誕生于延安窯洞里的(de)(de)新華書(shu)(shu)(shu)店(dian)(dian)，如今(jin)已經走過了(le)84個春秋。作(zuo)為(wei)中(zhong)國(guo)(guo)(guo)共產黨創建并領(ling)導的(de)(de)紅色文(wen)化(hua)企業，新華書(shu)(shu)(shu)店(dian)(dian)始終堅持傳承紅色基因、弘揚(yang)先進文(wen)化(hua)、踐(jian)行社(she)會(hui)(hui)(hui)責(ze)任。根(gen)據(ju)中(zhong)國(guo)(guo)(guo)新華書(shu)(shu)(shu)店(dian)(dian)協(xie)會(hui)(hui)(hui)發布的(de)(de)2016年—2019年《中(zhong)國(guo)(guo)(guo)新華書(shu)(shu)(shu)店(dian)(dian)社(she)會(hui)(hui)(hui)責(ze)任報(bao)(bao)告書(shu)(shu)(shu)》（以下簡稱(cheng)《報(bao)(bao)告書(shu)(shu)(shu)》），以及《中(zhong)國(guo)(guo)(guo)新聞出(chu)版(ban)廣電報(bao)(bao)》記(ji)者近(jin)年來對行業的(de)(de)觀察，我(wo)們梳理了(le)“十三五”期間新華書(shu)(shu)(shu)店(dian)(dian)履行社(she)會(hui)(hui)(hui)責(ze)任的(de)(de)主要做(zuo)法和成就經驗，試圖從中(zhong)得到一些啟示。

履行職責使命 做好發行工作

“十三五(wu)”期間(jian)，新華書店積極發揮(hui)國有主(zhu)渠道、主(zhu)陣地(di)優勢(shi)，承(cheng)擔(dan)文化傳(chuan)播使(shi)命，全(quan)力以(yi)赴做好重要文件文獻、重點(dian)主(zhu)題出版(ban)物、優秀(xiu)大眾讀物等相關發行工(gong)作。

這(zhe)5年(nian)(nian)(nian)(nian)中(zhong)，全國各地新(xin)華書(shu)店在(zai)門(men)店突(tu)出位置設立專柜專架(jia)，開展(zhan)(zhan)重(zhong)點(dian)出版物展(zhan)(zhan)示展(zhan)(zhan)銷和(he)宣傳征訂(ding)活動(dong)，對讀者購書(shu)給(gei)予(yu)優(you)惠，取得(de)了顯著成(cheng)效。2016年(nian)(nian)(nian)(nian)，新(xin)華書(shu)店開展(zhan)(zhan)“習近(jin)平(ping)總書(shu)記系列重(zhong)要講話”“慶(qing)祝(zhu)中(zhong)國共產黨(dang)成(cheng)立95周(zhou)年(nian)(nian)(nian)(nian)”“紀念長征勝利80周(zhou)年(nian)(nian)(nian)(nian)”等(deng)主題展(zhan)(zhan)示展(zhan)(zhan)銷活動(dong)；2017年(nian)(nian)(nian)(nian)，設立黨(dang)的(de)十九大文獻展(zhan)(zhan)銷專區、專臺(tai)、專架(jia)；2018年(nian)(nian)(nian)(nian)，舉(ju)辦(ban)以(yi)“習近(jin)平(ping)新(xin)時代中(zhong)國特色社會(hui)主義思想”“馬克思誕(dan)辰200周(zhou)年(nian)(nian)(nian)(nian)”“改(gai)革開放(fang)40周(zhou)年(nian)(nian)(nian)(nian)”等(deng)為主題的(de)專題展(zhan)(zhan)銷活動(dong)；2019年(nian)(nian)(nian)(nian)，舉(ju)辦(ban)“慶(qing)祝(zhu)新(xin)中(zhong)國成(cheng)立70周(zhou)年(nian)(nian)(nian)(nian)”主題出版物展(zhan)(zhan)。

“課(ke)前到書，人手(shou)一冊(ce)”是(shi)黨和(he)(he)國家對教(jiao)材發行工作提出的要求(qiu)，是(shi)中小學開展正常教(jiao)育活動的基本保障。“十三五”期間，新(xin)華書店(dian)將“課(ke)前到書”作為(wei)重要的政治任務(wu)和(he)(he)社(she)會(hui)責任，精心(xin)組(zu)織，精細(xi)操作，以長(chang)期積(ji)淀的專業服務(wu)能力圓(yuan)滿(man)完(wan)成(cheng)每季教(jiao)材的征(zheng)訂發行工作。

