3月31日，中(zhong)國出(chu)(chu)版(ban)(ban)高層論壇在2021北京圖書訂貨會開(kai)幕當天舉(ju)行(xing)(xing)。論壇以擘畫“十四五”高質量出(chu)(chu)版(ban)(ban)，開(kai)創(chuang)全民閱讀“三新(xin)”氣象(xiang)為主題，聚(ju)焦出(chu)(chu)版(ban)(ban)行(xing)(xing)業(ye)的發展難點熱點，集中(zhong)展現出(chu)(chu)版(ban)(ban)人對(dui)后疫情時代(dai)行(xing)(xing)業(ye)創(chuang)新(xin)發展的思考。

中(zhong)(zhong)國(guo)(guo)出(chu)(chu)(chu)版(ban)(ban)(ban)協會(hui)理(li)事長(chang)柳斌(bin)杰做《邁向(xiang)“十(shi)四(si)五”新(xin)(xin)(xin)(xin)(xin)(xin)階段，出(chu)(chu)(chu)版(ban)(ban)(ban)業(ye)(ye)(ye)要有怎(zen)樣(yang)的(de)(de)新(xin)(xin)(xin)(xin)(xin)(xin)格(ge)局(ju)》主(zhu)(zhu)旨(zhi)報告(gao) 。報告(gao)緊緊圍繞十(shi)九屆五中(zhong)(zhong)全(quan)會(hui)精神，錨定出(chu)(chu)(chu)版(ban)(ban)(ban)業(ye)(ye)(ye)高(gao)質量發(fa)(fa)(fa)展(zhan)(zhan)和建(jian)(jian)(jian)(jian)設文化強(qiang)國(guo)(guo)的(de)(de)愿景目標，從(cong)立足新(xin)(xin)(xin)(xin)(xin)(xin)階段、貫(guan)徹新(xin)(xin)(xin)(xin)(xin)(xin)理(li)念、構(gou)建(jian)(jian)(jian)(jian)新(xin)(xin)(xin)(xin)(xin)(xin)格(ge)局(ju)等方(fang)面(mian)(mian)，勾畫(hua)了(le)(le)戰略思路、愿景目標，也指出(chu)(chu)(chu)了(le)(le)重(zhong)點任務(wu)，明(ming)確了(le)(le)問(wen)題(ti)導向(xiang)。他表示，出(chu)(chu)(chu)版(ban)(ban)(ban)業(ye)(ye)(ye)一要抓住(zhu)機遇謀發(fa)(fa)(fa)展(zhan)(zhan)——建(jian)(jian)(jian)(jian)黨百年的(de)(de)主(zhu)(zhu)題(ti)出(chu)(chu)(chu)版(ban)(ban)(ban)成(cheng)為(wei)今年的(de)(de)重(zhong)中(zhong)(zhong)之重(zhong)；以黨史學習為(wei)重(zhong)點的(de)(de)教(jiao)育活(huo)動為(wei)出(chu)(chu)(chu)版(ban)(ban)(ban)業(ye)(ye)(ye)提(ti)供了(le)(le)深耕協作(zuo)的(de)(de)主(zhu)(zhu)戰場(chang)；建(jian)(jian)(jian)(jian)設書香社會(hui)已經(jing)提(ti)上全(quan)黨日程；理(li)論、學術、科學、文學方(fang)面(mian)(mian)的(de)(de)出(chu)(chu)(chu)版(ban)(ban)(ban)成(cheng)為(wei)主(zhu)(zhu)題(ti)出(chu)(chu)(chu)版(ban)(ban)(ban)的(de)(de)重(zhong)要規(gui)劃(hua)；教(jiao)育體(ti)制改革的(de)(de)重(zhong)要方(fang)向(xiang)是(shi)圖書能力(li)的(de)(de)提(ti)升；文藝作(zuo)品出(chu)(chu)(chu)版(ban)(ban)(ban)和網絡出(chu)(chu)(chu)版(ban)(ban)(ban)為(wei)新(xin)(xin)(xin)(xin)(xin)(xin)時代文化發(fa)(fa)(fa)展(zhan)(zhan)注入力(li)量。二要積極應對(dui)新(xin)(xin)(xin)(xin)(xin)(xin)挑戰——在全(quan)球百年大(da)變局(ju)的(de)(de)國(guo)(guo)際環境下(xia)，傳播(bo)中(zhong)(zhong)國(guo)(guo)文化，提(ti)升國(guo)(guo)際影響(xiang)力(li)；做好繼續面(mian)(mian)對(dui)新(xin)(xin)(xin)(xin)(xin)(xin)冠肺炎疫情考驗的(de)(de)思想準備；在新(xin)(xin)(xin)(xin)(xin)(xin)媒體(ti)環境下(xia)找到(dao)讀者、找到(dao)市場(chang)；利(li)用好現有的(de)(de)智能化出(chu)(chu)(chu)版(ban)(ban)(ban)服務(wu)新(xin)(xin)(xin)(xin)(xin)(xin)平臺，擴大(da)服務(wu)方(fang)式；解決出(chu)(chu)(chu)版(ban)(ban)(ban)資源(yuan)市場(chang)化配置、管理(li)創新(xin)(xin)(xin)(xin)(xin)(xin)、政策性(xing)措施優化等問(wen)題(ti)。三要主(zhu)(zhu)動求變，開啟出(chu)(chu)(chu)版(ban)(ban)(ban)強(qiang)國(guo)(guo)建(jian)(jian)(jian)(jian)設新(xin)(xin)(xin)(xin)(xin)(xin)征程——抓規(gui)劃(hua)、謀長(chang)遠、強(qiang)基礎、開新(xin)(xin)(xin)(xin)(xin)(xin)局(ju)、起好步，在社會(hui)發(fa)(fa)(fa)展(zhan)(zhan)中(zhong)(zhong)推動多業(ye)(ye)(ye)態(tai)的(de)(de)出(chu)(chu)(chu)版(ban)(ban)(ban)服務(wu)。

