2018年12月26日，由京東數科、京東物流和圖(tu)靈(ling)教(jiao)育科技主(zhu)(zhu)辦(ban)(ban)，天津(jin)市(shi)牛(niu)子牛(niu)文化傳播有限(xian)公司承辦(ban)(ban)，天津(jin)市(shi)、山西(xi)省(sheng)出版物發行業協(xie)(xie)會(hui)(hui)等單位協(xie)(xie)辦(ban)(ban)的中國(guo)圖(tu)書行業無界零售(shou)(shou)創新(xin)峰會(hui)(hui)暨圖(tu)靈(ling)4.0——京東賦能(neng)(neng)的圖(tu)書無界零售(shou)(shou)創新(xin)解決方(fang)案發布(bu)會(hui)(hui)在天津(jin)召(zhao)開。峰會(hui)(hui)以“連接(jie)+無限(xian)可能(neng)(neng)”為主(zhu)(zhu)題，聚焦(jiao)圖(tu)書零售(shou)(shou)店智慧(hui)升級，并(bing)同時宣布(bu)了國(guo)內首(shou)個(ge)圖(tu)靈(ling)“4.0智慧(hui)書店”在天津(jin)開始運行。

京(jing)(jing)東(dong)大數據顯(xian)示，近三年(nian)(nian)來(lai)，全(quan)國(guo)的(de)(de)(de)圖(tu)(tu)書(shu)(shu)(shu)(shu)(shu)銷量(liang)及(ji)用戶數都(dou)在不斷增(zeng)(zeng)(zeng)長(chang)，全(quan)民閱(yue)讀不斷深入。大眾對圖(tu)(tu)書(shu)(shu)(shu)(shu)(shu)的(de)(de)(de)需(xu)求體量(liang)并沒有減少，改(gai)變的(de)(de)(de)只是獲取（譬(pi)如(ru)網購）和閱(yue)讀的(de)(de)(de)方(fang)(fang)式（譬(pi)如(ru)電子(zi)閱(yue)讀）。2017年(nian)(nian)，中國(guo)圖(tu)(tu)書(shu)(shu)(shu)(shu)(shu)零售(shou)(shou)總額(e)為(wei)88.68億元，同(tong)比增(zeng)(zeng)(zeng)長(chang)6.67%，繼(ji)續延續了(le)近年(nian)(nian)來(lai)的(de)(de)(de)增(zeng)(zeng)(zeng)長(chang)勢頭。網上書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)渠道依(yi)(yi)然是市場增(zeng)(zeng)(zeng)長(chang)的(de)(de)(de)主(zhu)要推動力，實現(xian)了(le)25.82%的(de)(de)(de)增(zeng)(zeng)(zeng)長(chang)。而(er)另一方(fang)(fang)面(mian)，實體書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)則依(yi)(yi)然未(wei)能(neng)走出負(fu)增(zeng)(zeng)(zeng)長(chang)的(de)(de)(de)困境——2018年(nian)(nian)上半年(nian)(nian)實體店(dian)(dian)圖(tu)(tu)書(shu)(shu)(shu)(shu)(shu)零售(shou)(shou)市場銷售(shou)(shou)額(e)增(zeng)(zeng)(zeng)長(chang)-2.93%。正是在這個背景下，京(jing)(jing)東(dong)科(ke)技賦能(neng)圖(tu)(tu)靈無(wu)(wu)界零售(shou)(shou)智(zhi)(zhi)慧書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)解決方(fang)(fang)案應(ying)運而(er)生(sheng)。圖(tu)(tu)靈“4.0智(zhi)(zhi)慧書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)”解決方(fang)(fang)案是京(jing)(jing)東(dong)“無(wu)(wu)界零售(shou)(shou)”理念在零售(shou)(shou)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)行(xing)業的(de)(de)(de)系(xi)統性應(ying)用。圖(tu)(tu)靈以(yi)(yi)智(zhi)(zhi)能(neng)科(ke)技和大數據為(wei)依(yi)(yi)托，以(yi)(yi)“無(wu)(wu)界零售(shou)(shou)”為(wei)導向，將書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)商品動銷價值轉化(hua)為(wei)顧客品質服務提升為(wei)核心價值，建立全(quan)新的(de)(de)(de)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)生(sheng)態體系(xi)。此外(wai)，還(huan)對傳統書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)進行(xing)全(quan)面(mian)的(de)(de)(de)智(zhi)(zhi)慧化(hua)和生(sheng)活(huo)休閑改(gai)造。