“課前到書(shu)”的(de)服務(wu)水平在“十三五”期(qi)間(jian)得到提(ti)升(sheng)，安徽新(xin)華在這方(fang)面領全國風氣(qi)之先。2014年秋季學(xue)期(qi)，安徽新(xin)華將教材配送(song)從“送(song)書(shu)到校”延伸(shen)到“分書(shu)到班”，2016年又開始試(shi)點(dian)“服務(wu)到生”。在榜樣的(de)示(shi)范和帶動下，河(he)南、河(he)北、云南等地(di)的(de)新(xin)華書(shu)店，紛紛嘗試(shi)“分書(shu)到班”。

這5年中(zhong)，有兩個特殊的年份值得銘記。2017年秋季學期，歷經(jing)5年完成(cheng)編審的統(tong)編三科教(jiao)材(cai)正(zheng)式啟用。由于三科教(jiao)材(cai)編審、評(ping)議教(jiao)輔重新申(shen)報定價、印刷業減產限排等原(yuan)因，這一年新華人(ren)“課前(qian)(qian)到書”的時間空前(qian)(qian)緊迫，工作尤其艱苦(ku)。

2020年，新冠肺炎疫情來襲，南方多地遭遇洪澇災害，教(jiao)材教(jiao)輔(fu)發運(yun)工(gong)作形勢更(geng)加(jia)嚴峻。各地新華人兌現一(yi)份承諾，堅守一(yi)份初心，以堅實行動兌現“課前到書”錚(zheng)錚(zheng)誓(shi)言。

承(cheng)辦地方書(shu)展  推(tui)動全民(min)閱讀

承辦或協辦各種書(shu)展，舉辦各種文化活(huo)動(dong)，是“十三五”期間新華書(shu)店推動(dong)全民閱讀工作的一個重要(yao)方(fang)面。

各(ge)地(di)新(xin)華連續(xu)多年承辦(ban)或協(xie)辦(ban)地(di)方(fang)書(shu)(shu)(shu)(shu)展(zhan)(zhan)，如上海書(shu)(shu)(shu)(shu)展(zhan)(zhan)、江蘇書(shu)(shu)(shu)(shu)展(zhan)(zhan)、南國(guo)書(shu)(shu)(shu)(shu)香(xiang)(xiang)節、深圳讀書(shu)(shu)(shu)(shu)月、黃山書(shu)(shu)(shu)(shu)會、山東書(shu)(shu)(shu)(shu)展(zhan)(zhan)、河北省惠民(min)(min)書(shu)(shu)(shu)(shu)市、海南書(shu)(shu)(shu)(shu)香(xiang)(xiang)節、書(shu)(shu)(shu)(shu)香(xiang)(xiang)彩云南惠民(min)(min)書(shu)(shu)(shu)(shu)市、重慶讀書(shu)(shu)(shu)(shu)月惠民(min)(min)書(shu)(shu)(shu)(shu)展(zhan)(zhan)、書(shu)(shu)(shu)(shu)香(xiang)(xiang)龍江讀書(shu)(shu)(shu)(shu)節、遼寧省全民(min)(min)閱讀節、廣(guang)西書(shu)(shu)(shu)(shu)展(zhan)(zhan)、寧波(bo)書(shu)(shu)(shu)(shu)展(zhan)(zhan)、海峽讀書(shu)(shu)(shu)(shu)節、天府書(shu)(shu)(shu)(shu)展(zhan)(zhan)等。還有的(de)新(xin)華走出(chu)當地(di)舉(ju)辦(ban)書(shu)(shu)(shu)(shu)展(zhan)(zhan)，如福建新(xin)華赴臺舉(ju)辦(ban)金(jin)門書(shu)(shu)(shu)(shu)展(zhan)(zhan)，赴俄羅斯、瑞典、挪威、美國(guo)、日本等國(guo)家舉(ju)辦(ban)中國(guo)（福建）圖書(shu)(shu)(shu)(shu)展(zhan)(zhan)銷會。

這些(xie)書(shu)(shu)(shu)展大(da)大(da)推動(dong)了當地的全(quan)民閱讀(du)(du)。如(ru)福建新(xin)華2016年承辦的第二屆“世界(jie)讀(du)(du)書(shu)(shu)(shu)日·海峽(xia)讀(du)(du)書(shu)(shu)(shu)節(jie)”，實(shi)現銷(xiao)售(shou)碼洋3530萬(wan)(wan)(wan)元(yuan)(yuan)，成(cheng)為福州參展規模最大(da)、入場人次最多、銷(xiao)售(shou)收入最高(gao)、宣(xuan)傳效果最好的一次群眾性(xing)閱讀(du)(du)活動(dong)。再(zai)如(ru)2020河北省(sheng)惠民書(shu)(shu)(shu)市，在7天(tian)時間里，166家新(xin)華書(shu)(shu)(shu)店上下聯動(dong)，發放260萬(wan)(wan)(wan)元(yuan)(yuan)優惠券，累計銷(xiao)售(shou)各類(lei)出版物41.17萬(wan)(wan)(wan)冊、1896萬(wan)(wan)(wan)元(yuan)(yuan)，讓利(li)800萬(wan)(wan)(wan)元(yuan)(yuan)。

