誕(dan)生于延(yan)安窯(yao)洞里的(de)(de)新(xin)(xin)華書(shu)(shu)店(dian)(dian)(dian)，如今(jin)已(yi)經走(zou)過了(le)84個(ge)春秋。作為中(zhong)國共產黨創建(jian)并領導(dao)的(de)(de)紅(hong)(hong)色(se)文化企業，新(xin)(xin)華書(shu)(shu)店(dian)(dian)(dian)始終(zhong)堅持傳(chuan)承紅(hong)(hong)色(se)基因、弘揚先進文化、踐行(xing)社(she)會責任。根據中(zhong)國新(xin)(xin)華書(shu)(shu)店(dian)(dian)(dian)協會發布的(de)(de)2016年—2019年《中(zhong)國新(xin)(xin)華書(shu)(shu)店(dian)(dian)(dian)社(she)會責任報告(gao)書(shu)(shu)》（以(yi)下簡(jian)稱《報告(gao)書(shu)(shu)》），以(yi)及《中(zhong)國新(xin)(xin)聞(wen)出版(ban)廣(guang)電報》記者近年來對行(xing)業的(de)(de)觀察，我們梳理(li)了(le)“十三五(wu)”期(qi)間新(xin)(xin)華書(shu)(shu)店(dian)(dian)(dian)履行(xing)社(she)會責任的(de)(de)主要做法和成(cheng)就經驗，試圖從(cong)中(zhong)得到一些(xie)啟(qi)示(shi)。

履行職責使命 做好發行工作

“十三五”期間，新華(hua)書店積(ji)極發(fa)揮國有主渠(qu)道、主陣地(di)優(you)勢，承擔文(wen)(wen)(wen)化傳播使命，全(quan)力以(yi)赴做好重要文(wen)(wen)(wen)件文(wen)(wen)(wen)獻(xian)、重點主題出(chu)版(ban)物、優(you)秀(xiu)大眾讀物等相關發(fa)行工作。

這5年(nian)(nian)(nian)中(zhong)，全國(guo)(guo)各地新(xin)(xin)華書(shu)店在門店突出位置設(she)立(li)專柜專架，開(kai)展(zhan)重點出版(ban)物(wu)展(zhan)示展(zhan)銷和宣傳征(zheng)訂活動，對讀者購書(shu)給予優(you)惠(hui)，取得了顯著成效。2016年(nian)(nian)(nian)，新(xin)(xin)華書(shu)店開(kai)展(zhan)“習近平(ping)總書(shu)記系(xi)列(lie)重要講(jiang)話”“慶祝中(zhong)國(guo)(guo)共產黨成立(li)95周(zhou)年(nian)(nian)(nian)”“紀念(nian)長征(zheng)勝利80周(zhou)年(nian)(nian)(nian)”等主題展(zhan)示展(zhan)銷活動；2017年(nian)(nian)(nian)，設(she)立(li)黨的十九大文獻展(zhan)銷專區、專臺、專架；2018年(nian)(nian)(nian)，舉(ju)辦(ban)以“習近平(ping)新(xin)(xin)時(shi)代中(zhong)國(guo)(guo)特色社會主義思(si)想”“馬(ma)克思(si)誕辰(chen)200周(zhou)年(nian)(nian)(nian)”“改革開(kai)放40周(zhou)年(nian)(nian)(nian)”等為主題的專題展(zhan)銷活動；2019年(nian)(nian)(nian)，舉(ju)辦(ban)“慶祝新(xin)(xin)中(zhong)國(guo)(guo)成立(li)70周(zhou)年(nian)(nian)(nian)”主題出版(ban)物(wu)展(zhan)。

“課前到書(shu)，人手一冊”是黨和國家對教(jiao)材發行工(gong)(gong)作提出的要求，是中小(xiao)學(xue)開展正常教(jiao)育活動的基本(ben)保障。“十三五(wu)”期間，新華書(shu)店(dian)將“課前到書(shu)”作為重要的政治任(ren)(ren)務和社(she)會責任(ren)(ren)，精(jing)心組織，精(jing)細操(cao)作，以長期積淀(dian)的專業服務能力圓滿完成每(mei)季教(jiao)材的征訂發行工(gong)(gong)作。

