3月31日，中國出(chu)版(ban)高層論(lun)(lun)壇在(zai)2021北(bei)京圖(tu)書訂貨會開幕當天舉行。論(lun)(lun)壇以擘畫“十四五”高質量(liang)出(chu)版(ban)，開創全民閱讀“三新(xin)”氣(qi)象為主(zhu)題(ti)，聚焦(jiao)出(chu)版(ban)行業的(de)發(fa)展(zhan)(zhan)(zhan)難(nan)點(dian)熱點(dian)，集(ji)中展(zhan)(zhan)(zhan)現出(chu)版(ban)人對后(hou)疫情時代行業創新(xin)發(fa)展(zhan)(zhan)(zhan)的(de)思考。

中國(guo)出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)協(xie)會理(li)事長柳斌杰做《邁向“十四五”新(xin)階(jie)段，出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)業(ye)(ye)要(yao)有怎(zen)樣的新(xin)格局》主(zhu)旨報告(gao) 。報告(gao)緊緊圍繞十九屆五中全(quan)會精(jing)神，錨定出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)業(ye)(ye)高質量(liang)發展(zhan)和建設文(wen)化強(qiang)國(guo)的愿(yuan)景(jing)目標(biao)，從(cong)立(li)足新(xin)階(jie)段、貫(guan)徹新(xin)理(li)念、構(gou)建新(xin)格局等(deng)方(fang)面，勾畫了(le)(le)(le)戰略思(si)路、愿(yuan)景(jing)目標(biao)，也指出(chu)(chu)(chu)(chu)(chu)了(le)(le)(le)重(zhong)(zhong)點任務(wu)，明確(que)了(le)(le)(le)問(wen)題(ti)導向。他表示，出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)業(ye)(ye)一要(yao)抓住機遇謀(mou)發展(zhan)——建黨(dang)百(bai)年(nian)(nian)的主(zhu)題(ti)出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)成為(wei)今年(nian)(nian)的重(zhong)(zhong)中之(zhi)重(zhong)(zhong)；以黨(dang)史學(xue)習為(wei)重(zhong)(zhong)點的教育活動為(wei)出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)業(ye)(ye)提供了(le)(le)(le)深耕協(xie)作(zuo)的主(zhu)戰場；建設書香社會已經(jing)提上全(quan)黨(dang)日程；理(li)論(lun)、學(xue)術、科學(xue)、文(wen)學(xue)方(fang)面的出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)成為(wei)主(zhu)題(ti)出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)的重(zhong)(zhong)要(yao)規(gui)劃；教育體制(zhi)改(gai)革的重(zhong)(zhong)要(yao)方(fang)向是圖書能(neng)力的提升(sheng)；文(wen)藝作(zuo)品出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)和網絡(luo)出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)為(wei)新(xin)時代文(wen)化發展(zhan)注(zhu)入力量(liang)。二(er)要(yao)積極應(ying)對新(xin)挑戰——在(zai)全(quan)球百(bai)年(nian)(nian)大變局的國(guo)際(ji)環境下，傳(chuan)播(bo)中國(guo)文(wen)化，提升(sheng)國(guo)際(ji)影(ying)響力；做好(hao)繼續(xu)面對新(xin)冠肺炎疫情考(kao)驗的思(si)想準備；在(zai)新(xin)媒體環境下找(zhao)(zhao)到讀者、找(zhao)(zhao)到市(shi)場；利用(yong)好(hao)現有的智能(neng)化出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)服務(wu)新(xin)平(ping)臺，擴大服務(wu)方(fang)式；解決出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)資源(yuan)市(shi)場化配置、管理(li)創新(xin)、政策性(xing)措施(shi)優(you)化等(deng)問(wen)題(ti)。三要(yao)主(zhu)動求變，開啟出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)強(qiang)國(guo)建設新(xin)征程——抓規(gui)劃、謀(mou)長遠(yuan)、強(qiang)基礎、開新(xin)局、起好(hao)步，在(zai)社會發展(zhan)中推(tui)動多(duo)業(ye)(ye)態的出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)服務(wu)。

