2018年12月26日，由京東(dong)數科、京東(dong)物流和(he)圖(tu)靈教育(yu)科技(ji)主(zhu)辦(ban)(ban)，天津(jin)市(shi)牛(niu)子牛(niu)文化傳播(bo)有限(xian)公司承辦(ban)(ban)，天津(jin)市(shi)、山西省(sheng)出版(ban)物發(fa)行業協會(hui)等(deng)單位協辦(ban)(ban)的中國(guo)圖(tu)書行業無界(jie)零(ling)售(shou)創(chuang)新峰會(hui)暨(ji)圖(tu)靈4.0——京東(dong)賦能的圖(tu)書無界(jie)零(ling)售(shou)創(chuang)新解(jie)決(jue)方案(an)發(fa)布(bu)會(hui)在天津(jin)召開(kai)(kai)。峰會(hui)以“連接(jie)+無限(xian)可能”為(wei)主(zhu)題，聚(ju)焦圖(tu)書零(ling)售(shou)店智(zhi)慧(hui)升級，并同時宣(xuan)布(bu)了(le)國(guo)內首個圖(tu)靈“4.0智(zhi)慧(hui)書店”在天津(jin)開(kai)(kai)始運行。

京東(dong)大(da)(da)(da)數據顯示(shi)，近(jin)三年(nian)來，全國(guo)的(de)(de)(de)(de)圖(tu)書(shu)(shu)銷(xiao)量及用(yong)戶數都在(zai)不(bu)斷增(zeng)長，全民閱讀不(bu)斷深入。大(da)(da)(da)眾對(dui)圖(tu)書(shu)(shu)的(de)(de)(de)(de)需(xu)求體量并沒有減少，改變的(de)(de)(de)(de)只是(shi)(shi)獲取（譬如網(wang)(wang)購(gou)）和(he)閱讀的(de)(de)(de)(de)方(fang)(fang)式（譬如電(dian)子閱讀）。2017年(nian)，中國(guo)圖(tu)書(shu)(shu)零(ling)(ling)(ling)(ling)(ling)售(shou)(shou)(shou)總額為(wei)88.68億元，同比增(zeng)長6.67%，繼續延續了(le)近(jin)年(nian)來的(de)(de)(de)(de)增(zeng)長勢(shi)頭(tou)。網(wang)(wang)上書(shu)(shu)店(dian)(dian)(dian)(dian)渠道依然是(shi)(shi)市場增(zeng)長的(de)(de)(de)(de)主要推動力，實現(xian)了(le)25.82%的(de)(de)(de)(de)增(zeng)長。而另一方(fang)(fang)面，實體書(shu)(shu)店(dian)(dian)(dian)(dian)則依然未能(neng)走出負增(zeng)長的(de)(de)(de)(de)困境——2018年(nian)上半年(nian)實體店(dian)(dian)(dian)(dian)圖(tu)書(shu)(shu)零(ling)(ling)(ling)(ling)(ling)售(shou)(shou)(shou)市場銷(xiao)售(shou)(shou)(shou)額增(zeng)長-2.93%。正是(shi)(shi)在(zai)這個背(bei)景下，京東(dong)科技(ji)賦能(neng)圖(tu)靈(ling)無界零(ling)(ling)(ling)(ling)(ling)售(shou)(shou)(shou)智慧(hui)書(shu)(shu)店(dian)(dian)(dian)(dian)解決(jue)方(fang)(fang)案應運而生。圖(tu)靈(ling)“4.0智慧(hui)書(shu)(shu)店(dian)(dian)(dian)(dian)”解決(jue)方(fang)(fang)案是(shi)(shi)京東(dong)“無界零(ling)(ling)(ling)(ling)(ling)售(shou)(shou)(shou)”理念在(zai)零(ling)(ling)(ling)(ling)(ling)售(shou)(shou)(shou)書(shu)(shu)店(dian)(dian)(dian)(dian)行業的(de)(de)(de)(de)系統(tong)性應用(yong)。圖(tu)靈(ling)以智能(neng)科技(ji)和(he)大(da)(da)(da)數據為(wei)依托，以“無界零(ling)(ling)(ling)(ling)(ling)售(shou)(shou)(shou)”為(wei)導向，將書(shu)(shu)店(dian)(dian)(dian)(dian)商品動銷(xiao)價值轉化為(wei)顧客品質服務提升為(wei)核心價值，建立全新的(de)(de)(de)(de)書(shu)(shu)店(dian)(dian)(dian)(dian)生態體系。此(ci)外，還對(dui)傳統(tong)書(shu)(shu)店(dian)(dian)(dian)(dian)進行全面的(de)(de)(de)(de)智慧(hui)化和(he)生活休閑改造。