“課前到(dao)(dao)書(shu)”的(de)服務(wu)水平(ping)在“十(shi)三五(wu)”期間(jian)得到(dao)(dao)提升，安徽(hui)新(xin)華在這方(fang)面領全國風(feng)氣之先。2014年(nian)秋季學期，安徽(hui)新(xin)華將(jiang)教材配送(song)從“送(song)書(shu)到(dao)(dao)校”延伸到(dao)(dao)“分書(shu)到(dao)(dao)班”，2016年(nian)又(you)開始試點“服務(wu)到(dao)(dao)生(sheng)”。在榜樣(yang)的(de)示范(fan)和(he)帶動下，河南、河北(bei)、云(yun)南等地的(de)新(xin)華書(shu)店，紛紛嘗試“分書(shu)到(dao)(dao)班”。

這5年中，有兩個(ge)特殊的(de)(de)年份值得銘記。2017年秋季學(xue)期，歷經5年完成編審的(de)(de)統編三(san)科教材正式啟用(yong)。由(you)于(yu)三(san)科教材編審、評議教輔重新申報定價、印刷業減產限排等原因，這一年新華人“課前到書”的(de)(de)時間空前緊迫，工(gong)作(zuo)尤(you)其艱苦。

2020年，新冠肺炎(yan)疫情來襲，南方多地遭遇(yu)洪澇災(zai)害，教材教輔發運(yun)工作形勢更(geng)加嚴(yan)峻。各地新華人兌現一份(fen)承諾(nuo)，堅守一份(fen)初心，以堅實行動兌現“課前到書(shu)”錚(zheng)錚(zheng)誓言。

承辦地(di)方書(shu)展(zhan)  推動全(quan)民閱讀(du)

承辦或(huo)協辦各(ge)種書展，舉辦各(ge)種文化活動，是“十三五(wu)”期間新(xin)華書店推動全民閱讀工作(zuo)的一個重要方面。

各地(di)新華(hua)連續(xu)多年承辦(ban)(ban)或協辦(ban)(ban)地(di)方(fang)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)，如(ru)上海(hai)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、江蘇書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、南國書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)節(jie)、深圳讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)月、黃(huang)山書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)會(hui)、山東書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、河北省惠民書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)市(shi)、海(hai)南書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)節(jie)、書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)彩(cai)云(yun)南惠民書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)市(shi)、重慶讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)月惠民書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)龍江讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)節(jie)、遼寧省全民閱(yue)讀(du)節(jie)、廣西書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、寧波書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、海(hai)峽讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)節(jie)、天府書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)等。還有(you)的新華(hua)走(zou)出當地(di)舉辦(ban)(ban)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)，如(ru)福(fu)建新華(hua)赴臺舉辦(ban)(ban)金門書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)，赴俄羅斯、瑞典、挪威、美國、日本等國家舉辦(ban)(ban)中(zhong)國（福(fu)建）圖書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)銷會(hui)。

這(zhe)些書(shu)(shu)展大大推動了當(dang)地的全民(min)閱(yue)(yue)讀。如(ru)福建新華2016年承辦的第(di)二屆“世界(jie)讀書(shu)(shu)日·海峽讀書(shu)(shu)節”，實(shi)現銷售(shou)碼洋3530萬(wan)(wan)元，成為福州參展規(gui)模(mo)最大、入(ru)場(chang)人次(ci)最多、銷售(shou)收入(ru)最高、宣(xuan)傳(chuan)效(xiao)果最好的一次(ci)群眾性閱(yue)(yue)讀活動。再如(ru)2020河北省惠民(min)書(shu)(shu)市，在7天時(shi)間里，166家新華書(shu)(shu)店上下聯動，發放(fang)260萬(wan)(wan)元優惠券，累計(ji)銷售(shou)各類(lei)出版物41.17萬(wan)(wan)冊、1896萬(wan)(wan)元，讓(rang)利800萬(wan)(wan)元。

