2018年12月26日(ri)，由京東數科、京東物流(liu)和圖(tu)(tu)靈(ling)教育科技主辦(ban)，天津(jin)(jin)市(shi)牛(niu)子(zi)牛(niu)文化傳播有限(xian)公(gong)司(si)承(cheng)辦(ban)，天津(jin)(jin)市(shi)、山西省(sheng)出版物發行(xing)業協會(hui)等單位協辦(ban)的中國圖(tu)(tu)書(shu)(shu)行(xing)業無(wu)界零售(shou)創新峰會(hui)暨圖(tu)(tu)靈(ling)4.0——京東賦能的圖(tu)(tu)書(shu)(shu)無(wu)界零售(shou)創新解決方案(an)發布會(hui)在天津(jin)(jin)召(zhao)開。峰會(hui)以“連接+無(wu)限(xian)可能”為(wei)主題，聚焦圖(tu)(tu)書(shu)(shu)零售(shou)店智慧升級，并同時宣布了國內首個圖(tu)(tu)靈(ling)“4.0智慧書(shu)(shu)店”在天津(jin)(jin)開始(shi)運行(xing)。

京東(dong)大(da)數(shu)據(ju)顯示，近三年(nian)來，全國的(de)圖(tu)(tu)(tu)書銷量(liang)及用戶(hu)數(shu)都在(zai)不斷(duan)(duan)增(zeng)長(chang)，全民(min)閱(yue)讀(du)不斷(duan)(duan)深入。大(da)眾(zhong)對(dui)圖(tu)(tu)(tu)書的(de)需(xu)求體量(liang)并沒(mei)有減少，改變的(de)只是(shi)(shi)獲取（譬如(ru)網(wang)(wang)購）和閱(yue)讀(du)的(de)方式（譬如(ru)電子閱(yue)讀(du)）。2017年(nian)，中國圖(tu)(tu)(tu)書零售總額為(wei)88.68億元，同比增(zeng)長(chang)6.67%，繼續(xu)延(yan)續(xu)了(le)(le)近年(nian)來的(de)增(zeng)長(chang)勢(shi)頭。網(wang)(wang)上(shang)(shang)書店(dian)(dian)(dian)(dian)渠道依(yi)然(ran)是(shi)(shi)市(shi)場增(zeng)長(chang)的(de)主(zhu)要推動力，實現(xian)了(le)(le)25.82%的(de)增(zeng)長(chang)。而另一方面(mian)，實體書店(dian)(dian)(dian)(dian)則依(yi)然(ran)未能(neng)走出負(fu)增(zeng)長(chang)的(de)困境——2018年(nian)上(shang)(shang)半年(nian)實體店(dian)(dian)(dian)(dian)圖(tu)(tu)(tu)書零售市(shi)場銷售額增(zeng)長(chang)-2.93%。正是(shi)(shi)在(zai)這個背景(jing)下，京東(dong)科技(ji)(ji)賦能(neng)圖(tu)(tu)(tu)靈無界零售智慧書店(dian)(dian)(dian)(dian)解決方案應(ying)運而生(sheng)。圖(tu)(tu)(tu)靈“4.0智慧書店(dian)(dian)(dian)(dian)”解決方案是(shi)(shi)京東(dong)“無界零售”理念在(zai)零售書店(dian)(dian)(dian)(dian)行業的(de)系(xi)統(tong)性應(ying)用。圖(tu)(tu)(tu)靈以(yi)智能(neng)科技(ji)(ji)和大(da)數(shu)據(ju)為(wei)依(yi)托(tuo)，以(yi)“無界零售”為(wei)導向，將書店(dian)(dian)(dian)(dian)商品動銷價(jia)值(zhi)轉化(hua)為(wei)顧(gu)客品質(zhi)服務提升(sheng)為(wei)核心價(jia)值(zhi)，建立全新(xin)的(de)書店(dian)(dian)(dian)(dian)生(sheng)態體系(xi)。此外，還對(dui)傳統(tong)書店(dian)(dian)(dian)(dian)進(jin)行全面(mian)的(de)智慧化(hua)和生(sheng)活休閑改造(zao)。