2018年12月(yue)26日，由京(jing)東數(shu)科、京(jing)東物流和圖靈(ling)教育科技主(zhu)辦，天(tian)(tian)津(jin)(jin)市牛子(zi)牛文化傳播有限公司承辦，天(tian)(tian)津(jin)(jin)市、山西省出版物發行(xing)(xing)業協會(hui)(hui)等單(dan)位協辦的(de)中國(guo)圖書行(xing)(xing)業無(wu)界零(ling)售(shou)創新(xin)峰會(hui)(hui)暨圖靈(ling)4.0——京(jing)東賦能的(de)圖書無(wu)界零(ling)售(shou)創新(xin)解決(jue)方案發布(bu)會(hui)(hui)在天(tian)(tian)津(jin)(jin)召開。峰會(hui)(hui)以“連接+無(wu)限可能”為主(zhu)題，聚焦(jiao)圖書零(ling)售(shou)店智(zhi)慧(hui)升級(ji)，并同時(shi)宣布(bu)了國(guo)內首個圖靈(ling)“4.0智(zhi)慧(hui)書店”在天(tian)(tian)津(jin)(jin)開始運行(xing)(xing)。

京(jing)東大數據(ju)顯(xian)示，近三年(nian)(nian)來(lai)，全(quan)(quan)(quan)國的(de)圖(tu)(tu)書(shu)(shu)銷(xiao)量及用戶數都在不斷增(zeng)(zeng)長(chang)，全(quan)(quan)(quan)民(min)閱讀不斷深入。大眾對(dui)圖(tu)(tu)書(shu)(shu)的(de)需求體量并沒有(you)減少，改變的(de)只是(shi)獲取（譬如網(wang)購）和(he)(he)(he)閱讀的(de)方式（譬如電(dian)子閱讀）。2017年(nian)(nian)，中國圖(tu)(tu)書(shu)(shu)零(ling)(ling)售(shou)(shou)(shou)總額為88.68億元(yuan)，同(tong)比增(zeng)(zeng)長(chang)6.67%，繼(ji)續(xu)(xu)延續(xu)(xu)了近年(nian)(nian)來(lai)的(de)增(zeng)(zeng)長(chang)勢頭。網(wang)上書(shu)(shu)店(dian)(dian)渠(qu)道依然是(shi)市場增(zeng)(zeng)長(chang)的(de)主要推動(dong)力，實(shi)現了25.82%的(de)增(zeng)(zeng)長(chang)。而另一(yi)方面，實(shi)體書(shu)(shu)店(dian)(dian)則依然未能走出負增(zeng)(zeng)長(chang)的(de)困境——2018年(nian)(nian)上半年(nian)(nian)實(shi)體店(dian)(dian)圖(tu)(tu)書(shu)(shu)零(ling)(ling)售(shou)(shou)(shou)市場銷(xiao)售(shou)(shou)(shou)額增(zeng)(zeng)長(chang)-2.93%。正是(shi)在這個背景下(xia)，京(jing)東科(ke)技(ji)賦能圖(tu)(tu)靈無(wu)(wu)界零(ling)(ling)售(shou)(shou)(shou)智(zhi)慧書(shu)(shu)店(dian)(dian)解決(jue)方案應運而生。圖(tu)(tu)靈“4.0智(zhi)慧書(shu)(shu)店(dian)(dian)”解決(jue)方案是(shi)京(jing)東“無(wu)(wu)界零(ling)(ling)售(shou)(shou)(shou)”理(li)念在零(ling)(ling)售(shou)(shou)(shou)書(shu)(shu)店(dian)(dian)行業的(de)系統性(xing)應用。圖(tu)(tu)靈以(yi)智(zhi)能科(ke)技(ji)和(he)(he)(he)大數據(ju)為依托，以(yi)“無(wu)(wu)界零(ling)(ling)售(shou)(shou)(shou)”為導向，將書(shu)(shu)店(dian)(dian)商品(pin)動(dong)銷(xiao)價值轉化為顧客品(pin)質服務提升為核心(xin)價值，建(jian)立全(quan)(quan)(quan)新的(de)書(shu)(shu)店(dian)(dian)生態體系。此外(wai)，還對(dui)傳統書(shu)(shu)店(dian)(dian)進行全(quan)(quan)(quan)面的(de)智(zhi)慧化和(he)(he)(he)生活休閑改造(zao)。