除了承辦當地書(shu)展，各地新(xin)華(hua)還組織策劃了豐富(fu)多樣的(de)(de)品(pin)牌閱讀(du)活動(dong)，形成(cheng)一道道全(quan)民(min)閱讀(du)的(de)(de)亮麗風景線。歷年的(de)(de)《報告(gao)書(shu)》對此進行了記錄。例如，新(xin)華(hua)書(shu)店總店的(de)(de)“出版界圖書(shu)館(guan)界全(quan)民(min)閱讀(du)年會(hui)”“全(quan)國(guo)館(guan)社高(gao)層論壇”“全(quan)國(guo)少(shao)兒閱讀(du)峰會(hui)”，江西新(xin)華(hua)的(de)(de)“朗讀(du)者”“美麗中國(guo)·精彩江西”等誦讀(du)活動(dong)，已成(cheng)品(pin)牌活動(dong)。海南新(xin)華(hua)開設的(de)(de)數十個“新(xin)時代經(jing)典(dian)傳習所(suo)”，搭建起新(xin)時代傳播新(xin)思想(xiang)的(de)(de)“新(xin)平(ping)臺、新(xin)陣地、新(xin)機(ji)制”。內蒙(meng)古新(xin)華(hua)利用旗下發行網點，通過鴻(hong)雁(yan)(yan)傳書(shu)（文(wen)化扶貧活動(dong)）、鴻(hong)雁(yan)(yan)使者（草原(yuan)文(wen)化志愿者活動(dong)）、鴻(hong)雁(yan)(yan)校(xiao)園(yuan)（場景閱讀(du)實踐課堂(tang)）、鴻(hong)雁(yan)(yan)之家（“學習強國(guo)”積分兌書(shu)）、鴻(hong)雁(yan)(yan)誦讀(du)（講我的(de)(de)故事）和鴻(hong)雁(yan)(yan)書(shu)店（在你身邊的(de)(de)流動(dong)書(shu)房）的(de)(de)方式，推動(dong)“鴻(hong)雁(yan)(yan)悅(yue)讀(du)”深入全(quan)區各地。

投入人(ren)力物力  助(zhu)力精準(zhun)扶貧

2021年(nian)2月25日，習近平總書(shu)(shu)記在全國脫(tuo)(tuo)貧攻(gong)堅(jian)(jian)總結表彰(zhang)大會上(shang)莊嚴宣告：我國脫(tuo)(tuo)貧攻(gong)堅(jian)(jian)戰取得了(le)全面(mian)勝利！“十三五”期間(jian)，各地新華書(shu)(shu)店投入(ru)大量資金和物(wu)資，派出一(yi)線扶貧干部，通(tong)過開展產業幫扶、教育(yu)文化幫扶等方式幫助(zhu)扶貧村脫(tuo)(tuo)貧，在國家脫(tuo)(tuo)貧攻(gong)堅(jian)(jian)的時代畫卷上(shang)寫下了(le)一(yi)筆(bi)。歷年(nian)的《報告書(shu)(shu)》記錄了(le)這些數據。

2017年，甘肅新(xin)(xin)華(hua)、深圳新(xin)(xin)華(hua)、重慶新(xin)(xin)華(hua)分別(bie)向對口(kou)幫(bang)扶村捐贈240萬元、220萬元、110萬元。河南新(xin)(xin)華(hua)云(yun)書(shu)網成立扶貧(pin)(pin)團隊，提供農副產品(pin)網上銷(xiao)售服務，探索電商扶貧(pin)(pin)新(xin)(xin)模式。