除了(le)承辦當(dang)地(di)書(shu)展(zhan)，各地(di)新(xin)華(hua)還組織策劃了(le)豐富多(duo)樣的(de)品牌(pai)閱(yue)讀(du)(du)活(huo)(huo)動(dong)(dong)(dong)，形(xing)成一道(dao)道(dao)全(quan)(quan)(quan)民閱(yue)讀(du)(du)的(de)亮麗風景(jing)線(xian)。歷年的(de)《報告書(shu)》對此(ci)進行了(le)記錄。例如，新(xin)華(hua)書(shu)店(dian)總店(dian)的(de)“出版界(jie)圖書(shu)館界(jie)全(quan)(quan)(quan)民閱(yue)讀(du)(du)年會”“全(quan)(quan)(quan)國館社高(gao)層論(lun)壇”“全(quan)(quan)(quan)國少兒閱(yue)讀(du)(du)峰會”，江西新(xin)華(hua)的(de)“朗讀(du)(du)者”“美麗中國·精彩江西”等(deng)誦(song)讀(du)(du)活(huo)(huo)動(dong)(dong)(dong)，已成品牌(pai)活(huo)(huo)動(dong)(dong)(dong)。海南(nan)新(xin)華(hua)開設的(de)數十個“新(xin)時(shi)代(dai)經典傳(chuan)習所”，搭(da)建起(qi)新(xin)時(shi)代(dai)傳(chuan)播(bo)新(xin)思想(xiang)的(de)“新(xin)平臺、新(xin)陣地(di)、新(xin)機制”。內蒙古新(xin)華(hua)利用(yong)旗(qi)下(xia)發行網(wang)點，通過鴻(hong)(hong)(hong)雁(yan)(yan)傳(chuan)書(shu)（文(wen)化扶貧(pin)活(huo)(huo)動(dong)(dong)(dong)）、鴻(hong)(hong)(hong)雁(yan)(yan)使者（草(cao)原(yuan)文(wen)化志愿(yuan)者活(huo)(huo)動(dong)(dong)(dong)）、鴻(hong)(hong)(hong)雁(yan)(yan)校園（場景(jing)閱(yue)讀(du)(du)實踐課堂(tang)）、鴻(hong)(hong)(hong)雁(yan)(yan)之家（“學習強國”積分兌書(shu)）、鴻(hong)(hong)(hong)雁(yan)(yan)誦(song)讀(du)(du)（講我的(de)故事）和(he)鴻(hong)(hong)(hong)雁(yan)(yan)書(shu)店(dian)（在你身邊(bian)的(de)流動(dong)(dong)(dong)書(shu)房）的(de)方式，推動(dong)(dong)(dong)“鴻(hong)(hong)(hong)雁(yan)(yan)悅讀(du)(du)”深入全(quan)(quan)(quan)區各地(di)。

投入(ru)人(ren)力物(wu)力  助力精(jing)準扶貧

2021年2月25日，習近平總(zong)書記在全國(guo)脫(tuo)貧(pin)攻(gong)堅(jian)總(zong)結表彰大會(hui)上莊嚴宣告：我(wo)國(guo)脫(tuo)貧(pin)攻(gong)堅(jian)戰(zhan)取得(de)了(le)全面勝利！“十(shi)三(san)五”期間，各(ge)地新華書店投入大量(liang)資金和物資，派出一(yi)線扶(fu)(fu)貧(pin)干部，通過開(kai)展(zhan)產業幫扶(fu)(fu)、教育文(wen)化幫扶(fu)(fu)等(deng)方式幫助扶(fu)(fu)貧(pin)村脫(tuo)貧(pin)，在國(guo)家脫(tuo)貧(pin)攻(gong)堅(jian)的時代畫卷上寫下了(le)一(yi)筆。歷年的《報告書》記錄了(le)這些數據。

2017年，甘肅新(xin)華(hua)、深圳新(xin)華(hua)、重慶新(xin)華(hua)分(fen)別(bie)向對口幫扶村捐贈240萬元、220萬元、110萬元。河南新(xin)華(hua)云(yun)書網(wang)成立扶貧團(tuan)隊，提供農副(fu)產品(pin)網(wang)上(shang)銷售(shou)服務，探索(suo)電商扶貧新(xin)模(mo)式。

