誕生于延安窯洞里的新華書(shu)店(dian)(dian)，如今已(yi)經(jing)(jing)走過了84個春秋。作為中(zhong)國共(gong)產黨創建并領導(dao)的紅(hong)色文(wen)化企業，新華書(shu)店(dian)(dian)始終(zhong)堅持傳承(cheng)紅(hong)色基因(yin)、弘揚先進(jin)文(wen)化、踐行(xing)社會(hui)責(ze)任。根(gen)據中(zhong)國新華書(shu)店(dian)(dian)協會(hui)發布的2016年—2019年《中(zhong)國新華書(shu)店(dian)(dian)社會(hui)責(ze)任報(bao)告書(shu)》（以下簡(jian)稱《報(bao)告書(shu)》），以及(ji)《中(zhong)國新聞(wen)出版廣電報(bao)》記者(zhe)近年來對行(xing)業的觀察(cha)，我們梳(shu)理(li)了“十三(san)五”期間(jian)新華書(shu)店(dian)(dian)履行(xing)社會(hui)責(ze)任的主要(yao)做法(fa)和成就經(jing)(jing)驗，試圖從中(zhong)得到(dao)一(yi)些啟(qi)示。

履行職責使命 做好發行工作

“十三五”期間，新華書店(dian)積極(ji)發(fa)揮國有主渠道、主陣(zhen)地優勢，承擔文化傳播使(shi)命(ming)，全力以赴做(zuo)好重要文件(jian)文獻、重點主題(ti)出版物(wu)、優秀(xiu)大眾讀物(wu)等相(xiang)關發(fa)行工(gong)作。

這(zhe)5年中，全國(guo)(guo)各地(di)新華書店在門店突出(chu)位置設(she)(she)立(li)(li)專(zhuan)柜專(zhuan)架(jia)，開(kai)展(zhan)重點(dian)出(chu)版(ban)物(wu)(wu)展(zhan)示展(zhan)銷(xiao)和(he)宣傳征(zheng)訂活動，對讀者購書給(gei)予優惠，取得(de)了顯著(zhu)成效。2016年，新華書店開(kai)展(zhan)“習(xi)近平(ping)總(zong)書記系列重要講話”“慶祝(zhu)中國(guo)(guo)共產黨(dang)成立(li)(li)95周(zhou)(zhou)年”“紀念長(chang)征(zheng)勝利(li)80周(zhou)(zhou)年”等(deng)主(zhu)(zhu)題展(zhan)示展(zhan)銷(xiao)活動；2017年，設(she)(she)立(li)(li)黨(dang)的(de)十九大文獻(xian)展(zhan)銷(xiao)專(zhuan)區、專(zhuan)臺(tai)、專(zhuan)架(jia)；2018年，舉(ju)辦以(yi)“習(xi)近平(ping)新時(shi)代中國(guo)(guo)特色社會主(zhu)(zhu)義思想”“馬克思誕辰200周(zhou)(zhou)年”“改革開(kai)放40周(zhou)(zhou)年”等(deng)為主(zhu)(zhu)題的(de)專(zhuan)題展(zhan)銷(xiao)活動；2019年，舉(ju)辦“慶祝(zhu)新中國(guo)(guo)成立(li)(li)70周(zhou)(zhou)年”主(zhu)(zhu)題出(chu)版(ban)物(wu)(wu)展(zhan)。

“課前到(dao)書，人手(shou)一冊”是黨和(he)國家對教(jiao)材發(fa)行(xing)工作(zuo)(zuo)提出的(de)要求(qiu)，是中小學開(kai)展正常教(jiao)育活動的(de)基本保(bao)障。“十三五”期間，新華書店將(jiang)“課前到(dao)書”作(zuo)(zuo)為重要的(de)政(zheng)治(zhi)任務(wu)和(he)社會責任，精心組織，精細操作(zuo)(zuo)，以長(chang)期積(ji)淀的(de)專(zhuan)業服務(wu)能力圓滿完成每季教(jiao)材的(de)征訂發(fa)行(xing)工作(zuo)(zuo)。