2018年，江西(xi)新華對138個(ge)扶貧(pin)(pin)點開展幫扶，累(lei)計(ji)捐(juan)(juan)贈約500萬(wan)元；湖南(nan)新華參與(yu)建設(she)扶貧(pin)(pin)點上百個(ge)，派駐(zhu)蹲點的人(ren)(ren)員200多(duo)人(ren)(ren)，對口(kou)扶貧(pin)(pin)人(ren)(ren)數達753人(ren)(ren)；甘肅新華為(wei)(wei)扶貧(pin)(pin)村學校援建圖書(shu)室折合人(ren)(ren)民幣267萬(wan)元，為(wei)(wei)貧(pin)(pin)困戶捐(juan)(juan)資(zi)捐(juan)(juan)物90多(duo)萬(wan)元；河北(bei)新華向(xiang)貧(pin)(pin)困村派駐(zhu)干部(bu)黨員20余人(ren)(ren)，為(wei)(wei)貧(pin)(pin)困地區捐(juan)(juan)贈物資(zi)共計(ji)232萬(wan)元。

2019年(nian)，山西新華118人(ren)駐(zhu)村(cun)幫扶(fu)(fu)、486人(ren)結對幫扶(fu)(fu)，年(nian)投(tou)入資(zi)(zi)金千(qian)余萬(wan)元；內(nei)蒙古(gu)新華脫貧攻堅戰斗隊加(jia)入了(le)12個貧困村(cun)的駐(zhu)村(cun)工(gong)作，投(tou)入資(zi)(zi)金、財物(wu)百余萬(wan)元；甘(gan)肅新華198人(ren)參與精準扶(fu)(fu)貧，投(tou)入扶(fu)(fu)貧資(zi)(zi)金68萬(wan)余元，為貧困地(di)區(qu)捐錢、捐物(wu)、捐贈圖書超過(guo)360萬(wan)元。

對于援(yuan)(yuan)藏(zang)、援(yuan)(yuan)疆、援(yuan)(yuan)青的(de)國家(jia)重(zhong)點項目，新華(hua)(hua)書(shu)店更是高度重(zhong)視，落實到(dao)位。2018年(nian)，新華(hua)(hua)書(shu)店總店派員參加青海扶貧工作(zuo)，籌(chou)措資金500余萬(wan)元(yuan)(yuan)，修(xiu)建一條27公里長的(de)砂石路和一座44米長的(de)涵橋；2017年(nian)，江蘇新華(hua)(hua)對口援(yuan)(yuan)藏(zang)、援(yuan)(yuan)疆圖(tu)(tu)書(shu)近200萬(wan)元(yuan)(yuan)；福建新華(hua)(hua)2017年(nian)捐贈的(de)1000萬(wan)元(yuan)(yuan)圖(tu)(tu)書(shu)中，相(xiang)當一部分是對口支(zhi)援(yuan)(yuan)西藏(zang)的(de)；北京新華(hua)(hua)2017年(nian)捐贈的(de)91萬(wan)元(yuan)(yuan)圖(tu)(tu)書(shu)中，援(yuan)(yuan)藏(zang)占了相(xiang)當比重(zhong)。

“十三五”新華系實體(ti)書店發展六大風(feng)標

“十三(san)五”期間(jian)，在中(zhong)宣部等11部委(wei)《關于支(zhi)持(chi)實(shi)體(ti)書(shu)(shu)(shu)店(dian)發(fa)展(zhan)(zhan)的(de)指導意見》等利好政策(ce)推動下，實(shi)體(ti)書(shu)(shu)(shu)店(dian)得到快速發(fa)展(zhan)(zhan)。根據中(zhong)國新華書(shu)(shu)(shu)店(dian)協會發(fa)布的(de)2016年—2019年《中(zhong)國新華書(shu)(shu)(shu)店(dian)社會責任報告(gao)書(shu)(shu)(shu)》（以(yi)下簡稱(cheng)《報告(gao)書(shu)(shu)(shu)》），以(yi)及《中(zhong)國新聞出(chu)版廣(guang)電報》記(ji)者近年來對行(xing)業的(de)觀察，我們梳理(li)和(he)盤點(dian)出(chu)“十三(san)五”期間(jian)新華系實(shi)體(ti)書(shu)(shu)(shu)店(dian)發(fa)展(zhan)(zhan)的(de)六大(da)風標(biao)。從(cong)中(zhong)可見，“十三(san)五”期間(jian)，各地新華書(shu)(shu)(shu)店(dian)分(fen)別(bie)從(cong)大(da)書(shu)(shu)(shu)城、標(biao)志性門店(dian)、特(te)色書(shu)(shu)(shu)店(dian)、社區網點(dian)等多層面(mian)進行(xing)規劃，形成“大(da)中(zhong)小特(te)”書(shu)(shu)(shu)店(dian)并舉的(de)圖書(shu)(shu)(shu)發(fa)行(xing)體(ti)系，創新了實(shi)體(ti)書(shu)(shu)(shu)店(dian)的(de)發(fa)展(zhan)(zhan)之(zhi)路。

