3月(yue)31日，中(zhong)國(guo)出(chu)版高層論(lun)壇在2021北京圖書訂貨(huo)會開幕當天舉行。論(lun)壇以擘畫(hua)“十四五”高質(zhi)量出(chu)版，開創(chuang)全(quan)民閱讀“三新”氣象為主(zhu)題，聚焦出(chu)版行業的發(fa)展(zhan)難點熱點，集中(zhong)展(zhan)現出(chu)版人(ren)對后疫情時代行業創(chuang)新發(fa)展(zhan)的思考(kao)。

中(zhong)國(guo)(guo)出(chu)(chu)版(ban)(ban)(ban)(ban)協會(hui)理(li)事長柳斌杰(jie)做(zuo)《邁(mai)向“十四五”新(xin)(xin)(xin)(xin)階(jie)(jie)段，出(chu)(chu)版(ban)(ban)(ban)(ban)業(ye)要(yao)有怎(zen)樣的(de)(de)新(xin)(xin)(xin)(xin)格局(ju)》主(zhu)(zhu)旨報告 。報告緊緊圍繞十九屆五中(zhong)全(quan)會(hui)精神，錨定(ding)出(chu)(chu)版(ban)(ban)(ban)(ban)業(ye)高質量(liang)(liang)發(fa)(fa)展和建設文(wen)(wen)(wen)化強(qiang)國(guo)(guo)的(de)(de)愿景目(mu)標，從立足(zu)新(xin)(xin)(xin)(xin)階(jie)(jie)段、貫徹新(xin)(xin)(xin)(xin)理(li)念(nian)、構建新(xin)(xin)(xin)(xin)格局(ju)等方(fang)面(mian)，勾畫了(le)戰略思路、愿景目(mu)標，也(ye)指出(chu)(chu)了(le)重(zhong)(zhong)點任務，明(ming)確了(le)問題導向。他表示，出(chu)(chu)版(ban)(ban)(ban)(ban)業(ye)一(yi)要(yao)抓住(zhu)機(ji)遇謀發(fa)(fa)展——建黨(dang)百(bai)年的(de)(de)主(zhu)(zhu)題出(chu)(chu)版(ban)(ban)(ban)(ban)成(cheng)為(wei)今年的(de)(de)重(zhong)(zhong)中(zhong)之(zhi)重(zhong)(zhong)；以(yi)黨(dang)史學(xue)習為(wei)重(zhong)(zhong)點的(de)(de)教育(yu)活動(dong)為(wei)出(chu)(chu)版(ban)(ban)(ban)(ban)業(ye)提(ti)供了(le)深耕(geng)協作(zuo)的(de)(de)主(zhu)(zhu)戰場(chang)；建設書(shu)香社(she)會(hui)已經提(ti)上全(quan)黨(dang)日程；理(li)論、學(xue)術、科學(xue)、文(wen)(wen)(wen)學(xue)方(fang)面(mian)的(de)(de)出(chu)(chu)版(ban)(ban)(ban)(ban)成(cheng)為(wei)主(zhu)(zhu)題出(chu)(chu)版(ban)(ban)(ban)(ban)的(de)(de)重(zhong)(zhong)要(yao)規劃(hua)(hua)；教育(yu)體制改革的(de)(de)重(zhong)(zhong)要(yao)方(fang)向是(shi)圖書(shu)能(neng)力(li)的(de)(de)提(ti)升(sheng)；文(wen)(wen)(wen)藝(yi)作(zuo)品出(chu)(chu)版(ban)(ban)(ban)(ban)和網(wang)絡出(chu)(chu)版(ban)(ban)(ban)(ban)為(wei)新(xin)(xin)(xin)(xin)時代文(wen)(wen)(wen)化發(fa)(fa)展注入力(li)量(liang)(liang)。二要(yao)積極應對新(xin)(xin)(xin)(xin)挑戰——在全(quan)球百(bai)年大變局(ju)的(de)(de)國(guo)(guo)際(ji)環境下，傳播中(zhong)國(guo)(guo)文(wen)(wen)(wen)化，提(ti)升(sheng)國(guo)(guo)際(ji)影響力(li)；做(zuo)好繼(ji)續面(mian)對新(xin)(xin)(xin)(xin)冠肺炎疫情考驗(yan)的(de)(de)思想準(zhun)備；在新(xin)(xin)(xin)(xin)媒體環境下找到讀者、找到市場(chang)；利用好現有的(de)(de)智(zhi)能(neng)化出(chu)(chu)版(ban)(ban)(ban)(ban)服(fu)(fu)務新(xin)(xin)(xin)(xin)平臺，擴大服(fu)(fu)務方(fang)式；解(jie)決出(chu)(chu)版(ban)(ban)(ban)(ban)資源市場(chang)化配置、管理(li)創(chuang)新(xin)(xin)(xin)(xin)、政策性(xing)措施(shi)優化等問題。三要(yao)主(zhu)(zhu)動(dong)求變，開啟出(chu)(chu)版(ban)(ban)(ban)(ban)強(qiang)國(guo)(guo)建設新(xin)(xin)(xin)(xin)征程——抓規劃(hua)(hua)、謀長遠、強(qiang)基礎(chu)、開新(xin)(xin)(xin)(xin)局(ju)、起(qi)好步，在社(she)會(hui)發(fa)(fa)展中(zhong)推動(dong)多(duo)業(ye)態的(de)(de)出(chu)(chu)版(ban)(ban)(ban)(ban)服(fu)(fu)務。

