3月(yue)31日，中國出(chu)(chu)版高層論(lun)壇(tan)在2021北京圖書訂貨會開(kai)幕當天舉行(xing)。論(lun)壇(tan)以擘(bo)畫“十(shi)四五”高質量出(chu)(chu)版，開(kai)創全(quan)民閱讀“三新”氣象為主題，聚焦出(chu)(chu)版行(xing)業的發展(zhan)難點熱點，集中展(zhan)現出(chu)(chu)版人(ren)對后(hou)疫情(qing)時(shi)代行(xing)業創新發展(zhan)的思(si)考。

中(zhong)國出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)協(xie)會(hui)理事(shi)長柳斌(bin)杰做《邁(mai)向(xiang)“十(shi)四(si)五(wu)”新(xin)階段，出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)業(ye)要有怎(zen)樣的(de)(de)(de)(de)新(xin)格(ge)局(ju)》主(zhu)(zhu)旨報(bao)告(gao) 。報(bao)告(gao)緊緊圍(wei)繞(rao)十(shi)九屆五(wu)中(zhong)全(quan)會(hui)精神，錨(mao)定出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)業(ye)高質(zhi)量發(fa)(fa)展(zhan)和(he)建設文(wen)(wen)(wen)化(hua)(hua)(hua)強國的(de)(de)(de)(de)愿(yuan)景目標，從立足(zu)新(xin)階段、貫徹新(xin)理念、構(gou)建新(xin)格(ge)局(ju)等(deng)方(fang)面，勾畫了戰(zhan)略(lve)思路、愿(yuan)景目標，也指(zhi)出(chu)(chu)了重(zhong)點任務(wu)，明確了問題導(dao)向(xiang)。他(ta)表(biao)示，出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)業(ye)一要抓(zhua)住機遇(yu)謀發(fa)(fa)展(zhan)——建黨(dang)(dang)百年的(de)(de)(de)(de)主(zhu)(zhu)題出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)成(cheng)為今年的(de)(de)(de)(de)重(zhong)中(zhong)之重(zhong)；以黨(dang)(dang)史學習為重(zhong)點的(de)(de)(de)(de)教育活(huo)動(dong)為出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)業(ye)提(ti)供了深耕協(xie)作的(de)(de)(de)(de)主(zhu)(zhu)戰(zhan)場；建設書香社(she)會(hui)已(yi)經(jing)提(ti)上全(quan)黨(dang)(dang)日程；理論、學術、科學、文(wen)(wen)(wen)學方(fang)面的(de)(de)(de)(de)出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)成(cheng)為主(zhu)(zhu)題出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)的(de)(de)(de)(de)重(zhong)要規劃(hua)(hua)；教育體制改(gai)革的(de)(de)(de)(de)重(zhong)要方(fang)向(xiang)是(shi)圖書能力的(de)(de)(de)(de)提(ti)升(sheng)；文(wen)(wen)(wen)藝作品出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)和(he)網絡(luo)出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)為新(xin)時(shi)代(dai)文(wen)(wen)(wen)化(hua)(hua)(hua)發(fa)(fa)展(zhan)注(zhu)入力量。二要積極應對新(xin)挑戰(zhan)——在全(quan)球(qiu)百年大(da)變(bian)局(ju)的(de)(de)(de)(de)國際(ji)環境下(xia)，傳播中(zhong)國文(wen)(wen)(wen)化(hua)(hua)(hua)，提(ti)升(sheng)國際(ji)影響力；做好繼續面對新(xin)冠肺炎疫情(qing)考驗的(de)(de)(de)(de)思想準備；在新(xin)媒體環境下(xia)找到讀者、找到市(shi)場；利用好現(xian)有的(de)(de)(de)(de)智能化(hua)(hua)(hua)出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)服(fu)(fu)(fu)務(wu)新(xin)平臺(tai)，擴大(da)服(fu)(fu)(fu)務(wu)方(fang)式(shi)；解決(jue)出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)資源市(shi)場化(hua)(hua)(hua)配置、管理創新(xin)、政策性(xing)措施優化(hua)(hua)(hua)等(deng)問題。三要主(zhu)(zhu)動(dong)求變(bian)，開(kai)啟出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)強國建設新(xin)征(zheng)程——抓(zhua)規劃(hua)(hua)、謀長遠(yuan)、強基(ji)礎、開(kai)新(xin)局(ju)、起好步，在社(she)會(hui)發(fa)(fa)展(zhan)中(zhong)推動(dong)多(duo)業(ye)態(tai)的(de)(de)(de)(de)出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)服(fu)(fu)(fu)務(wu)。