“課(ke)前(qian)到(dao)書(shu)”的(de)服務(wu)水平在(zai)“十三五”期間得(de)到(dao)提升，安徽(hui)新華(hua)(hua)在(zai)這方(fang)面領(ling)全(quan)國風氣之先。2014年秋季學期，安徽(hui)新華(hua)(hua)將教材(cai)配送從“送書(shu)到(dao)校”延伸到(dao)“分書(shu)到(dao)班”，2016年又開始試(shi)點“服務(wu)到(dao)生(sheng)”。在(zai)榜(bang)樣的(de)示范和(he)帶動下(xia)，河南(nan)、河北、云南(nan)等(deng)地(di)的(de)新華(hua)(hua)書(shu)店，紛紛嘗(chang)試(shi)“分書(shu)到(dao)班”。

這5年(nian)中，有兩個特殊的年(nian)份值(zhi)得銘記。2017年(nian)秋季學期(qi)，歷(li)經5年(nian)完成編(bian)審的統編(bian)三科教材正(zheng)式啟用。由于三科教材編(bian)審、評(ping)議教輔重新申報定價、印刷業減產限排等原因，這一年(nian)新華人“課(ke)前(qian)到書”的時間空前(qian)緊迫，工作尤其艱苦。

2020年，新(xin)冠肺炎疫(yi)情(qing)來(lai)襲，南(nan)方多地遭遇洪澇(lao)災害(hai)，教(jiao)材(cai)教(jiao)輔發運工作形(xing)勢(shi)更加(jia)嚴峻(jun)。各(ge)地新(xin)華人兌(dui)(dui)現一份承諾，堅(jian)守一份初(chu)心(xin)，以堅(jian)實(shi)行(xing)動兌(dui)(dui)現“課前到(dao)書”錚錚誓言。

承(cheng)辦地方書展  推(tui)動(dong)全民閱讀

承辦(ban)或協辦(ban)各(ge)種書(shu)展，舉辦(ban)各(ge)種文化活動，是“十三五”期間新(xin)華書(shu)店(dian)推動全民閱讀工作的(de)一個(ge)重要方面。

各地(di)新華連(lian)續(xu)多(duo)年承辦或協辦地(di)方書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)，如上海書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)、江蘇書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)、南(nan)國(guo)(guo)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)節、深圳讀書(shu)(shu)(shu)(shu)(shu)(shu)(shu)月、黃山書(shu)(shu)(shu)(shu)(shu)(shu)(shu)會、山東(dong)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)、河北省惠民(min)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)市、海南(nan)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)節、書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)彩云南(nan)惠民(min)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)市、重慶讀書(shu)(shu)(shu)(shu)(shu)(shu)(shu)月惠民(min)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)、書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)龍江讀書(shu)(shu)(shu)(shu)(shu)(shu)(shu)節、遼寧省全民(min)閱讀節、廣西(xi)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)、寧波書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)、海峽讀書(shu)(shu)(shu)(shu)(shu)(shu)(shu)節、天府書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)等。還有(you)的新華走(zou)出當地(di)舉辦書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)，如福建新華赴臺舉辦金門書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)，赴俄羅(luo)斯、瑞典、挪威、美國(guo)(guo)、日本等國(guo)(guo)家舉辦中(zhong)國(guo)(guo)（福建）圖書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)銷會。

這些書(shu)展大大推(tui)動(dong)了當地的全民(min)閱讀。如福(fu)建新華2016年承辦的第(di)二屆(jie)“世界讀書(shu)日·海峽(xia)讀書(shu)節”，實現銷售碼洋3530萬(wan)元，成(cheng)為(wei)福(fu)州參展規模(mo)最(zui)大、入場人(ren)次最(zui)多、銷售收入最(zui)高(gao)、宣傳效果最(zui)好(hao)的一次群眾性閱讀活動(dong)。再如2020河北省惠民(min)書(shu)市，在(zai)7天(tian)時間里(li)，166家新華書(shu)店上下(xia)聯動(dong)，發(fa)放(fang)260萬(wan)元優(you)惠券，累計銷售各類(lei)出(chu)版物41.17萬(wan)冊、1896萬(wan)元，讓利800萬(wan)元。

