3月31日，中(zhong)國出(chu)版(ban)高(gao)層論壇(tan)在2021北京圖(tu)書訂貨(huo)會開幕當天舉行。論壇(tan)以(yi)擘畫“十(shi)四五”高(gao)質量(liang)出(chu)版(ban)，開創(chuang)(chuang)全民閱(yue)讀(du)“三新”氣象為主(zhu)題，聚焦出(chu)版(ban)行業的發展難點(dian)熱點(dian)，集(ji)中(zhong)展現出(chu)版(ban)人(ren)對后疫情時代行業創(chuang)(chuang)新發展的思考。

中(zhong)國(guo)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)協(xie)會理(li)(li)事長柳斌杰做《邁向“十四五”新(xin)(xin)(xin)階(jie)段，出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)業(ye)要有怎樣的(de)(de)新(xin)(xin)(xin)格局(ju)》主(zhu)旨報告 。報告緊緊圍繞(rao)十九(jiu)屆(jie)五中(zhong)全會精神，錨定出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)業(ye)高(gao)質量發展(zhan)和建(jian)設文(wen)(wen)(wen)化(hua)(hua)強國(guo)的(de)(de)愿景目標，從立足(zu)新(xin)(xin)(xin)階(jie)段、貫徹新(xin)(xin)(xin)理(li)(li)念、構建(jian)新(xin)(xin)(xin)格局(ju)等(deng)方(fang)面，勾畫了(le)(le)戰略思路、愿景目標，也(ye)指出(chu)(chu)(chu)(chu)了(le)(le)重(zhong)(zhong)(zhong)點任務(wu)(wu)，明(ming)確了(le)(le)問題導向。他(ta)表(biao)示，出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)業(ye)一要抓住(zhu)機遇謀發展(zhan)——建(jian)黨(dang)百年(nian)(nian)的(de)(de)主(zhu)題出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)成為(wei)今(jin)年(nian)(nian)的(de)(de)重(zhong)(zhong)(zhong)中(zhong)之(zhi)重(zhong)(zhong)(zhong)；以黨(dang)史學(xue)(xue)習為(wei)重(zhong)(zhong)(zhong)點的(de)(de)教育活動為(wei)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)業(ye)提(ti)供了(le)(le)深(shen)耕協(xie)作(zuo)的(de)(de)主(zhu)戰場；建(jian)設書香社會已經提(ti)上全黨(dang)日程；理(li)(li)論(lun)、學(xue)(xue)術、科學(xue)(xue)、文(wen)(wen)(wen)學(xue)(xue)方(fang)面的(de)(de)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)成為(wei)主(zhu)題出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)的(de)(de)重(zhong)(zhong)(zhong)要規劃；教育體制改革的(de)(de)重(zhong)(zhong)(zhong)要方(fang)向是圖書能力(li)的(de)(de)提(ti)升(sheng)；文(wen)(wen)(wen)藝作(zuo)品(pin)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)和網(wang)絡(luo)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)為(wei)新(xin)(xin)(xin)時代文(wen)(wen)(wen)化(hua)(hua)發展(zhan)注入力(li)量。二要積極(ji)應對(dui)(dui)新(xin)(xin)(xin)挑戰——在全球百年(nian)(nian)大變(bian)局(ju)的(de)(de)國(guo)際環境下，傳播(bo)中(zhong)國(guo)文(wen)(wen)(wen)化(hua)(hua)，提(ti)升(sheng)國(guo)際影響力(li)；做好(hao)繼續面對(dui)(dui)新(xin)(xin)(xin)冠肺炎疫情考驗的(de)(de)思想準(zhun)備；在新(xin)(xin)(xin)媒(mei)體環境下找到讀者、找到市(shi)場；利用(yong)好(hao)現有的(de)(de)智(zhi)能化(hua)(hua)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)服(fu)務(wu)(wu)新(xin)(xin)(xin)平臺(tai)，擴大服(fu)務(wu)(wu)方(fang)式；解決(jue)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)資源市(shi)場化(hua)(hua)配置、管理(li)(li)創新(xin)(xin)(xin)、政策性(xing)措施優化(hua)(hua)等(deng)問題。三要主(zhu)動求變(bian)，開(kai)啟出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)強國(guo)建(jian)設新(xin)(xin)(xin)征(zheng)程——抓規劃、謀長遠、強基礎(chu)、開(kai)新(xin)(xin)(xin)局(ju)、起好(hao)步，在社會發展(zhan)中(zhong)推動多(duo)業(ye)態的(de)(de)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)服(fu)務(wu)(wu)。