如何在百年(nian)未有之大(da)變(bian)局(ju)(ju)和國(guo)際(ji)國(guo)內雙循環新(xin)格(ge)局(ju)(ju)的大(da)背景下(xia)，更(geng)好(hao)地講好(hao)中(zhong)(zhong)(zhong)國(guo)故事(shi)、傳(chuan)播好(hao)中(zhong)(zhong)(zhong)國(guo)聲音，促進(jin)文明互(hu)鑒，推(tui)動(dong)構(gou)建人類(lei)命運共同體，是出(chu)(chu)(chu)版(ban)(ban)業界的更(geng)大(da)使命和更(geng)新(xin)命題(ti)(ti)。中(zhong)(zhong)(zhong)宣(xuan)部(bu)進(jin)出(chu)(chu)(chu)口(kou)(kou)管理局(ju)(ju)副(fu)局(ju)(ju)長(chang)趙海云在《創(chuang)新(xin)出(chu)(chu)(chu)版(ban)(ban)進(jin)出(chu)(chu)(chu)口(kou)(kou)管理 為(wei)展(zhan)示(shi)國(guo)家形象發揮(hui)重(zhong)要(yao)作(zuo)用》的專題(ti)(ti)演講中(zhong)(zhong)(zhong)，從政策與發展(zhan)走向勾勒了出(chu)(chu)(chu)版(ban)(ban)“走出(chu)(chu)(chu)去”面臨的機(ji)遇挑(tiao)戰，指出(chu)(chu)(chu)了努力(li)(li)方向和著力(li)(li)重(zhong)點(dian)。他指出(chu)(chu)(chu)，一要(yao)全力(li)(li)推(tui)動(dong)習(xi)近平總書(shu)記(ji)著作(zuo)和相關圖(tu)書(shu)的對外(wai)出(chu)(chu)(chu)版(ban)(ban)發行；二要(yao)將(jiang)講好(hao)建黨百年(nian)故事(shi)作(zuo)為(wei)對外(wai)出(chu)(chu)(chu)版(ban)(ban)的主(zhu)題(ti)(ti)主(zhu)線(xian)；三(san)要(yao)突出(chu)(chu)(chu)亮點(dian)辦好(hao)“亞洲經典著作(zuo)互(hu)譯計(ji)劃”“中(zhong)(zhong)(zhong)國(guo)書(shu)架”“第(di)(di)28屆(jie)北京國(guo)際(ji)圖(tu)書(shu)博覽會”“第(di)(di)15屆(jie)中(zhong)(zhong)(zhong)華圖(tu)書(shu)特殊貢(gong)獻獎評選”4個專項活動(dong)；四要(yao)高質量開(kai)展(zhan)出(chu)(chu)(chu)版(ban)(ban)“走出(chu)(chu)(chu)去”工作(zuo)。

深化(hua)(hua)(hua)出(chu)(chu)(chu)(chu)版(ban)(ban)業供給側結構性改革、推動(dong)出(chu)(chu)(chu)(chu)版(ban)(ban)文化(hua)(hua)(hua)產業高質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)(liang)發(fa)展(zhan)(zhan)，建設出(chu)(chu)(chu)(chu)版(ban)(ban)強國，是(shi)實(shi)現“十四五”規劃和(he)2035年遠景目標的(de)應有之義。其(qi)中(zhong)，優(you)(you)化(hua)(hua)(hua)出(chu)(chu)(chu)(chu)版(ban)(ban)結構、強化(hua)(hua)(hua)精(jing)品(pin)(pin)出(chu)(chu)(chu)(chu)版(ban)(ban)、提升(sheng)(sheng)內容品(pin)(pin)質(zhi)(zhi)(zhi)(zhi)和(he)經營管理質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)(liang)是(shi)必然要(yao)求。中(zhong)宣部質(zhi)(zhi)(zhi)(zhi)檢中(zhong)心主任袁亞平以(yi)《對(dui)新(xin)發(fa)展(zhan)(zhan)階段提升(sheng)(sheng)出(chu)(chu)(chu)(chu)版(ban)(ban)產品(pin)(pin)質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)(liang)的(de)思考》為題(ti)(ti)，分析了出(chu)(chu)(chu)(chu)版(ban)(ban)業在強化(hua)(hua)(hua)出(chu)(chu)(chu)(chu)版(ban)(ban)質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)(liang)等(deng)方面取得的(de)成績、面臨(lin)(lin)的(de)問(wen)(wen)題(ti)(ti)、努力的(de)方向，直指(zhi)行業痛點，對(dui)業界推進高質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)(liang)發(fa)展(zhan)(zhan)具(ju)有推動(dong)意義。他(ta)表(biao)示(shi)，進入新(xin)發(fa)展(zhan)(zhan)階段，提升(sheng)(sheng)出(chu)(chu)(chu)(chu)版(ban)(ban)產品(pin)(pin)質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)(liang)，一要(yao)把(ba)握優(you)(you)質(zhi)(zhi)(zhi)(zhi)方向，把(ba)習(xi)近平新(xin)時代(dai)中(zhong)國特色社(she)會主義思想作為提升(sheng)(sheng)出(chu)(chu)(chu)(chu)版(ban)(ban)產品(pin)(pin)質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)(liang)工作的(de)根本(ben)指(zhi)南；二(er)要(yao)堅(jian)持(chi)問(wen)(wen)題(ti)(ti)導(dao)向，以(yi)“刀(dao)刃向內”的(de)勇氣破解(jie)出(chu)(chu)(chu)(chu)版(ban)(ban)產品(pin)(pin)質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)(liang)提升(sheng)(sheng)面臨(lin)(lin)的(de)主要(yao)問(wen)(wen)題(ti)(ti)；三(san)要(yao)明確(que)提質(zhi)(zhi)(zhi)(zhi)路向，以(yi)強烈的(de)政治責任感(gan)和(he)歷史使命感(gan)推動(dong)出(chu)(chu)(chu)(chu)版(ban)(ban)產品(pin)(pin)質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)(liang)提升(sheng)(sheng)。

