2018年12月26日(ri)，由京(jing)東(dong)(dong)數科(ke)、京(jing)東(dong)(dong)物(wu)流和圖(tu)靈(ling)教育科(ke)技(ji)主辦，天(tian)津市(shi)牛子牛文化傳播有限公司承辦，天(tian)津市(shi)、山西(xi)省出版物(wu)發行(xing)業協會(hui)(hui)等單位協辦的(de)中國圖(tu)書(shu)行(xing)業無(wu)界(jie)零(ling)售(shou)創(chuang)新(xin)峰(feng)會(hui)(hui)暨圖(tu)靈(ling)4.0——京(jing)東(dong)(dong)賦(fu)能的(de)圖(tu)書(shu)無(wu)界(jie)零(ling)售(shou)創(chuang)新(xin)解決方案發布會(hui)(hui)在(zai)天(tian)津召開。峰(feng)會(hui)(hui)以(yi)“連接+無(wu)限可能”為(wei)主題，聚焦圖(tu)書(shu)零(ling)售(shou)店(dian)智慧升級，并同時宣布了國內首個圖(tu)靈(ling)“4.0智慧書(shu)店(dian)”在(zai)天(tian)津開始運(yun)行(xing)。

京(jing)東大數據(ju)顯示(shi)，近三(san)年(nian)來，全國的圖書(shu)(shu)(shu)(shu)(shu)銷(xiao)量及用戶數都在不(bu)斷(duan)增長(chang)(chang)，全民閱(yue)讀不(bu)斷(duan)深入。大眾(zhong)對(dui)圖書(shu)(shu)(shu)(shu)(shu)的需求(qiu)體量并沒有(you)減少(shao)，改變(bian)的只(zhi)是(shi)獲取(qu)（譬(pi)如(ru)網購(gou)）和閱(yue)讀的方式（譬(pi)如(ru)電子(zi)閱(yue)讀）。2017年(nian)，中(zhong)國圖書(shu)(shu)(shu)(shu)(shu)零售(shou)(shou)(shou)總額為(wei)88.68億元，同比增長(chang)(chang)6.67%，繼續(xu)延續(xu)了近年(nian)來的增長(chang)(chang)勢頭。網上書(shu)(shu)(shu)(shu)(shu)店(dian)渠道(dao)依(yi)然是(shi)市場增長(chang)(chang)的主(zhu)要推(tui)動力，實現(xian)了25.82%的增長(chang)(chang)。而另一方面(mian)，實體書(shu)(shu)(shu)(shu)(shu)店(dian)則依(yi)然未能走出負增長(chang)(chang)的困境(jing)——2018年(nian)上半年(nian)實體店(dian)圖書(shu)(shu)(shu)(shu)(shu)零售(shou)(shou)(shou)市場銷(xiao)售(shou)(shou)(shou)額增長(chang)(chang)-2.93%。正是(shi)在這(zhe)個背景下，京(jing)東科技(ji)賦(fu)能圖靈(ling)(ling)無(wu)界(jie)零售(shou)(shou)(shou)智(zhi)慧(hui)書(shu)(shu)(shu)(shu)(shu)店(dian)解決方案應(ying)運(yun)而生(sheng)。圖靈(ling)(ling)“4.0智(zhi)慧(hui)書(shu)(shu)(shu)(shu)(shu)店(dian)”解決方案是(shi)京(jing)東“無(wu)界(jie)零售(shou)(shou)(shou)”理念在零售(shou)(shou)(shou)書(shu)(shu)(shu)(shu)(shu)店(dian)行(xing)業的系統性應(ying)用。圖靈(ling)(ling)以(yi)智(zhi)能科技(ji)和大數據(ju)為(wei)依(yi)托，以(yi)“無(wu)界(jie)零售(shou)(shou)(shou)”為(wei)導(dao)向，將書(shu)(shu)(shu)(shu)(shu)店(dian)商品動銷(xiao)價值(zhi)轉化為(wei)顧(gu)客品質服務(wu)提(ti)升(sheng)為(wei)核(he)心(xin)價值(zhi)，建立全新的書(shu)(shu)(shu)(shu)(shu)店(dian)生(sheng)態(tai)體系。此外，還對(dui)傳統書(shu)(shu)(shu)(shu)(shu)店(dian)進行(xing)全面(mian)的智(zhi)慧(hui)化和生(sheng)活(huo)休閑改造(zao)。