除了(le)承辦當(dang)地(di)(di)(di)書展(zhan)，各地(di)(di)(di)新(xin)華還(huan)組織策(ce)劃了(le)豐富多(duo)樣的(de)(de)(de)品(pin)牌閱(yue)(yue)讀活(huo)(huo)動(dong)(dong)，形成(cheng)一道道全(quan)(quan)民閱(yue)(yue)讀的(de)(de)(de)亮麗(li)風景線。歷年的(de)(de)(de)《報告書》對此進行了(le)記錄。例(li)如(ru)，新(xin)華書店總店的(de)(de)(de)“出版(ban)界圖書館界全(quan)(quan)民閱(yue)(yue)讀年會(hui)”“全(quan)(quan)國館社高層論壇(tan)”“全(quan)(quan)國少兒閱(yue)(yue)讀峰會(hui)”，江西新(xin)華的(de)(de)(de)“朗讀者(zhe)(zhe)(zhe)”“美麗(li)中(zhong)國·精彩(cai)江西”等誦讀活(huo)(huo)動(dong)(dong)，已成(cheng)品(pin)牌活(huo)(huo)動(dong)(dong)。海南新(xin)華開設的(de)(de)(de)數(shu)十個(ge)“新(xin)時代(dai)經典傳(chuan)(chuan)習(xi)所”，搭建(jian)起新(xin)時代(dai)傳(chuan)(chuan)播新(xin)思想的(de)(de)(de)“新(xin)平(ping)臺、新(xin)陣地(di)(di)(di)、新(xin)機制”。內蒙古新(xin)華利用旗下(xia)發行網點，通過鴻(hong)(hong)(hong)雁傳(chuan)(chuan)書（文(wen)化扶貧活(huo)(huo)動(dong)(dong)）、鴻(hong)(hong)(hong)雁使者(zhe)(zhe)(zhe)（草(cao)原文(wen)化志愿者(zhe)(zhe)(zhe)活(huo)(huo)動(dong)(dong)）、鴻(hong)(hong)(hong)雁校園(yuan)（場(chang)景閱(yue)(yue)讀實踐(jian)課堂）、鴻(hong)(hong)(hong)雁之家（“學習(xi)強國”積分兌書）、鴻(hong)(hong)(hong)雁誦讀（講我的(de)(de)(de)故事(shi)）和鴻(hong)(hong)(hong)雁書店（在你身邊的(de)(de)(de)流動(dong)(dong)書房）的(de)(de)(de)方式，推動(dong)(dong)“鴻(hong)(hong)(hong)雁悅讀”深入全(quan)(quan)區各地(di)(di)(di)。

投入人力物(wu)力  助力精準(zhun)扶貧

2021年2月25日，習近平總書記在全國脫(tuo)貧攻(gong)堅(jian)總結表(biao)彰大(da)會上莊嚴(yan)宣告：我國脫(tuo)貧攻(gong)堅(jian)戰(zhan)取得了(le)(le)(le)全面勝利！“十(shi)三五”期間，各地新華書店投入大(da)量資金和物資，派(pai)出一線扶貧干部(bu)，通過開(kai)展產業幫(bang)扶、教(jiao)育(yu)文化幫(bang)扶等方式幫(bang)助扶貧村脫(tuo)貧，在國家脫(tuo)貧攻(gong)堅(jian)的(de)時代畫卷上寫下了(le)(le)(le)一筆。歷年的(de)《報(bao)告書》記錄了(le)(le)(le)這些數據。

2017年，甘(gan)肅(su)新(xin)(xin)(xin)華、深圳新(xin)(xin)(xin)華、重慶(qing)新(xin)(xin)(xin)華分別向(xiang)對口(kou)幫扶(fu)村捐贈240萬元、220萬元、110萬元。河南新(xin)(xin)(xin)華云(yun)書網(wang)成(cheng)立扶(fu)貧(pin)團隊，提(ti)供農副(fu)產(chan)品(pin)網(wang)上(shang)銷售服務，探索(suo)電商扶(fu)貧(pin)新(xin)(xin)(xin)模(mo)式。