如(ru)何在百年未(wei)有之大(da)變(bian)局(ju)和國際國內雙循環新(xin)格局(ju)的(de)(de)大(da)背景(jing)下(xia)，更(geng)好(hao)(hao)地(di)講(jiang)好(hao)(hao)中(zhong)(zhong)(zhong)(zhong)國故(gu)事、傳播好(hao)(hao)中(zhong)(zhong)(zhong)(zhong)國聲音，促(cu)進(jin)文明互鑒(jian)，推動(dong)構建人類命運共(gong)同體(ti)，是出(chu)(chu)(chu)版(ban)(ban)業界(jie)的(de)(de)更(geng)大(da)使(shi)命和更(geng)新(xin)命題(ti)(ti)。中(zhong)(zhong)(zhong)(zhong)宣部(bu)進(jin)出(chu)(chu)(chu)口管(guan)(guan)理(li)局(ju)副局(ju)長趙海云在《創新(xin)出(chu)(chu)(chu)版(ban)(ban)進(jin)出(chu)(chu)(chu)口管(guan)(guan)理(li) 為(wei)(wei)展示國家(jia)形象(xiang)發(fa)揮重要(yao)作用》的(de)(de)專題(ti)(ti)演講(jiang)中(zhong)(zhong)(zhong)(zhong)，從政(zheng)策與發(fa)展走(zou)向(xiang)勾勒了出(chu)(chu)(chu)版(ban)(ban)“走(zou)出(chu)(chu)(chu)去(qu)(qu)”面臨的(de)(de)機遇挑(tiao)戰，指(zhi)出(chu)(chu)(chu)了努力方向(xiang)和著(zhu)力重點。他指(zhi)出(chu)(chu)(chu)，一要(yao)全力推動(dong)習近平(ping)總書記著(zhu)作和相關圖(tu)書的(de)(de)對外出(chu)(chu)(chu)版(ban)(ban)發(fa)行；二要(yao)將講(jiang)好(hao)(hao)建黨(dang)百年故(gu)事作為(wei)(wei)對外出(chu)(chu)(chu)版(ban)(ban)的(de)(de)主(zhu)題(ti)(ti)主(zhu)線；三(san)要(yao)突出(chu)(chu)(chu)亮點辦好(hao)(hao)“亞洲經典著(zhu)作互譯計劃(hua)”“中(zhong)(zhong)(zhong)(zhong)國書架”“第(di)28屆(jie)北京國際圖(tu)書博覽會”“第(di)15屆(jie)中(zhong)(zhong)(zhong)(zhong)華圖(tu)書特(te)殊貢獻獎評選”4個專項(xiang)活動(dong)；四要(yao)高質量開展出(chu)(chu)(chu)版(ban)(ban)“走(zou)出(chu)(chu)(chu)去(qu)(qu)”工作。