2018年，江西新(xin)華(hua)對(dui)138個扶貧(pin)(pin)點(dian)開(kai)展幫扶，累計捐(juan)(juan)贈約500萬(wan)元；湖南新(xin)華(hua)參與(yu)建(jian)(jian)設扶貧(pin)(pin)點(dian)上百(bai)個，派駐蹲點(dian)的(de)人(ren)(ren)員200多人(ren)(ren)，對(dui)口扶貧(pin)(pin)人(ren)(ren)數(shu)達753人(ren)(ren)；甘肅新(xin)華(hua)為(wei)扶貧(pin)(pin)村學(xue)校援建(jian)(jian)圖書室(shi)折合人(ren)(ren)民(min)幣(bi)267萬(wan)元，為(wei)貧(pin)(pin)困(kun)(kun)戶捐(juan)(juan)資捐(juan)(juan)物90多萬(wan)元；河北新(xin)華(hua)向貧(pin)(pin)困(kun)(kun)村派駐干部黨(dang)員20余人(ren)(ren)，為(wei)貧(pin)(pin)困(kun)(kun)地(di)區捐(juan)(juan)贈物資共計232萬(wan)元。

2019年，山西新華(hua)118人(ren)(ren)駐村幫(bang)扶(fu)(fu)、486人(ren)(ren)結對幫(bang)扶(fu)(fu)，年投入(ru)(ru)資金千余萬元；內蒙古(gu)新華(hua)脫貧(pin)攻堅戰斗(dou)隊加入(ru)(ru)了12個貧(pin)困村的駐村工(gong)作(zuo)，投入(ru)(ru)資金、財物百余萬元；甘肅新華(hua)198人(ren)(ren)參與(yu)精準扶(fu)(fu)貧(pin)，投入(ru)(ru)扶(fu)(fu)貧(pin)資金68萬余元，為貧(pin)困地區捐(juan)錢(qian)、捐(juan)物、捐(juan)贈圖書超過360萬元。

對(dui)(dui)于援(yuan)(yuan)(yuan)(yuan)(yuan)藏(zang)(zang)、援(yuan)(yuan)(yuan)(yuan)(yuan)疆(jiang)、援(yuan)(yuan)(yuan)(yuan)(yuan)青(qing)的(de)(de)國家重(zhong)點項目，新(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)更是高(gao)度重(zhong)視，落實到位。2018年，新(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)總(zong)店(dian)派員(yuan)參加(jia)青(qing)海扶貧工(gong)作，籌措資金500余萬元(yuan)，修建一(yi)條27公里(li)長的(de)(de)砂石路和一(yi)座44米長的(de)(de)涵橋；2017年，江蘇新(xin)華(hua)(hua)對(dui)(dui)口援(yuan)(yuan)(yuan)(yuan)(yuan)藏(zang)(zang)、援(yuan)(yuan)(yuan)(yuan)(yuan)疆(jiang)圖(tu)書(shu)(shu)(shu)近(jin)200萬元(yuan)；福建新(xin)華(hua)(hua)2017年捐贈的(de)(de)1000萬元(yuan)圖(tu)書(shu)(shu)(shu)中，相當(dang)一(yi)部分是對(dui)(dui)口支援(yuan)(yuan)(yuan)(yuan)(yuan)西(xi)藏(zang)(zang)的(de)(de)；北京(jing)新(xin)華(hua)(hua)2017年捐贈的(de)(de)91萬元(yuan)圖(tu)書(shu)(shu)(shu)中，援(yuan)(yuan)(yuan)(yuan)(yuan)藏(zang)(zang)占了相當(dang)比重(zhong)。

