3月31日，中國(guo)出(chu)版(ban)高層(ceng)論壇(tan)在2021北京(jing)圖書訂貨會開幕當天(tian)舉行(xing)。論壇(tan)以擘畫“十四五”高質量出(chu)版(ban)，開創(chuang)全民閱讀(du)“三新”氣象為主題，聚焦出(chu)版(ban)行(xing)業的發(fa)展(zhan)難點(dian)熱點(dian)，集(ji)中展(zhan)現出(chu)版(ban)人(ren)對(dui)后(hou)疫(yi)情時代行(xing)業創(chuang)新發(fa)展(zhan)的思考。

中(zhong)(zhong)國出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)協會(hui)理(li)(li)(li)事長柳斌杰做《邁向(xiang)“十(shi)四五”新(xin)(xin)(xin)階段，出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)業(ye)要(yao)(yao)有怎(zen)樣的(de)新(xin)(xin)(xin)格局(ju)》主(zhu)旨報告(gao) 。報告(gao)緊緊圍繞十(shi)九屆五中(zhong)(zhong)全(quan)會(hui)精(jing)神，錨定出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)業(ye)高質(zhi)量發展(zhan)和建設(she)文(wen)(wen)化(hua)強國的(de)愿景(jing)目(mu)標，從立足新(xin)(xin)(xin)階段、貫徹新(xin)(xin)(xin)理(li)(li)(li)念、構建新(xin)(xin)(xin)格局(ju)等方(fang)(fang)(fang)面(mian)，勾畫(hua)了(le)戰(zhan)(zhan)略思路、愿景(jing)目(mu)標，也指出(chu)(chu)(chu)(chu)了(le)重(zhong)點任務(wu)(wu)，明確了(le)問(wen)題導(dao)向(xiang)。他表(biao)示，出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)業(ye)一要(yao)(yao)抓住機遇謀發展(zhan)——建黨(dang)(dang)百(bai)年(nian)的(de)主(zhu)題出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)成(cheng)(cheng)為(wei)今年(nian)的(de)重(zhong)中(zhong)(zhong)之(zhi)重(zhong)；以(yi)黨(dang)(dang)史學習為(wei)重(zhong)點的(de)教育(yu)活(huo)動為(wei)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)業(ye)提(ti)供了(le)深耕(geng)協作的(de)主(zhu)戰(zhan)(zhan)場；建設(she)書(shu)香社(she)會(hui)已經提(ti)上全(quan)黨(dang)(dang)日(ri)程；理(li)(li)(li)論、學術、科學、文(wen)(wen)學方(fang)(fang)(fang)面(mian)的(de)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)成(cheng)(cheng)為(wei)主(zhu)題出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)的(de)重(zhong)要(yao)(yao)規(gui)劃；教育(yu)體(ti)制改革的(de)重(zhong)要(yao)(yao)方(fang)(fang)(fang)向(xiang)是圖書(shu)能(neng)力的(de)提(ti)升；文(wen)(wen)藝(yi)作品出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)和網(wang)絡出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)為(wei)新(xin)(xin)(xin)時代文(wen)(wen)化(hua)發展(zhan)注入力量。二要(yao)(yao)積極應(ying)對新(xin)(xin)(xin)挑戰(zhan)(zhan)——在(zai)全(quan)球(qiu)百(bai)年(nian)大變(bian)局(ju)的(de)國際環境(jing)下，傳播中(zhong)(zhong)國文(wen)(wen)化(hua)，提(ti)升國際影響力；做好繼續面(mian)對新(xin)(xin)(xin)冠肺炎(yan)疫情考驗的(de)思想(xiang)準(zhun)備；在(zai)新(xin)(xin)(xin)媒體(ti)環境(jing)下找到讀(du)者、找到市場；利用好現有的(de)智(zhi)能(neng)化(hua)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)服(fu)務(wu)(wu)新(xin)(xin)(xin)平臺(tai)，擴大服(fu)務(wu)(wu)方(fang)(fang)(fang)式；解決出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)資源市場化(hua)配置、管理(li)(li)(li)創新(xin)(xin)(xin)、政策性措施(shi)優化(hua)等問(wen)題。三要(yao)(yao)主(zhu)動求變(bian)，開(kai)啟出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)強國建設(she)新(xin)(xin)(xin)征程——抓規(gui)劃、謀長遠、強基(ji)礎(chu)、開(kai)新(xin)(xin)(xin)局(ju)、起好步，在(zai)社(she)會(hui)發展(zhan)中(zhong)(zhong)推動多業(ye)態的(de)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)服(fu)務(wu)(wu)。