如(ru)何在百年未(wei)有(you)之大(da)變局(ju)和(he)國(guo)際國(guo)內雙循(xun)環新(xin)格局(ju)的大(da)背景下，更(geng)好地(di)講好中(zhong)(zhong)(zhong)國(guo)故事、傳播(bo)好中(zhong)(zhong)(zhong)國(guo)聲音(yin)，促進文明(ming)互(hu)鑒，推(tui)動(dong)構建人類命(ming)運共同體，是出(chu)版(ban)(ban)業界的更(geng)大(da)使命(ming)和(he)更(geng)新(xin)命(ming)題(ti)。中(zhong)(zhong)(zhong)宣部(bu)進出(chu)口管理局(ju)副局(ju)長(chang)趙海(hai)云在《創新(xin)出(chu)版(ban)(ban)進出(chu)口管理 為(wei)展(zhan)示國(guo)家(jia)形象(xiang)發(fa)揮重要作用》的專題(ti)演講中(zhong)(zhong)(zhong)，從(cong)政策與發(fa)展(zhan)走向(xiang)勾(gou)勒(le)了出(chu)版(ban)(ban)“走出(chu)去”面臨的機(ji)遇(yu)挑戰(zhan)，指(zhi)出(chu)了努力(li)(li)(li)方向(xiang)和(he)著力(li)(li)(li)重點(dian)。他(ta)指(zhi)出(chu)，一要全力(li)(li)(li)推(tui)動(dong)習近平總書(shu)(shu)(shu)記著作和(he)相關圖書(shu)(shu)(shu)的對外(wai)出(chu)版(ban)(ban)發(fa)行；二要將講好建黨百年故事作為(wei)對外(wai)出(chu)版(ban)(ban)的主(zhu)題(ti)主(zhu)線(xian)；三要突出(chu)亮點(dian)辦好“亞(ya)洲(zhou)經典著作互(hu)譯計劃”“中(zhong)(zhong)(zhong)國(guo)書(shu)(shu)(shu)架”“第28屆(jie)北(bei)京(jing)國(guo)際圖書(shu)(shu)(shu)博覽會”“第15屆(jie)中(zhong)(zhong)(zhong)華圖書(shu)(shu)(shu)特殊貢獻獎評選”4個專項(xiang)活動(dong)；四(si)要高(gao)質量開(kai)展(zhan)出(chu)版(ban)(ban)“走出(chu)去”工作。