“十三五”新(xin)華系(xi)實體書店發展六大風標

“十三(san)五”期(qi)間(jian)，在中宣部(bu)等11部(bu)委(wei)《關于(yu)支(zhi)持(chi)實(shi)(shi)體書(shu)店(dian)(dian)(dian)發(fa)展(zhan)的(de)指導意見》等利好(hao)政策推動下，實(shi)(shi)體書(shu)店(dian)(dian)(dian)得到(dao)快速發(fa)展(zhan)。根據中國新(xin)華書(shu)店(dian)(dian)(dian)協會(hui)發(fa)布的(de)2016年—2019年《中國新(xin)華書(shu)店(dian)(dian)(dian)社會(hui)責任(ren)報(bao)告書(shu)》（以下簡稱《報(bao)告書(shu)》），以及(ji)《中國新(xin)聞出版廣(guang)電報(bao)》記者近年來對行(xing)(xing)業的(de)觀察，我們梳理和盤點(dian)出“十三(san)五”期(qi)間(jian)新(xin)華系實(shi)(shi)體書(shu)店(dian)(dian)(dian)發(fa)展(zhan)的(de)六大(da)風標(biao)。從中可見，“十三(san)五”期(qi)間(jian)，各地新(xin)華書(shu)店(dian)(dian)(dian)分別從大(da)書(shu)城、標(biao)志(zhi)性門(men)店(dian)(dian)(dian)、特(te)色書(shu)店(dian)(dian)(dian)、社區網點(dian)等多(duo)層(ceng)面(mian)進行(xing)(xing)規劃，形成(cheng)“大(da)中小特(te)”書(shu)店(dian)(dian)(dian)并舉的(de)圖(tu)書(shu)發(fa)行(xing)(xing)體系，創新(xin)了實(shi)(shi)體書(shu)店(dian)(dian)(dian)的(de)發(fa)展(zhan)之(zhi)路。

門(men)店(dian)升級(ji)改(gai)(gai)造(zao)持續進(jin)行。從歷年(nian)(nian)的(de)(de)《報(bao)告書(shu)(shu)(shu)(shu)》可見(jian)，“十三(san)五”期間(jian)，各地新(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)繼續加(jia)大門(men)店(dian)升級(ji)改(gai)(gai)造(zao)力度，為(wei)(wei)讀(du)(du)者(zhe)提(ti)供綜(zong)合性(xing)文(wen)化(hua)消費終端體(ti)驗，使(shi)得新(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)以全(quan)(quan)新(xin)(xin)(xin)面貌(mao)出現在公眾面前。以2017年(nian)(nian)為(wei)(wei)例(li)，廣東(dong)新(xin)(xin)(xin)華(hua)(hua)(hua)、浙江新(xin)(xin)(xin)華(hua)(hua)(hua)、山(shan)東(dong)新(xin)(xin)(xin)華(hua)(hua)(hua)、湖南新(xin)(xin)(xin)華(hua)(hua)(hua)升級(ji)改(gai)(gai)造(zao)書(shu)(shu)(shu)(shu)城(cheng)(cheng)、門(men)店(dian)的(de)(de)數量分(fen)別為(wei)(wei) 73處(chu)(chu)、26處(chu)(chu)、23處(chu)(chu)、23處(chu)(chu)。浙江新(xin)(xin)(xin)華(hua)(hua)(hua)2016年(nian)(nian)新(xin)(xin)(xin)開(kai)業了(le)黃巖(yan)書(shu)(shu)(shu)(shu)城(cheng)(cheng)，全(quan)(quan)新(xin)(xin)(xin)改(gai)(gai)造(zao)升級(ji)麗水書(shu)(shu)(shu)(shu)城(cheng)(cheng)、柯橋書(shu)(shu)(shu)(shu)城(cheng)(cheng)、余杭(hang)文(wen)化(hua)廣場等設(she)計感強(qiang)、時尚潮(chao)流(liu)的(de)(de)閱(yue)讀(du)(du)文(wen)化(hua)空(kong)間(jian)。福建新(xin)(xin)(xin)華(hua)(hua)(hua)2016年(nian)(nian)完成總部(bu)鰲峰坊書(shu)(shu)(shu)(shu)城(cheng)(cheng)、福州(zhou)金山(shan)圖書(shu)(shu)(shu)(shu)城(cheng)(cheng)等15家賣場的(de)(de)新(xin)(xin)(xin)建或升級(ji)改(gai)(gai)造(zao)。江蘇新(xin)(xin)(xin)華(hua)(hua)(hua)2017年(nian)(nian)全(quan)(quan)省網(wang)點同(tong)比(bi)上年(nian)(nian)增加(jia)376處(chu)(chu)，打造(zao)了(le)一批品種齊(qi)全(quan)(quan)、業態豐(feng)富的(de)(de)城(cheng)(cheng)市文(wen)化(hua)綜(zong)合體(ti)。天津新(xin)(xin)(xin)華(hua)(hua)(hua)2019年(nian)(nian)完成全(quan)(quan)部(bu)200個閱(yue)讀(du)(du)新(xin)(xin)(xin)空(kong)間(jian)建設(she)，改(gai)(gai)造(zao)后的(de)(de)書(shu)(shu)(shu)(shu)店(dian)年(nian)(nian)銷售額提(ti)升10%。