如何在百(bai)年(nian)未有之大變局和(he)國(guo)際國(guo)內(nei)雙循環(huan)新(xin)格局的(de)大背景下(xia)，更(geng)好地講好中(zhong)(zhong)(zhong)國(guo)故事(shi)、傳(chuan)播好中(zhong)(zhong)(zhong)國(guo)聲音，促進(jin)文明(ming)互(hu)鑒，推(tui)(tui)動構建(jian)人類(lei)命運共同體，是出版(ban)業界的(de)更(geng)大使命和(he)更(geng)新(xin)命題(ti)。中(zhong)(zhong)(zhong)宣部(bu)進(jin)出口管(guan)理局副(fu)局長趙海(hai)云在《創新(xin)出版(ban)進(jin)出口管(guan)理 為展(zhan)示國(guo)家形象發(fa)揮(hui)重要作用》的(de)專(zhuan)題(ti)演講中(zhong)(zhong)(zhong)，從(cong)政(zheng)策與發(fa)展(zhan)走(zou)向(xiang)勾(gou)勒了出版(ban)“走(zou)出去(qu)”面臨的(de)機遇挑戰，指(zhi)出了努(nu)力方向(xiang)和(he)著(zhu)力重點(dian)。他指(zhi)出，一(yi)要全力推(tui)(tui)動習近平總書記著(zhu)作和(he)相關(guan)圖(tu)書的(de)對(dui)外出版(ban)發(fa)行；二要將講好建(jian)黨百(bai)年(nian)故事(shi)作為對(dui)外出版(ban)的(de)主(zhu)題(ti)主(zhu)線；三要突出亮點(dian)辦好“亞洲經典著(zhu)作互(hu)譯計劃(hua)”“中(zhong)(zhong)(zhong)國(guo)書架”“第(di)28屆北(bei)京國(guo)際圖(tu)書博(bo)覽(lan)會”“第(di)15屆中(zhong)(zhong)(zhong)華圖(tu)書特殊貢獻獎評選(xuan)”4個專(zhuan)項活動；四要高質(zhi)量開展(zhan)出版(ban)“走(zou)出去(qu)”工作。

深化(hua)(hua)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)業(ye)(ye)供給(gei)側結(jie)構性改革、推動(dong)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)文化(hua)(hua)產(chan)(chan)(chan)業(ye)(ye)高質(zhi)(zhi)量發展(zhan)，建設出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)強(qiang)(qiang)國，是實現“十四五”規劃和(he)2035年遠景(jing)目標的應有(you)之(zhi)義(yi)(yi)。其(qi)中，優(you)化(hua)(hua)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)結(jie)構、強(qiang)(qiang)化(hua)(hua)精品(pin)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)、提(ti)升內容品(pin)質(zhi)(zhi)和(he)經營管理質(zhi)(zhi)量是必然要(yao)求。中宣部質(zhi)(zhi)檢中心(xin)主(zhu)(zhu)任袁亞(ya)平(ping)以(yi)(yi)《對新發展(zhan)階段提(ti)升出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)產(chan)(chan)(chan)品(pin)質(zhi)(zhi)量的思(si)(si)考》為題(ti)，分析了出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)業(ye)(ye)在(zai)強(qiang)(qiang)化(hua)(hua)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)質(zhi)(zhi)量等方面取得的成績(ji)、面臨的問(wen)題(ti)、努(nu)力的方向，直指行業(ye)(ye)痛點，對業(ye)(ye)界推進(jin)高質(zhi)(zhi)量發展(zhan)具有(you)推動(dong)意義(yi)(yi)。他(ta)表示，進(jin)入(ru)新發展(zhan)階段，提(ti)升出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)產(chan)(chan)(chan)品(pin)質(zhi)(zhi)量，一(yi)要(yao)把(ba)握優(you)質(zhi)(zhi)方向，把(ba)習(xi)近平(ping)新時(shi)代中國特色社(she)會主(zhu)(zhu)義(yi)(yi)思(si)(si)想作(zuo)為提(ti)升出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)產(chan)(chan)(chan)品(pin)質(zhi)(zhi)量工作(zuo)的根本指南；二要(yao)堅(jian)持問(wen)題(ti)導向，以(yi)(yi)“刀(dao)刃向內”的勇氣破(po)解出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)產(chan)(chan)(chan)品(pin)質(zhi)(zhi)量提(ti)升面臨的主(zhu)(zhu)要(yao)問(wen)題(ti)；三(san)要(yao)明確提(ti)質(zhi)(zhi)路(lu)向，以(yi)(yi)強(qiang)(qiang)烈(lie)的政治責(ze)任感(gan)和(he)歷史使命感(gan)推動(dong)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)產(chan)(chan)(chan)品(pin)質(zhi)(zhi)量提(ti)升。