門店(dian)(dian)升(sheng)級改(gai)造(zao)(zao)持(chi)續進行。從歷年(nian)的(de)《報告書(shu)(shu)(shu)》可(ke)見(jian)，“十三五”期間，各地新(xin)(xin)華(hua)(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)繼續加大門店(dian)(dian)升(sheng)級改(gai)造(zao)(zao)力度，為(wei)讀(du)者提供綜(zong)合性文(wen)化(hua)消費終端體驗，使得新(xin)(xin)華(hua)(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)以全新(xin)(xin)面(mian)貌出現在(zai)公眾面(mian)前。以2017年(nian)為(wei)例(li)，廣東新(xin)(xin)華(hua)(hua)(hua)(hua)、浙江新(xin)(xin)華(hua)(hua)(hua)(hua)、山東新(xin)(xin)華(hua)(hua)(hua)(hua)、湖南新(xin)(xin)華(hua)(hua)(hua)(hua)升(sheng)級改(gai)造(zao)(zao)書(shu)(shu)(shu)城(cheng)(cheng)、門店(dian)(dian)的(de)數量分別為(wei) 73處(chu)(chu)(chu)、26處(chu)(chu)(chu)、23處(chu)(chu)(chu)、23處(chu)(chu)(chu)。浙江新(xin)(xin)華(hua)(hua)(hua)(hua)2016年(nian)新(xin)(xin)開業了(le)黃巖書(shu)(shu)(shu)城(cheng)(cheng)，全新(xin)(xin)改(gai)造(zao)(zao)升(sheng)級麗水書(shu)(shu)(shu)城(cheng)(cheng)、柯橋(qiao)書(shu)(shu)(shu)城(cheng)(cheng)、余杭文(wen)化(hua)廣場(chang)等設計(ji)感強、時(shi)尚潮流(liu)的(de)閱(yue)讀(du)文(wen)化(hua)空間。福建(jian)新(xin)(xin)華(hua)(hua)(hua)(hua)2016年(nian)完成(cheng)(cheng)總部(bu)鰲峰坊書(shu)(shu)(shu)城(cheng)(cheng)、福州(zhou)金山圖書(shu)(shu)(shu)城(cheng)(cheng)等15家賣場(chang)的(de)新(xin)(xin)建(jian)或(huo)升(sheng)級改(gai)造(zao)(zao)。江蘇新(xin)(xin)華(hua)(hua)(hua)(hua)2017年(nian)全省網(wang)點(dian)同比上年(nian)增(zeng)加376處(chu)(chu)(chu)，打造(zao)(zao)了(le)一批(pi)品種齊全、業態豐富的(de)城(cheng)(cheng)市(shi)文(wen)化(hua)綜(zong)合體。天津(jin)新(xin)(xin)華(hua)(hua)(hua)(hua)2019年(nian)完成(cheng)(cheng)全部(bu)200個閱(yue)讀(du)新(xin)(xin)空間建(jian)設，改(gai)造(zao)(zao)后的(de)書(shu)(shu)(shu)店(dian)(dian)年(nian)銷售額(e)提升(sheng)10%。