2018年，江西新(xin)(xin)華對(dui)138個扶(fu)貧(pin)點(dian)開展(zhan)幫扶(fu)，累計(ji)捐(juan)贈(zeng)(zeng)約(yue)500萬(wan)元(yuan)；湖(hu)南新(xin)(xin)華參與建設扶(fu)貧(pin)點(dian)上百個，派(pai)駐(zhu)蹲點(dian)的(de)人(ren)員(yuan)200多人(ren)，對(dui)口扶(fu)貧(pin)人(ren)數(shu)達753人(ren)；甘肅新(xin)(xin)華為扶(fu)貧(pin)村學校援建圖書室折合人(ren)民幣(bi)267萬(wan)元(yuan)，為貧(pin)困戶(hu)捐(juan)資(zi)(zi)捐(juan)物(wu)90多萬(wan)元(yuan)；河北新(xin)(xin)華向(xiang)貧(pin)困村派(pai)駐(zhu)干(gan)部黨員(yuan)20余(yu)人(ren)，為貧(pin)困地區捐(juan)贈(zeng)(zeng)物(wu)資(zi)(zi)共計(ji)232萬(wan)元(yuan)。

2019年，山西新(xin)(xin)華(hua)118人(ren)駐(zhu)村幫扶(fu)(fu)、486人(ren)結對幫扶(fu)(fu)，年投入(ru)資(zi)(zi)金(jin)千(qian)余萬元(yuan)；內蒙古新(xin)(xin)華(hua)脫貧攻堅戰斗隊加入(ru)了12個貧困村的駐(zhu)村工作，投入(ru)資(zi)(zi)金(jin)、財(cai)物百余萬元(yuan)；甘肅(su)新(xin)(xin)華(hua)198人(ren)參與精準扶(fu)(fu)貧，投入(ru)扶(fu)(fu)貧資(zi)(zi)金(jin)68萬余元(yuan)，為貧困地區捐錢、捐物、捐贈圖書超過360萬元(yuan)。

對于援(yuan)(yuan)(yuan)藏(zang)(zang)、援(yuan)(yuan)(yuan)疆(jiang)(jiang)、援(yuan)(yuan)(yuan)青的(de)國(guo)家重(zhong)(zhong)點項目，新華書(shu)店更是高度重(zhong)(zhong)視，落實到(dao)位。2018年(nian)，新華書(shu)店總店派員參加青海扶貧工作，籌措(cuo)資金500余萬元(yuan)，修建一(yi)(yi)條27公里長的(de)砂石(shi)路和一(yi)(yi)座44米長的(de)涵橋；2017年(nian)，江蘇新華對口(kou)(kou)援(yuan)(yuan)(yuan)藏(zang)(zang)、援(yuan)(yuan)(yuan)疆(jiang)(jiang)圖書(shu)近200萬元(yuan)；福(fu)建新華2017年(nian)捐贈(zeng)的(de)1000萬元(yuan)圖書(shu)中，相當(dang)一(yi)(yi)部分是對口(kou)(kou)支(zhi)援(yuan)(yuan)(yuan)西藏(zang)(zang)的(de)；北京新華2017年(nian)捐贈(zeng)的(de)91萬元(yuan)圖書(shu)中，援(yuan)(yuan)(yuan)藏(zang)(zang)占了相當(dang)比(bi)重(zhong)(zhong)。