如何在(zai)百(bai)年(nian)未有之大變局(ju)和國(guo)際(ji)國(guo)內雙循環新(xin)(xin)格局(ju)的(de)(de)大背景下，更(geng)好(hao)地講(jiang)好(hao)中(zhong)國(guo)故事、傳播(bo)好(hao)中(zhong)國(guo)聲音，促進文明互鑒，推動構建人類命(ming)(ming)運共(gong)同體，是出(chu)(chu)版(ban)(ban)業(ye)界(jie)的(de)(de)更(geng)大使命(ming)(ming)和更(geng)新(xin)(xin)命(ming)(ming)題。中(zhong)宣(xuan)部進出(chu)(chu)口(kou)管理局(ju)副局(ju)長趙海云在(zai)《創新(xin)(xin)出(chu)(chu)版(ban)(ban)進出(chu)(chu)口(kou)管理 為展示國(guo)家形象(xiang)發(fa)(fa)揮重(zhong)要(yao)(yao)(yao)作用》的(de)(de)專題演講(jiang)中(zhong)，從(cong)政策與發(fa)(fa)展走(zou)(zou)向勾勒了出(chu)(chu)版(ban)(ban)“走(zou)(zou)出(chu)(chu)去”面臨的(de)(de)機遇挑(tiao)戰，指(zhi)出(chu)(chu)了努(nu)力方向和著(zhu)(zhu)力重(zhong)點(dian)。他指(zhi)出(chu)(chu)，一(yi)要(yao)(yao)(yao)全力推動習近平總書(shu)記著(zhu)(zhu)作和相關圖(tu)書(shu)的(de)(de)對外出(chu)(chu)版(ban)(ban)發(fa)(fa)行；二要(yao)(yao)(yao)將講(jiang)好(hao)建黨百(bai)年(nian)故事作為對外出(chu)(chu)版(ban)(ban)的(de)(de)主題主線；三要(yao)(yao)(yao)突出(chu)(chu)亮(liang)點(dian)辦好(hao)“亞(ya)洲經典著(zhu)(zhu)作互譯計劃(hua)”“中(zhong)國(guo)書(shu)架(jia)”“第(di)28屆北京國(guo)際(ji)圖(tu)書(shu)博覽會(hui)”“第(di)15屆中(zhong)華圖(tu)書(shu)特(te)殊貢獻獎評(ping)選”4個專項活(huo)動；四要(yao)(yao)(yao)高質量開展出(chu)(chu)版(ban)(ban)“走(zou)(zou)出(chu)(chu)去”工作。

深(shen)化(hua)(hua)出(chu)(chu)(chu)版(ban)(ban)業(ye)(ye)供(gong)給側結(jie)(jie)構(gou)性改革(ge)、推動(dong)出(chu)(chu)(chu)版(ban)(ban)文化(hua)(hua)產(chan)業(ye)(ye)高質(zhi)(zhi)量(liang)發(fa)(fa)展(zhan)，建設出(chu)(chu)(chu)版(ban)(ban)強(qiang)國(guo)，是實現“十(shi)四五”規劃和2035年(nian)遠景(jing)目(mu)標的(de)應有(you)之(zhi)義(yi)。其(qi)中，優(you)化(hua)(hua)出(chu)(chu)(chu)版(ban)(ban)結(jie)(jie)構(gou)、強(qiang)化(hua)(hua)精品(pin)出(chu)(chu)(chu)版(ban)(ban)、提(ti)(ti)(ti)升(sheng)(sheng)內(nei)容(rong)品(pin)質(zhi)(zhi)和經(jing)營管(guan)理質(zhi)(zhi)量(liang)是必然要(yao)(yao)求(qiu)。中宣部質(zhi)(zhi)檢中心主(zhu)任袁亞平(ping)(ping)以(yi)《對新發(fa)(fa)展(zhan)階(jie)段提(ti)(ti)(ti)升(sheng)(sheng)出(chu)(chu)(chu)版(ban)(ban)產(chan)品(pin)質(zhi)(zhi)量(liang)的(de)思(si)考》為(wei)題(ti)，分析(xi)了出(chu)(chu)(chu)版(ban)(ban)業(ye)(ye)在(zai)強(qiang)化(hua)(hua)出(chu)(chu)(chu)版(ban)(ban)質(zhi)(zhi)量(liang)等方(fang)面(mian)(mian)取得的(de)成績、面(mian)(mian)臨的(de)問題(ti)、努力(li)的(de)方(fang)向(xiang)，直指行(xing)業(ye)(ye)痛點，對業(ye)(ye)界推進高質(zhi)(zhi)量(liang)發(fa)(fa)展(zhan)具有(you)推動(dong)意義(yi)。他(ta)表示，進入新發(fa)(fa)展(zhan)階(jie)段，提(ti)(ti)(ti)升(sheng)(sheng)出(chu)(chu)(chu)版(ban)(ban)產(chan)品(pin)質(zhi)(zhi)量(liang)，一(yi)要(yao)(yao)把握優(you)質(zhi)(zhi)方(fang)向(xiang)，把習近平(ping)(ping)新時代中國(guo)特(te)色社會主(zhu)義(yi)思(si)想作(zuo)為(wei)提(ti)(ti)(ti)升(sheng)(sheng)出(chu)(chu)(chu)版(ban)(ban)產(chan)品(pin)質(zhi)(zhi)量(liang)工作(zuo)的(de)根本指南；二要(yao)(yao)堅持問題(ti)導向(xiang)，以(yi)“刀刃向(xiang)內(nei)”的(de)勇氣破解出(chu)(chu)(chu)版(ban)(ban)產(chan)品(pin)質(zhi)(zhi)量(liang)提(ti)(ti)(ti)升(sheng)(sheng)面(mian)(mian)臨的(de)主(zhu)要(yao)(yao)問題(ti)；三要(yao)(yao)明確提(ti)(ti)(ti)質(zhi)(zhi)路向(xiang)，以(yi)強(qiang)烈的(de)政治責任感和歷(li)史使(shi)命(ming)感推動(dong)出(chu)(chu)(chu)版(ban)(ban)產(chan)品(pin)質(zhi)(zhi)量(liang)提(ti)(ti)(ti)升(sheng)(sheng)。