24小(xiao)(xiao)時書(shu)(shu)店(dian)(dian)建設(she)(she)成(cheng)風潮。從(cong)2014年(nian)北(bei)京三(san)聯(lian)韜奮書(shu)(shu)店(dian)(dian)運行24小(xiao)(xiao)時不(bu)打烊之后(hou)(hou)，全國各地掀起24小(xiao)(xiao)時書(shu)(shu)店(dian)(dian)的(de)(de)(de)(de)(de)建設(she)(she)風潮，從(cong)當(dang)年(nian)一(yi)直延續到“十三(san)五”時期。這其中不(bu)少(shao)是新(xin)(xin)(xin)(xin)華書(shu)(shu)店(dian)(dian)創辦的(de)(de)(de)(de)(de)，如遼寧盤錦新(xin)(xin)(xin)(xin)華的(de)(de)(de)(de)(de)深(shen)柳讀書(shu)(shu)堂、杭州新(xin)(xin)(xin)(xin)華的(de)(de)(de)(de)(de)悅覽樹、青(qing)島(dao)新(xin)(xin)(xin)(xin)華的(de)(de)(de)(de)(de)明閱(yue)島(dao)、湖北(bei)新(xin)(xin)(xin)(xin)華的(de)(de)(de)(de)(de)九丘(qiu)書(shu)(shu)館、安徽新(xin)(xin)(xin)(xin)華的(de)(de)(de)(de)(de)三(san)孝(xiao)口書(shu)(shu)店(dian)(dian)、四川新(xin)(xin)(xin)(xin)華的(de)(de)(de)(de)(de)軒客會鏜鈀(ba)街店(dian)(dian)等(deng)。這些24小(xiao)(xiao)時書(shu)(shu)店(dian)(dian)成(cheng)為(wei)夜幕(mu)降臨后(hou)(hou)當(dang)地不(bu)可(ke)(ke)多得的(de)(de)(de)(de)(de)公(gong)共(gong)閱(yue)讀空間，也以一(yi)種(zhong)地標式的(de)(de)(de)(de)(de)存在彰(zhang)顯著(zhu)一(yi)個城(cheng)市的(de)(de)(de)(de)(de)文化底(di)蘊。新(xin)(xin)(xin)(xin)華系(xi)24小(xiao)(xiao)時書(shu)(shu)店(dian)(dian)的(de)(de)(de)(de)(de)建設(she)(she)數量，從(cong)歷年(nian)《報(bao)告書(shu)(shu)》可(ke)(ke)見(jian)一(yi)斑：2013年(nian)—2015年(nian)，全國新(xin)(xin)(xin)(xin)華系(xi)統開(kai)設(she)(she)24小(xiao)(xiao)時書(shu)(shu)店(dian)(dian)20余(yu)家；2016年(nian)，僅江(jiang)蘇新(xin)(xin)(xin)(xin)華就開(kai)設(she)(she)6家24小(xiao)(xiao)時書(shu)(shu)店(dian)(dian)；2017年(nian)，新(xin)(xin)(xin)(xin)華系(xi)的(de)(de)(de)(de)(de)24小(xiao)(xiao)時書(shu)(shu)店(dian)(dian)新(xin)(xin)(xin)(xin)增13家。

新(xin)(xin)華(hua)(hua)(hua)書(shu)店(dian)子品牌(pai)集群形(xing)成(cheng)。安徽新(xin)(xin)華(hua)(hua)(hua)打造出以“閱生(sheng)活”“前言后(hou)記”“讀(du)書(shu)會(hui)”為(wei)代表的(de)文(wen)化(hua)(hua)(hua)商業品牌(pai)，廣東新(xin)(xin)華(hua)(hua)(hua)擁有“四(si)(si)閱”“書(shu)笙”“渡”“泊”“吾悅”等(deng)書(shu)店(dian)品牌(pai)，四(si)(si)川新(xin)(xin)華(hua)(hua)(hua)面對不同(tong)消費群體形(xing)成(cheng)“新(xin)(xin)華(hua)(hua)(hua)文(wen)軒”“軒客(ke)會(hui)”“文(wen)軒兒童書(shu)店(dian)”“讀(du)讀(du)書(shu)吧”多特色經營格局(ju)，還有云南新(xin)(xin)華(hua)(hua)(hua)的(de)“云上鄉(xiang)愁(chou)書(shu)院”、河(he)南新(xin)(xin)華(hua)(hua)(hua)的(de)“尚書(shu)房(fang)”等(deng)。這些新(xin)(xin)興(xing)書(shu)店(dian)很多采用(yong)連鎖形(xing)式，它們(men)在為(wei)廣大讀(du)者提(ti)供圖(tu)書(shu)和音像(xiang)制品的(de)同(tong)時，通過引入教(jiao)育(yu)培訓、手(shou)工體驗、特色文(wen)創(chuang)、多元文(wen)化(hua)(hua)(hua)產品、餐(can)飲服務等(deng)手(shou)段，提(ti)升客(ke)戶黏(nian)性，發掘流量(liang)價值，逐步(bu)構建(jian)以文(wen)化(hua)(hua)(hua)消費為(wei)核心、以文(wen)化(hua)(hua)(hua)體驗為(wei)品質(zhi)的(de)新(xin)(xin)零(ling)售體系。