“十(shi)三五(wu)”新華系實體(ti)書店發展六大風標

“十三(san)(san)五”期間(jian)，在中(zhong)(zhong)(zhong)宣部(bu)(bu)等(deng)(deng)11部(bu)(bu)委《關于支持實(shi)(shi)體(ti)書(shu)(shu)(shu)(shu)店(dian)(dian)發(fa)展(zhan)(zhan)的(de)(de)(de)(de)指導意見》等(deng)(deng)利好(hao)政策(ce)推動下(xia)，實(shi)(shi)體(ti)書(shu)(shu)(shu)(shu)店(dian)(dian)得(de)到(dao)快(kuai)速發(fa)展(zhan)(zhan)。根據中(zhong)(zhong)(zhong)國新華書(shu)(shu)(shu)(shu)店(dian)(dian)協(xie)會發(fa)布的(de)(de)(de)(de)2016年(nian)(nian)—2019年(nian)(nian)《中(zhong)(zhong)(zhong)國新華書(shu)(shu)(shu)(shu)店(dian)(dian)社會責任報(bao)告書(shu)(shu)(shu)(shu)》（以(yi)下(xia)簡稱《報(bao)告書(shu)(shu)(shu)(shu)》），以(yi)及《中(zhong)(zhong)(zhong)國新聞出版(ban)廣電報(bao)》記者近年(nian)(nian)來對行(xing)業(ye)的(de)(de)(de)(de)觀察，我(wo)們梳理和盤點出“十三(san)(san)五”期間(jian)新華系實(shi)(shi)體(ti)書(shu)(shu)(shu)(shu)店(dian)(dian)發(fa)展(zhan)(zhan)的(de)(de)(de)(de)六大風標(biao)。從(cong)中(zhong)(zhong)(zhong)可(ke)見，“十三(san)(san)五”期間(jian)，各(ge)地新華書(shu)(shu)(shu)(shu)店(dian)(dian)分別從(cong)大書(shu)(shu)(shu)(shu)城、標(biao)志性門店(dian)(dian)、特色書(shu)(shu)(shu)(shu)店(dian)(dian)、社區網點等(deng)(deng)多層面進行(xing)規(gui)劃，形(xing)成“大中(zhong)(zhong)(zhong)小特”書(shu)(shu)(shu)(shu)店(dian)(dian)并舉的(de)(de)(de)(de)圖書(shu)(shu)(shu)(shu)發(fa)行(xing)體(ti)系，創新了實(shi)(shi)體(ti)書(shu)(shu)(shu)(shu)店(dian)(dian)的(de)(de)(de)(de)發(fa)展(zhan)(zhan)之路。

門店(dian)升(sheng)(sheng)級改(gai)(gai)(gai)造(zao)持續(xu)進行。從(cong)歷年的(de)(de)《報告書(shu)(shu)》可見，“十三五”期間，各地新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)店(dian)繼續(xu)加大門店(dian)升(sheng)(sheng)級改(gai)(gai)(gai)造(zao)力度，為讀(du)者提供綜(zong)合性文化(hua)(hua)消(xiao)費終端體驗，使得新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)店(dian)以全新(xin)(xin)(xin)(xin)面貌出現在公(gong)眾面前。以2017年為例，廣(guang)(guang)東新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)、浙江新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)、山東新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)、湖南新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)升(sheng)(sheng)級改(gai)(gai)(gai)造(zao)書(shu)(shu)城(cheng)、門店(dian)的(de)(de)數量分別為 73處、26處、23處、23處。浙江新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)2016年新(xin)(xin)(xin)(xin)開業了(le)黃巖書(shu)(shu)城(cheng)，全新(xin)(xin)(xin)(xin)改(gai)(gai)(gai)造(zao)升(sheng)(sheng)級麗水書(shu)(shu)城(cheng)、柯橋書(shu)(shu)城(cheng)、余杭(hang)文化(hua)(hua)廣(guang)(guang)場(chang)等設(she)計感強、時尚潮(chao)流(liu)的(de)(de)閱(yue)讀(du)文化(hua)(hua)空間。福建(jian)(jian)新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)2016年完成總部鰲峰坊(fang)書(shu)(shu)城(cheng)、福州金山圖書(shu)(shu)城(cheng)等15家(jia)賣(mai)場(chang)的(de)(de)新(xin)(xin)(xin)(xin)建(jian)(jian)或升(sheng)(sheng)級改(gai)(gai)(gai)造(zao)。江蘇新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)2017年全省(sheng)網點同(tong)比上年增加376處，打(da)造(zao)了(le)一批品種齊(qi)全、業態(tai)豐富的(de)(de)城(cheng)市文化(hua)(hua)綜(zong)合體。天津新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)2019年完成全部200個閱(yue)讀(du)新(xin)(xin)(xin)(xin)空間建(jian)(jian)設(she)，改(gai)(gai)(gai)造(zao)后的(de)(de)書(shu)(shu)店(dian)年銷(xiao)售額提升(sheng)(sheng)10%。