如(ru)何在百年(nian)未有之大變局(ju)和(he)國際(ji)國內雙循環新格局(ju)的(de)(de)(de)(de)大背景下，更(geng)好(hao)地講好(hao)中(zhong)(zhong)國故(gu)事、傳播(bo)好(hao)中(zhong)(zhong)國聲音，促進文明互鑒，推動(dong)(dong)構建人類命(ming)運共同體，是(shi)出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)業界的(de)(de)(de)(de)更(geng)大使命(ming)和(he)更(geng)新命(ming)題(ti)。中(zhong)(zhong)宣部進出(chu)(chu)(chu)(chu)(chu)口管理(li)局(ju)副局(ju)長趙海云在《創(chuang)新出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)進出(chu)(chu)(chu)(chu)(chu)口管理(li) 為展(zhan)示國家形象發(fa)揮重要(yao)作用(yong)》的(de)(de)(de)(de)專題(ti)演講中(zhong)(zhong)，從政(zheng)策與發(fa)展(zhan)走向勾勒了(le)出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)“走出(chu)(chu)(chu)(chu)(chu)去(qu)”面臨的(de)(de)(de)(de)機遇挑戰，指(zhi)出(chu)(chu)(chu)(chu)(chu)了(le)努力方向和(he)著(zhu)力重點(dian)。他指(zhi)出(chu)(chu)(chu)(chu)(chu)，一(yi)要(yao)全力推動(dong)(dong)習(xi)近(jin)平總書記著(zhu)作和(he)相關圖書的(de)(de)(de)(de)對外(wai)(wai)出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)發(fa)行；二(er)要(yao)將講好(hao)建黨百年(nian)故(gu)事作為對外(wai)(wai)出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)的(de)(de)(de)(de)主(zhu)題(ti)主(zhu)線(xian)；三(san)要(yao)突(tu)出(chu)(chu)(chu)(chu)(chu)亮(liang)點(dian)辦好(hao)“亞洲經典著(zhu)作互譯計劃(hua)”“中(zhong)(zhong)國書架”“第(di)28屆(jie)北京國際(ji)圖書博(bo)覽會”“第(di)15屆(jie)中(zhong)(zhong)華圖書特(te)殊(shu)貢獻(xian)獎評選”4個(ge)專項活動(dong)(dong)；四要(yao)高質量(liang)開展(zhan)出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)“走出(chu)(chu)(chu)(chu)(chu)去(qu)”工作。

深(shen)化(hua)出(chu)版(ban)業(ye)(ye)供給側結構性(xing)改(gai)革、推(tui)動出(chu)版(ban)文(wen)化(hua)產(chan)(chan)業(ye)(ye)高(gao)質(zhi)(zhi)量(liang)發(fa)展，建設出(chu)版(ban)強(qiang)國，是實現“十四五”規劃和(he)2035年遠景目標(biao)的(de)(de)應有之義。其中(zhong)，優化(hua)出(chu)版(ban)結構、強(qiang)化(hua)精品(pin)(pin)出(chu)版(ban)、提(ti)(ti)升(sheng)內(nei)容品(pin)(pin)質(zhi)(zhi)和(he)經營管理質(zhi)(zhi)量(liang)是必然要求(qiu)。中(zhong)宣部(bu)質(zhi)(zhi)檢中(zhong)心主(zhu)任袁亞(ya)平以《對(dui)新發(fa)展階段提(ti)(ti)升(sheng)出(chu)版(ban)產(chan)(chan)品(pin)(pin)質(zhi)(zhi)量(liang)的(de)(de)思考》為(wei)(wei)題(ti)，分(fen)析了出(chu)版(ban)業(ye)(ye)在強(qiang)化(hua)出(chu)版(ban)質(zhi)(zhi)量(liang)等方面取得的(de)(de)成(cheng)績(ji)、面臨(lin)的(de)(de)問(wen)(wen)(wen)題(ti)、努(nu)力(li)的(de)(de)方向(xiang)(xiang)，直指行業(ye)(ye)痛點，對(dui)業(ye)(ye)界推(tui)進(jin)高(gao)質(zhi)(zhi)量(liang)發(fa)展具有推(tui)動意(yi)義。他表示(shi)，進(jin)入(ru)新發(fa)展階段，提(ti)(ti)升(sheng)出(chu)版(ban)產(chan)(chan)品(pin)(pin)質(zhi)(zhi)量(liang)，一(yi)要把(ba)握優質(zhi)(zhi)方向(xiang)(xiang)，把(ba)習近平新時代中(zhong)國特(te)色社會主(zhu)義思想(xiang)作(zuo)為(wei)(wei)提(ti)(ti)升(sheng)出(chu)版(ban)產(chan)(chan)品(pin)(pin)質(zhi)(zhi)量(liang)工作(zuo)的(de)(de)根本指南；二要堅持問(wen)(wen)(wen)題(ti)導(dao)向(xiang)(xiang)，以“刀刃向(xiang)(xiang)內(nei)”的(de)(de)勇氣破解出(chu)版(ban)產(chan)(chan)品(pin)(pin)質(zhi)(zhi)量(liang)提(ti)(ti)升(sheng)面臨(lin)的(de)(de)主(zhu)要問(wen)(wen)(wen)題(ti)；三要明確提(ti)(ti)質(zhi)(zhi)路向(xiang)(xiang)，以強(qiang)烈的(de)(de)政治責(ze)任感(gan)和(he)歷史使命感(gan)推(tui)動出(chu)版(ban)產(chan)(chan)品(pin)(pin)質(zhi)(zhi)量(liang)提(ti)(ti)升(sheng)。