紅(hong)(hong)(hong)色(se)(se)(se)與特色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)成獨特風景(jing)(jing)。“十三五(wu)”期間(jian)，新(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)系統(tong)建(jian)(jian)設了不(bu)少(shao)“小而(er)美”的(de)特色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，大大改(gai)變了人們(men)對新(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)的(de)刻板(ban)印(yin)象(xiang)。以紅(hong)(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)為例，2015年至今(jin)建(jian)(jian)成的(de)有江(jiang)(jiang)西(xi)新(xin)(xin)(xin)華(hua)(hua)(hua)的(de)井(jing)岡山紅(hong)(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，河(he)北(bei)新(xin)(xin)(xin)華(hua)(hua)(hua)的(de)涿州紅(hong)(hong)(hong)色(se)(se)(se)文化書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)和(he)涉縣紅(hong)(hong)(hong)色(se)(se)(se)主題(ti)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，湖北(bei)新(xin)(xin)(xin)華(hua)(hua)(hua)的(de)紅(hong)(hong)(hong)安(an)七(qi)里坪(ping)紅(hong)(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，陜(shan)西(xi)新(xin)(xin)(xin)華(hua)(hua)(hua)的(de)延安(an)中國(guo)紅(hong)(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)等。不(bu)少(shao)特色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)有“跨(kua)界”特征。例如，江(jiang)(jiang)蘇新(xin)(xin)(xin)華(hua)(hua)(hua)開辟了數十家(jia)“書(shu)(shu)(shu)(shu)香建(jian)(jian)行”，在(zai)常州把書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)開進汽車(che)美容店(dian)(dian)(dian)(dian)(dian)(dian)和(he)連鎖藥(yao)店(dian)(dian)(dian)(dian)(dian)(dian)，在(zai)鎮江(jiang)(jiang)創新(xin)(xin)(xin)發展(zhan)多(duo)家(jia)“紅(hong)(hong)(hong)領巾書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)”。海南(nan)新(xin)(xin)(xin)華(hua)(hua)(hua)以“書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)+旅(lv)游(you)”“書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)+醫(yi)(yi)院”“書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)+地產”等模式(shi)建(jian)(jian)設特色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，湖北(bei)新(xin)(xin)(xin)華(hua)(hua)(hua)把書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)開到景(jing)(jing)區(qu)和(he)軍營，山西(xi)新(xin)(xin)(xin)華(hua)(hua)(hua)推進機關書(shu)(shu)(shu)(shu)屋、醫(yi)(yi)院書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)建(jian)(jian)設，內蒙(meng)古新(xin)(xin)(xin)華(hua)(hua)(hua)援建(jian)(jian)農牧區(qu)家(jia)庭(ting)書(shu)(shu)(shu)(shu)屋。