24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)建(jian)設成風潮。從(cong)2014年(nian)北(bei)京三(san)聯韜(tao)奮書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)運行24小(xiao)(xiao)時(shi)不(bu)(bu)打烊之后(hou)(hou)，全(quan)國(guo)各地掀起24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)的(de)建(jian)設風潮，從(cong)當年(nian)一直延續到(dao)“十三(san)五”時(shi)期。這其中不(bu)(bu)少(shao)是(shi)新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)創(chuang)辦的(de)，如遼(liao)寧盤錦新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)(hua)的(de)深柳(liu)讀書(shu)(shu)堂、杭州新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)(hua)的(de)悅覽樹(shu)、青島(dao)新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)(hua)的(de)明閱島(dao)、湖北(bei)新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)(hua)的(de)九丘書(shu)(shu)館、安(an)徽新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)(hua)的(de)三(san)孝(xiao)口書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)、四川(chuan)新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)(hua)的(de)軒客會鏜(tang)鈀(ba)街店(dian)(dian)(dian)(dian)(dian)等。這些(xie)24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)成為夜幕降臨(lin)后(hou)(hou)當地不(bu)(bu)可多得的(de)公共閱讀空間，也(ye)以一種地標式的(de)存在彰顯著一個(ge)城市(shi)的(de)文化底蘊(yun)。新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)(hua)系24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)的(de)建(jian)設數量，從(cong)歷(li)年(nian)《報告(gao)書(shu)(shu)》可見一斑：2013年(nian)—2015年(nian)，全(quan)國(guo)新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)(hua)系統(tong)開設24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)20余(yu)家(jia)；2016年(nian)，僅江蘇(su)新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)(hua)就開設6家(jia)24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)；2017年(nian)，新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)(hua)系的(de)24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)新(xin)(xin)(xin)(xin)(xin)(xin)增(zeng)13家(jia)。

新(xin)華(hua)書(shu)店(dian)(dian)(dian)子品牌(pai)(pai)集(ji)群形(xing)成。安徽新(xin)華(hua)打造出以“閱生(sheng)活”“前言后記”“讀書(shu)會”為(wei)(wei)代表的(de)文化(hua)(hua)商業品牌(pai)(pai)，廣東新(xin)華(hua)擁有“四(si)閱”“書(shu)笙”“渡(du)”“泊”“吾悅”等書(shu)店(dian)(dian)(dian)品牌(pai)(pai)，四(si)川(chuan)新(xin)華(hua)面(mian)對不(bu)同(tong)消費(fei)群體(ti)形(xing)成“新(xin)華(hua)文軒(xuan)”“軒(xuan)客會”“文軒(xuan)兒(er)童(tong)書(shu)店(dian)(dian)(dian)”“讀讀書(shu)吧”多(duo)特色經營格局，還(huan)有云(yun)南新(xin)華(hua)的(de)“云(yun)上鄉愁書(shu)院(yuan)”、河南新(xin)華(hua)的(de)“尚(shang)書(shu)房(fang)”等。這些(xie)新(xin)興(xing)書(shu)店(dian)(dian)(dian)很多(duo)采用連鎖形(xing)式，它(ta)們在(zai)為(wei)(wei)廣大讀者提(ti)供圖書(shu)和(he)音(yin)像(xiang)制品的(de)同(tong)時，通過(guo)引入(ru)教育(yu)培訓、手(shou)(shou)工體(ti)驗、特色文創、多(duo)元文化(hua)(hua)產品、餐(can)飲服務等手(shou)(shou)段(duan)，提(ti)升客戶(hu)黏性(xing)，發掘流(liu)量(liang)價值，逐(zhu)步構(gou)建以文化(hua)(hua)消費(fei)為(wei)(wei)核心、以文化(hua)(hua)體(ti)驗為(wei)(wei)品質的(de)新(xin)零售體(ti)系。

