2018年12月(yue)26日，由京(jing)東(dong)數科、京(jing)東(dong)物流和圖(tu)(tu)靈教育科技主辦(ban)，天津(jin)市(shi)牛(niu)子牛(niu)文化傳播(bo)有(you)限公司承辦(ban)，天津(jin)市(shi)、山西省出版物發(fa)行(xing)(xing)業協(xie)會等單位協(xie)辦(ban)的中國圖(tu)(tu)書行(xing)(xing)業無界零(ling)售創新(xin)峰(feng)會暨圖(tu)(tu)靈4.0——京(jing)東(dong)賦能(neng)的圖(tu)(tu)書無界零(ling)售創新(xin)解決(jue)方案發(fa)布會在(zai)天津(jin)召開(kai)。峰(feng)會以“連接+無限可能(neng)”為(wei)主題(ti)，聚焦(jiao)圖(tu)(tu)書零(ling)售店(dian)智慧(hui)升(sheng)級，并同(tong)時宣布了國內(nei)首個圖(tu)(tu)靈“4.0智慧(hui)書店(dian)”在(zai)天津(jin)開(kai)始運行(xing)(xing)。

京東(dong)大(da)(da)數據顯示(shi)，近三年(nian)來，全(quan)國(guo)的圖(tu)(tu)(tu)(tu)書(shu)銷(xiao)量及用(yong)戶數都(dou)在(zai)不(bu)斷增(zeng)長，全(quan)民閱讀不(bu)斷深入。大(da)(da)眾(zhong)對(dui)圖(tu)(tu)(tu)(tu)書(shu)的需求體量并沒有減少，改變(bian)的只是(shi)獲(huo)取（譬(pi)如(ru)網購）和(he)(he)閱讀的方(fang)式（譬(pi)如(ru)電子(zi)閱讀）。2017年(nian)，中國(guo)圖(tu)(tu)(tu)(tu)書(shu)零(ling)(ling)售(shou)總額(e)為(wei)88.68億元，同比增(zeng)長6.67%，繼續(xu)延續(xu)了近年(nian)來的增(zeng)長勢頭。網上(shang)(shang)書(shu)店(dian)(dian)渠(qu)道(dao)依然是(shi)市場增(zeng)長的主要推動力，實(shi)現了25.82%的增(zeng)長。而另(ling)一方(fang)面(mian)(mian)，實(shi)體書(shu)店(dian)(dian)則依然未能(neng)走出負增(zeng)長的困境——2018年(nian)上(shang)(shang)半年(nian)實(shi)體店(dian)(dian)圖(tu)(tu)(tu)(tu)書(shu)零(ling)(ling)售(shou)市場銷(xiao)售(shou)額(e)增(zeng)長-2.93%。正是(shi)在(zai)這個(ge)背景下，京東(dong)科技賦能(neng)圖(tu)(tu)(tu)(tu)靈(ling)無(wu)界(jie)零(ling)(ling)售(shou)智慧(hui)書(shu)店(dian)(dian)解決方(fang)案(an)應運而生(sheng)。圖(tu)(tu)(tu)(tu)靈(ling)“4.0智慧(hui)書(shu)店(dian)(dian)”解決方(fang)案(an)是(shi)京東(dong)“無(wu)界(jie)零(ling)(ling)售(shou)”理(li)念在(zai)零(ling)(ling)售(shou)書(shu)店(dian)(dian)行業(ye)的系(xi)統性應用(yong)。圖(tu)(tu)(tu)(tu)靈(ling)以(yi)智能(neng)科技和(he)(he)大(da)(da)數據為(wei)依托，以(yi)“無(wu)界(jie)零(ling)(ling)售(shou)”為(wei)導向，將書(shu)店(dian)(dian)商(shang)品動銷(xiao)價(jia)值轉化(hua)為(wei)顧客品質服務提升為(wei)核(he)心價(jia)值，建立全(quan)新的書(shu)店(dian)(dian)生(sheng)態體系(xi)。此(ci)外，還(huan)對(dui)傳統書(shu)店(dian)(dian)進行全(quan)面(mian)(mian)的智慧(hui)化(hua)和(he)(he)生(sheng)活休閑改造(zao)。