24小時書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)建設(she)(she)成(cheng)風潮。從2014年(nian)(nian)北京三(san)聯韜奮書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)運行24小時不打烊之后(hou)，全國各地(di)掀起24小時書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)(de)(de)建設(she)(she)風潮，從當年(nian)(nian)一直延(yan)續到“十三(san)五(wu)”時期。這(zhe)其中(zhong)不少是(shi)新(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)創辦(ban)的(de)(de)(de)(de)，如遼寧盤錦新(xin)(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)深柳讀書(shu)(shu)(shu)(shu)堂、杭州新(xin)(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)悅覽樹(shu)、青島(dao)新(xin)(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)明閱(yue)島(dao)、湖北新(xin)(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)九丘書(shu)(shu)(shu)(shu)館、安徽新(xin)(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)三(san)孝口書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)、四川新(xin)(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)軒客會(hui)鏜鈀街(jie)店(dian)(dian)(dian)等。這(zhe)些24小時書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)成(cheng)為(wei)夜幕降臨(lin)后(hou)當地(di)不可多得的(de)(de)(de)(de)公共閱(yue)讀空間(jian)，也以一種地(di)標式的(de)(de)(de)(de)存在彰(zhang)顯著一個城市的(de)(de)(de)(de)文化(hua)底蘊。新(xin)(xin)(xin)華(hua)(hua)系24小時書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)(de)(de)建設(she)(she)數量，從歷年(nian)(nian)《報告書(shu)(shu)(shu)(shu)》可見一斑：2013年(nian)(nian)—2015年(nian)(nian)，全國新(xin)(xin)(xin)華(hua)(hua)系統開設(she)(she)24小時書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)20余(yu)家；2016年(nian)(nian)，僅江蘇新(xin)(xin)(xin)華(hua)(hua)就開設(she)(she)6家24小時書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)；2017年(nian)(nian)，新(xin)(xin)(xin)華(hua)(hua)系的(de)(de)(de)(de)24小時書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)新(xin)(xin)(xin)增13家。

新華(hua)書(shu)(shu)店(dian)子品(pin)牌(pai)集群(qun)形(xing)成。安徽新華(hua)打造出以(yi)(yi)(yi)“閱生活”“前(qian)言(yan)后記”“讀書(shu)(shu)會”為(wei)代表的文(wen)(wen)化商業品(pin)牌(pai)，廣(guang)東(dong)新華(hua)擁有“四閱”“書(shu)(shu)笙”“渡”“泊(bo)”“吾悅”等(deng)書(shu)(shu)店(dian)品(pin)牌(pai)，四川新華(hua)面對不同消(xiao)費(fei)群(qun)體(ti)形(xing)成“新華(hua)文(wen)(wen)軒”“軒客會”“文(wen)(wen)軒兒童書(shu)(shu)店(dian)”“讀讀書(shu)(shu)吧”多特色經營格局，還有云(yun)南(nan)新華(hua)的“云(yun)上鄉愁書(shu)(shu)院(yuan)”、河南(nan)新華(hua)的“尚書(shu)(shu)房”等(deng)。這(zhe)些新興書(shu)(shu)店(dian)很多采用連鎖形(xing)式，它們在為(wei)廣(guang)大(da)讀者提供圖書(shu)(shu)和音像制品(pin)的同時，通過引入教(jiao)育培訓、手工體(ti)驗、特色文(wen)(wen)創(chuang)、多元(yuan)文(wen)(wen)化產品(pin)、餐(can)飲服務等(deng)手段，提升客戶黏性，發掘流量價值，逐步構(gou)建以(yi)(yi)(yi)文(wen)(wen)化消(xiao)費(fei)為(wei)核心(xin)、以(yi)(yi)(yi)文(wen)(wen)化體(ti)驗為(wei)品(pin)質(zhi)的新零售體(ti)系。