深化(hua)出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)業(ye)供給側結構(gou)性改革、推(tui)動(dong)出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)文化(hua)產(chan)(chan)(chan)業(ye)高質(zhi)(zhi)(zhi)量(liang)(liang)發(fa)展(zhan)，建設出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)強國，是(shi)實現“十四五”規劃和(he)2035年遠(yuan)景目標的應(ying)有(you)之義(yi)。其(qi)中(zhong)，優化(hua)出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)結構(gou)、強化(hua)精品(pin)(pin)出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)、提(ti)升(sheng)(sheng)內(nei)容品(pin)(pin)質(zhi)(zhi)(zhi)和(he)經(jing)營管理質(zhi)(zhi)(zhi)量(liang)(liang)是(shi)必(bi)然要(yao)求。中(zhong)宣部質(zhi)(zhi)(zhi)檢中(zhong)心主(zhu)任(ren)袁亞(ya)平以(yi)《對新(xin)發(fa)展(zhan)階段提(ti)升(sheng)(sheng)出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)產(chan)(chan)(chan)品(pin)(pin)質(zhi)(zhi)(zhi)量(liang)(liang)的思(si)考(kao)》為題(ti)，分析了(le)出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)業(ye)在強化(hua)出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)質(zhi)(zhi)(zhi)量(liang)(liang)等(deng)方面(mian)取得的成績、面(mian)臨(lin)(lin)的問(wen)題(ti)、努力的方向(xiang)，直指(zhi)行業(ye)痛點(dian)，對業(ye)界推(tui)進(jin)高質(zhi)(zhi)(zhi)量(liang)(liang)發(fa)展(zhan)具(ju)有(you)推(tui)動(dong)意義(yi)。他(ta)表(biao)示，進(jin)入新(xin)發(fa)展(zhan)階段，提(ti)升(sheng)(sheng)出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)產(chan)(chan)(chan)品(pin)(pin)質(zhi)(zhi)(zhi)量(liang)(liang)，一要(yao)把握優質(zhi)(zhi)(zhi)方向(xiang)，把習(xi)近(jin)平新(xin)時代中(zhong)國特(te)色社會主(zhu)義(yi)思(si)想作為提(ti)升(sheng)(sheng)出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)產(chan)(chan)(chan)品(pin)(pin)質(zhi)(zhi)(zhi)量(liang)(liang)工(gong)作的根(gen)本指(zhi)南；二要(yao)堅持問(wen)題(ti)導向(xiang)，以(yi)“刀刃(ren)向(xiang)內(nei)”的勇氣破解(jie)出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)產(chan)(chan)(chan)品(pin)(pin)質(zhi)(zhi)(zhi)量(liang)(liang)提(ti)升(sheng)(sheng)面(mian)臨(lin)(lin)的主(zhu)要(yao)問(wen)題(ti)；三要(yao)明確(que)提(ti)質(zhi)(zhi)(zhi)路向(xiang)，以(yi)強烈的政治(zhi)責任(ren)感(gan)和(he)歷(li)史使命感(gan)推(tui)動(dong)出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)產(chan)(chan)(chan)品(pin)(pin)質(zhi)(zhi)(zhi)量(liang)(liang)提(ti)升(sheng)(sheng)。

