2018年12月26日，由京(jing)東(dong)數科、京(jing)東(dong)物流和圖(tu)(tu)(tu)靈(ling)教育科技(ji)主辦(ban)，天(tian)津(jin)市牛(niu)子牛(niu)文化傳播有限公(gong)司承辦(ban)，天(tian)津(jin)市、山西(xi)省出(chu)版(ban)物發行業協會(hui)等單位協辦(ban)的中(zhong)國(guo)圖(tu)(tu)(tu)書(shu)行業無(wu)(wu)界(jie)零售(shou)創(chuang)新峰會(hui)暨(ji)圖(tu)(tu)(tu)靈(ling)4.0——京(jing)東(dong)賦能的圖(tu)(tu)(tu)書(shu)無(wu)(wu)界(jie)零售(shou)創(chuang)新解決方案(an)發布會(hui)在天(tian)津(jin)召(zhao)開。峰會(hui)以“連接+無(wu)(wu)限可能”為主題，聚焦圖(tu)(tu)(tu)書(shu)零售(shou)店智(zhi)慧(hui)升級，并同時宣(xuan)布了國(guo)內首個(ge)圖(tu)(tu)(tu)靈(ling)“4.0智(zhi)慧(hui)書(shu)店”在天(tian)津(jin)開始(shi)運行。

京(jing)東大數(shu)據顯示，近(jin)三年(nian)(nian)來(lai)，全國(guo)的(de)(de)圖(tu)書(shu)(shu)(shu)(shu)銷(xiao)量及用(yong)戶數(shu)都在(zai)不(bu)斷(duan)增(zeng)(zeng)長(chang)，全民閱(yue)讀不(bu)斷(duan)深入(ru)。大眾對(dui)圖(tu)書(shu)(shu)(shu)(shu)的(de)(de)需(xu)求(qiu)體(ti)量并沒有減少，改變的(de)(de)只是獲取(qu)（譬(pi)如網(wang)購）和(he)閱(yue)讀的(de)(de)方(fang)(fang)式（譬(pi)如電子閱(yue)讀）。2017年(nian)(nian)，中國(guo)圖(tu)書(shu)(shu)(shu)(shu)零(ling)(ling)(ling)(ling)售(shou)(shou)(shou)(shou)總額為(wei)(wei)(wei)88.68億(yi)元，同比增(zeng)(zeng)長(chang)6.67%，繼續延續了近(jin)年(nian)(nian)來(lai)的(de)(de)增(zeng)(zeng)長(chang)勢頭。網(wang)上書(shu)(shu)(shu)(shu)店(dian)(dian)渠道依然是市(shi)場增(zeng)(zeng)長(chang)的(de)(de)主要推動力，實現了25.82%的(de)(de)增(zeng)(zeng)長(chang)。而另(ling)一方(fang)(fang)面(mian)，實體(ti)書(shu)(shu)(shu)(shu)店(dian)(dian)則依然未能走出負增(zeng)(zeng)長(chang)的(de)(de)困境(jing)——2018年(nian)(nian)上半(ban)年(nian)(nian)實體(ti)店(dian)(dian)圖(tu)書(shu)(shu)(shu)(shu)零(ling)(ling)(ling)(ling)售(shou)(shou)(shou)(shou)市(shi)場銷(xiao)售(shou)(shou)(shou)(shou)額增(zeng)(zeng)長(chang)-2.93%。正是在(zai)這個背景(jing)下，京(jing)東科技賦能圖(tu)靈(ling)無界(jie)零(ling)(ling)(ling)(ling)售(shou)(shou)(shou)(shou)智(zhi)慧書(shu)(shu)(shu)(shu)店(dian)(dian)解決方(fang)(fang)案應運而生。圖(tu)靈(ling)“4.0智(zhi)慧書(shu)(shu)(shu)(shu)店(dian)(dian)”解決方(fang)(fang)案是京(jing)東“無界(jie)零(ling)(ling)(ling)(ling)售(shou)(shou)(shou)(shou)”理念在(zai)零(ling)(ling)(ling)(ling)售(shou)(shou)(shou)(shou)書(shu)(shu)(shu)(shu)店(dian)(dian)行業的(de)(de)系統性應用(yong)。圖(tu)靈(ling)以智(zhi)能科技和(he)大數(shu)據為(wei)(wei)(wei)依托(tuo)，以“無界(jie)零(ling)(ling)(ling)(ling)售(shou)(shou)(shou)(shou)”為(wei)(wei)(wei)導向，將書(shu)(shu)(shu)(shu)店(dian)(dian)商品動銷(xiao)價(jia)值轉化為(wei)(wei)(wei)顧(gu)客品質(zhi)服務(wu)提升為(wei)(wei)(wei)核心價(jia)值，建(jian)立全新(xin)的(de)(de)書(shu)(shu)(shu)(shu)店(dian)(dian)生態體(ti)系。此外，還對(dui)傳統書(shu)(shu)(shu)(shu)店(dian)(dian)進行全面(mian)的(de)(de)智(zhi)慧化和(he)生活休閑(xian)改造。