論壇為熱心閱(yue)讀(du)推廣(guang)事業(ye)并做出突出貢獻的三位“直播達人”——樊(fan)登讀(du)書創(chuang)始人、首席內容官樊(fan)登，著名(ming)節目主持(chi)人、作家、教育(yu)人王(wang)芳，“凱叔講(jiang)故事APP”創(chuang)始人王(wang)凱頒發(fa)了“2021年(nian)度閱(yue)讀(du)推廣(guang)大使(shi)”證(zheng)牌。樊(fan)登代表(biao)獲(huo)頒大使(shi)做《堅守(shou)閱(yue)讀(du)推廣(guang)使(shi)命》的專(zhuan)題演講(jiang)。

沙(sha)龍對話環節，論壇邀請(qing)了2020年“率(lv)先垂范(fan)”、試水直播新營銷的(de)出版社掌(zhang)門人——生活(huo)·讀書·新知三聯書店總編(bian)輯肖啟明，機械(xie)工業(ye)信息研究院院長、機械(xie)工業(ye)出版社社長李奇，華東師(shi)范(fan)大學(xue)出版社董(dong)事長、社長王焰(yan)以(yi)及國(guo)家(jia)(jia)一級作(zuo)家(jia)(jia)雪漠(mo)，探討短視頻直播營銷心(xin)得、經驗及趨勢。

本屆論壇還發(fa)布(bu)了融合國家(jia)出版發(fa)行信息公共服(fu)務平(ping)臺的CNONIX應用示范單位銷(xiao)售數據(ju)和(he)商報·奧示監測數據(ju)的2020年及(ji)2021開年最新(xin)統(tong)計數據(ju)分(fen)析報告。

會(hui)(hui)(hui)(hui)(hui)議(yi)由中(zhong)(zhong)國(guo)出版(ban)(ban)協(xie)會(hui)(hui)(hui)(hui)(hui)常務(wu)副(fu)理事(shi)長兼秘(mi)書(shu)(shu)長劉建國(guo)、中(zhong)(zhong)國(guo)出版(ban)(ban)傳媒商報社(she)社(she)長伍旭(xu)升分別(bie)主(zhu)持。北京圖(tu)(tu)書(shu)(shu)訂(ding)貨(huo)會(hui)(hui)(hui)(hui)(hui)組(zu)委(wei)(wei)會(hui)(hui)(hui)(hui)(hui)顧問、中(zhong)(zhong)國(guo)書(shu)(shu)刊發行業(ye)(ye)協(xie)會(hui)(hui)(hui)(hui)(hui)理事(shi)長艾立(li)民(min)，北京圖(tu)(tu)書(shu)(shu)訂(ding)貨(huo)會(hui)(hui)(hui)(hui)(hui)組(zu)委(wei)(wei)會(hui)(hui)(hui)(hui)(hui)主(zhu)任、中(zhong)(zhong)國(guo)書(shu)(shu)刊發行業(ye)(ye)協(xie)會(hui)(hui)(hui)(hui)(hui)副(fu)理事(shi)長紀宏，北京圖(tu)(tu)書(shu)(shu)訂(ding)貨(huo)會(hui)(hui)(hui)(hui)(hui)組(zu)委(wei)(wei)會(hui)(hui)(hui)(hui)(hui)秘(mi)書(shu)(shu)長、中(zhong)(zhong)國(guo)版(ban)(ban)協(xie)副(fu)秘(mi)書(shu)(shu)長劉麗霞(xia)，北京圖(tu)(tu)書(shu)(shu)訂(ding)貨(huo)會(hui)(hui)(hui)(hui)(hui)組(zu)委(wei)(wei)會(hui)(hui)(hui)(hui)(hui)副(fu)秘(mi)書(shu)(shu)長、中(zhong)(zhong)國(guo)書(shu)(shu)刊發行業(ye)(ye)協(xie)會(hui)(hui)(hui)(hui)(hui)副(fu)秘(mi)書(shu)(shu)長鮑黎均及各地省委(wei)(wei)宣(xuan)傳部(bu)、出版(ban)(ban)集團、出版(ban)(ban)社(she)負責人(ren)出席論壇。