深化(hua)出(chu)版(ban)(ban)(ban)(ban)(ban)業供(gong)給側結構性改革(ge)、推(tui)(tui)動(dong)出(chu)版(ban)(ban)(ban)(ban)(ban)文化(hua)產(chan)(chan)業高(gao)質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)(liang)(liang)(liang)發(fa)展(zhan)(zhan)，建設出(chu)版(ban)(ban)(ban)(ban)(ban)強(qiang)國，是實現“十(shi)四五(wu)”規劃和(he)(he)2035年遠景目標(biao)的(de)(de)(de)應有之義。其中(zhong)，優化(hua)出(chu)版(ban)(ban)(ban)(ban)(ban)結構、強(qiang)化(hua)精品(pin)出(chu)版(ban)(ban)(ban)(ban)(ban)、提(ti)(ti)(ti)升(sheng)(sheng)(sheng)內(nei)容品(pin)質(zhi)(zhi)(zhi)(zhi)和(he)(he)經營管理質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)(liang)(liang)(liang)是必(bi)然要求(qiu)。中(zhong)宣部質(zhi)(zhi)(zhi)(zhi)檢中(zhong)心(xin)主(zhu)任(ren)袁亞平(ping)以《對(dui)新發(fa)展(zhan)(zhan)階段提(ti)(ti)(ti)升(sheng)(sheng)(sheng)出(chu)版(ban)(ban)(ban)(ban)(ban)產(chan)(chan)品(pin)質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)(liang)(liang)(liang)的(de)(de)(de)思考》為題(ti)(ti)，分析了(le)出(chu)版(ban)(ban)(ban)(ban)(ban)業在強(qiang)化(hua)出(chu)版(ban)(ban)(ban)(ban)(ban)質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)(liang)(liang)(liang)等方面取得的(de)(de)(de)成績、面臨的(de)(de)(de)問題(ti)(ti)、努力的(de)(de)(de)方向(xiang)，直(zhi)指行業痛點，對(dui)業界(jie)推(tui)(tui)進(jin)高(gao)質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)(liang)(liang)(liang)發(fa)展(zhan)(zhan)具有推(tui)(tui)動(dong)意義。他表示，進(jin)入新發(fa)展(zhan)(zhan)階段，提(ti)(ti)(ti)升(sheng)(sheng)(sheng)出(chu)版(ban)(ban)(ban)(ban)(ban)產(chan)(chan)品(pin)質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)(liang)(liang)(liang)，一要把握優質(zhi)(zhi)(zhi)(zhi)方向(xiang)，把習(xi)近平(ping)新時代中(zhong)國特色(se)社(she)會(hui)主(zhu)義思想作為提(ti)(ti)(ti)升(sheng)(sheng)(sheng)出(chu)版(ban)(ban)(ban)(ban)(ban)產(chan)(chan)品(pin)質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)(liang)(liang)(liang)工作的(de)(de)(de)根本指南；二要堅持問題(ti)(ti)導向(xiang)，以“刀刃向(xiang)內(nei)”的(de)(de)(de)勇氣(qi)破解(jie)出(chu)版(ban)(ban)(ban)(ban)(ban)產(chan)(chan)品(pin)質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)(liang)(liang)(liang)提(ti)(ti)(ti)升(sheng)(sheng)(sheng)面臨的(de)(de)(de)主(zhu)要問題(ti)(ti)；三(san)要明確(que)提(ti)(ti)(ti)質(zhi)(zhi)(zhi)(zhi)路(lu)向(xiang)，以強(qiang)烈的(de)(de)(de)政(zheng)治責任(ren)感和(he)(he)歷史使命感推(tui)(tui)動(dong)出(chu)版(ban)(ban)(ban)(ban)(ban)產(chan)(chan)品(pin)質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)(liang)(liang)(liang)提(ti)(ti)(ti)升(sheng)(sheng)(sheng)。