紅(hong)(hong)(hong)(hong)色(se)(se)與(yu)特(te)(te)色(se)(se)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)成獨特(te)(te)風景(jing)。“十三五(wu)”期間，新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)系統建設(she)了(le)不(bu)(bu)少“小而(er)美”的(de)特(te)(te)色(se)(se)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，大大改變了(le)人(ren)們對新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)的(de)刻板印象(xiang)。以紅(hong)(hong)(hong)(hong)色(se)(se)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)為例(li)，2015年至今建成的(de)有江西新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)的(de)井岡山(shan)紅(hong)(hong)(hong)(hong)色(se)(se)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，河北新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)的(de)涿州紅(hong)(hong)(hong)(hong)色(se)(se)文化書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)和(he)(he)涉(she)縣紅(hong)(hong)(hong)(hong)色(se)(se)主題(ti)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，湖(hu)北新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)的(de)紅(hong)(hong)(hong)(hong)安七里(li)坪紅(hong)(hong)(hong)(hong)色(se)(se)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，陜西新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)的(de)延(yan)安中國紅(hong)(hong)(hong)(hong)色(se)(se)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)等(deng)。不(bu)(bu)少特(te)(te)色(se)(se)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)有“跨界”特(te)(te)征。例(li)如，江蘇新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)開辟了(le)數十家“書(shu)(shu)香建行”，在常州把書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)開進汽車(che)美容(rong)店(dian)(dian)(dian)(dian)(dian)(dian)和(he)(he)連鎖藥(yao)店(dian)(dian)(dian)(dian)(dian)(dian)，在鎮江創新(xin)(xin)(xin)(xin)(xin)發展多家“紅(hong)(hong)(hong)(hong)領(ling)巾書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)”。海南新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)以“書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)+旅(lv)游”“書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)+醫院”“書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)+地產”等(deng)模(mo)式建設(she)特(te)(te)色(se)(se)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，湖(hu)北新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)把書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)開到景(jing)區和(he)(he)軍營(ying)，山(shan)西新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)推進機(ji)關書(shu)(shu)屋(wu)、醫院書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)建設(she)，內蒙古新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)援建農牧區家庭書(shu)(shu)屋(wu)。

校(xiao)(xiao)(xiao)(xiao)園(yuan)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)建設(she)獲政策強力推動(dong)。在(zai)(zai)2019年教(jiao)育部辦公(gong)廳發(fa)布(bu)(bu)的(de)(de)(de)(de)《關(guan)于進(jin)一步支持高校(xiao)(xiao)(xiao)(xiao)校(xiao)(xiao)(xiao)(xiao)園(yuan)實體書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)發(fa)展(zhan)的(de)(de)(de)(de)指導(dao)意見(jian)》等利好政策的(de)(de)(de)(de)推動(dong)下，校(xiao)(xiao)(xiao)(xiao)園(yuan)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)(de)(de)建設(she)得到(dao)加強。在(zai)(zai)《意見(jian)》發(fa)布(bu)(bu)的(de)(de)(de)(de)當年，多(duo)家新(xin)(xin)華書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)建設(she)的(de)(de)(de)(de)高校(xiao)(xiao)(xiao)(xiao)校(xiao)(xiao)(xiao)(xiao)園(yuan)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)亮(liang)相(xiang)，如新(xin)(xin)華書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)總(zong)店(dian)(dian)(dian)與中(zhong)(zhong)國傳(chuan)媒大學(xue)聯合營建的(de)(de)(de)(de)“中(zhong)(zhong)傳(chuan)知行書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)-新(xin)(xin)華爾雅書(shu)(shu)(shu)(shu)(shu)(shu)(shu)房”，武漢新(xin)(xin)華投(tou)資興建的(de)(de)(de)(de)江漢大學(xue)清源書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)，陜西新(xin)(xin)華在(zai)(zai)西安(an)電(dian)子科(ke)技(ji)大學(xue)打造的(de)(de)(de)(de)充(chong)滿年代感的(de)(de)(de)(de)“新(xin)(xin)華書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)·西電(dian)1931”等。各(ge)地也在(zai)(zai)加緊各(ge)類校(xiao)(xiao)(xiao)(xiao)園(yuan)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)(de)(de)建設(she)。例如，河南新(xin)(xin)華在(zai)(zai)多(duo)家高校(xiao)(xiao)(xiao)(xiao)建設(she)“時(shi)間的(de)(de)(de)(de)顏色”書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)，江西新(xin)(xin)華的(de)(de)(de)(de)“新(xin)(xin)華壹品”校(xiao)(xiao)(xiao)(xiao)園(yuan)文化綜合服務(wu)平(ping)臺遍布(bu)(bu)數(shu)百(bai)家學(xue)校(xiao)(xiao)(xiao)(xiao)，湖北新(xin)(xin)華創(chuang)立了(le)“倍閱”校(xiao)(xiao)(xiao)(xiao)園(yuan)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)品牌。