論壇(tan)為熱心閱讀(du)推廣事業并做出突出貢獻的三(san)位“直播達人”——樊(fan)登讀(du)書創(chuang)始(shi)人、首席(xi)內容官(guan)樊(fan)登，著名節目(mu)主持人、作家、教育人王芳，“凱(kai)叔講故事APP”創(chuang)始(shi)人王凱(kai)頒(ban)發了“2021年度(du)閱讀(du)推廣大使”證牌。樊(fan)登代表獲頒(ban)大使做《堅守閱讀(du)推廣使命》的專題演講。

沙(sha)龍(long)對話環節，論(lun)壇(tan)邀請(qing)了2020年“率先垂范(fan)”、試水(shui)直播新(xin)營(ying)銷(xiao)的出(chu)版社掌門人(ren)——生活·讀(du)書·新(xin)知三(san)聯書店總(zong)編輯肖(xiao)啟(qi)明，機(ji)械(xie)工(gong)(gong)業信息研究院院長(chang)、機(ji)械(xie)工(gong)(gong)業出(chu)版社社長(chang)李奇，華東師(shi)范(fan)大學(xue)出(chu)版社董事(shi)長(chang)、社長(chang)王焰以及國(guo)家一級作(zuo)家雪漠，探討短視頻直播營(ying)銷(xiao)心得、經驗(yan)及趨(qu)勢。

本(ben)屆論壇(tan)還發布(bu)了融合國家(jia)出版發行信息公共服務平臺的CNONIX應用示范單(dan)位銷售數(shu)據(ju)(ju)和商報(bao)·奧示監測數(shu)據(ju)(ju)的2020年及2021開(kai)年最新(xin)統(tong)計數(shu)據(ju)(ju)分析報(bao)告。

會(hui)議由中國(guo)出版(ban)協(xie)(xie)(xie)(xie)會(hui)常(chang)務副(fu)理(li)事(shi)長(chang)(chang)(chang)兼秘書(shu)(shu)長(chang)(chang)(chang)劉建國(guo)、中國(guo)出版(ban)傳(chuan)媒商報社(she)社(she)長(chang)(chang)(chang)伍(wu)旭(xu)升分(fen)別主持。北京圖(tu)書(shu)(shu)訂貨(huo)(huo)會(hui)組(zu)委(wei)(wei)會(hui)顧問、中國(guo)書(shu)(shu)刊(kan)發(fa)行業(ye)協(xie)(xie)(xie)(xie)會(hui)理(li)事(shi)長(chang)(chang)(chang)艾立民，北京圖(tu)書(shu)(shu)訂貨(huo)(huo)會(hui)組(zu)委(wei)(wei)會(hui)主任(ren)、中國(guo)書(shu)(shu)刊(kan)發(fa)行業(ye)協(xie)(xie)(xie)(xie)會(hui)副(fu)理(li)事(shi)長(chang)(chang)(chang)紀宏，北京圖(tu)書(shu)(shu)訂貨(huo)(huo)會(hui)組(zu)委(wei)(wei)會(hui)秘書(shu)(shu)長(chang)(chang)(chang)、中國(guo)版(ban)協(xie)(xie)(xie)(xie)副(fu)秘書(shu)(shu)長(chang)(chang)(chang)劉麗(li)霞，北京圖(tu)書(shu)(shu)訂貨(huo)(huo)會(hui)組(zu)委(wei)(wei)會(hui)副(fu)秘書(shu)(shu)長(chang)(chang)(chang)、中國(guo)書(shu)(shu)刊(kan)發(fa)行業(ye)協(xie)(xie)(xie)(xie)會(hui)副(fu)秘書(shu)(shu)長(chang)(chang)(chang)鮑黎(li)均及各地省委(wei)(wei)宣傳(chuan)部、出版(ban)集團(tuan)、出版(ban)社(she)負(fu)責(ze)人出席(xi)論(lun)壇。