2018年12月26日，由(you)京東(dong)數科(ke)、京東(dong)物流和圖(tu)(tu)靈教(jiao)育科(ke)技主辦(ban)(ban)(ban)，天(tian)(tian)津市(shi)牛子牛文化傳播有限公司承辦(ban)(ban)(ban)，天(tian)(tian)津市(shi)、山(shan)西省出版物發(fa)行(xing)業(ye)協(xie)(xie)會等單位(wei)協(xie)(xie)辦(ban)(ban)(ban)的(de)中國圖(tu)(tu)書行(xing)業(ye)無(wu)界零售創新峰(feng)會暨圖(tu)(tu)靈4.0——京東(dong)賦能(neng)的(de)圖(tu)(tu)書無(wu)界零售創新解決方案(an)發(fa)布(bu)(bu)會在天(tian)(tian)津召開。峰(feng)會以“連接+無(wu)限可能(neng)”為主題(ti)，聚焦(jiao)圖(tu)(tu)書零售店智慧(hui)升級，并同時宣(xuan)布(bu)(bu)了國內首個圖(tu)(tu)靈“4.0智慧(hui)書店”在天(tian)(tian)津開始(shi)運行(xing)。

京東(dong)大(da)數(shu)據顯(xian)示，近三年來(lai)，全(quan)國(guo)的(de)(de)圖(tu)(tu)書(shu)銷(xiao)(xiao)量及用(yong)戶(hu)數(shu)都在(zai)不(bu)斷(duan)增(zeng)(zeng)長(chang)(chang)(chang)，全(quan)民(min)閱讀不(bu)斷(duan)深入。大(da)眾(zhong)對圖(tu)(tu)書(shu)的(de)(de)需求體量并沒有減少，改變(bian)的(de)(de)只(zhi)是獲取(qu)（譬如(ru)(ru)網購）和(he)(he)(he)閱讀的(de)(de)方式（譬如(ru)(ru)電子閱讀）。2017年，中(zhong)國(guo)圖(tu)(tu)書(shu)零(ling)(ling)售總額(e)為(wei)88.68億元，同比(bi)增(zeng)(zeng)長(chang)(chang)(chang)6.67%，繼(ji)續(xu)延續(xu)了(le)近年來(lai)的(de)(de)增(zeng)(zeng)長(chang)(chang)(chang)勢(shi)頭。網上(shang)書(shu)店(dian)(dian)(dian)(dian)(dian)渠道依然(ran)是市(shi)場增(zeng)(zeng)長(chang)(chang)(chang)的(de)(de)主(zhu)要(yao)推動力，實(shi)現了(le)25.82%的(de)(de)增(zeng)(zeng)長(chang)(chang)(chang)。而另一方面，實(shi)體書(shu)店(dian)(dian)(dian)(dian)(dian)則(ze)依然(ran)未能(neng)走出負增(zeng)(zeng)長(chang)(chang)(chang)的(de)(de)困境——2018年上(shang)半年實(shi)體店(dian)(dian)(dian)(dian)(dian)圖(tu)(tu)書(shu)零(ling)(ling)售市(shi)場銷(xiao)(xiao)售額(e)增(zeng)(zeng)長(chang)(chang)(chang)-2.93%。正是在(zai)這(zhe)個背景下(xia)，京東(dong)科技賦能(neng)圖(tu)(tu)靈(ling)無(wu)界(jie)零(ling)(ling)售智(zhi)慧書(shu)店(dian)(dian)(dian)(dian)(dian)解(jie)(jie)決方案(an)應(ying)(ying)運而生。圖(tu)(tu)靈(ling)“4.0智(zhi)慧書(shu)店(dian)(dian)(dian)(dian)(dian)”解(jie)(jie)決方案(an)是京東(dong)“無(wu)界(jie)零(ling)(ling)售”理念在(zai)零(ling)(ling)售書(shu)店(dian)(dian)(dian)(dian)(dian)行(xing)業的(de)(de)系統性應(ying)(ying)用(yong)。圖(tu)(tu)靈(ling)以智(zhi)能(neng)科技和(he)(he)(he)大(da)數(shu)據為(wei)依托(tuo)，以“無(wu)界(jie)零(ling)(ling)售”為(wei)導向，將書(shu)店(dian)(dian)(dian)(dian)(dian)商(shang)品(pin)(pin)動銷(xiao)(xiao)價(jia)值轉化(hua)為(wei)顧客品(pin)(pin)質服(fu)務提升為(wei)核心價(jia)值，建立全(quan)新的(de)(de)書(shu)店(dian)(dian)(dian)(dian)(dian)生態體系。此外，還對傳統書(shu)店(dian)(dian)(dian)(dian)(dian)進行(xing)全(quan)面的(de)(de)智(zhi)慧化(hua)和(he)(he)(he)生活休(xiu)閑改造(zao)。