館(guan)(guan)(guan)(guan)店(dian)互通實現(xian)“借”“賣”一(yi)體(ti)化(hua)。國(guo)(guo)內較早開展館(guan)(guan)(guan)(guan)店(dian)互通服(fu)務的(de)(de)(de)是內蒙古。2015年，內蒙古圖(tu)書(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)和當地新(xin)華(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)合(he)作(zuo)，通過開展以(yi)“讀者在(zai)新(xin)華(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)選書(shu)(shu)(shu)(shu)(shu)、圖(tu)書(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)買單(dan)”為(wei)(wei)特征的(de)(de)(de)“彩云服(fu)務”，使(shi)得內蒙古圖(tu)書(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)當年新(xin)書(shu)(shu)(shu)(shu)(shu)流通率(lv)達到100%。此舉經媒體(ti)報道后，全國(guo)(guo)各地紛(fen)紛(fen)效仿。此后，各地圖(tu)書(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)和新(xin)華(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)的(de)(de)(de)合(he)作(zuo)逐步深(shen)化(hua)，館(guan)(guan)(guan)(guan)店(dian)一(yi)體(ti)的(de)(de)(de)新(xin)型公(gong)共(gong)讀書(shu)(shu)(shu)(shu)(shu)空(kong)間建設形成風潮，比如四川省圖(tu)書(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)與(yu)新(xin)華(hua)文(wen)軒(xuan)(xuan)合(he)作(zuo)的(de)(de)(de)“館(guan)(guan)(guan)(guan)中(zhong)店(dian)”——文(wen)軒(xuan)(xuan)讀讀書(shu)(shu)(shu)(shu)(shu)吧，成都圖(tu)書(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)與(yu)新(xin)華(hua)文(wen)軒(xuan)(xuan)合(he)作(zuo)的(de)(de)(de)“店(dian)中(zhong)館(guan)(guan)(guan)(guan)”——城市閱讀空(kong)間，安(an)徽(hui)新(xin)華(hua)與(yu)安(an)徽(hui)銅陵市圖(tu)書(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)、安(an)徽(hui)職業學院(yuan)圖(tu)書(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)融為(wei)(wei)一(yi)體(ti)的(de)(de)(de)“綜合(he)閱讀文(wen)化(hua)空(kong)間”等。館(guan)(guan)(guan)(guan)店(dian)互通打破了(le)讀者、書(shu)(shu)(shu)(shu)(shu)店(dian)、圖(tu)書(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)之間的(de)(de)(de)壁壘(lei)，實現(xian)了(le)統(tong)籌整合(he)、多方共(gong)贏，有力推(tui)動了(le)全民閱讀。