校(xiao)園(yuan)書(shu)(shu)店(dian)(dian)建(jian)(jian)設獲政策強(qiang)(qiang)力推動。在(zai)(zai)2019年(nian)教育部辦公(gong)廳(ting)發布的(de)(de)(de)《關于進一步支持高校(xiao)校(xiao)園(yuan)實體書(shu)(shu)店(dian)(dian)發展的(de)(de)(de)指(zhi)導(dao)意見(jian)》等利好政策的(de)(de)(de)推動下(xia)，校(xiao)園(yuan)書(shu)(shu)店(dian)(dian)的(de)(de)(de)建(jian)(jian)設得到加強(qiang)(qiang)。在(zai)(zai)《意見(jian)》發布的(de)(de)(de)當年(nian)，多(duo)家(jia)新華(hua)(hua)(hua)書(shu)(shu)店(dian)(dian)建(jian)(jian)設的(de)(de)(de)高校(xiao)校(xiao)園(yuan)書(shu)(shu)店(dian)(dian)亮相，如(ru)(ru)新華(hua)(hua)(hua)書(shu)(shu)店(dian)(dian)總店(dian)(dian)與中(zhong)國傳媒大(da)(da)學(xue)聯合營建(jian)(jian)的(de)(de)(de)“中(zhong)傳知行書(shu)(shu)店(dian)(dian)-新華(hua)(hua)(hua)爾雅(ya)書(shu)(shu)房”，武漢(han)新華(hua)(hua)(hua)投資興建(jian)(jian)的(de)(de)(de)江(jiang)漢(han)大(da)(da)學(xue)清源書(shu)(shu)店(dian)(dian)，陜西(xi)新華(hua)(hua)(hua)在(zai)(zai)西(xi)安電子科技大(da)(da)學(xue)打造的(de)(de)(de)充滿(man)年(nian)代感的(de)(de)(de)“新華(hua)(hua)(hua)書(shu)(shu)店(dian)(dian)·西(xi)電1931”等。各地也在(zai)(zai)加緊各類(lei)校(xiao)園(yuan)書(shu)(shu)店(dian)(dian)的(de)(de)(de)建(jian)(jian)設。例(li)如(ru)(ru)，河南新華(hua)(hua)(hua)在(zai)(zai)多(duo)家(jia)高校(xiao)建(jian)(jian)設“時間的(de)(de)(de)顏色”書(shu)(shu)店(dian)(dian)，江(jiang)西(xi)新華(hua)(hua)(hua)的(de)(de)(de)“新華(hua)(hua)(hua)壹品(pin)”校(xiao)園(yuan)文化綜合服務平(ping)臺遍(bian)布數百家(jia)學(xue)校(xiao)，湖北新華(hua)(hua)(hua)創立了“倍閱”校(xiao)園(yuan)書(shu)(shu)店(dian)(dian)品(pin)牌。

館(guan)店(dian)(dian)(dian)(dian)互通實(shi)現(xian)“借”“賣”一(yi)(yi)體(ti)化。國內(nei)(nei)較(jiao)早開展館(guan)店(dian)(dian)(dian)(dian)互通服務的(de)(de)是內(nei)(nei)蒙(meng)古(gu)(gu)。2015年(nian)，內(nei)(nei)蒙(meng)古(gu)(gu)圖(tu)(tu)書(shu)(shu)(shu)館(guan)和(he)當地新(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)合作，通過開展以“讀(du)(du)者(zhe)在(zai)新(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)選書(shu)(shu)(shu)、圖(tu)(tu)書(shu)(shu)(shu)館(guan)買單”為(wei)特征(zheng)的(de)(de)“彩云服務”，使得內(nei)(nei)蒙(meng)古(gu)(gu)圖(tu)(tu)書(shu)(shu)(shu)館(guan)當年(nian)新(xin)(xin)(xin)書(shu)(shu)(shu)流通率達(da)到100%。此舉經媒(mei)體(ti)報道(dao)后，全國各(ge)(ge)地紛紛效仿。此后，各(ge)(ge)地圖(tu)(tu)書(shu)(shu)(shu)館(guan)和(he)新(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)合作逐步深化，館(guan)店(dian)(dian)(dian)(dian)一(yi)(yi)體(ti)的(de)(de)新(xin)(xin)(xin)型(xing)公共讀(du)(du)書(shu)(shu)(shu)空(kong)間(jian)建設形成風潮，比如(ru)四川省圖(tu)(tu)書(shu)(shu)(shu)館(guan)與(yu)新(xin)(xin)(xin)華(hua)(hua)文(wen)(wen)軒合作的(de)(de)“館(guan)中店(dian)(dian)(dian)(dian)”——文(wen)(wen)軒讀(du)(du)讀(du)(du)書(shu)(shu)(shu)吧(ba)，成都圖(tu)(tu)書(shu)(shu)(shu)館(guan)與(yu)新(xin)(xin)(xin)華(hua)(hua)文(wen)(wen)軒合作的(de)(de)“店(dian)(dian)(dian)(dian)中館(guan)”——城(cheng)市(shi)閱(yue)(yue)讀(du)(du)空(kong)間(jian)，安徽新(xin)(xin)(xin)華(hua)(hua)與(yu)安徽銅陵市(shi)圖(tu)(tu)書(shu)(shu)(shu)館(guan)、安徽職業學院圖(tu)(tu)書(shu)(shu)(shu)館(guan)融為(wei)一(yi)(yi)體(ti)的(de)(de)“綜合閱(yue)(yue)讀(du)(du)文(wen)(wen)化空(kong)間(jian)”等。館(guan)店(dian)(dian)(dian)(dian)互通打破了讀(du)(du)者(zhe)、書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)、圖(tu)(tu)書(shu)(shu)(shu)館(guan)之間(jian)的(de)(de)壁(bi)壘，實(shi)現(xian)了統籌整(zheng)合、多方共贏，有力推動了全民(min)閱(yue)(yue)讀(du)(du)。