論壇為熱(re)心閱(yue)讀(du)推(tui)廣(guang)事業并(bing)做出突出貢獻(xian)的三位“直(zhi)播達人(ren)(ren)”——樊(fan)登讀(du)書創(chuang)始(shi)人(ren)(ren)、首席內(nei)容官樊(fan)登，著名節目主持人(ren)(ren)、作家(jia)、教育人(ren)(ren)王芳，“凱叔(shu)講故事APP”創(chuang)始(shi)人(ren)(ren)王凱頒(ban)發了“2021年度(du)閱(yue)讀(du)推(tui)廣(guang)大使(shi)”證(zheng)牌。樊(fan)登代表獲頒(ban)大使(shi)做《堅守閱(yue)讀(du)推(tui)廣(guang)使(shi)命》的專題演講。

沙龍對話環節，論(lun)壇邀請了2020年“率先垂范”、試水直播(bo)新營銷(xiao)的(de)出版社掌門人——生(sheng)活·讀書·新知三聯(lian)書店總編輯肖啟明，機械工(gong)業信息(xi)研究院院長(chang)、機械工(gong)業出版社社長(chang)李(li)奇，華(hua)東(dong)師范大學出版社董事(shi)長(chang)、社長(chang)王焰以(yi)及國(guo)家一級作家雪漠，探討短視頻(pin)直播(bo)營銷(xiao)心(xin)得、經(jing)驗及趨(qu)勢(shi)。

本屆(jie)論壇還(huan)發布了融合國家(jia)出版發行信息公(gong)共服務(wu)平臺的CNONIX應用示范單位銷售數據和商報·奧示監(jian)測數據的2020年及(ji)2021開年最新統計(ji)數據分(fen)析報告。

會(hui)(hui)議由中(zhong)(zhong)(zhong)國(guo)(guo)出版(ban)協(xie)會(hui)(hui)常務副理事長(chang)兼秘書(shu)(shu)(shu)長(chang)劉(liu)建國(guo)(guo)、中(zhong)(zhong)(zhong)國(guo)(guo)出版(ban)傳媒(mei)商報社(she)社(she)長(chang)伍旭升分別主持(chi)。北京圖(tu)書(shu)(shu)(shu)訂貨(huo)會(hui)(hui)組(zu)(zu)(zu)委會(hui)(hui)顧問、中(zhong)(zhong)(zhong)國(guo)(guo)書(shu)(shu)(shu)刊發行業協(xie)會(hui)(hui)理事長(chang)艾立民，北京圖(tu)書(shu)(shu)(shu)訂貨(huo)會(hui)(hui)組(zu)(zu)(zu)委會(hui)(hui)主任、中(zhong)(zhong)(zhong)國(guo)(guo)書(shu)(shu)(shu)刊發行業協(xie)會(hui)(hui)副理事長(chang)紀宏，北京圖(tu)書(shu)(shu)(shu)訂貨(huo)會(hui)(hui)組(zu)(zu)(zu)委會(hui)(hui)秘書(shu)(shu)(shu)長(chang)、中(zhong)(zhong)(zhong)國(guo)(guo)版(ban)協(xie)副秘書(shu)(shu)(shu)長(chang)劉(liu)麗霞，北京圖(tu)書(shu)(shu)(shu)訂貨(huo)會(hui)(hui)組(zu)(zu)(zu)委會(hui)(hui)副秘書(shu)(shu)(shu)長(chang)、中(zhong)(zhong)(zhong)國(guo)(guo)書(shu)(shu)(shu)刊發行業協(xie)會(hui)(hui)副秘書(shu)(shu)(shu)長(chang)鮑黎均(jun)及各地省委宣(xuan)傳部、出版(ban)集團、出版(ban)社(she)負責人(ren)出席論壇。