du)書(shu)(shu)(shu)空間(jian)建設(she)形成風(feng)潮，比(bi)如四川(chuan)省圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)與(yu)新華文(wen)軒合作(zuo)的(de)(de)(de)“館(guan)(guan)(guan)(guan)(guan)(guan)中店(dian)(dian)”——文(wen)軒讀(du)讀(du)書(shu)(shu)(shu)吧(ba)，成都圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)與(yu)新華文(wen)軒合作(zuo)的(de)(de)(de)“店(dian)(dian)中館(guan)(guan)(guan)(guan)(guan)(guan)”——城市閱讀(du)空間(jian)，安徽新華與(yu)安徽銅(tong)陵市圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)、安徽職(zhi)業學院圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)融為一(yi)體(ti)的(de)(de)(de)“綜合閱讀(du)文(wen)化空間(jian)”等。館(guan)(guan)(guan)(guan)(guan)(guan)店(dian)(dian)互通(tong)(tong)打(da)破了(le)讀(du)者、書(shu)(shu)(shu)店(dian)(dian)、圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)之間(jian)的(de)(de)(de)壁壘，實現了(le)統籌整合、多方共贏，有(you)力推動了(le)全(quan)民閱讀(du)。