紅(hong)(hong)色(se)(se)與特(te)色(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)成獨特(te)風(feng)景。“十三五”期間，新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)系(xi)統建(jian)設了不少(shao)“小(xiao)而美”的(de)特(te)色(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)，大(da)大(da)改(gai)變了人們(men)對新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)的(de)刻板印象。以紅(hong)(hong)色(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)為例，2015年(nian)至今建(jian)成的(de)有(you)江西新(xin)(xin)(xin)(xin)華(hua)(hua)的(de)井岡山(shan)紅(hong)(hong)色(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)，河(he)北(bei)新(xin)(xin)(xin)(xin)華(hua)(hua)的(de)涿州(zhou)紅(hong)(hong)色(se)(se)文化書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)和涉(she)縣(xian)紅(hong)(hong)色(se)(se)主題書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)，湖北(bei)新(xin)(xin)(xin)(xin)華(hua)(hua)的(de)紅(hong)(hong)安(an)七里(li)坪(ping)紅(hong)(hong)色(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)，陜西新(xin)(xin)(xin)(xin)華(hua)(hua)的(de)延安(an)中國紅(hong)(hong)色(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)等(deng)。不少(shao)特(te)色(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)有(you)“跨界”特(te)征。例如，江蘇新(xin)(xin)(xin)(xin)華(hua)(hua)開(kai)辟(pi)了數(shu)十家(jia)(jia)“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)香建(jian)行”，在常州(zhou)把書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)開(kai)進汽車美容(rong)店(dian)(dian)和連鎖藥店(dian)(dian)，在鎮江創新(xin)(xin)(xin)(xin)發展多家(jia)(jia)“紅(hong)(hong)領巾(jin)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)”。海(hai)南新(xin)(xin)(xin)(xin)華(hua)(hua)以“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)+旅游”“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)+酒店(dian)(dian)”“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)+醫院”“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)+地(di)產”等(deng)模(mo)式建(jian)設特(te)色(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)，湖北(bei)新(xin)(xin)(xin)(xin)華(hua)(hua)把書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)開(kai)到景區和軍營，山(shan)西新(xin)(xin)(xin)(xin)華(hua)(hua)推進機關書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)屋(wu)、醫院書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)建(jian)設，內蒙古新(xin)(xin)(xin)(xin)華(hua)(hua)援建(jian)農牧區家(jia)(jia)庭(ting)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)屋(wu)。

校(xiao)園(yuan)(yuan)(yuan)書(shu)店(dian)(dian)(dian)(dian)(dian)建設(she)獲政(zheng)策強力推動。在(zai)2019年(nian)教育部辦公(gong)廳發(fa)(fa)布(bu)(bu)的(de)(de)《關于進一步(bu)支(zhi)持(chi)高校(xiao)校(xiao)園(yuan)(yuan)(yuan)實體書(shu)店(dian)(dian)(dian)(dian)(dian)發(fa)(fa)展(zhan)的(de)(de)指導意見(jian)》等利好政(zheng)策的(de)(de)推動下(xia)，校(xiao)園(yuan)(yuan)(yuan)書(shu)店(dian)(dian)(dian)(dian)(dian)的(de)(de)建設(she)得(de)到加強。在(zai)《意見(jian)》發(fa)(fa)布(bu)(bu)的(de)(de)當(dang)年(nian)，多家新(xin)(xin)華(hua)書(shu)店(dian)(dian)(dian)(dian)(dian)建設(she)的(de)(de)高校(xiao)校(xiao)園(yuan)(yuan)(yuan)書(shu)店(dian)(dian)(dian)(dian)(dian)亮相，如新(xin)(xin)華(hua)書(shu)店(dian)(dian)(dian)(dian)(dian)總店(dian)(dian)(dian)(dian)(dian)與中(zhong)國(guo)傳媒大學聯合營建的(de)(de)“中(zhong)傳知行書(shu)店(dian)(dian)(dian)(dian)(dian)-新(xin)(xin)華(hua)爾雅書(shu)房”，武(wu)漢新(xin)(xin)華(hua)投(tou)資興(xing)建的(de)(de)江(jiang)漢大學清源書(shu)店(dian)(dian)(dian)(dian)(dian)，陜西新(xin)(xin)華(hua)在(zai)西安電(dian)(dian)子科技大學打造的(de)(de)充滿年(nian)代(dai)感的(de)(de)“新(xin)(xin)華(hua)書(shu)店(dian)(dian)(dian)(dian)(dian)·西電(dian)(dian)1931”等。各地也在(zai)加緊各類(lei)校(xiao)園(yuan)(yuan)(yuan)書(shu)店(dian)(dian)(dian)(dian)(dian)的(de)(de)建設(she)。例如，河南(nan)新(xin)(xin)華(hua)在(zai)多家高校(xiao)建設(she)“時間(jian)的(de)(de)顏色”書(shu)店(dian)(dian)(dian)(dian)(dian)，江(jiang)西新(xin)(xin)華(hua)的(de)(de)“新(xin)(xin)華(hua)壹(yi)品(pin)”校(xiao)園(yuan)(yuan)(yuan)文化綜合服務平(ping)臺遍(bian)布(bu)(bu)數百家學校(xiao)，湖北(bei)新(xin)(xin)華(hua)創立了“倍閱”校(xiao)園(yuan)(yuan)(yuan)書(shu)店(dian)(dian)(dian)(dian)(dian)品(pin)牌。

