2018年12月26日，由(you)京東(dong)數科(ke)、京東(dong)物(wu)流和(he)圖靈(ling)教育科(ke)技(ji)主辦(ban)，天(tian)津(jin)市牛(niu)子牛(niu)文(wen)化傳播有限公(gong)司承辦(ban)，天(tian)津(jin)市、山(shan)西省(sheng)出版物(wu)發(fa)行(xing)業協會等單位(wei)協辦(ban)的中國圖書(shu)行(xing)業無界(jie)零(ling)(ling)售創新(xin)峰(feng)(feng)會暨圖靈(ling)4.0——京東(dong)賦(fu)能(neng)的圖書(shu)無界(jie)零(ling)(ling)售創新(xin)解決方案發(fa)布會在天(tian)津(jin)召開。峰(feng)(feng)會以(yi)“連接+無限可能(neng)”為主題，聚焦圖書(shu)零(ling)(ling)售店智慧升級，并(bing)同(tong)時宣布了國內首個圖靈(ling)“4.0智慧書(shu)店”在天(tian)津(jin)開始運行(xing)。

京(jing)東(dong)大(da)數(shu)(shu)據顯示，近三年(nian)(nian)來，全(quan)(quan)國的(de)(de)圖書(shu)(shu)(shu)(shu)銷量(liang)(liang)及用戶數(shu)(shu)都在不(bu)斷增(zeng)長(chang)，全(quan)(quan)民閱讀不(bu)斷深入。大(da)眾對圖書(shu)(shu)(shu)(shu)的(de)(de)需求體量(liang)(liang)并沒(mei)有減少，改變(bian)的(de)(de)只是獲取（譬(pi)如(ru)網購(gou)）和閱讀的(de)(de)方式(shi)（譬(pi)如(ru)電子閱讀）。2017年(nian)(nian)，中國圖書(shu)(shu)(shu)(shu)零售總額為(wei)(wei)(wei)88.68億元，同比增(zeng)長(chang)6.67%，繼續延續了(le)近年(nian)(nian)來的(de)(de)增(zeng)長(chang)勢頭。網上(shang)書(shu)(shu)(shu)(shu)店(dian)(dian)渠道(dao)依然(ran)是市場增(zeng)長(chang)的(de)(de)主要推動(dong)力(li)，實(shi)現了(le)25.82%的(de)(de)增(zeng)長(chang)。而另(ling)一方面，實(shi)體書(shu)(shu)(shu)(shu)店(dian)(dian)則依然(ran)未能走出負(fu)增(zeng)長(chang)的(de)(de)困境——2018年(nian)(nian)上(shang)半年(nian)(nian)實(shi)體店(dian)(dian)圖書(shu)(shu)(shu)(shu)零售市場銷售額增(zeng)長(chang)-2.93%。正(zheng)是在這個背景下，京(jing)東(dong)科技賦能圖靈(ling)無界零售智(zhi)慧(hui)(hui)書(shu)(shu)(shu)(shu)店(dian)(dian)解(jie)決方案(an)應運而生(sheng)。圖靈(ling)“4.0智(zhi)慧(hui)(hui)書(shu)(shu)(shu)(shu)店(dian)(dian)”解(jie)決方案(an)是京(jing)東(dong)“無界零售”理念(nian)在零售書(shu)(shu)(shu)(shu)店(dian)(dian)行業的(de)(de)系(xi)統(tong)性(xing)應用。圖靈(ling)以(yi)智(zhi)能科技和大(da)數(shu)(shu)據為(wei)(wei)(wei)依托，以(yi)“無界零售”為(wei)(wei)(wei)導(dao)向，將書(shu)(shu)(shu)(shu)店(dian)(dian)商品動(dong)銷價值(zhi)轉化為(wei)(wei)(wei)顧客品質(zhi)服務提(ti)升(sheng)為(wei)(wei)(wei)核(he)心價值(zhi)，建(jian)立(li)全(quan)(quan)新的(de)(de)書(shu)(shu)(shu)(shu)店(dian)(dian)生(sheng)態(tai)體系(xi)。此(ci)外，還對傳統(tong)書(shu)(shu)(shu)(shu)店(dian)(dian)進(jin)行全(quan)(quan)面的(de)(de)智(zhi)慧(hui)(hui)化和生(sheng)活休(xiu)閑改造。