2018年12月26日(ri)，由京(jing)東數科、京(jing)東物(wu)(wu)流和圖(tu)(tu)靈教育科技主辦(ban)，天(tian)津市牛子牛文化(hua)傳(chuan)播有限公司承辦(ban)，天(tian)津市、山(shan)西省出版物(wu)(wu)發(fa)行業協會等單位協辦(ban)的中國(guo)(guo)圖(tu)(tu)書行業無(wu)界零售(shou)創(chuang)新(xin)峰(feng)會暨(ji)圖(tu)(tu)靈4.0——京(jing)東賦能的圖(tu)(tu)書無(wu)界零售(shou)創(chuang)新(xin)解決(jue)方案發(fa)布會在天(tian)津召開。峰(feng)會以“連接+無(wu)限可能”為主題，聚焦圖(tu)(tu)書零售(shou)店智慧(hui)升(sheng)級，并同時宣布了國(guo)(guo)內首個(ge)圖(tu)(tu)靈“4.0智慧(hui)書店”在天(tian)津開始運行。

京(jing)東大數據顯示，近(jin)三年來，全(quan)(quan)國的(de)(de)圖(tu)(tu)書(shu)(shu)(shu)(shu)(shu)銷量及用戶數都在不(bu)斷(duan)(duan)增(zeng)(zeng)(zeng)長(chang)，全(quan)(quan)民(min)閱(yue)讀(du)不(bu)斷(duan)(duan)深入。大眾對(dui)圖(tu)(tu)書(shu)(shu)(shu)(shu)(shu)的(de)(de)需求體量并沒有減少，改(gai)變的(de)(de)只是(shi)獲取（譬(pi)如網(wang)購）和(he)(he)閱(yue)讀(du)的(de)(de)方(fang)式（譬(pi)如電子閱(yue)讀(du)）。2017年，中(zhong)國圖(tu)(tu)書(shu)(shu)(shu)(shu)(shu)零(ling)售(shou)總(zong)額(e)為(wei)88.68億元，同比增(zeng)(zeng)(zeng)長(chang)6.67%，繼續延(yan)續了近(jin)年來的(de)(de)增(zeng)(zeng)(zeng)長(chang)勢頭(tou)。網(wang)上書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)渠道依然(ran)是(shi)市(shi)(shi)場增(zeng)(zeng)(zeng)長(chang)的(de)(de)主要推動(dong)力，實(shi)現了25.82%的(de)(de)增(zeng)(zeng)(zeng)長(chang)。而另一方(fang)面，實(shi)體書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)則依然(ran)未能(neng)走出負增(zeng)(zeng)(zeng)長(chang)的(de)(de)困(kun)境——2018年上半(ban)年實(shi)體店(dian)(dian)(dian)(dian)圖(tu)(tu)書(shu)(shu)(shu)(shu)(shu)零(ling)售(shou)市(shi)(shi)場銷售(shou)額(e)增(zeng)(zeng)(zeng)長(chang)-2.93%。正是(shi)在這個(ge)背景下(xia)，京(jing)東科技(ji)賦能(neng)圖(tu)(tu)靈(ling)無(wu)界零(ling)售(shou)智(zhi)慧(hui)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)解(jie)決方(fang)案(an)應(ying)運而生。圖(tu)(tu)靈(ling)“4.0智(zhi)慧(hui)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)”解(jie)決方(fang)案(an)是(shi)京(jing)東“無(wu)界零(ling)售(shou)”理(li)念在零(ling)售(shou)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)行業(ye)的(de)(de)系統性應(ying)用。圖(tu)(tu)靈(ling)以智(zhi)能(neng)科技(ji)和(he)(he)大數據為(wei)依托，以“無(wu)界零(ling)售(shou)”為(wei)導向，將書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)商品動(dong)銷價(jia)(jia)值(zhi)轉化為(wei)顧(gu)客品質服務提(ti)升為(wei)核心(xin)價(jia)(jia)值(zhi)，建立(li)全(quan)(quan)新的(de)(de)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)生態體系。此外，還對(dui)傳統書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)進行全(quan)(quan)面的(de)(de)智(zhi)慧(hui)化和(he)(he)生活休閑改(gai)造(zao)。