論(lun)壇為熱心閱讀(du)(du)推廣(guang)事(shi)(shi)業并做(zuo)出(chu)突(tu)出(chu)貢獻(xian)的三(san)位“直播達人(ren)”——樊登讀(du)(du)書創始人(ren)、首席內容官樊登，著名節目主持人(ren)、作(zuo)家、教育(yu)人(ren)王(wang)芳，“凱叔講(jiang)故事(shi)(shi)APP”創始人(ren)王(wang)凱頒發了“2021年度(du)閱讀(du)(du)推廣(guang)大(da)(da)使”證牌。樊登代表獲頒大(da)(da)使做(zuo)《堅守(shou)閱讀(du)(du)推廣(guang)使命》的專(zhuan)題(ti)演講(jiang)。

沙(sha)龍對話(hua)環節，論壇邀請了(le)2020年“率先(xian)垂范(fan)”、試水直播新(xin)營銷的出(chu)版(ban)社掌門人——生活·讀書(shu)·新(xin)知三聯書(shu)店(dian)總編輯肖(xiao)啟明，機(ji)械工業(ye)信息研究院院長(chang)(chang)、機(ji)械工業(ye)出(chu)版(ban)社社長(chang)(chang)李奇，華東師范(fan)大學(xue)出(chu)版(ban)社董事長(chang)(chang)、社長(chang)(chang)王焰以及國家一(yi)級作家雪漠，探討(tao)短視頻直播營銷心得(de)、經(jing)驗及趨勢。

本屆論壇還發布了(le)融合國家(jia)出版發行信(xin)息公共服務平(ping)臺的CNONIX應用示范(fan)單位銷售數據(ju)和商報·奧示監(jian)測(ce)數據(ju)的2020年(nian)及2021開年(nian)最新(xin)統計(ji)數據(ju)分析報告。

會(hui)(hui)(hui)議(yi)由中國(guo)出版(ban)協(xie)(xie)會(hui)(hui)(hui)常(chang)務(wu)副理事(shi)長(chang)(chang)(chang)(chang)兼(jian)秘書(shu)(shu)長(chang)(chang)(chang)(chang)劉(liu)建國(guo)、中國(guo)出版(ban)傳媒商報社(she)(she)社(she)(she)長(chang)(chang)(chang)(chang)伍旭升(sheng)分(fen)別主(zhu)持。北京圖(tu)書(shu)(shu)訂(ding)貨(huo)會(hui)(hui)(hui)組(zu)(zu)委會(hui)(hui)(hui)顧問、中國(guo)書(shu)(shu)刊發行(xing)業(ye)協(xie)(xie)會(hui)(hui)(hui)理事(shi)長(chang)(chang)(chang)(chang)艾立民，北京圖(tu)書(shu)(shu)訂(ding)貨(huo)會(hui)(hui)(hui)組(zu)(zu)委會(hui)(hui)(hui)主(zhu)任、中國(guo)書(shu)(shu)刊發行(xing)業(ye)協(xie)(xie)會(hui)(hui)(hui)副理事(shi)長(chang)(chang)(chang)(chang)紀宏，北京圖(tu)書(shu)(shu)訂(ding)貨(huo)會(hui)(hui)(hui)組(zu)(zu)委會(hui)(hui)(hui)秘書(shu)(shu)長(chang)(chang)(chang)(chang)、中國(guo)版(ban)協(xie)(xie)副秘書(shu)(shu)長(chang)(chang)(chang)(chang)劉(liu)麗霞，北京圖(tu)書(shu)(shu)訂(ding)貨(huo)會(hui)(hui)(hui)組(zu)(zu)委會(hui)(hui)(hui)副秘書(shu)(shu)長(chang)(chang)(chang)(chang)、中國(guo)書(shu)(shu)刊發行(xing)業(ye)協(xie)(xie)會(hui)(hui)(hui)副秘書(shu)(shu)長(chang)(chang)(chang)(chang)鮑黎(li)均及各地省委宣傳部、出版(ban)集團、出版(ban)社(she)(she)負責人出席論壇(tan)。