館(guan)(guan)店(dian)(dian)互通(tong)(tong)實現“借”“賣”一(yi)體(ti)化(hua)。國(guo)內較(jiao)早開展館(guan)(guan)店(dian)(dian)互通(tong)(tong)服務(wu)的(de)是內蒙古。2015年，內蒙古圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)和(he)當地新華書(shu)(shu)(shu)(shu)店(dian)(dian)合(he)作(zuo)，通(tong)(tong)過開展以(yi)“讀(du)(du)(du)者(zhe)在新華書(shu)(shu)(shu)(shu)店(dian)(dian)選書(shu)(shu)(shu)(shu)、圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)買單”為(wei)(wei)特(te)征的(de)“彩云(yun)服務(wu)”，使得內蒙古圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)當年新書(shu)(shu)(shu)(shu)流通(tong)(tong)率達到100%。此(ci)舉經媒體(ti)報道后，全國(guo)各地紛紛效(xiao)仿。此(ci)后，各地圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)和(he)新華書(shu)(shu)(shu)(shu)店(dian)(dian)的(de)合(he)作(zuo)逐步深化(hua)，館(guan)(guan)店(dian)(dian)一(yi)體(ti)的(de)新型公共(gong)讀(du)(du)(du)書(shu)(shu)(shu)(shu)空間(jian)(jian)建設形成風潮，比(bi)如四川省圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)與新華文軒合(he)作(zuo)的(de)“館(guan)(guan)中(zhong)店(dian)(dian)”——文軒讀(du)(du)(du)讀(du)(du)(du)書(shu)(shu)(shu)(shu)吧(ba)，成都圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)與新華文軒合(he)作(zuo)的(de)“店(dian)(dian)中(zhong)館(guan)(guan)”——城(cheng)市閱(yue)讀(du)(du)(du)空間(jian)(jian)，安(an)(an)徽新華與安(an)(an)徽銅陵(ling)市圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)、安(an)(an)徽職業學院圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)融為(wei)(wei)一(yi)體(ti)的(de)“綜合(he)閱(yue)讀(du)(du)(du)文化(hua)空間(jian)(jian)”等。館(guan)(guan)店(dian)(dian)互通(tong)(tong)打破了(le)讀(du)(du)(du)者(zhe)、書(shu)(shu)(shu)(shu)店(dian)(dian)、圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)之間(jian)(jian)的(de)壁壘，實現了(le)統籌整合(he)、多方(fang)共(gong)贏，有力推動(dong)了(le)全民(min)閱(yue)讀(du)(du)(du)。