論壇(tan)為熱心閱讀推廣事業并(bing)做(zuo)出突出貢獻的(de)三位(wei)“直播達人(ren)”——樊(fan)登(deng)讀書創(chuang)始人(ren)、首席內容官樊(fan)登(deng)，著名節目主(zhu)持人(ren)、作家、教育人(ren)王芳，“凱叔(shu)講故事APP”創(chuang)始人(ren)王凱頒發了(le)“2021年(nian)度閱讀推廣大(da)使(shi)”證牌。樊(fan)登(deng)代表獲頒大(da)使(shi)做(zuo)《堅守閱讀推廣使(shi)命》的(de)專(zhuan)題演講。

沙龍對(dui)話環節，論壇邀請(qing)了(le)2020年“率先垂范(fan)(fan)”、試水直播新營銷的出版社(she)掌門人——生(sheng)活·讀書·新知三(san)聯書店(dian)總編輯肖啟明，機械工業信息研究院院長(chang)、機械工業出版社(she)社(she)長(chang)李奇，華東師范(fan)(fan)大學出版社(she)董事長(chang)、社(she)長(chang)王焰以(yi)及(ji)國家(jia)一級作家(jia)雪漠，探討短(duan)視頻直播營銷心得、經驗及(ji)趨勢。

本(ben)屆論壇還(huan)發(fa)布(bu)了融(rong)合國家出版發(fa)行信息公共服(fu)務平臺的CNONIX應用示范單(dan)位(wei)銷(xiao)售(shou)數據和(he)商報·奧示監測(ce)數據的2020年及2021開年最新統計(ji)數據分析報告。

會(hui)(hui)(hui)議由(you)中(zhong)國(guo)(guo)出(chu)版(ban)協會(hui)(hui)(hui)常務(wu)副(fu)(fu)理(li)事(shi)(shi)長兼秘(mi)(mi)書(shu)長劉建國(guo)(guo)、中(zhong)國(guo)(guo)出(chu)版(ban)傳(chuan)媒商報(bao)社社長伍旭升分(fen)別主(zhu)持。北京(jing)圖書(shu)訂(ding)貨(huo)會(hui)(hui)(hui)組(zu)(zu)委(wei)會(hui)(hui)(hui)顧問(wen)、中(zhong)國(guo)(guo)書(shu)刊(kan)發行業(ye)協會(hui)(hui)(hui)理(li)事(shi)(shi)長艾(ai)立(li)民，北京(jing)圖書(shu)訂(ding)貨(huo)會(hui)(hui)(hui)組(zu)(zu)委(wei)會(hui)(hui)(hui)主(zhu)任、中(zhong)國(guo)(guo)書(shu)刊(kan)發行業(ye)協會(hui)(hui)(hui)副(fu)(fu)理(li)事(shi)(shi)長紀宏，北京(jing)圖書(shu)訂(ding)貨(huo)會(hui)(hui)(hui)組(zu)(zu)委(wei)會(hui)(hui)(hui)秘(mi)(mi)書(shu)長、中(zhong)國(guo)(guo)版(ban)協副(fu)(fu)秘(mi)(mi)書(shu)長劉麗(li)霞，北京(jing)圖書(shu)訂(ding)貨(huo)會(hui)(hui)(hui)組(zu)(zu)委(wei)會(hui)(hui)(hui)副(fu)(fu)秘(mi)(mi)書(shu)長、中(zhong)國(guo)(guo)書(shu)刊(kan)發行業(ye)協會(hui)(hui)(hui)副(fu)(fu)秘(mi)(mi)書(shu)長鮑(bao)黎(li)均及各地省委(wei)宣(xuan)傳(chuan)部、出(chu)版(ban)集團、出(chu)版(ban)社負責人出(chu)席論壇。