論壇為熱心閱讀(du)推廣(guang)事(shi)(shi)業并做(zuo)出(chu)突(tu)出(chu)貢獻的三位“直播達人(ren)”——樊登(deng)讀(du)書創始人(ren)、首席內(nei)容官樊登(deng)，著名節(jie)目主持人(ren)、作家、教育(yu)人(ren)王芳，“凱(kai)叔講故事(shi)(shi)APP”創始人(ren)王凱(kai)頒發了“2021年(nian)度閱讀(du)推廣(guang)大使(shi)(shi)”證牌。樊登(deng)代表獲頒大使(shi)(shi)做(zuo)《堅(jian)守(shou)閱讀(du)推廣(guang)使(shi)(shi)命》的專題演講。

沙龍對(dui)話環節，論壇邀(yao)請了2020年(nian)“率先垂范”、試水直播新營(ying)(ying)銷的出(chu)版社掌(zhang)門人——生(sheng)活·讀書·新知三聯書店總編輯肖(xiao)啟(qi)明，機(ji)械工業信息研(yan)究院(yuan)院(yuan)長、機(ji)械工業出(chu)版社社長李奇，華東師范大(da)學出(chu)版社董事(shi)長、社長王焰以及(ji)國(guo)家一級作(zuo)家雪(xue)漠，探(tan)討短視頻直播營(ying)(ying)銷心得、經驗及(ji)趨勢。

本屆論壇(tan)還(huan)發(fa)布了融合國家(jia)出版發(fa)行信息公共服務平臺的(de)CNONIX應(ying)用示(shi)范單位(wei)銷售(shou)數(shu)據(ju)(ju)和商報·奧(ao)示(shi)監測(ce)數(shu)據(ju)(ju)的(de)2020年(nian)及2021開年(nian)最(zui)新統計數(shu)據(ju)(ju)分析報告。

會(hui)(hui)(hui)(hui)(hui)議由中(zhong)國出(chu)版(ban)(ban)協會(hui)(hui)(hui)(hui)(hui)常務副(fu)理事(shi)長(chang)(chang)(chang)兼秘(mi)書(shu)(shu)(shu)長(chang)(chang)(chang)劉建國、中(zhong)國出(chu)版(ban)(ban)傳媒商報社社長(chang)(chang)(chang)伍旭升(sheng)分別(bie)主(zhu)持。北京(jing)圖(tu)(tu)書(shu)(shu)(shu)訂(ding)貨(huo)(huo)會(hui)(hui)(hui)(hui)(hui)組(zu)(zu)委(wei)(wei)會(hui)(hui)(hui)(hui)(hui)顧問、中(zhong)國書(shu)(shu)(shu)刊(kan)發行(xing)業協會(hui)(hui)(hui)(hui)(hui)理事(shi)長(chang)(chang)(chang)艾立民，北京(jing)圖(tu)(tu)書(shu)(shu)(shu)訂(ding)貨(huo)(huo)會(hui)(hui)(hui)(hui)(hui)組(zu)(zu)委(wei)(wei)會(hui)(hui)(hui)(hui)(hui)主(zhu)任、中(zhong)國書(shu)(shu)(shu)刊(kan)發行(xing)業協會(hui)(hui)(hui)(hui)(hui)副(fu)理事(shi)長(chang)(chang)(chang)紀宏，北京(jing)圖(tu)(tu)書(shu)(shu)(shu)訂(ding)貨(huo)(huo)會(hui)(hui)(hui)(hui)(hui)組(zu)(zu)委(wei)(wei)會(hui)(hui)(hui)(hui)(hui)秘(mi)書(shu)(shu)(shu)長(chang)(chang)(chang)、中(zhong)國版(ban)(ban)協副(fu)秘(mi)書(shu)(shu)(shu)長(chang)(chang)(chang)劉麗霞，北京(jing)圖(tu)(tu)書(shu)(shu)(shu)訂(ding)貨(huo)(huo)會(hui)(hui)(hui)(hui)(hui)組(zu)(zu)委(wei)(wei)會(hui)(hui)(hui)(hui)(hui)副(fu)秘(mi)書(shu)(shu)(shu)長(chang)(chang)(chang)、中(zhong)國書(shu)(shu)(shu)刊(kan)發行(xing)業協會(hui)(hui)(hui)(hui)(hui)副(fu)秘(mi)書(shu)(shu)(shu)長(chang)(chang)(chang)鮑黎均及(ji)各地省委(wei)(wei)宣傳部、出(chu)版(ban)(ban)集團、出(chu)版(ban)(ban)社負責人出(chu)席論(lun)壇。